然而，流量触达的"快"也带来了"浅"的困境：用户的注意力被碎片化内容稀释，文化传播缺乏深度共鸣 与情感沉淀。 文化传播的目标不是流量为王，而是留量长青。如何让流量转化为留量，从流量触达走向留量沉淀？ 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 从流量触达走向留量沉淀 中国人民大学新闻学院教授 唐 铮 过去10年，数字技术重塑文化内容的传播逻辑。短视频平台、社交媒体算法、大数据推荐系统让传播内 容实现了指数级触达，展现了技术对传播效率的赋能。 留量沉淀的关键是从"被看见"到"被记住"。数字技术为文化内容提供了精准触达用户的工具，但只有打 动人心的内容，才能与用户建立深度连接，构建情感共同体，从而被长久记住。留量沉淀的过程不 是"摘果子"，而是"种树"；不是"圈地"，而是"盖楼"。 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 首先，要提高内容触达的精准性。利用大数据分析用户兴趣，实现千人千面的内容推荐，避免广撒网式 的无效传播。其次，要维护内容运营的持续性。通过定期更新、社群运营、用户反馈的机制，保持与用 户的长期互动。最后，提升传播 ...

Core Viewpoint - The 2025 China Newspaper Technology Annual Conference highlighted the successful inclusion of the Southern Metropolis Daily's projects in the "2024-2025 National Newspaper Media Integration Technology Application Innovation Cases" [1] Group 1: Media Transformation - Guangdong's mainstream media is undergoing systematic transformation, with the Southern Metropolis Daily merging its two major apps into the new "N Video" client, emphasizing video products, in-depth reporting, and opinion commentary [3] - The "N Video" client aims to create a leading urban communication platform by integrating resources and enhancing user experience through immersive content delivery [3][4] Group 2: Content and Technology Innovation - The "N Video" client focuses on upgrading quality content, enhancing its supply capabilities in video products, in-depth reports, and opinion pieces, showcasing its differentiated advantages in urban communication [4] - The introduction of the AI-powered assistant "Nandu Xiaozhi" and an AI smart editing system aims to enhance the efficiency of content creation and distribution, establishing a new ecosystem for AI-enabled media [4][5] Group 3: User Engagement and Reach - The "N Video" client has achieved 45 million downloads, with its content IP "Nandu Instant" winning multiple awards, indicating strong user engagement and loyalty [4] - The client is now available on HarmonyOS, expanding its reach to a broader audience and providing an intelligent reading and viewing experience [4]

Core Insights - The article emphasizes the importance of integrating digital and intelligent technologies in media to enhance mainstream discourse and improve service delivery in various sectors [1][4][6]. Group 1: Media Integration and Development - The People's Daily Digital Communication Company is focusing on transitioning mainstream media from "digitalization" to "intelligentization" by leveraging AI and enhancing content innovation [1]. - A new content production model is being established that combines local narratives with mainstream values while also expanding international communication [1][4]. - The development of a national party media information platform aims to facilitate talent, content, technology, and channel sharing among party media [4]. Group 2: Service Enhancement and User Engagement - The electronic reading platform is evolving into a smart interactive platform that integrates government, public welfare, and cultural services, enhancing the dissemination of mainstream values [2]. - The integration of AI and big data is driving a shift towards a user-centered interactive model in media, allowing for personalized content delivery and improved user engagement [12]. Group 3: Rural and Community Development - The collaboration between China Unicom and the People's Daily aims to address communication gaps in rural areas through the "Party Building Learning Garden" initiative, enhancing policy dissemination [6]. - The initiative focuses on creating a unique content ecosystem and evolving service pathways to foster community engagement and governance [6]. Group 4: Industry Upgrades and Technological Advancements - The Longcheng New Media Group is implementing a "six-pronged quality enhancement" strategy to improve content production, platform development, and operational efficiency [7][8]. - AI is being integrated into various sectors, including entertainment, education, and industrial applications, enhancing productivity and user experience [9][10]. Group 5: Brand and Cultural Storytelling - Mengniu Dairy is leveraging media integration to enhance brand storytelling and consumer engagement, positioning itself as a key player in the global dairy industry [11]. - The company emphasizes the role of media in connecting brands with consumers and aims to utilize digital technologies to improve its operational capabilities [11].

