Core Insights - The report indicates that the domestic game market in China achieved actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08%, setting a new record [1] - The user base for games reached nearly 679 million, reflecting a year-on-year increase of 0.72%, also a historical high [1] Market Performance - The growth in market revenue and user base is attributed to several factors: the successful launch of multiple new games, the steady performance of long-standing games, and the strong growth of esports and mini-program games [1] - Self-developed games generated actual sales revenue of 140.45 billion yuan in the domestic market, with a year-on-year increase of 19.29%, driven by popular long-standing products and new releases [3] - The overseas market for self-developed games saw actual sales revenue of 9.50 billion USD, reflecting a year-on-year growth of 11.07%, primarily from long-term product revenues and new releases expected in 2024 [3] Segment Insights - The console game market in China recorded actual sales revenue of 1.03 billion yuan, with a significant year-on-year growth of 29.78%, largely due to the ongoing popularity of the 2024 phenomenon title "Black Myth: Wukong" and the strong sales of new imported console games [5] - The report anticipates continued growth in the Chinese game industry in the second half of 2025, supported by favorable policies, optimized industry ecology, deepened technological innovation, and ongoing global product distribution and corporate globalization efforts [5]

Core Insights - The Chinese gaming market achieved a record actual sales revenue of 168 billion yuan in the first half of 2023, marking a year-on-year growth of 14.08% [1] - The user base for games in China reached approximately 679 million, reflecting a year-on-year increase of 0.72%, also a historical high [1] - The growth in market revenue and user base is attributed to several factors, including the successful launch of new games, the steady performance of established games, and the strong growth of esports and mini-program games [1] Market Performance - The actual sales revenue of the Chinese console gaming market was 1.034 billion yuan, showing a year-on-year increase of 29.78% [2] - The esports gaming market generated actual sales revenue of 80.645 billion yuan, with a year-on-year growth of 16.64% [2] - The revenue from the two-dimensional mobile gaming market was 14.577 billion yuan, experiencing a year-on-year decline of 8% [2] - The domestic casual mobile gaming market achieved actual sales revenue of 16.439 billion yuan, reflecting a year-on-year growth of 2.55% [2] - The domestic mini-program gaming market saw actual sales revenue of 23.276 billion yuan, with a significant year-on-year increase of 40.2% [2] Self-Developed Games - The actual sales revenue from self-developed games in the domestic market reached 140.452 billion yuan, representing a year-on-year growth of 19.29% [1] - The overseas market for self-developed games generated actual sales revenue of 9.501 billion USD, with a year-on-year increase of 11.07% [1]

Group 1: Industry Overview - The domestic game market in China achieved actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08%, setting a historical record [1] - The number of domestic game users reached 679 million, also a historical high [1] - In the first quarter of 2025, the actual sales revenue was approximately 857.04 billion yuan, with a significant year-on-year increase of 17.99%, while the second quarter revenue was around 823 billion yuan, maintaining above 800 billion yuan per quarter [1] - For the entire year of 2024, the actual sales revenue was 325.78 billion yuan, reflecting a year-on-year growth of 7.53% [1] Group 2: International Market Performance - In the first half of 2025, the actual sales revenue of Chinese self-developed games in overseas markets reached 9.5 billion USD (approximately 680 billion yuan), with a year-on-year growth rate of 11% [2] - The primary overseas markets for Chinese games are the United States, Japan, and South Korea, contributing 31.96%, 16.2%, and 7.47% of the overseas revenue, respectively [2] Group 3: Game Categories and Trends - The mobile game market in China generated actual sales revenue of 125.31 billion yuan in the first half of 2025, with a year-on-year growth of 16.55% [2] - The decline in revenue for the two-dimensional mobile game market was significant, with a revenue of 14.58 billion yuan, down 8% year-on-year, attributed to factors such as slowed growth of leading games and reduced consumer willingness [2] - Mini-games showed remarkable performance, with actual sales revenue of 23.28 billion yuan, achieving a year-on-year growth of 40.2% [2] Group 4: Company Performance - ST Huatuo expects a consolidated revenue of approximately 17 billion yuan for the first half of 2025, with a year-on-year growth of about 83.27% [3] - Youzu Network anticipates a net profit attributable to shareholders of 40 to 60 million yuan, reflecting a year-on-year increase of 768.75% to 1203.13% [3] - Perfect World is expected to turn losses into profits, forecasting a net profit of 480 to 520 million yuan for the first half of 2025, compared to a loss of 177 million yuan in the same period last year [3]

