该评选由中国新闻史学会应用新闻传播学专业委员会主办，已连续开展九年，旨在聚焦全国主流媒体融 合前沿实践。市传媒案例之所以脱颖而出，关键在于以巨大决心推动报社与广电从机构、人员到采编流 程的全面整合，实现了"1+1>2"的聚合效应。在此基础上，中心深度融合城市发展，全力打造"南太湖 号"客户端，构建集新闻资讯、智慧政务、民生服务、社群互动于一体的城市综合服务平台，成为党委 政府推进治理现代化的得力助手和市民获取本地服务的首要入口。 记者 张翔 本报讯 昨天，2025中国应用新闻传播十大创新案例在四川成都发布，湖州市新闻传媒中心"指尖办事求 实效"案例成功入选，成为本年度全国唯一获此殊荣的地市级媒体。 （来源：湖州日报） 转自：湖州日报 ...

Core Viewpoint - Qilu Yidian has evolved from a news client to a benchmark of smart media, achieving over 1.05 billion downloads and a media matrix covering 204 million people, driven by quality content, technological leadership, and user connection [2][3][12] Group 1: Technological Leadership - Qilu Yidian was established in 2014, focusing on media integration and has since developed a self-research and self-operation model, leading to continuous self-reform over eleven years [2][3] - The company has developed several proprietary platforms, including "Yidian Tianji" media model and "Yidian Tianyan" risk control platform, achieving national certifications and filing over 60 patents [3][4] Group 2: User Engagement and Content Production - Qilu Yidian has become a primary platform for user-generated content, with 250,000 intelligence agents and over 30,000 authors contributing to daily UGC content production exceeding 6,000 entries [4][5] - The company has organized over 4,000 public welfare activities, enhancing its social impact and community engagement [4][5] Group 3: Business Model Innovation - The "Media + N" model extends media value into various sectors, with initiatives like "Qilu Nongchao" facilitating direct sales of agricultural products, achieving transaction volumes exceeding 2 billion [5][7] - Qilu Yidian has diversified its revenue streams, with new media and event revenue accounting for over 80% of total income [7] Group 4: Reform and Innovation - The company is committed to continuous content and technological innovation, focusing on enhancing content production and exploring AI technologies to improve efficiency and user experience [6][7] - Structural reforms have been implemented to foster a culture of quality content production, emphasizing the importance of both quantity and quality in performance evaluations [7][8] Group 5: Cultural Digitalization Opportunities - The establishment of the Shandong Digital Culture Group aims to integrate media, culture, and technology, positioning Qilu Yidian as a key player in the digital cultural landscape [9][10] - Qilu Yidian is actively involved in developing digital cultural projects, including the launch of various cultural models and databases, contributing to the preservation and innovation of Qilu culture [10][11]

佳音频传 12月20日 在中共中央宣传部 人力资源社会保障部 国家广播电视总局 联合开展的全国宣传系统 先进集体和先进个人评选表彰中 贵州广播电视台全媒体新闻中心 采编部制片人曾明 荣获"全国宣传系统先进个人" 无论是政策解读，还是突发事件报道，他始终坚持从政治上看、从大局上谋，确保每篇稿件和每条视频都紧扣党的路线方针政策，既精准传递党的声音， 又真切反映人民心声。他严守"严谨、求实、廉洁"的职业底线——以较真精神杜绝虚假新闻，以廉洁自律守护新闻人的职业操守，用行动践行着"笔下有 千钧，肩头扛道义"的初心。 二、勇挑时代重担，深耕业务沃土 十四年来，曾明以"肩上有责任、笔下有乾坤"的担当，在重大报道中勇当先锋，在业务沃土中深耕不辍。 在国家级重大题材报道中，他一次次冲锋在前。为记录中国天眼FAST的建设历程，他十余次深入偏远工地，在蜿蜒崎岖的盘山路上克服晕车不适，用镜 头定格"大国重器"从蓝图到落成的珍贵瞬间，主创的《"FAST之父"南仁东：22年坚持铸就大国重器》斩获第二十七届中国新闻奖电视消息二等奖；赫章 地震发生后，他第一时间奔赴一线，用镜头捕捉救援现场的温暖与力量，主创的《地震瞬间，她们抱出26个新生 ...

