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义乌创二代们,能接好班吗?
Hu Xiu· 2025-09-23 10:19
Core Insights - The article discusses the emergence of a new generation of entrepreneurs in Yiwu, referred to as the "Digital Trade New Generation," who are reshaping the traditional business landscape with a focus on digitalization, branding, and internationalization [1][2][3] - This new generation, despite their diverse backgrounds and aspirations, is drawn back to their family businesses, leveraging their global experiences to innovate and adapt to modern market demands [1][3][4] Group 1: Transition and Return to Yiwu - Many young entrepreneurs, after exploring careers abroad, are returning to Yiwu to take over family businesses, driven by a desire to innovate and redefine their roles in the market [5][10][12] - The Yiwu market is evolving, shedding its previous "low-end" label, and is characterized by resilience and vitality, particularly in light of recent global trade dynamics [2][20] - The upcoming Global Digital Trade Center, set to open in October, represents a significant development in Yiwu's commercial landscape, combining various business functions into a comprehensive trade hub [2][20] Group 2: New Business Strategies - The new generation is adopting innovative strategies, such as high-end branding and a focus on customer experience, to differentiate themselves from traditional business models [20][21][29] - Entrepreneurs are increasingly integrating digital tools and online platforms into their business operations, moving away from passive sales approaches to more proactive engagement with customers [33][35] - The shift towards a hybrid model of wholesale and retail is being explored, allowing for a broader customer base and enhanced market presence [30][32] Group 3: Legacy and Evolution - The article emphasizes the importance of understanding the struggles of previous generations, as the new entrepreneurs appreciate the hard work and sacrifices made by their parents [39][44] - The Yiwu spirit of entrepreneurship continues to thrive, with each generation adapting to new challenges while maintaining core values of resilience and innovation [46][47] - The transition from traditional to modern business practices in Yiwu reflects a broader narrative of evolution within the industry, highlighting the interplay between legacy and contemporary market demands [48][49]
产品战略再升级!鱼你在一起全球首家酸菜鱼+烫捞门店落地北京
Jiang Nan Shi Bao· 2025-09-22 07:30
Core Insights - The company has launched a new store in Beijing with a fresh design and a new product line called "烫捞" (hot pot), which has attracted significant customer interest and long queues on opening day [1] - The new product line features seven unique soup bases, including classic herbal bone soup and international flavors like Singapore Laksa and Thai Tom Yum, aiming to enhance product competitiveness and customer satisfaction [2] - The strategic focus on the hot pot segment is seen as a key growth opportunity, leveraging the company's existing strengths in product development and ingredient quality to meet rising consumer demand [3] Product Development - The new "烫捞" series addresses industry pain points such as limited flavors and ingredient homogeneity by offering diverse soup bases and high-quality ingredients [2] - The introduction of premium seafood and a six-meter open display for ingredients enhances customer choice and experience [2] Market Strategy - The hot pot category is positioned as a response to the growing demand for branded and standardized fast food, with the company aiming to create a new growth curve following its success with "酸菜鱼" (sour cabbage fish) [3] - The combination of "酸菜鱼" and "烫捞" products is expected to optimize store efficiency and attract customers during non-peak hours, thereby increasing overall profitability [3] Cultural Integration - The new store design incorporates traditional Chinese aesthetics and modern elements, creating a unique dining environment that reflects both cultural heritage and contemporary trends [4] - The brand's international expansion has been positively received, with high customer ratings in markets like Malaysia, indicating a successful blend of Eastern culinary traditions with global tastes [5] Global Expansion - The company has over 2,500 stores worldwide, including locations in the US, Canada, Singapore, Malaysia, and Thailand, showcasing its commitment to globalizing Chinese cuisine [5] - The new product line and cultural aesthetic are part of a broader strategy to convey the diversity and confidence of Chinese cuisine on the international stage [5]