Core Insights - The Chinese gaming market achieved a record actual sales revenue of 168 billion yuan in the first half of 2023, marking a year-on-year growth of 14.08% [1] - The user base for games reached approximately 679 million, reflecting a 0.72% increase year-on-year, also a historical high [1] Market Performance - The mobile gaming sector generated actual sales revenue of 125.31 billion yuan, accounting for 74.59% of the total market, with a year-on-year growth of 16.55% [1] - The client game market saw actual sales revenue of 35.40 billion yuan, growing by 4.86% year-on-year [1] - The web game market experienced a decline, with actual sales revenue of 2.20 billion yuan, down by 5.87% year-on-year [1] Sub-Sector Highlights - The casual mobile gaming market generated actual sales revenue of 16.44 billion yuan, up by 2.55% year-on-year, with in-app purchases contributing 11.10 billion yuan [2] - The mini-program gaming market showed significant growth, with actual sales revenue of 23.28 billion yuan, a 40.2% increase year-on-year [2] - The console gaming market achieved actual sales revenue of 1.03 billion yuan, growing by 29.78% year-on-year [2] - The esports gaming market reached actual sales revenue of 80.65 billion yuan, reflecting a year-on-year growth of 16.64% [2] Self-Developed Games - The domestic market for self-developed games generated actual sales revenue of 140.45 billion yuan, up by 19.29% year-on-year, driven by popular long-standing products and new releases [2] - The overseas market for self-developed games achieved actual sales revenue of 9.50 billion USD, growing by 11.07% year-on-year [2] International Market Insights - In the overseas market for self-developed mobile games, the United States accounted for 31.96%, Japan for 16.20%, and South Korea for 7.47%, collectively representing 55.63% of the market [3] - Strategy games led the revenue share among the top 100 self-developed mobile games, accounting for 43.33%, with a significant increase compared to the previous year [3] Industry Trends - The gaming industry is characterized by supportive government policies, technological innovation, and a focus on user protection and talent development [3]

Core Insights - The report released at the 22nd China International Digital Interactive Entertainment Expo indicates that the domestic game market achieved actual sales revenue of 168 billion yuan in the first half of 2023, marking a year-on-year growth of 14.08% and setting a new record [1] - The number of game users reached nearly 679 million, reflecting a year-on-year increase of 0.72%, also a historical high [1] - Factors contributing to this growth include the successful launch of several new games, the steady performance of long-standing games, and the strong growth of esports and mini-program games [1] Industry Performance - In the first half of 2023, the actual sales revenue of domestically developed games in the domestic market reached 140.45 billion yuan, with a year-on-year growth of 19.29% [1] - The overseas market for self-developed games generated actual sales revenue of 9.501 billion USD, reflecting a year-on-year increase of 11.07% [1] - The United States, Japan, and South Korea remain the primary overseas target markets, accounting for a combined 55.63% of the revenue from self-developed mobile games [1] Market Segmentation - The mobile game market achieved actual sales revenue of 125.31 billion yuan, with a year-on-year growth of 16.55% [2] - The client game market generated actual sales revenue of 35.40 billion yuan, reflecting a year-on-year increase of 4.86% [2] - The console game market saw actual sales revenue of 1.03 billion yuan, with a significant year-on-year growth of 29.78% [2] - Conversely, the web game market experienced a decline, with actual sales revenue of 2.20 billion yuan, down 5.87% year-on-year [2] Future Outlook - The game industry is expected to continue its upward trend in the second half of 2023, supported by favorable policies, optimized industry ecology, deepened technological innovation, and ongoing global product distribution [2] - The introduction of new anticipated products is expected to further stimulate market growth [2] - The education sector is receiving national policy support for talent cultivation in the gaming industry, marking a new phase of systematic and professional development [3] Technological Advancements - The application of AI technology across the entire industry chain is accelerating, with leading companies like NetEase, Tencent, and Perfect World establishing comprehensive intelligent application systems [3] - The mini-game market is witnessing a surge in popular products, contributing to new growth momentum for the industry [3]

