Core Insights - Yonghui Supermarket has successfully completed the transformation of its Hanzhong Wuyue Plaza store, adopting the "Fat Donglai" model, marking its first upgraded store in Hanzhong, Shaanxi Province [1] - The store has undergone a systematic restructuring of its product system, with over 56% of the products being replaced, aligning its product structure closely with that of Fat Donglai [1] - The transformation reflects Yonghui Supermarket's strategic focus on the northwest market and its response to local government policies aimed at upgrading consumption and stimulating consumer potential [1] Product Strategy - The upgraded store features a significant increase in imported products, now accounting for 12% of the total, and a notable expansion in fresh food categories such as baked goods and ready-to-eat meals [1] - The overall product structure now closely resembles 80% of the Fat Donglai model, enhancing the variety of high-frequency and experiential products available [1] Market Positioning - The Hanzhong Wuyue Plaza store aims to serve as a core support for the "15-minute convenient living circle" for local residents, targeting family and young consumer demographics [1] - This initiative is expected to elevate the commercial capabilities of the Hanzhong region and contribute to its development as a regional consumption center [1]

Core Viewpoint - Wang Shoucheng has been appointed as the new CEO of Yonghui Supermarket, marking a significant leadership change as he is the youngest CEO in the company's history. His promotion is closely tied to his successful management of the company's transformation projects, particularly the "Fat Reform" initiative inspired by the successful model of the Chinese supermarket chain, Pang Donglai [5][6]. Group 1: Leadership Background - Wang Shoucheng is a product of Yonghui Supermarket's internal training program and holds a master's degree from Peking University. Before becoming CEO, he served as the Vice President and was responsible for various operational roles within the company [2][3]. - Wang joined Yonghui in 2017 as a management trainee and has held multiple positions, including CEO business assistant and regional HR partner, accumulating extensive operational and management experience over his 8-year career [3][4]. Group 2: Business Transformation and Performance - The opening of the first "Fat Reform" store in Zhengzhou on June 19, 2024, was a significant milestone, achieving sales of 1.88 million yuan on its first day, which is 13.9 times the average daily sales prior to the reform. The store also attracted over 12,000 customers, 5.3 times the previous average [4]. - As of September 16, 2025, Yonghui has nearly 200 "Fat Reform" stores, with expectations of profitability within three months of operation. The first quarter of 2025 saw 41 "stable reform stores" generating a total profit of 74.72 million yuan [7][8]. Group 3: Financial Strategy and Challenges - Yonghui Supermarket plans to raise up to 3.114 billion yuan through a private placement, with 2.405 billion yuan allocated for store upgrades, 309 million yuan for logistics improvements, and 400 million yuan for working capital [8]. - Despite these initiatives, Yonghui reported a revenue decline of 20.73% year-on-year for the first half of 2025, with a net loss of 241 million yuan, indicating ongoing challenges in balancing significant investment in transformation with overall profitability [8].

Core Insights - The opening of the Suzhou High-speed Rail Wuyue Plaza store marks the third "Fat Donglai" model store for Yonghui, reinforcing its strategic layout in the Suzhou market and enhancing regional commercial service upgrades [1][9]. Store Location and Concept - The store is located at No. 3188, Xiangcheng Avenue, Suzhou High-speed Rail Wuyue Plaza, and aims to create a comfortable, convenient, and quality shopping space for consumers, particularly family customers in Xiangcheng District [2]. Product Offerings - The store features a comprehensive product renewal, including highland specialty vegetables and over 40 types of organic vegetables, all sold in packaging to save customer selection time. New ready-to-eat items such as fruit cuts, juices, and cold brew tea have been introduced, alongside partnerships with high-end fruit and vegetable brands [3]. - The prepared food section employs a professional chef team to offer a variety of dishes, including traditional items and modern snacks aimed at younger consumers. The store also includes dedicated brand zones for both Fat Donglai and Yonghui's private label products, covering a wide range of categories [5]. Shopping Environment and Services - The store has improved its shopping environment by lowering shelf heights and simplifying the layout to enhance comfort and accessibility. New customer service areas have been added, including rest zones and various amenities to cater to diverse customer needs [6]. - Food safety measures are strictly enforced, including a "468 principle" for fresh-cut fruits to ensure quality and freshness [7]. Employee Development - Yonghui has launched a "Craftsman Plan" to enhance employee skills and service awareness, aiming to cultivate a professional workforce and improve service quality in stores [8]. Strategic Vision - The Suzhou High-speed Rail Wuyue Plaza store's opening is seen as a significant milestone for Yonghui, reflecting its commitment to consumer needs and continuous improvement in product and service offerings. The company plans to further strengthen its presence in the Suzhou market [9].