山东沾化:盐碱地里产出60亿“富民产业”
Zhong Guo Xin Wen Wang· 2025-09-20 07:35
Group 1 - The winter jujube industry in Zhanhua District, Shandong Province has transformed from a barren land to a thriving sector covering 300,000 acres with a production value exceeding 6 billion RMB [1][4] - The introduction of smart agricultural practices, including IoT greenhouses, has significantly improved yields, with the "Zhan Dong No. 2" variety achieving an average yield of 1,500 pounds per acre and income of 30,000 RMB per acre [1][2] - Financial support from local banks has played a crucial role in the development of the winter jujube industry, with loans totaling 352 million RMB facilitating the construction of greenhouses and the improvement of 16,000 acres of "Zhan Dong No. 2" [4] Group 2 - Companies like Shandong Jiuniu Agricultural Technology Co., Ltd. are adopting advanced greenhouse technologies, increasing the average income from 22,000 RMB in open fields to around 30,000 RMB in greenhouses [2] - The winter jujube sales period has been extended from one month to six months due to the establishment of cold storage facilities, allowing for higher price premiums through off-season sales [2] - The integration of circular agriculture and branding strategies is being explored, with organic fertilizers produced from cattle waste being used to enhance jujube cultivation [2]
瓜王争霸!广东种业驱动冬瓜产业迈向标准化、品牌化
Nan Fang Nong Cun Bao· 2025-09-17 10:00
Core Insights - The winter melon industry in Guangdong is evolving towards standardization and branding, with a focus on innovation and high-value products [3][4][8]. Industry Overview - Winter melon is the second largest melon vegetable in China, with an annual production that continues to rise, expanding from traditional farming to pre-prepared food production lines [3][4]. - The national planting area for winter melon has reached 6.5 million acres, with a comprehensive output value of nearly 70 billion yuan [4]. Innovation and Development - Efforts are being made to break down barriers in breeding, production, processing, circulation, and consumption, supporting enterprises in developing high-value products [8][29]. - The Guangdong Agricultural Technology Promotion Center is establishing a platform for promoting agricultural technology achievements, showcasing over 100,000 new varieties and advanced technologies [15][16]. Product Diversification - The winter melon industry is showcasing its diverse value and development potential through various processed products such as winter melon tea, dehydrated winter melon, and dietary fiber meal replacement powder [18][19]. - The fifth National Winter Melon Conference collected 205 varieties, including 108 large winter melon varieties and 97 small winter melon and节瓜 varieties, with awards given to outstanding varieties [22][28]. Market Trends - As market consumption becomes increasingly diverse, there is a demand for more varied and higher-quality fresh winter melon varieties, as well as processed varieties with higher fiber and disease resistance [29][30]. - The conference also released the first national winter melon industry map to integrate resources and promote the development of the entire industry chain [31].
国风审美登上国际秀场 多个淘宝服饰品牌亮相中国国际时装周
本报讯 (记者梁傲男)近日,栖香锦和淘宝"超级时装发布"合作大秀直播,不仅吸引了近百万人围 观,也带动销售额再创新高。9月11日直播结束,其直播中控台显示,当晚成交额超过550万元;客单价 高达1.35万元,老客复购占比92%。这让栖香锦品牌主理人刘洋感受到:这就是在淘宝做品牌的力量。 香云纱这个传承了1700余年的中国面料,不像山羊绒等面料,有Lora piana、Max Mara、鄂尔多斯等国 内外大品牌不遗余力地推广科普,香云纱一直陷于"有品类无品牌"的困境。 此时,距离栖香锦第一次参加"超级时装发布",创下超500万元的成交记录,才过去5个多月。主营香云 纱的国风服饰品牌栖香锦,进入淘宝还不足2年,就能登上国际舞台,淘宝"造星"的速度,让刘洋始料 未及。 9月,是各大品牌的上新季,各大时装周也陆续拉开帷幕。1997年创办的中国国际时装周,是中国历史 最悠久的时装周,吸引10余个国家和地区三百余个品牌参与。本届时装周不仅有Vera Wang HAUTE等 国际知名品牌参与,淘宝"超级时装发布"也携手栖香锦、一抹微蓝、ACDY三家原创品牌一同亮相秀 场。 主营新中式的服装品牌"栖香锦",是其中最早走秀的一 ...