Core Insights - The Chinese gaming market achieved a record actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% [1] - The user base for games reached approximately 679 million, reflecting a growth of 0.72% year-on-year, also a historical high [1] Market Performance - The growth in market revenue and user base is attributed to several factors: the successful launch of multiple new games, the steady performance of evergreen games, and the strong growth in esports and mini-program games [1] - The self-developed games in the domestic market generated actual sales revenue of 140.45 billion yuan, with a year-on-year increase of 19.29% [6] - The overseas market for self-developed games saw actual sales revenue of 9.501 billion USD, growing by 11.07% [7] Regional Insights - In the overseas market for self-developed mobile games, the United States accounted for 31.96%, Japan for 16.20%, and South Korea for 7.47%, collectively representing 55.63% of the revenue [8] Game Type Performance - Among the top 100 self-developed mobile games in overseas markets, strategy games accounted for 43.33% of revenue, showing significant growth, while role-playing games accounted for 10.02%, slightly declining [11] - The mobile gaming segment maintained its dominance with actual sales revenue of 125.31 billion yuan, reflecting a year-on-year growth of 16.55% [17] Market Segmentation - The client game market generated actual sales revenue of 35.40 billion yuan, with a year-on-year increase of 4.86% [22] - The web game market continued to decline, with actual sales revenue of 2.20 billion yuan, down by 5.87% [24] - The esports gaming market achieved actual sales revenue of 80.65 billion yuan, growing by 16.64% [29] Future Outlook - The gaming industry is expected to continue its growth trajectory in the second half of 2025, supported by favorable policies, optimized industry ecology, and ongoing technological innovations [42]

Core Insights - The ChinaJoy event is set to open in Shanghai on July 31, 2025, with the China International Digital Entertainment Industry Conference (CDEC) kicking off the festivities [1] - The report released during the conference indicates that the domestic game market achieved actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% [1] - The number of game users in China reached approximately 679 million, reflecting a slight year-on-year increase of 0.72% [1] Industry Performance - The actual sales revenue from self-developed games in the domestic market for the first half of 2025 was 140.45 billion yuan, showing a year-on-year increase of 19.29% [3] - The overseas market for self-developed games generated actual sales revenue of 9.50 billion USD, with a year-on-year growth of 11.07% [3] - The primary overseas markets for self-developed mobile games include the United States (31.96%), Japan (16.20%), and South Korea (7.47%) [3] Market Segmentation - In the domestic market, mobile games accounted for 74.59% of actual sales revenue, while client games made up 21.07% and web games only 1.31% [3] - The small program game market in China showed remarkable performance, with actual sales revenue reaching 23.28 billion yuan, a year-on-year increase of 40.20% [4] - Among the revenue from small program games, in-app purchases generated 15.30 billion yuan (65.70%), while advertising revenue accounted for 7.97 billion yuan (34.30%) [4] Future Outlook - The domestic game market is expected to continue its growth trend in the second half of 2025, with a focus on protecting minors and expanding the positive impact of the gaming industry [4]

