近日，多家国有银行相继下架五年期大额存单，三年期存款产品利率普遍降至1.5%至1.75%区间，部分 中小银行更是直接取消三年期、五年期普通定期存款。 在存款利率持续下行的背景下，一种被称为"新三金"的资产配置方式，即将资金分散投入货币基金、债 券基金和黄金ETF，正悄然在年轻群体中兴起。蚂蚁财富平台数据显示，截至2025年4月底，已有超过 937万90后、00后在支付宝上配齐了"新三金"。 "新三金"配置： 收益优于单一存款 在此背景下，今年居民转向投资理财的热情逐渐升温。根据央行发布的金融统计数据报告，2025年10 月，住户存款减少了1.34万亿元，而非银行业金融机构存款则增加1.85万亿元。可以看到，资金正从传 统储蓄账户流向理财与投资市场。 在此背景下，对于普通居民，尤其是刚开始积累财富的年轻人而言，如何让"钱袋子"保值增值，成为现 实的焦虑。 趋势研判： 短期调整还是长期变革？ 所谓"新三金"，并非传统意义上的黄金饰品或金条，而是一种资产配置组合的通俗说法，主要指货币基 金（如余额宝等）、债券基金和黄金ETF（交易型开放式指数基金）这三类资产。其核心逻辑是通过分 散配置相关性较低的资产，在控制整体波 ...

近日，多家国有银行相继下架五年期大额存单，三年期存款产品利率普遍降至1.5%至1.75%区间，部分中小银行更是直接取消三年期、五年期普通定期存 款。 在存款利率持续下行的背景下，一种被称为"新三金"的资产配置方式，即将资金分散投入货币基金、债券基金和黄金ETF，正悄然在年轻群体中兴起。蚂蚁 财富平台数据显示，截至2025年4月底，已有超过937万90后、00后在支付宝上配齐了"新三金"。 "新三金"配置成年轻人理财新选择 所谓"新三金"，并非传统意义上的黄金饰品或金条，而是一种资产配置组合的通俗说法，主要指货币基金（如余额宝等）、债券基金和黄金ETF（交易型开 放式指数基金）这三类资产。其核心逻辑是通过分散配置相关性较低的资产，在控制整体波动的同时，争取获得优于单一存款的收益。蚂蚁财富平台数据显 示，截至今年4月底，已有937万90后、00后在支付宝上配齐了"新三金"组合。 值得关注的是，在豆瓣"丧心病狂攒钱小组"等年轻人聚集的网络社区中，关于如何配置"新三金"的讨论也日益热烈。"现在我选债基和指数基金，再搭配黄 金定投。"一位豆瓣网友分享了自己的配置心得。也有网友坦言，经历过股市波动后，心态转向求稳，"日常 ...

Core Insights - The recent fluctuations in gold prices have sparked a significant interest among young investors, leading them to explore new asset allocation strategies, particularly the "New Three Gold" approach, which includes money market funds, bond funds, and gold funds [3][14][23]. Group 1: Gold Market Trends - On October 24, spot gold prices fell below $4,100 per ounce, marking a 0.64% decline [2]. - Following a significant drop of 5.31% on October 21, which was the largest single-day decline in nearly 12 years, gold prices have continued to decrease, approaching the psychological threshold of $4,000 per ounce [3]. - Despite the recent price corrections, consumer interest in purchasing gold remains strong, with many buyers undeterred by price fluctuations [4][6]. Group 2: Young Investors' Behavior - Young investors are increasingly shifting their focus from traditional gold jewelry to financial instruments, actively engaging in the "New Three Gold" investment strategy [14][23]. - Data from Ant Financial indicates that as of April 2025, 9.37 million users born in the 1990s and 2000s are simultaneously investing in money market funds, bond funds, and gold funds, representing a year-on-year growth of over 35% [17]. - The rise of the "New Three Gold" strategy is attributed to the transition from traditional banking to online investment platforms, allowing easier access to financial information [17][21]. Group 3: Consumer Behavior and E-commerce - Gold has become a popular item during e-commerce promotions, such as the Double Eleven shopping festival, with platforms offering subsidies and discounts to attract buyers [8][11]. - Consumers are increasingly motivated by the perceived value and price competitiveness of gold purchases, often utilizing online tools to compare prices and maximize their investment [13][24]. - The trend of "low-energy money-making" reflects a shift in young people's financial strategies, focusing on diversified investments to mitigate risks while seeking reasonable returns [24].

