Core Viewpoint - The event week in Shenyang aims to promote quality e-commerce and create a collaborative platform for the live-streaming economy, focusing on resource integration and consumer engagement [1] Group 1: Event Overview - The "Quality E-commerce Cooperation and Exchange Activity Week" started on October 31 and will last until November 5, themed "Sharing New Opportunities in the Digital Age, Creating a New Future for Quality E-commerce" [1] - The event gathers e-commerce live-streaming institutions, supply chain companies, and hosts, showcasing over a thousand products including agricultural products, textiles, and cultural items [1] Group 2: Goals and Activities - The event focuses on three main goals: resource connection, quality upgrade, and consumption stimulation [1] - Activities include global e-commerce supply chain product selection exhibitions, special live-streaming events for Liaoning quality e-commerce, cultural online promotions, and industry visits [1] Group 3: Economic Performance - The Liaoning Provincial Commerce Department highlighted the province's industrial development advantages and positive e-commerce trends [1] - In the first three quarters of the year, the online retail sales in Liaoning reached 224.11 billion yuan, a year-on-year increase of 13.9%, surpassing the national growth rate by 4.1 percentage points [1] - The physical goods online retail sales amounted to 171.28 billion yuan, with a year-on-year growth of 10.4%, also exceeding the national average by 3.9 percentage points [1]

Core Insights - The 2023 Double 11 shopping festival has evolved into a two-month commercial event, marking a significant shift in the e-commerce landscape [1][4] - Major platforms like Tmall, JD.com, Douyin, and Xiaohongshu are adopting new strategies to enhance user experience and engagement, focusing on a more straightforward promotional approach [2][8] E-commerce Trends - Tmall's Double 11 pre-sale saw 35 brands achieving over 100 million yuan in sales within the first hour, with 1,802 brands doubling their sales compared to the previous year [5] - JD.com reported a 47.6% year-on-year increase in active users during the Double 11 period, with significant growth in categories like home appliances and electronics [5] - Xiaohongshu's marketplace saw a 77% increase in the number of buyers and a 73% increase in transaction orders within the first 48 hours of Double 11 [5] AI Integration - This year's Double 11 is characterized as the first "AI-driven" event, with platforms leveraging AI for product recommendations and user engagement [11][12] - Tmall and JD.com are utilizing AI tools to enhance user experience, with JD.com reporting significant growth in sales for AI-related products [11][12] Competitive Landscape - The competition among e-commerce platforms is intensifying, with a shift from price wars to a focus on product quality and user experience [15] - The integration of content platforms into e-commerce is diversifying the competitive landscape, with Douyin and Xiaohongshu leveraging their content ecosystems to attract users [10][14] Consumer Behavior - Consumers are shifting from seeking low prices to prioritizing quality, leading to a transformation in the competitive focus of platforms and merchants [15] - The trend towards rational consumption is reshaping the e-commerce competition, emphasizing the importance of user engagement and service quality [2][7]

Group 1 - The Fourth Global Digital Trade Expo will be held in Hangzhou, Zhejiang from September 25 to 29, with over 1,700 exhibitors and an exhibition area of 155,000 square meters, including more than 20% international exhibitors and over 70 Fortune 500 companies [1] - The UAE and Indonesia will set up national pavilions to showcase their achievements in digital economy, while over 30 international organizations will participate in discussions on digital trade rules and standards [1] - In the first half of this year, China's digitally deliverable service imports and exports reached 1.5 trillion yuan, and cross-border e-commerce imports and exports reached 1.3 trillion yuan, both hitting historical highs [1] Group 2 - Digital trade and digital consumption are different segments of the economic chain, and their coordinated development can create a dynamic balance between demand and supply [2] - The expo will enhance global trade partners' experience and focus on optimizing activities like "Silk Road E-commerce Day" and "Digital Trade Africa Day," while introducing new initiatives for cooperation among BRICS countries [2] - The event will also feature themes like the digitalization of traditional brands and new digital lifestyle services, aiming to create a new ecosystem for digital consumption [2] Group 3 - The enhancement of digital trade openness relies on the cultivation of quality e-commerce, with China’s e-commerce market being the largest globally [3] - The Ministry of Commerce aims to promote quality e-commerce by establishing a standard system focusing on product quality, service assurance, and consumer rights protection [3] - The "Silk Road E-commerce Benefits the World" initiative has attracted nearly 100 countries and resulted in over 200 cooperation intentions [3]

