Core Viewpoint - Douyin e-commerce has initiated a crackdown on false advertising in live streaming, resulting in significant penalties for violators [1] Group 1: Regulatory Actions - Since May, nearly 37,000 influencers have had their selling privileges permanently revoked [1] - A total of 1,778 non-compliant merchants have been expelled from the platform [1] Group 2: Types of Violations - The crackdown primarily targets false marketing practices that harm consumer rights, including "short weight" and misleading claims about product efficacy [1] - Typical violations involve influencers using false descriptions of product specifications, weight, size, and exaggerating product benefits to deceive consumers [1]

8月11日，抖音电商官方发布消息称，已成立安全与信任中心，首期发布盲盒治理公告清退达人千名。 2025年至今，平台已针对盲盒相关违规行为进行系统治理，累计断播违规直播间4000余场，清退达人账号 1000余个，同时升级未成年人保护机制，防范诱导下单风险。以下为典型违规案例公示： 公告称，近期，抖音电商正式成立"安全与信任中心"。我们希望借助这一平台，与每一位商家、达人以及 消费者真诚沟通，消除误解、回应关切，携手建立更加可信和谐的电商环境。平台不仅致力于优化交易流 程，更立足于长远发展，推动平台规则和治理体系的透明化与公正化。 典型违规1： 8月8日，抖音电商安全与信任中心发布了首期治理公告，公布了近期打击直播间盲盒营销典型违规案例。 作为一种新兴消费模式，直播间售卖盲盒丰富了多元的消费体验，深受年轻消费者喜爱。但也出现了少量 借盲盒销售名义违规营销乱象。 根据抖音电商《盲盒类商品管理规范》，平台目前仅可以出售出厂即为盲盒，或盲盒套组的商品，主要是 指未经第三方自行组合、拼装，商品生产出厂即为盲盒或盲盒套组类商品。销售二次分装的盲盒商品、 借"抽奖"等不确定性方式销售产品等行为均违反了平台「违规营销宣传：以不 ...

Group 1: Company Developments - Hefei Xiaoyang Zhenxuan Supply Chain Management Co., Ltd. increased its registered capital from 1 million RMB to 5 million RMB, indicating growth and potential expansion in its operations [1] - The company, established in November 2022, is fully owned by Xiaoyang Zhenxuan (Anhui) Holding Co., Ltd. and offers a range of services including supply chain management, software development, and internet sales [1] Group 2: Social Media and Influencer Activity - Actress Maggie Cheung opened a Xiaohongshu account and posted her first video, which quickly gained over 690,000 followers within 24 hours and received more than 700,000 likes [2][3] - Cheung expressed her intention to share interesting and useful content, emphasizing the personal nature of her decision to join the platform [3] Group 3: Industry Regulations and Compliance - WeChat announced it will strengthen governance over financial self-media accounts, promoting the publication of authentic and authoritative content by qualified accounts [7] - The platform will take measures such as limiting traffic, muting, or banning accounts that provide stock recommendations or spread false information without professional qualifications [7][8] - Douyin e-commerce has initiated strict measures against illegal blind box marketing, resulting in the suspension of over 4,000 live broadcasts and the removal of more than 1,000 influencer accounts since 2025 [9][11] Group 4: E-commerce Innovations - Taobao Fashion launched a "Platform Authentication" service in collaboration with national certification agencies to verify the authenticity of over 300 luxury and trendy brands [12][14] - The platform offers a "double your money back" policy for consumers if the product authenticity does not match the platform's verification results, enhancing consumer trust [14]

Core Points - Douyin E-commerce has established a Safety and Trust Center and released its first governance announcement to crack down on illegal blind box marketing in live streaming [1] - Since 2025, Douyin E-commerce has suspended over 4,000 related illegal live streams and removed more than 1,000 influencer accounts [1] - The platform emphasizes consumer rights protection and has a zero-tolerance policy for illegal activities that disrupt market order [1] Group 1 - The blind box sales model has gained popularity among young consumers, but there are emerging issues of illegal marketing disguised as blind box sales [1][2] - Common illegal practices include selling non-blind box items under the guise of blind boxes and misleading consumers with significant discrepancies between price and value [2] - Douyin E-commerce has implemented strict measures against these violations, including warnings, product removals, live stream interruptions, and account closures [2] Group 2 - Some influencers have been found using misleading language to entice minors into making purchases, prompting the platform to enhance protective measures [3] - The platform has added prominent risk warnings for consumers under 18 and has automated systems to intercept unusual orders to prevent financial losses [3]

Core Viewpoint - Douyin E-commerce is intensifying its governance against false advertising, particularly targeting violations in live streaming marketing practices [1] Group 1: Actions Against Violations - Douyin E-commerce has identified serious false advertising practices among some merchants and creators in categories such as food and hardware [1] - The platform will implement measures against violators, including but not limited to suspending live streams, freezing commissions, imposing penalties, and revoking e-commerce selling permissions for influencers [1] - For violating merchants, actions will include product bans, freezing of funds, and store closures [1] Group 2: Ongoing Monitoring and Enforcement - The platform will continue to conduct strict inspections and governance of influencer marketing videos, live streaming rooms, and product detail pages [1] - There will be a focus on combating organized, malicious, and bulk false advertising practices [1] - Douyin E-commerce plans to periodically publish lists of violators to enhance transparency and accountability [1]