Core Insights - The 2025 China Application News Communication Top Ten Innovation Cases were announced, showcasing the latest explorations and practices of mainstream media in China regarding deep integration, systematic transformation, and cutting-edge technology application [1][4] - The event reflects a significant trend in the field of application news communication in China, evolving from "point innovations" to "systematic reconstruction" [1] Group 1: Event Overview - The announcement took place in Chengdu on December 21, highlighting ten innovative cases from various media organizations [1] - This is the ninth consecutive year that the China News History Society's Application News Communication Professional Committee has released these cases, emphasizing their leading and exemplary nature [1][4] Group 2: Media Transformation Trends - Media integration has shifted from "addition" to "symbiotic coexistence," characterized by professionalization, platform collaboration, and technology-driven industry trends [3] - The transformation of mainstream media is now focused on systematic restructuring, encompassing content production, organizational structure, and a comprehensive media communication system [4] Group 3: Case Summaries - **Case 1: People's Daily Health Client** - Developed a multi-terminal communication platform integrating authoritative health resources, enhancing health communication efficiency through AI technology [9] - **Case 2: Shanghai Media Group** - Initiated a comprehensive transformation to enhance core competitiveness and sustainability, achieving a unified media platform [10] - **Case 3: Zhejiang Daily Media Group** - Focused on self-integration and platform empowerment, creating a unified new media platform to represent Zhejiang's voice nationally [11] - **Case 4: Hunan Broadcasting Group** - Implemented a "Five New" strategy to drive systemic transformation, achieving significant growth in viewership and international presence [12] - **Case 5: Sichuan Broadcasting Group** - Aimed to become a leading new mainstream media platform through an internet operation model, leveraging a large user base [12] - **Case 6: Southern Media Group** - Achieved deep integration across its media platforms, enhancing operational efficiency and collaborative synergy [13] - **Case 7: Xinhua Media Group** - Focused on technology-driven service enhancement, creating a closed-loop service model in education and governance [14][15] - **Case 8: Henan Broadcasting Group** - Transformed cultural resources into modern communication assets, successfully integrating traditional culture with contemporary media [16] - **Case 9: Shenzhen Media Group** - Integrated technology with media operations, exploring new business models and investment opportunities in high-growth sectors [17] - **Case 10: Huzhou News Media Center** - Demonstrated effective integration of media and city governance, creating a comprehensive service platform for local citizens [18]

12月20日，由中国经济传媒协会主办，传媒茶话会、中国经济传媒协会新媒体分会承办的"2025中国经济媒体融合发展交流大会"在北京召开。会上公布 了"2025年中国经济媒体融合发展典型案例"，中国证券报推荐的《信用卡违规套现调查！拉卡拉POS机里的"假商户"》成功入选"2025中国经济媒体融合 报道典型案例"。 党的二十届三中全会后，媒体融合有了全新的战略和使命，主流媒体系统性变革成为媒体深度融合发展的新指引与新方向，标志着中国媒体融合进入新的 历史阶段。这一年，经济媒体行业深入贯彻落实党中央决策部署，持续探索媒体融合发展，新的业态、场景、案例、模式不断涌现。 融合报道典型案例紧扣国家经济发展主线，深耕宏观政策解读与民生经济热点。专家评审委员会提到，22个获评"2025中国经济媒体融合报道典型案例"的 新闻作品，综合运用多媒体手段报道，主题鲜明、内涵丰富、形式新颖，为行业在新媒体时代实现价值引领，树立了鲜活范式。 其中，中国证券报《信用卡违规套现调查！拉卡拉POS机里的"假商户"》，以暗访形式记录销售人员违规全过程，实现对POS机套现黑产的实证式揭露， 引发了社会对行业乱象的警惕，更在普及金融知识、推动行业规范 ...