Core Insights - The integration of artificial intelligence (AI) in e-commerce is becoming an inevitable trend, driving the expansion of consumer services and enhancing the overall shopping experience [3][5][6] - The Chinese e-commerce market is experiencing robust growth, with the network retail market scale maintaining its position as the largest globally, providing a solid foundation for quality upgrades in e-commerce [3][4] - The dual forces of digital technology and quality upgrades are propelling the e-commerce industry forward, with AI and big data revolutionizing service delivery and consumer experience [4][5][7] Group 1: AI and E-commerce - AI is reshaping the "people, goods, and environment" in e-commerce, leading to digital and intelligent upgrades in service consumption [3][4] - AI technologies are embedded throughout the e-commerce operation process, enhancing efficiency and providing personalized shopping experiences for consumers [5][6] - The application of AI in e-commerce includes intelligent product selection, precise marketing, and personalized services, significantly improving merchant efficiency and consumer satisfaction [5][6] Group 2: Market Trends and Developments - The cross-border e-commerce sector is rapidly developing, with innovation being key for brands to stand out in the global market [4][6] - In the first half of the year, China's digitally deliverable service imports and exports reached 1.5 trillion yuan, while cross-border e-commerce imports and exports hit 1.3 trillion yuan, both setting historical highs [6][7] - The "Silk Road E-commerce" initiative is fostering effective cooperation with international partners, highlighting the opportunities for growth in the digital economy [6][7] Group 3: Challenges and Opportunities - Despite the advancements, challenges such as technology maturity, data security, and privacy protection remain in the realm of "AI+" [6] - The digital transformation of small and medium-sized enterprises (SMEs) is critical for survival, with over 80% of surveyed companies successfully reducing costs and increasing efficiency through digital technologies [6][7] - The emphasis on collaboration and shared opportunities is essential for navigating the complexities of the global market and enhancing competitiveness [7]

Core Insights - The Fourth Global Digital Trade Expo will be held in Hangzhou, Zhejiang from September 25 to 29, with over 1,700 exhibitors and an exhibition area of 155,000 square meters [1] - The expo will feature over 20% international exhibitors, including more than 70 Fortune 500 companies, and expects over 10,000 international guests, a 54% increase from last year [1] - China's digital service trade and cross-border e-commerce reached historical highs in the first half of the year, with service exports and imports at 1.5 trillion yuan and cross-border e-commerce at 1.3 trillion yuan [1] Group 1 - The expo will focus on five major areas of digital trade and will release procurement lists for seven specialized industry exhibition areas, aiming for a total procurement amount of 30 billion yuan [2] - A "Digital Trade Venture Day" will be introduced to connect over 100 digital trade innovation projects with high-quality global venture capital [2] - The Ministry of Commerce plans to enhance quality e-commerce through a standard system focusing on product quality, service assurance, and consumer rights protection [2]

Core Insights - The 2025 E-commerce Conference in Beijing highlighted the integration of digital intelligence and quality innovation in the e-commerce sector, emphasizing its role as a digital link between production and consumption [1] - China's online retail sales reached 86,835 billion yuan from January to July this year, marking a 9.2% year-on-year increase, with physical goods accounting for 70,790 billion yuan and a growth of 6.3% [1] Group 1: Trends in E-commerce - The trend towards quality, intelligence, and service-oriented consumption in China's online retail market is becoming increasingly evident, reflecting the resilience of the consumer market [1] - The concept of "quality e-commerce" is gaining consensus in the industry, focusing on emotional connections with consumers and enhancing shopping experiences [2] - The shift from "product e-commerce" to "service e-commerce" is being driven by digital technologies, which are reshaping the e-commerce landscape [3] Group 2: Role of Technology - Artificial intelligence is identified as a core engine driving the expansion and quality enhancement of digital service consumption, impacting various sectors including culture, tourism, and education [2] - AI is enhancing the efficiency and innovation of product services, optimizing business models, and accelerating the digitalization of service consumption [2] - The use of automated delivery vehicles and drones by companies like Meituan is transforming urban service delivery and improving residents' quality of life [3] Group 3: Globalization and Cross-border E-commerce - Chinese sellers are increasingly globalizing, with cross-border e-commerce becoming a key strategy for international expansion, showing over 20% growth in product sales on global platforms [4] - The number of Chinese sellers achieving over $1 million in annual sales has increased by 55% in the past two years, indicating a strong competitive presence in the global market [4] - AI technology is facilitating the transition of Chinese brands from product export to brand establishment in overseas markets [4]

Group 1 - The Fourth Global Digital Trade Expo will be held in Hangzhou, Zhejiang from September 25 to 29, with over 1,700 exhibitors and an exhibition area of 155,000 square meters [1] - More than 20% of the exhibitors are international, including over 70 Fortune 500 companies, and international attendees have increased by 54% compared to last year, exceeding 10,000 [1] - The expo will feature a main exhibition area called "Future Technology Arena" and seven special exhibition areas, showcasing cutting-edge technologies and products, including generative AI and multimodal sensory interaction [1] Group 2 - The expo aims to facilitate cooperation between exhibitors and buyers, with an expected total procurement amount of 30 billion yuan [2] - A "Digital Trade Venture Day" will be introduced to connect over 100 digital trade innovation projects with high-quality global venture capital [2] - The Ministry of Commerce plans to enhance quality e-commerce by establishing a standard system focusing on product quality, service assurance, and consumer rights protection [2]