Core Viewpoint - Yonghui Supermarket is actively implementing the "Fat Donglai model" to enhance service innovation and quality in key urban areas, particularly in Suzhou, where a new "three-store linkage" strategy is being established [1] Group 1: Store Performance and Strategy - The first store in Suzhou, Taicang Wanda, achieved a remarkable sales increase of 334% and a customer traffic growth of 189% in its opening week [1] - The third store, Suzhou High-speed Rail Wuyue Plaza, opened on September 19, marking the model's first entry into Xiangcheng District, further solidifying Yonghui's strategic layout in Suzhou [1][3] Group 2: Store Adjustments and Offerings - The store's SKU count was optimized from 12,462 to 9,010, with a replacement rate of 57.3% and a new product introduction rate of 48.2%, aligning 80% of the product structure with the Fat Donglai standards [3] - Fresh produce offerings now include highland specialty vegetables and over 40 organic vegetable varieties, all sold in packaging to save customer selection time [5] Group 3: Food and Service Enhancements - The prepared food section has introduced a professional chef team and a variety of popular dishes, including seafood and traditional items, catering to diverse customer preferences [6] - The store has improved the shopping environment by lowering shelf heights and increasing aisle width, enhancing overall shopping comfort [8] Group 4: Employee Welfare and Training - The number of employees increased from 110 to 165, creating more local job opportunities, with enhanced employee benefits including paid annual leave and improved working conditions [10] - The "Craftsman Program" was launched to provide systematic training for key positions, aiming to cultivate a skilled workforce and improve service quality [10] Group 5: Future Outlook - Yonghui's Suzhou regional manager expressed optimism about the recognition of the new model by consumers and emphasized the commitment to optimizing products and services based on consumer needs [10]

9月18日，永辉超市(601933.SH)发公告，公司于2025年9月18日召开第六届董事会第七次会议，审议通过《关于聘任公司高级管理人员的议案》，同意聘任 王守诚为公司首席执行官（CEO）。 此外，根据董事会会议公告，为更好地适应市场发展需求，永辉决定于杭州市临平区设立子公司；拟定公司名称杭州永辉超市有限公司。 图据视觉中国 据公告披露，王守诚，1991年4月出生，北京大学硕士学历。现任永辉超市股份有限公司董事、改革领导小组副组长、副总裁，兼任运营支持部负责人、筹 建支持部负责人，分管招商部。自2017年毕业后，以"融才"管培生身份加入永辉，历任 CEO业务助理、集群运营合伙人、福建省区人力资源合伙人，闽赣 省区人力资源总监，上海省区总经理。在永辉超市东来学习项目中担任调改小组负责人，牵头运营标准体系的建设，有力地推进调改项目。 今年2月，名创优品创始人叶国富携名创高管入驻永辉超市董事会，并成立由叶国富任组长的"永辉改革领导小组"，包括王守诚、罗雯霞、林红东、曾凤 荣、吴凯之、甘旺亨、张卫东、朱静、刘少强9人。 3月17日，永辉超市召开2025年第一次临时股东大会，前CEO李松峰未获续任。3月20日，永辉超 ...

悬空半年的永辉CEO一职，终于明确了人选！ 9月18日晚间，永辉超市发布公告称，经公司董事会提名，并经公司董事会提名委员会资格审查，董事会审议通过《关于聘任公司高级管理人员的议 案》，同意聘任王守诚先生为公司首席执行官。 公告还披露：王守诚先生未持有公司股份。同时，他与公司持股5%以上股东以及其他董事、监事、高级管理人员不存在关联关系，且未受过中国证券监 督管理委员会及其他相关部门的处罚或上海证券交易所的惩戒，不存在不适合担任上市公司高级管理人员的情形。 01 90后的CEO 从名创优品入股开始，永辉就一直是媒体的焦点，组织的变动更是分外引人关注。 2月27日，永辉超市宣布成立由名创优品创始人叶国富任组长的"永辉改革领导小组"，王守诚、罗雯霞、林红东、曾凤荣、吴凯之、甘旺亨、张卫东、朱 静、刘少强9人为组员。 3月17日下午，永辉超市在福州召开2025年第一次临时股东大会，前CEO李松峰未获续任，当时还成为永辉超市董事张轩宁一人反对成立改革领导小组议 案的理由；同时，永辉也发公告称，CEO"虚位以待，将全球招募"。 到3月20日晚间，永辉超市发布公告称，董事会授权公司改革领导小组代行CEO职责，同时也承诺尽快 ...