Core Insights - The 20th National Congress of the Communist Party of China has initiated a new strategic direction for media integration, marking a significant transformation in the mainstream media landscape and indicating a new historical phase for media convergence in China [2] Group 1: Media Integration Development - The China Economic Media Association, along with other organizations, has launched a campaign to collect exemplary cases of media integration development from October 1, 2024, to September 30, 2025, focusing on innovative reporting and applications [2] - A panel of experts will evaluate submissions based on innovation, communication power, and influence, with 22 cases selected for "2025 China Economic Media Integration Reporting Typical Cases" and 15 for "2025 China Economic Media Application Innovation Typical Cases" [2] Group 2: Exemplary Reporting Cases - Notable media outlets recognized for "2025 China Economic Media Integration Reporting Typical Cases" include China National Radio, China News Network, and 21st Century Business Herald, among others [3] - The selected cases emphasize macroeconomic policy interpretation and public interest topics, such as the innovative data animation in China News Network's "Moving China" series, which effectively combines macro policies with public concerns [3] Group 3: International Communication Efforts - Southern Metropolis Daily's report on Guangdong's economic resilience under tariff impacts utilized bilingual integrated communication, showcasing the global competitiveness of Guangdong enterprises and providing a model for international storytelling [4] - The Red Net New Media Group's focus on contemporary Chinese women aims to bridge dialogues between Chinese women and the global stage, filling a gap in similar English-language programming [4] Group 4: Media Supervision and Industry Reference - The China Securities Journal's investigation into credit card fraud through undercover reporting has raised public awareness of industry irregularities and contributed to financial knowledge dissemination [5] - Beike Finance's report on the execution of the "60-day payment term" in the automotive industry provides insights into existing challenges and offers recommendations for industry improvement [5] Group 5: Application Innovation Cases - Recognized media outlets for "2025 China Economic Media Application Innovation Typical Cases" include Financial Times, Henan Daily, and First Financial, among others [6] - Financial Times' use of AI digital human technology to convert news events into short video content exemplifies innovation in narrative transformation [8] - The "AI Little Fortune" initiative by Zhito Finance addresses the information service gap for individual investors, marking a significant innovation in financial media [8] Group 6: Event Overview - The third year of the "China Economic Media Integration Development Typical Cases" collection received over 122 applications from more than 50 media organizations [9] - The 2025 China Economic Media Integration Development Exchange Conference, themed "Digital Intelligence Empowerment, Transformation and Efficiency," is organized by the China Economic Media Association [9]

Group 1 - The core idea emphasizes the transition from mere traffic acquisition to long-term user retention in cultural dissemination, highlighting the importance of emotional connection and depth in content [1][2] - Digital technology has transformed the logic of cultural content dissemination, enabling exponential reach but leading to fragmented attention and shallow engagement [1] - The process of retaining users is likened to "planting trees" rather than "picking fruits," focusing on building lasting relationships through meaningful content [1] Group 2 - The integration of technology in cultural dissemination is crucial, with a focus on creating immersive experiences through digital means, such as AI and interactive content [4][5] - The establishment of platforms that combine media and government services is being pursued to enhance public engagement and streamline information dissemination [3][9] - The development of a comprehensive media ecosystem is essential for effective communication, with an emphasis on collaboration and innovative content delivery methods [6][8] Group 3 - The importance of maintaining high-quality content and cultural integrity is stressed, as sacrificing quality for traffic can undermine long-term success [1][7] - Companies are encouraged to leverage mainstream media and digital tools to enhance brand visibility and user engagement, creating a strong foundation for growth [7][8] - The use of storytelling and visual elements in legal and cultural content is highlighted as a means to enhance audience connection and understanding [6][10]

Group 1 - The core idea emphasizes the transition from mere traffic acquisition to long-term user retention in cultural communication, highlighting the importance of emotional connection and depth in content [2][4] - Digital technology has transformed the dissemination of cultural content, enabling exponential reach but also leading to fragmented attention and shallow engagement [2][4] - The process of retaining users is likened to "planting trees" rather than "picking fruit," indicating a focus on sustainable growth and deep connections rather than short-term gains [2][4] Group 2 - Longcheng New Media Group is developing a comprehensive service platform through the Hebei provincial media center, focusing on integrating news and government services [5] - The "Jiyun Media Platform" aims to enhance public service delivery by providing various functionalities, including intelligent customer service and policy access [5] - The platform seeks to bridge the gap between policy implementation and public access, facilitating a more efficient governance model [5] Group 3 - Baidu Encyclopedia is leveraging AI technology to enhance cultural communication, making historical artifacts interactive and accessible [6] - The use of AI-generated content aims to increase the emotional resonance and dissemination of cultural narratives, creating engaging multimedia experiences [6] - Future collaborations with cultural institutions are planned to further digitize artifacts and create an online digital museum [6] Group 4 - The China Judgement magazine is enhancing its media presence by integrating multimedia content and expanding its outreach through various channels [8] - The magazine focuses on creating high-quality legal news content and utilizing visual storytelling to engage audiences [8] - Strengthening partnerships with mainstream media platforms is part of the strategy to enhance content visibility and audience engagement [8] Group 5 - Datang Shaanxi Power Company is focusing on building a cultural brand to support its development, utilizing mainstream media and digital technology for brand promotion [9][10] - The company is producing engaging multimedia content to highlight its contributions to energy supply and innovation [9] - Future plans include integrating党建工作 with digital communication strategies to strengthen its market position [10] Group 6 - Henan Daily is developing a smart media platform that integrates government services, enhancing the efficiency of public information dissemination [11][12] - The platform aims to facilitate interaction between government officials and the public, improving governance and service delivery [11][12] - Various innovative features are being implemented to streamline information processing and enhance user engagement [12] Group 7 - The Yaozhou Porcelain brand is leveraging digital technology to enhance its cultural products and expand its market reach [13] - The brand is focusing on creating a full industry chain from design to sales, integrating modern aesthetics with traditional craftsmanship [13] - Efforts are being made to utilize various digital platforms for storytelling and promoting cultural heritage [13] Group 8 - The Changsha Broadcasting and Television Station has achieved recognition for its collaborative reporting on major themes, emphasizing a people-centered approach [14] - The project utilized a multi-media strategy to effectively communicate reform narratives and engage audiences [14] - The integration of various media channels has enhanced the reach and impact of the reporting [14]

