Group 1 - The 2025 Media Integration Development Conference was held in Ordos, Inner Mongolia from October 12 to 14, showcasing the achievements and future directions of media integration towards intelligence [1] - Major media outlets including Xinhua Daily Telegraph and Economic Information Daily provided in-depth reports and multi-dimensional promotion of the conference [1] - The conference focused on the practical outcomes of media integration and the role of artificial intelligence in enhancing media capabilities [3][7] Group 2 - The conference highlighted technological advancements such as AI neural interfaces for sensory data collection and real-time AI central systems for early warning [3] - Examples of successful media integration practices were presented, including the "Smart Hub" in Tianjin and the "Live+" model in Guizhou, demonstrating AI's application in user profiling and immersive communication [3][16] - The integration of blockchain for news authenticity and edge cloud rendering technology for cost reduction in production were also discussed [3]

Core Insights - The article discusses the transformation of mainstream media apps from simple news distribution platforms to multi-dimensional content providers, incorporating short dramas and games to engage users [1][3][10] Group 1: Diverse Exploration - Since 2014, media integration has become a national strategy, leading to a surge in the development of media apps, which were previously limited to basic news dissemination [3][4] - The rise of micro-dramas has become a key tool for attracting and retaining users, with many media outlets now embracing this format for promotional purposes [4][5] - Major media apps are launching interactive features, such as daily check-in activities, to enhance user engagement and loyalty [5] Group 2: Platform Transformation - Media outlets are shifting from merely transferring traditional content online to redesigning their platforms with an internet mindset, indicating a deeper transformation in their operational models [6] - The integration of resources is essential, as seen in the consolidation of various news apps into a single platform to enhance user resource centralization [7] Group 3: Ecosystem Construction - Mainstream media is increasingly recognizing the need for open platforms that allow user-generated content, leading to significant user engagement and a large follower base [8] - User-centric operations are becoming a focus, with media apps evolving into lifestyle assistants that provide various local services, thereby increasing user stickiness [9] Group 4: Deep Integration - The integration of micro-dramas and games reflects a broader multi-dimensional transformation in mainstream media apps, encompassing content, technology, and channel integration [10][11] - The implementation of new technologies like AI in content production is helping to optimize resource allocation and reduce production costs significantly [11]

Core Insights - The 2025 Media Integration Development Conference in Ordos showcased the latest breakthroughs and applications in media integration technology, emphasizing its role as a platform for innovation and industry foresight [1] Group 1: Media Integration Technology - The "Media Integration Technology Exhibition" highlighted cutting-edge technologies and their applications, featuring top institutions and companies such as China Unicom, Huawei, and Baidu, which collectively illustrate the profound transformation in the media landscape [1] - The exhibition demonstrated that media integration technology has expanded beyond information dissemination to core aspects of social management and services, showcasing its potential to enhance community governance [2] Group 2: Innovative Solutions - China Unicom's "Grassroots Smart Governance Platform" exemplifies how technology can empower community governance, integrating services, publicity, and education into a digital platform for grassroots party-building efforts [2] - The Xinhua Finance Professional Terminal, developed by China Economic Information Service and China Electronic Cloud, represents a new paradigm in financial information services, utilizing a comprehensive AI architecture to address practical challenges in business scenarios [2] Group 3: Advanced Technologies in Media Production - The National Key Laboratory for Media Integration Production Technology showcased advanced technologies such as big data and AI, with tools like "Xinhua Miaobi" providing intelligent writing support for public officials [3] - Huawei's OceanStor Pacific 9928 storage solution and Atlas 900 A3 SuperPoD computing power are designed to enhance the entire media production process, facilitating the integration of hardware and intelligent applications [4] Group 4: Industry Ecosystem - The exhibition revealed a collaborative media integration ecosystem, with companies like Yonyou and Zhongke Wenge providing robust information support and decision-making services, respectively, indicating a shift towards a more integrated and synergistic media industry [5] - The event underscored that media integration is a crucial path for the high-quality development of the media industry, reflecting how technology is reshaping media forms and expanding their functions [5]