Group 1 - The core viewpoint of the articles highlights a significant shift in Chinese residents' investment behavior from traditional savings to diversified financial products, driven by changing wealth management perspectives and declining deposit interest rates [1][3][4] Group 2 - As of June 2025, the scale of the bank wealth management market reached 30.67 trillion yuan, marking a 2.38% increase from the beginning of the year and a 7.53% year-on-year growth [2] - The number of investors holding wealth management products reached 136 million by June 2025, reflecting an 8.37% increase since the start of the year [2] - Public fund assets reached a record high of 36.25 trillion yuan by the end of August 2025, marking the fifth consecutive record-breaking milestone this year [2] - The private fund sector also saw growth, with 137,922 funds in existence and a total scale of 20.73 trillion yuan as of August 2025 [2] Group 3 - The trend of "deposit migration" is ongoing, with non-bank institutions seeing an increase of 1.18 trillion yuan in deposits in August, indicating a continued shift of funds towards higher-yielding wealth management products [3] - The decline in deposit interest rates is providing long-term growth momentum for the wealth management market and the fund industry, as investors seek better returns [3] - The recent bullish trend in the A-share market, supported by policy measures and improved liquidity, has further enhanced the attractiveness of asset allocation in China [4] - Younger generations are increasingly adopting new investment concepts, focusing on "new three golds" (money market funds, short-term bond funds, and gold funds), reflecting a departure from traditional investment strategies [4]

Core Insights - The phenomenon of "financial special forces" reflects the challenges faced by investors in the current low-interest-rate environment, where high-frequency trading among various financial products yields minimal returns [1][2][4] - The shift from single-asset investments to diversified asset allocation is becoming increasingly important as investors seek stability and growth in their portfolios [1][6][12] Group 1: Financial Market Trends - The decline in bank deposit interest rates has led to a surge in bank wealth management products, with many investors transitioning from traditional savings to wealth management strategies [2][6] - The average performance benchmark for open-ended wealth management products decreased by 0.03 percentage points to 2.27%, while closed-end products saw a decline of 0.04 percentage points to 2.51% [4][5] - The bond market has been experiencing a weak and volatile trend, contributing to a general decline in wealth management product yields since July [4][5] Group 2: Investment Strategies - The "new three golds" investment strategy, which combines money market funds, bond funds, and gold ETFs, is gaining popularity among younger investors seeking a balanced approach to risk and return [1][7][12] - The allocation strategy for the "new three golds" typically involves 30%-40% in money market funds, 40%-50% in bond funds, and 10%-20% in gold ETFs, allowing for flexibility based on individual risk tolerance [8][10] - The "new three golds" approach has shown potential for higher returns compared to traditional fixed deposits, with estimates suggesting an additional earning of 1,500 to 3,500 yuan on a 100,000 yuan investment over a year [10][11] Group 3: Market Adaptation - The concept of diversified asset allocation is becoming mainstream among ordinary investors, moving beyond high-net-worth individuals to the general public [6][12] - The "Watanabe Wife" investment model from Japan, which emphasizes overseas investments and diversified asset allocation, is being adopted in China as a response to the low-interest-rate environment [6][12] - Recent market dynamics have led to a shift in investment preferences, with many young investors replacing gold ETFs with more growth-oriented index funds or actively managed equity funds [11][12]

Core Insights - The phenomenon of "financial special forces" reflects the challenges faced by investors in the current low-interest-rate environment, where high-frequency trading among various financial products yields minimal returns [1][2][4] - The shift from single-asset investments to diversified asset allocation is becoming increasingly important as investors seek stability and growth in their portfolios [1][6][12] Group 1: Market Trends - The decline in bank deposit interest rates has led to a surge in bank wealth management products, with many investors transitioning from traditional savings to wealth management strategies [2][6] - The average performance benchmark for open-ended wealth management products decreased by 0.03 percentage points to 2.27%, while closed-end products saw a drop of 0.04 percentage points to 2.51% [4][5] Group 2: Investment Strategies - The "new three golds" strategy, which combines money market funds, bond funds, and gold ETFs, is gaining popularity among younger investors as a balanced approach to wealth management [7][8][10] - Different asset allocation models are being proposed, such as conservative, balanced, and aggressive configurations, to cater to varying risk appetites among investors [8][11] Group 3: Performance and Expectations - Investors are experiencing anxiety over the performance of wealth management products, with reports of significant declines in returns, particularly for products that initially offered high yields [4][5] - The overall yield for wealth management products is expected to trend downward due to falling bond yields and the maturation of previously high-yield assets [5][10]