Core Viewpoint - The 2025 China Newspaper Technology Annual Conference highlighted the successful inclusion of the Southern Metropolis Daily's projects in the "2024-2025 National Newspaper Media Integration Technology Application Innovation Cases" [1] Group 1: Media Transformation - Guangdong's mainstream media is undergoing systematic transformation, with the Southern Metropolis Daily merging its two major apps into the new "N Video" client, emphasizing video products, in-depth reporting, and opinion commentary [3] - The "N Video" client aims to create a leading urban communication platform by integrating resources and enhancing user experience through immersive content delivery [3][4] Group 2: Content and Technology Innovation - The "N Video" client focuses on upgrading quality content, enhancing its supply capabilities in video products, in-depth reports, and opinion pieces, showcasing its differentiated advantages in urban communication [4] - The introduction of the AI-powered assistant "Nandu Xiaozhi" and an AI smart editing system aims to enhance the efficiency of content creation and distribution, establishing a new ecosystem for AI-enabled media [4][5] Group 3: User Engagement and Reach - The "N Video" client has achieved 45 million downloads, with its content IP "Nandu Instant" winning multiple awards, indicating strong user engagement and loyalty [4] - The client is now available on HarmonyOS, expanding its reach to a broader audience and providing an intelligent reading and viewing experience [4]

Core Insights - The article emphasizes the importance of integrating digital and intelligent technologies in media to enhance mainstream discourse and improve service delivery in various sectors [1][4][6]. Group 1: Media Integration and Development - The People's Daily Digital Communication Company is focusing on transitioning mainstream media from "digitalization" to "intelligentization" by leveraging AI and enhancing content innovation [1]. - A new content production model is being established that combines local narratives with mainstream values while also expanding international communication [1][4]. - The development of a national party media information platform aims to facilitate talent, content, technology, and channel sharing among party media [4]. Group 2: Service Enhancement and User Engagement - The electronic reading platform is evolving into a smart interactive platform that integrates government, public welfare, and cultural services, enhancing the dissemination of mainstream values [2]. - The integration of AI and big data is driving a shift towards a user-centered interactive model in media, allowing for personalized content delivery and improved user engagement [12]. Group 3: Rural and Community Development - The collaboration between China Unicom and the People's Daily aims to address communication gaps in rural areas through the "Party Building Learning Garden" initiative, enhancing policy dissemination [6]. - The initiative focuses on creating a unique content ecosystem and evolving service pathways to foster community engagement and governance [6]. Group 4: Industry Upgrades and Technological Advancements - The Longcheng New Media Group is implementing a "six-pronged quality enhancement" strategy to improve content production, platform development, and operational efficiency [7][8]. - AI is being integrated into various sectors, including entertainment, education, and industrial applications, enhancing productivity and user experience [9][10]. Group 5: Brand and Cultural Storytelling - Mengniu Dairy is leveraging media integration to enhance brand storytelling and consumer engagement, positioning itself as a key player in the global dairy industry [11]. - The company emphasizes the role of media in connecting brands with consumers and aims to utilize digital technologies to improve its operational capabilities [11].