Core Insights - The conference in Ordos focused on the systematic transformation of mainstream media in the context of the digital and intelligent era, emphasizing the need for deep changes in media practices and technologies [1][2] Group 1: Media Integration and Transformation - Media integration has evolved from "addition" to "integration" and now to "digital intelligence," reflecting profound changes in technology and public opinion ecology [2] - The conference highlighted that media integration is no longer just a technical overlay but involves a comprehensive reshaping of production relationships, communication paradigms, and value chains [2][3] Group 2: Technological Empowerment and Content Value - The conference showcased that technology is the primary driving force behind media integration, with examples such as AI applications and successful media platforms demonstrating significant engagement [3] - Content value reconstruction remains crucial, with discussions on how popular accounts blend mainstream values with youthful expressions to achieve both positive influence and high traffic [3] Group 3: Role of Media in Social Governance - The role of media is shifting from being mere communicators to becoming service providers, as evidenced by local media initiatives that address community needs and enhance social governance [3] Group 4: International Communication and Local Media - The "Local International Communication System Resilience" was effectively practiced, with initiatives like "Global Focus Warm City" enhancing the international communication capabilities of local media [4] Group 5: Future Directions and Practical Examples - The conference served as a platform to summarize past practices and anticipate future directions, showcasing advancements in domestic technology and successful regional media collaborations [5] - The spirit of innovation and proactive engagement in media integration was emphasized, highlighting the importance of maintaining content authenticity amidst technological advancements [5]

Core Points - The conference focuses on the future direction of media integration development with the support of AI technology [2] - The event is taking place in Ordos City, Inner Mongolia, highlighting the significance of the location for media innovation [2] Group 1 - The 2025 Media Integration Development Conference features a technology exhibition showcasing advancements in media integration [2] - The use of drones and AI in media centers is emphasized, indicating a trend towards automation and intelligent solutions in the industry [3] Group 2 - The conference aims to explore how media integration can evolve through technological advancements, particularly in AI [2][3] - The event brings together industry professionals to discuss and demonstrate innovative media technologies [2]

Core Insights - The forum focused on the theme "Digital Intelligence Synergy: Building a Regional High Ground for Systemic Reform of Mainstream Media" and aimed to promote the integration of media in the Beijing-Tianjin-Hebei region [1][3][27] - The event gathered over 100 representatives from government, media, enterprises, and academia to discuss the challenges and opportunities in media integration and talent development [1][3] Group 1: Recommendations and Insights - The President of the China Publishing Research Institute suggested four key recommendations for enhancing the capabilities of media centers: driving content innovation through user needs, strengthening technological empowerment, establishing a scientific evaluation system, and nurturing high-quality media talent [3] - The rapid development of digital intelligence technologies provides stronger communication tools and broader development space for media centers, highlighting the need for resource integration and content quality enhancement [5] - The establishment of the Digital Communication Research Institute at Beijing City University aims to focus on research in multimedia communication systems and international communication, promoting deep integration of industry, academia, and research [7] Group 2: Challenges and Innovations - The Vice President of the China Publishing Research Institute highlighted the achievements and challenges faced by media centers in the Beijing-Tianjin-Hebei region, including fragmented systems, homogeneous content supply, and a shortage of composite talents [9] - The forum featured discussions on the role of AI in content production, emphasizing the need for cost reduction, platform building, and training to overcome challenges faced by frontline editors and journalists [11] - Various media center leaders shared innovative practices, such as emotional empowerment, organizational mechanism innovations, and the use of VR and AI technologies to enhance public service and cultural dissemination [22][24] Group 3: Future Directions and Collaborations - The forum concluded with roundtable discussions on the integration of county-level media and systemic reform, focusing on innovative mechanisms and collaborative development [27] - The event also included specialized seminars addressing talent needs, operational models, and international communication opportunities in the digital age, fostering collaboration between academia and media centers [25]

Core Viewpoint - The future of news media is being shaped by advanced technologies such as artificial intelligence, which will enable more immersive and interactive news experiences, transforming journalists into curators and enhancing the efficiency of news production and distribution [1][5]. Group 1: Technological Innovations - The upcoming 2025 Media Integration Development Conference will showcase advancements in media technology, including full-process intelligent production and multi-sensory interaction, which are already demonstrating initial applications [1]. - Exhibitors are presenting AI platforms that can automatically adapt news visual presentations for different terminals, enhancing user engagement through real-time event alerts based on location [2]. - Technologies like blockchain for content verification and edge cloud rendering are being introduced to improve the authenticity of news and reduce production energy consumption [2]. Group 2: AI Integration in Media - AI is playing a crucial role in user behavior analysis and content matching, allowing media centers to shift from experience-driven to data-driven decision-making [3]. - The "live broadcast+" model is being explored by media centers, utilizing technologies like drone aerial photography and real-time interaction to create immersive experiences, with some events attracting over 5 million viewers [3]. - AI algorithms are optimizing the entire media reporting process, enabling targeted and precise distribution of news content [4]. Group 3: Future Media Ecosystem - AI is expected to facilitate a more intelligent and ecological media ecosystem, enhancing collaboration across various media platforms and improving resource flow [4]. - The integration of AI in media is leading to the development of diverse service models, such as the "news + government, service, business" approach, which is generating significant revenue growth for media organizations [4]. - The role of journalists is evolving towards curation and creative tasks, with AI handling basic data processing, allowing journalists to focus on deeper investigative work and emotional connections with audiences [5].