"我说你听"早已无法满足受众的需求，双向互动、成为信息的解读者和情感的连接者，已是越来越多新 闻主播的"破局"选择。但这绝不是对传统报道方式的否定，而是在传统基础上的创新，即通过更有效的 双向互动让"硬"新闻更好地"软"着陆，从而使新闻真正"入耳入脑入心"。我发现，很多同事、同行都在 努力成为"六边形战士"，策划、拍摄、剪辑、传播、宣推全流程各环节无一不涉猎。新闻主播思维拓展 及专业技能都在变，曾经的工业化细分与如今的互联网集成正融合成新的与受众对话的方法。 这次大赛的主题是"寻新而来 向新出发"，年轻的新闻人视野开阔、思维活跃、敢于创新，这些品质都 弥足珍贵。我在最后一场比赛结束后曾与他们交流，任何波澜壮阔都源于细水长流，在这个脚步疾速的 时代，更需沉心静气、苦练内功。新闻主播的成长，从来不是一蹴而就，就如书法修行，先以临帖打好 根基，再需实践体会笔墨，还要博观汲取气韵，而后方能风骨自成。 时代的浪潮奔涌向前，新闻人永远在路上。在"破"与"立"之间，期待我们每个人向前的每一步。（康 辉） 近年来，我常被问及："现在的人尤其是年轻人更喜欢刷短视频，习惯于通过手机终端接收信息，作为 一个电视新闻从业者，您会因此 ...

着力构建三维融合传播新体系 甘肃省兰州新区党群政法和社会工作部副部长王曙峥 兰州新区既坚守党管媒体的原则，又充分激发市场活力，走出了一条具有国家级新区特色的媒体融合之 路。 在具体实践中，着力构建三维融合新体系：一是建强自主平台，夯实传播矩阵。坚持"宜融则融、能融 尽融"原则，围绕"新闻+政务+服务+商务"功能定位，打造以兰州新区客户端及"兰州新区发布"系列平台 为主的"报、网、端、微"全媒体矩阵。借助"外眼""外嘴""外媒"加强国际传播，讲好中国故事。通过与 中央媒体、省级媒体和商业平台合作，实现传播资源高效整合与优化配置。二是聚焦内容创新，强化品 牌意识。将内容建设作为根本，从单向文字输出转向视频化叙事表达，爆款产品与全网传播量显著增 长，"兰州新区发布"微博号影响力跻身全国四强。三是深化市场运营，实现自我造血。构建完整市场化 运营体系，融媒体公司业务从传统广告拓展至新媒体领域，已实现稳定盈利与良性循环。 我们将坚持"内容为魂、精品为要"，创新运用互联网语态、年轻化叙事与情感化表达。加强国际传播能 力建设，用海外受众易接受的方式讲好新区故事。加快智能媒体平台建设，使主流价值传播更广、更 深、更远。 做强文 ...

时代的浪潮奔涌向前，新闻人永远在路上。在"破"与"立"之间，期待我们每个人向前的每一步。 最近我参与了《中央广播电视总台主持人大赛（新闻主播季）》的制作，这是主持人大赛首次以"新闻 主播"作为细分赛道，于我而言，也获得了一次深入思考行业发展的契机。媒体融合背景下，信息传播 方式发生巨变，新闻人面临前所未有的冲击。但冲击亦是转机，它正促使从业者转变观念，主动求变应 变。今年，主持人大赛设置了多个融媒体考核环节，正是希望借此推动整个行业的交流、思考与转变。 "君子务本，本立而道生。"新闻人的"本"是专业精神，是职业操守。信息越是汹涌，专业越显珍 贵。"铁肩担道义，妙手著文章"在任何时候都应该是新闻人的价值坐标，新闻人是始终需要有一点理想 主义在身上的。人人都有"麦克风"，专业价值该如何具体体现？还是要当好真相的"把关人"。信息传播 的渠道空前丰富，人工智能的应用使得眼见耳闻也许并不为实，多元信息真假难辨，因此，专业新闻人 的价值愈发凸显。这份由专业铸就的公众信任，是我们长期积累的宝贵财富。 "我说你听"早已无法满足受众的需求，双向互动、成为信息的解读者和情感的连接者，已是越来越多新 闻主播的"破局"选择。但这绝不 ...