Group 1: Event Overview - The Fourth Global Digital Trade Expo will be held in Hangzhou, Zhejiang from September 25 to 29, with over 1,700 exhibitors and a total exhibition area of 155,000 square meters [1][2] - International exhibitors account for over 20% of the total, including more than 70 Fortune 500 companies, and international attendees exceed 10,000, representing a 54% increase from last year [1][2] - The expected total procurement amount for this year's expo is projected to reach 30 billion yuan [1][2] Group 2: Digital Trade Growth - In the first half of this year, China's digitally deliverable service imports and exports reached 1.5 trillion yuan, while cross-border e-commerce imports and exports hit 1.3 trillion yuan, both setting historical highs [1] - The Zhejiang provincial government aims to achieve a digital trade volume of 1 trillion yuan by 2027, establishing the province as a global digital trade center [3] Group 3: Policy and Support - The Ministry of Commerce will support local governments in formulating policies to promote digital trade development and will focus on nurturing leading enterprises with strong innovation capabilities and international competitiveness [4] - Efforts will be made to deepen reforms in related fields, promote orderly opening up of telecommunications, internet, and cultural sectors, and facilitate cross-border data flow [4][5] Group 4: E-commerce Development - The Ministry of Commerce is focusing on cultivating quality e-commerce, aiming to enhance consumption quality and expand market size through various initiatives [6][7] - A quality e-commerce standard system will be developed, focusing on product quality, service assurance, and consumer rights protection [6][7]

Core Points - The Fourth Global Digital Trade Expo will be held in Hangzhou, Zhejiang from September 25 to 29, with over 1,700 exhibitors and an exhibition area of 155,000 square meters, including more than 20% international exhibitors and over 10,000 international buyers, a 54% increase from last year [1][3] - The expected total procurement amount for this year's expo is projected to reach 30 billion yuan [4] - China's digital trade has become a strategic choice amid global economic adjustments, with service imports and exports reaching 1.5 trillion yuan and cross-border e-commerce imports and exports hitting 1.3 trillion yuan in the first half of the year, both setting historical highs [1][6] Summary by Sections Event Overview - The expo will feature over 1,700 exhibitors, including 367 international exhibitors, and has attracted over 10,350 international buyers, marking a 54% increase from the previous year [3] - The event aims to facilitate cooperation between exhibitors and buyers, with a focus on signing contracts [4] Digital Trade Development - The Ministry of Commerce will support local governments in formulating policies to promote digital trade development [6] - The Zhejiang provincial government has outlined a plan to establish a modern "digital trade port" and aims for the province's digital trade volume to reach 1 trillion yuan by 2027 [4] E-commerce Growth - The Ministry of Commerce is focusing on cultivating quality e-commerce, with initiatives to enhance consumer experience and promote quality standards [8][11] - A series of regional quality consumption activities have been initiated, with over 200 events already conducted [8] International Cooperation - The Ministry of Commerce plans to deepen international cooperation in digital trade, participating in discussions on digital trade rules within frameworks like the WTO and APEC [10] - Efforts will be made to facilitate cross-border data flow and improve the investment environment for foreign businesses in the digital sector [10]

国务院新闻办公室于2025年9月11日（星期四）下午2时举行新闻发布会，请商务部副部长盛秋平、浙江 省副省长卢山、杭州市市长姚高员、商务部电子商务和信息化司负责人王鹏飞介绍第四届全球数字贸易 博览会有关情况，并答记者问。 以下为发布会文字实录 国务院新闻办新闻局副局长、新闻发言人 周建设 其次，数贸特色更浓。数字贸易是商务高质量发展的新动能，是打造贸易强国的重要支柱。今年上半 年，我国可数字化交付的服务进出口达到1.5万亿元，跨境电商进出口达到1.3万亿元，均创历史新高。 本届数贸会围绕数字贸易核心优势，不仅注重改造提升传统产业，也注重培育壮大新兴产业，布局建设 未来产业。将设置1个"未来科技竞技场"主展区和7个特色展区，发布百余项中国首发、亚洲首秀、全球 首展，集中呈现生成式AI、多模态感官交互等尖端技术、产品；继续发布《全球数字贸易发展报告》 《中国数字贸易发展报告》等研究成果；举办30余场产业和投融资对接活动，构建数字技术赋能千行百 业、走进千家万户的全景窗口，让与会者"触摸科技、感知未来、抢占先机"。 再者，主题活动更精。构建新发展格局的关键在于国内国际双循环相互促进。数字贸易与数字消费分处 经济链条 ...