做服装批发市场的出路在哪里?以濮院批发市场为例
Sou Hu Cai Jing· 2025-09-12 17:03
参与讨论成员 冷芸时尚圈3群群友 冷芸时尚圈讨论是就行业问题的讨论及总结。这些分享属于集体智慧的结晶(它们并不代表冷芸个人观点)。希望通过此种方式能让更多行业 人士受益! 王坤-桐乡-服装。从事毛衫行业销售十多年,有丰富的组织、销售、管理和团队带队经验。嘉兴百态服饰有限公司总经理。 跟庄副群主介绍: Yihan-杭州-3 群副群主。热爱时尚、设计、生活方式领域。由服装设计转做买手,目前在从事服装买手工作。 康康-齐齐哈尔-3 群副群主。目前是一名服装设计专业大三在读学生。热爱时尚,毕业后想要从事搭配与陈列相关的工作。 白泽-宁波-3 群副群主。目前在宁波某公司从事版师助理职位,期望未来能够服务品牌公司,做一位优秀的版师。 引言 时间:2020年1月12日 讨论提纲 庄主及跟庄副群主简介 庄主介绍: 钟超-杭州-女装买手。目前自主创业。常年坚守中国最大的高档时尚毛衫基地濮院。专注于时尚女装的毛衫、大衣品类。 国内为大众所熟知的服装批发市场有广州十三行、四季青、意法轻纺城等。不过他们基本什么品类都有。像濮院这样比较专注于某个品类的批 发市场数量在国内多么?目前发展怎么样呢? 一、批发市场现状及问题分析 二、以濮院 ...
山西大同发布“阳高红”西红柿产业支持措施
Zhong Guo Xin Wen Wang· 2025-09-11 10:41
山西大同发布"阳高红"西红柿产业支持措施 中新网大同9月11日电 (记者 胡健)山西省大同市政府新闻办10日召开新闻发布会,正式推出《支持"阳 高红"西红柿产业高质量发展十条措施(试行)》,旨在从科技、保险、资金、销售等多方面推动这一特 色农业产业提质增效。 大同市阳高县迎春蔬菜种植专业合作社理事长王学斌表示,"阳高红"依托自然优势实现口感差异化,针 对京津冀、长三角等不同市场需求定向育种,并通过试吃体验、透明溯源等方式建立消费者信任,逐步 扩大市场占有率。 据悉,此次推出的十条措施将通过科技赋能、风险保障、资金支持等组合政策,推动"阳高红"西红柿产 业向标准化、品牌化、高端化发展。(完) 来源:中国新闻网 编辑:王永乐 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 大同市阳高县副县长马斌介绍,"阳高红"西红柿因当地独特的火山熔岩土壤、充足日照和昼夜温差,富 含硒等微量元素,番茄红素、维生素C等营养成分显著高于普通品种,目前已发展成为阳高农业主导产 业。2025年种植面积已突破1.6万亩,预计产量8万吨,产值5亿元,带动1.35万户农户增收。 在科技方面,当地将组建专家库,开展绿色防控 ...
中国经济样本观察丨一年卖8亿只!这个小镇用箱包“装”出400亿元“随手产业”
转自:北京日报客户端 新华社石家庄9月10日电随手拎个包、随手拉个箱子是现代人出行必不可少的物件。许多人不知道的 是,你随身携带的这些箱包,有许多是产自我国河北省保定市一个叫白沟的小镇。 白沟在箱包界的名声,就如同时装之于巴黎、电影之于好莱坞,这里是全球名副其实的"箱包之都"。每 天通过20多种语言向海内外客户介绍产品,每月设计推出新版型1000余款,每年要卖出8亿只箱包…… 今天的白沟镇(现为白沟新城),拥有箱包生产销售经营主体3.5万余家,已形成联动周边13个省份、 从业人员超300万人、年产值超过400亿元的箱包产业集群,箱包占国内市场近三成,产品销往全球195 个国家和地区。 20世纪70年代末,许多白沟人为北京、天津的自行车企业缝制自行车座套,积累了丰富的缝制工艺。改 革开放后,这些手艺人发现手提包、拉杆箱有着巨大的市场潜力,便纷纷改行做起箱包。 城箱包交易中心,前来选购的顾客络绎不绝。新华社记者 王昆 摄 在白沟新 就这样,一人带一户,一户带一村,越来越多的白沟人"缝"起了箱包。最初的箱包主要以满足基本的实 用功能为主,款式单一,种类有限。常见的有粗布缝制的书包和军绿色帆布材质的旅行包。 家庭小作 ...