Core Viewpoint - The trend among young investors is shifting towards a new investment strategy termed "New Three Golds," which consists of a combination of money market funds, bond funds, and gold funds, as a response to low interest rates and the desire for stable yet higher returns compared to traditional savings methods [1]. Group 1: Money Market Funds - Money market funds serve as a "cash manager" that ensures liquidity, investing in short-term, high-credit-quality bonds, thus presenting very low risk [2]. - Despite historically low average returns, money market funds still offer better yields compared to regular savings accounts and some fixed-term deposits [2]. Group 2: Bond Funds - Bond funds act as a "ballast" for stable returns, benefiting directly from declining interest rates, as bond prices move inversely to market rates [3]. - These funds primarily invest in government bonds, financial bonds, and corporate bonds, providing clear sources of interest income and capital appreciation, with lower volatility compared to equity funds [3]. - Over the long term, bond fund returns may fluctuate but generally show an upward trend, making them suitable for risk-averse investors [3]. Group 3: Gold Funds - Gold funds function as a "stabilizer" against inflation, with rising gold prices driven by increasing global uncertainties and geopolitical conflicts [4]. - They offer ordinary investors a low-cost, efficient way to participate in gold investments, allowing for flexible buying and selling based on market conditions [4]. - As of the end of April, 9.37 million individuals born in the 1990s and 2000s held money market funds, bond funds, and gold funds simultaneously on Alipay, indicating a significant shift in wealth perception among young people [4].

Group 1 - The term "收蛋" (collecting eggs) has become popular among young investors, referring to the gains from bond funds, where each 0.01% net value fluctuation is considered "an egg" [2][3] - Young investors are shifting their focus to bond funds and other stable financial products due to declining bank interest rates, indicating a more rational and diversified investment approach [3][12] - Major banks have collectively reduced their one-year fixed deposit rates to 0.95%, with some banks lowering rates for three-year fixed deposits to as low as 1.75%, making it difficult to find products with rates above 2% [5][7][11] Group 2 - The trend of "新三金" (new three golds), which includes money market funds, bond funds, and gold funds, is gaining traction among young investors as a new investment strategy [12][21] - Gold ETFs have provided returns of nearly 9% this year, highlighting their appeal as a hedge against inflation, although recent fluctuations in gold prices have posed risks for new investors [21] - The decline in deposit rates and asset management product yields is expected to enhance the attractiveness of the financial and capital markets, prompting investors to balance risk and return in their asset allocation [21]

Core Insights - The LABUBU toy has become a marketing tool for banks to attract new customers and deposits, with significant demand in the secondary market where prices have surged over 600% [2][3] - Recent interest rate cuts have led to a "migration" of deposits, as customers seek better returns amid declining savings rates [4][8] - The banking sector is responding to these challenges by offering innovative products and lower fees to retain and attract customers [6][7] Group 1: LABUBU Marketing Strategy - Ping An Bank's initiative to offer LABUBU blind boxes for new customers depositing 50,000 yuan has generated substantial interest, leading to a surge in customer inquiries [2][3] - The LABUBU toy's popularity is evident, with a unique piece selling for 1.08 million yuan at an auction, highlighting its value in the market [3] Group 2: Deposit Migration and Interest Rates - In June, banks have lowered deposit rates significantly, with one-year fixed deposit rates dropping below 1%, prompting customers to reconsider their savings strategies [4][11] - In April 2025, there was a notable outflow of 1.39 trillion yuan in household deposits, indicating a shift in customer behavior towards seeking higher returns [4][9] Group 3: Financial Product Innovations - Financial institutions are introducing lower management fees and innovative products, such as monthly dividend-paying investment options, to attract customers [6][7] - The trend of "fixed income + gold" products is gaining traction, with a significant portion of funds allocated to fixed income assets and a small percentage to gold-related investments [7][12] Group 4: Investment Strategies and Market Trends - The concept of "new three golds" (money market funds, bond funds, and gold funds) is becoming popular among younger investors, reflecting a shift in investment strategies [9][12] - Experts suggest that investors should adopt a diversified approach to manage risks while seeking stable returns, emphasizing the importance of asset allocation [13]

Core Viewpoint - The recent decline in deposit rates among major state-owned banks has led to a shift in consumer behavior, with many opting to move their funds into alternative investment vehicles rather than renewing deposits [1][3]. Group 1: Deposit Rate Trends - Major state-owned banks have seen their one-year fixed deposit rates drop below 1%, while the interest rate for demand deposits has fallen to as low as 0.05% [1]. - In April 2025, household deposits decreased by 1.39 trillion yuan, while deposits in non-bank financial institutions increased by 1.57 trillion yuan, reflecting a shift in financial management strategies [3][4]. Group 2: Changing Investment Preferences - A new trend termed "new three golds" has emerged among younger generations, with 9.37 million individuals from the post-90s and post-00s generations diversifying their investments into money market funds, bond funds, and gold funds [6]. - Young investors are increasingly favoring flexible investment options like Yu'ebao, which offers similar returns to bank deposits but with greater liquidity [6]. Group 3: Investment Strategies and Community Engagement - Investors are encouraged to adopt a diversified approach to asset allocation, with recommendations to allocate funds in a 3:5:2 ratio among money market funds, bond funds, and gold funds to mitigate risks [8]. - The low-interest-rate environment has spurred a surge in financial literacy, with many individuals participating in online communities to share investment experiences and strategies [8][9].