其中，《谢谢你来了》故事电商：打造媒体融合运营新范式——以《长相丝守》"钱皇蚕丝被"为例，荣 获含金量极高的"全场典型案例"。在全国范围内申报参评的数千个项目中，此类别仅评选出11个案例， 彰显了《谢谢你来了》故事电商项目在模式创新与实践成效上的顶尖水准。 近日，由中国广告协会指导，中国广告协会广播电视融媒体工作委员会、中国广告协会公益广告工作委 员会联合承办的"2025广播电视融媒体营销创新典型案例征集"活动结果正式揭晓。重庆卫视凭借《谢谢 你来了》故事电商项目荣获两个重要奖项！ | 2025年广播电视融媒体营销创新 | | | --- | --- | | LES MITHE | | | 全场奥型案例 | *排名不分先后 | | 案例名称 | 申报单位 | | 总台云听×格力整合营销案例(格力明珠精选好歌+ 心光宇宙盛典+董明珠健康家传播等) | 央广云听文化传媒有限公司 | | 华为热点营销系列短视频 | 山东广播电视台 | | 《灵秀莆田 因你不凡》 | 福建省广播影视集团科技文体传媒中心 | | 《谢谢你来了》故事电商:打造媒体融合运营新范式 -以《长相丝守》"钱皇蚕丝被"为例 | 重庆卫视传媒有限公 ...

近年来，由各地融媒体中心打造的客户端等运营平台，不仅成为新闻推送窗口，更成为惠民办事服务的 集纳中心。"新闻+政务+服务"一体化成为媒体融合创新平台服务的新趋势。 新华财经北京10月10日电 近年来，从省市到区县、从内陆到边疆、从传统平台到智能终端，一场由机 制、理念、技术多重驱动的媒体融合变革浪潮，正在以前所未有的广度与深度席卷而来。10月12日， 2025媒体融合发展鄂尔多斯年会将在内蒙古自治区举行，学者及业界人士将齐聚鄂尔多斯市探讨媒体融 合向"智"而行发展路径。 "智"焕融合报道新产品 近日，鄂尔多斯融媒体中心推出的《一片荒漠在鄂尔多斯的蜕变史》引发关注。一只衔着铁锹的"飞 燕"，经过读者指尖点击，飞越黑白的库布其沙漠长图，翅膀所及之处沙漠尽显绿意盎然，随风摆动的 植物现出勃勃生机。这一作品正是媒体融合以"智"焕新的产品。 走进安徽省亳州市谯城区融媒体中心制作部，屏幕里"AI"主播小雪正在播报当日新闻，其自然的表情与 流畅的语音几乎与真人无异。这是该中心自主研发的"芍灵AI平台"创新成果体现，如今政策解读、应急 通知等常规报道已实现智能化生产，效率得到较大提升的同时，显著降低成本。 "过去制作一条天气 ...

Core Points - The 2025 Media Integration Development Ordos Annual Conference will be held from October 12 to 14 in Ordos City, Inner Mongolia, focusing on the innovative paths and future trends of media integration [1] - The theme of the conference is "Systemic Transformation of Mainstream Media in the Digital Intelligence Era," aiming to promote deep transformation and innovative development of mainstream media through diverse dialogues and practical sharing [1] - Important outcomes to be released include the Warm City Initiative for promoting systemic transformation of mainstream media, typical cases of national integrated media center capacity building, and the Warm City Initiative for co-building a new ecological discourse in social media [1] Event Structure - In addition to the main forum, the conference will feature three parallel forums covering keynote speeches, content innovation case sharing, communication empowerment case sharing, technology empowerment case sharing, and themed salons [1] - The themed salons will include "Internet Celebrity Face-to-Face," "Media Integration and Social Governance," Ordos-themed promotion, and "New Trends in Digital Intelligence Technology" [1] - Additional activities include the "Northern Frontier New Pastoral Song" media integration communication theme event, "Gathering Warm City" Ordos research tour, and a media integration technology exhibition [1] Organizers - The conference is organized by the Xinhua News Information Center and the Xinhua News Agency Inner Mongolia Branch, with support from the Ordos City Integrated Media Center and the Xinhua News Information Center Inner Mongolia Center [1]