战略取舍后轻装上阵,透过福寿园中报寻找隐藏的价值信号
Zhi Tong Cai Jing· 2025-09-08 01:10
Core Viewpoint - The interim report for 2025 from Fushouyuan (01448) reveals a strategic decision to clear "one-time" factors, which, while causing short-term performance fluctuations, is aimed at long-term high-quality development [1][7]. Financial Performance - Fushouyuan reported a revenue of 611 million yuan, with cemetery services contributing 477 million yuan, accounting for approximately 78.1% of total revenue [2]. - The company recorded a net profit attributable to shareholders of 198 million yuan after deducting non-recurring items, maintaining a strong performance within the industry [2][3]. - Despite the impact of goodwill impairment, the company's cash flow remains healthy, with cash reserves amounting to 2.32 billion yuan [3]. Dividend Policy - Fushouyuan plans to distribute an interim dividend of 0.07 HKD per share, with a payout ratio of 75.5% after excluding non-recurring items, reflecting the company's commitment to shareholder returns [3]. Strategic Focus - The company is focusing on three key dimensions: branding, technology, and cultural innovation, to enhance its core competitiveness in a challenging economic environment [4][6]. - Fushouyuan has made significant strides in brand building, winning awards and increasing brand value to 2.916 billion USD, ranking 380th globally [5]. Digital Transformation - The company is advancing its digital transformation by developing a digital life service system that integrates cutting-edge technology into its operations [6]. - As of August, the number of registered users on "Fushouyuan Service Online" has significantly increased, indicating a growing trend towards online consumption [6]. Cultural Innovation - Fushouyuan is actively promoting cultural heritage and history through various media, enhancing its cultural influence and societal connections [6]. Conclusion - The interim report indicates that while Fushouyuan faces short-term performance challenges due to goodwill impairment, its strategic focus on branding, technology, and cultural innovation positions it well for future growth [7].
深挖地标农产品价值潜能
Jing Ji Ri Bao· 2025-09-07 22:12
Core Insights - The article discusses the implementation plan issued by the Ministry of Agriculture and Rural Affairs and ten other departments to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating market demand [1] - Geographical indication agricultural products are highlighted as a key area for consumption growth, with unique flavors and quality that align with current consumer trends towards diversity and quality [1] Group 1: Challenges in Promotion and Consumption - Geographical indication products face challenges such as lack of brand recognition, making it difficult for consumers to identify their core value [2] - Marketing channels are traditional and limited, failing to effectively reach new consumer groups seeking quality and emotional connection [2] - Market order needs improvement, as the phenomenon of "bad money driving out good" undermines consumer trust and industry development [2] Group 2: Strategies for Activation - Emphasis on brand development to enhance the entire industry's added value, moving beyond mere certification to a narrative that connects quality and culture [2] - Establishing a collaborative mechanism between public brands and enterprise product brands to avoid homogenization and enhance overall reputation [2] - Promoting diverse marketing channels to foster a new consumer trend of recognizing and appreciating geographical indication products [2] Group 3: Embracing Digital Transformation - Digitalization is essential for breaking spatial limitations and accurately reaching consumers, thus unlocking consumption potential [3] - Upgrading e-commerce platforms to integrate content dissemination, immersive experiences, and instant consumption [3] - Utilizing agricultural big data to analyze consumer preferences and regional demands, facilitating precise matching of production and sales [3] Group 4: Strengthening Regulatory Governance - Establishing clear industry rules to ensure sustainable development and a collaborative industry landscape [4] - Enhancing quality control and brand protection mechanisms to support local quality management [4] - Promoting a governance ecosystem involving government, enterprises, and producers to maintain market order and brand integrity [4]