Group 1 - The core viewpoint of the articles emphasizes the systematic transformation of mainstream media towards digital integration, innovative content creation, and technology-driven ecosystems [4][7][10][18] - Sichuan Radio and Television Station is focusing on data-driven intelligent production, integrating user data from 212 media outlets, processing over 205 million media data daily, and achieving a total online dissemination volume exceeding 78.5 billion [4][5] - The establishment of a digital information hub in Sichuan aims to enhance the efficiency of media operations and content delivery through a unified data platform [4][6] Group 2 - The media centers in Heilongjiang and Shanghai are implementing innovative strategies to enhance local cultural narratives and improve content quality, with a focus on integrating traditional media with digital platforms [7][10] - Heilongjiang's media center has achieved over 29 million views for live broadcasts of large events, showcasing the effectiveness of their new media strategies [7] - Shanghai's media center is exploring new paths for international communication and has been recognized for its innovative practices in media integration [10][11] Group 3 - Gansu's media initiatives are centered around a "Five-in-One" integration strategy, enhancing collaboration across platforms and utilizing advanced technologies to boost content production and distribution [11][12] - The establishment of a digital economy framework in Gansu includes projects that integrate media with agriculture, tourism, and education, achieving significant transaction volumes and user engagement [12][14] Group 4 - Shandong Digital Culture Group is leveraging media integration to develop new cultural industries and enhance digital cultural consumption experiences through innovative projects and platforms [13][14] - The group has launched multiple digital models and platforms, including a cultural AI model and immersive experience spaces, to enrich user engagement and cultural dissemination [13][14] Group 5 - Chengdu Media Group is focusing on enhancing the quality of integrated media products and expanding its media influence through a robust digital strategy, achieving significant user engagement across various platforms [16][17] - The group is investing in technology and infrastructure to support intelligent media production and has established a comprehensive media ecosystem to drive growth [16][17] Group 6 - Ningbo Daily Group is addressing challenges in media integration by promoting cross-industry collaboration and enhancing operational capabilities through data-driven services [18][19] - The group is developing a "Ningbo City Brain" project to utilize public data for precise service and communication, aiming to transform into a media platform that offers diverse services beyond traditional news [19][20]

2025媒体融合发展论坛开幕式现场。 本报记者 陈 斌摄 着力构建三维融合传播新体系 甘肃省兰州新区党群政法和社会工作部副部长 王曙峥 兰州新区既坚守党管媒体的原则，又充分激发市场活力，走出了一条具有国家级新区特色的媒体融合之 路。 在具体实践中，着力构建三维融合新体系：一是建强自主平台，夯实传播矩阵。坚持"宜融则融、能融 尽融"原则，围绕"新闻+政务+服务+商务"功能定位，打造以兰州新区客户端及"兰州新区发布"系列平台 为主的"报、网、端、微"全媒体矩阵。借助"外眼""外嘴""外媒"加强国际传播，讲好中国故事。通过与 中央媒体、省级媒体和商业平台合作，实现传播资源高效整合与优化配置。二是聚焦内容创新，强化品 牌意识。将内容建设作为根本，从单向文字输出转向视频化叙事表达，爆款产品与全网传播量显著增 长，"兰州新区发布"微博号影响力跻身全国四强。三是深化市场运营，实现自我造血。构建完整市场化 运营体系，融媒体公司业务从传统广告拓展至新媒体领域，已实现稳定盈利与良性循环。 我们将坚持"内容为魂、精品为要"，创新运用互联网语态、年轻化叙事与情感化表达。加强国际传播能 力建设，用海外受众易接受的方式讲好新区故事。加快 ...

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Core Insights - The 2025 China New Media Technology Exhibition showcases advancements in AI-driven content creation and interactive experiences, emphasizing efficiency, intelligence, and user engagement [1][2]. Group 1: AI-Driven Content Creation - The People's Daily has developed an AI editing system that integrates various AI capabilities, allowing a single user to manage the entire news production process, significantly reducing the need for team collaboration [1]. - The AI editing department has undergone six iterations since 2020, enabling comprehensive coverage of content management, production, distribution, and monitoring, resulting in widely circulated media works [1]. - During the recent National People's Congress, the AI editing department produced a short film titled "Protagonist," which achieved over 600 million views online within four days [1]. Group 2: Interactive and Immersive Experiences - Hunan Broadcasting and Television Group introduced "Shan Hai Ling Tong," an intelligent terminal designed for cultural and tourism applications, which utilizes voice recognition and virtual avatars to enhance user interaction with cultural artifacts [2]. - The digital persona acts as a cultural guide, providing personalized explanations and facilitating an engaging learning experience through 3D visualizations and natural interactions [2]. - Mango TV showcased a robot named "Xiao Jiu," capable of performing various tasks and interacting with audiences in multiple languages, highlighting advancements in embodied intelligence and content production [2].