Core Insights - The 22nd ChinaJoy will take place from August 1 to 4 at the Shanghai New International Expo Center, showcasing the growth of the gaming industry in China [1] - The China Audio-Video and Digital Publishing Association's Vice President Zhang Yijun reported that the actual sales revenue of the domestic gaming market for the first half of 2025 is projected to reach 168 billion yuan, a year-on-year increase of 14.08%, marking a new high [1] - The number of gaming users in China is expected to reach approximately 679 million, reflecting a year-on-year growth of 0.72%, also a historical peak [1] Domestic Market Performance - For the first half of 2025, the actual sales revenue from self-developed games in the domestic market is anticipated to be 140.45 billion yuan, showing a year-on-year increase of 19.25% [1] - The actual sales revenue from self-developed games in the overseas market is projected to be 9.501 billion USD, with a year-on-year growth of 11.07% [1] Overseas Market Insights - In the overseas market for self-developed mobile games, the revenue distribution shows that the United States accounts for 31.96%, Japan for 16.20%, and South Korea for 7.47%, collectively representing 55.63% of the total [1] - Germany, the UK, and France together account for 8.78%, indicating that Europe remains an important region for Chinese game exports [1] Future Outlook - The ongoing efforts to protect minors in the gaming industry are expected to continue [1] - The market is anticipated to maintain a growth trend, with the positive impact of diverse fields expanding [1] - The development and innovation of high-quality games are expected to further broaden [1]

Core Viewpoint - The Chinese gaming industry is experiencing strong growth this year, supported by favorable policies and a surge in new product launches during the summer season, indicating a potential new development cycle for the industry [1][2]. Policy Support - Multiple regions, including Beijing, Shenzhen, and Zhejiang, have introduced supportive policies aimed at enhancing the competitiveness of the gaming and esports sectors [1]. - Beijing's recent policy includes 11 measures to stimulate market activity and improve the development environment [1]. - Zhejiang's measures focus on financial support for game exports and establishing a statistical mechanism for tracking game exports [1]. - Shenzhen has implemented policies offering one-time rewards of up to 10 million yuan for outstanding gaming companies and has streamlined the game license application process [1]. Market Potential - The gaming industry is showing significant potential, with the global gaming market projected to reach 1,216.335 billion yuan in 2024, reflecting a year-on-year growth of 3.31% [3]. - The domestic gaming market is expected to achieve a record revenue of 455.06 billion yuan in 2024, with a compound annual growth rate of 26.8% over the past two decades [3]. - Chinese self-developed games are accelerating their overseas sales, with actual revenue expected to reach 18.557 billion USD in 2024, marking a year-on-year increase of 13.39% [3]. Market Performance - The gaming sector has shown a steady upward trend in the secondary market, with an overall increase of 24.09% year-to-date as of June 19 [4]. - Specific ETFs related to the gaming industry have also reported significant gains, with some nearing a 20% increase this year [4]. - Experts suggest that while the short-term recovery trend is evident, long-term sustainability will require continuous innovation due to the short lifecycle of most blockbuster games [4].

Group 1 - The event "Million Talents Gathering in South Guangdong" successfully connected over 5000 job-seeking graduates from 137 universities, facilitating 1484 employment intentions [1] - The event aimed to address the supply-demand gap in industries such as finance, culture, and education, promoting high-quality employment for social science graduates [1][2] - A total of 147 employers participated, offering 4142 job positions, with a significant focus on overseas roles due to the increasing demand from Guangdong's SMEs for versatile talents [2] Group 2 - The job fair featured not only traditional roles but also emerging positions in e-commerce and gaming, with a demand for approximately 740 candidates, and some positions offering monthly salaries exceeding 10,000 [3] - Guangdong's gaming industry is experiencing a new growth phase, supported by recent policies aimed at enhancing the sector's development [3] - The event provided enhanced job-seeking services, including one-on-one guidance for resume optimization and interview techniques, and featured online recruitment channels that attracted over 120,000 viewers [4]