Group 1 - The new CEO of Yonghui Supermarket, Wang Shoucheng, has been appointed following the departure of Li Songfeng in March [2] - Wang Shoucheng, born in April 1991, has held multiple key positions within Yonghui since joining in 2017, including CEO business assistant and regional general manager [4] - The company reported a significant decline in revenue for the first half of 2025, with total revenue of 29.948 billion yuan, a year-on-year decrease of 20.73%, and a net loss of 241 million yuan compared to a profit of 275 million yuan in the same period last year [6] Group 2 - The revenue decline is attributed to a deep transformation strategy initiated in the second half of 2024, which included closing underperforming stores and temporary closures for renovations [6] - The company has closed 227 loss-making stores, incurring costs related to lease and personnel compensation, as well as asset write-offs during the closure process [6] - Yonghui Supermarket is focusing on a transformation strategy inspired by the "Pang Donglai model," emphasizing quality and customer experience, with plans to incubate 100 billion-level products over the next three years [7][8]

Core Viewpoint - Yonghui Supermarket is accelerating its "downward strategy" to enhance quality service and innovate the "Fat Donglai model" in county markets, marking a significant step in its layout in the Suzhong county market with the opening of its first "Fat Donglai model" store in Hai'an [4]. Group 1: Store Transformation - The newly renovated Yonghui Supermarket in Hai'an has a retail area of over 2,600 square meters and aims to meet local consumer demands for improved fresh produce quality, shopping environment, and service experience [4]. - The store has undergone a significant product overhaul, removing 7,636 out of 13,030 original items and adding 3,751 new products, resulting in a new product ratio exceeding 41% [5]. - The product structure now closely aligns with the Fat Donglai standard, with imported goods accounting for 13% and fresh food categories increasing from 5% to 20% [5]. Group 2: Product Innovation - The fresh produce section has been upgraded to include high-altitude vegetables, organic products, and specialty fruits, enhancing quality and source control [5]. - The store features a dedicated area for Fat Donglai products and Yonghui's selected items, including ten core products that meet daily family needs with high quality-to-price ratios [7]. - The bakery section has introduced over 90 new products, balancing health and creativity, and offering popular items like durian mille-feuille and matcha red bean soufflé [7]. Group 3: Service and Experience Enhancement - The store layout has been optimized to create a more open shopping atmosphere, with wider aisles and lower shelf heights [8]. - Customer service has been enhanced with various amenities, including a rest area with health measurement tools and free charging stations, reflecting a deep understanding of customer needs [8]. - Food safety measures are strictly implemented, with a "468 principle" for cut fruit products to ensure freshness [10]. Group 4: Employee Development - The employee count has increased from 86 to over 130, creating numerous local job opportunities, with an increase in average salaries [11]. - Yonghui has launched a "Craftsman Plan" to provide systematic training and certification for frontline employees, enhancing their professional skills and service quality [11]. - The store aims to integrate the "people-oriented" philosophy of the Fat Donglai model with local consumer habits and culture, creating a unique shopping experience for the Hai'an community [11].

Core Viewpoint - The retail industry in Chongqing is undergoing a significant transformation focused on quality and expansion, with Yonghui Supermarket leading the way through innovative store formats and enhanced consumer experiences [1][12]. Group 1: Store Innovations - Yonghui Supermarket has launched four newly renovated stores in Chongqing within a month, adopting the "Pang Dong Lai" model to enhance product offerings and customer service [1][12]. - The new stores are strategically located in key urban areas, aiming to become quality living centers for local residents by providing convenient and high-quality shopping experiences [3][12]. Group 2: Product and Service Enhancements - The renovated stores have significantly increased the proportion of fresh and ready-to-eat products, introducing local specialties and seasonal seafood to cater to local tastes [3][5]. - The bakery section has become a highlight, featuring a variety of freshly baked goods that appeal to consumers, such as Swiss rolls and fruit tarts [5][9]. - The stores have implemented a "468 freshness principle" to ensure product quality, with dynamic pricing strategies to minimize inventory loss and offer fresh products at competitive prices [11]. Group 3: Customer Experience Improvements - Store layouts have been redesigned for better accessibility and comfort, with wider aisles and a more user-friendly arrangement of products [9][12]. - Enhanced customer services include facilities for health monitoring, pet care, and free product processing, which contribute to a more pleasant shopping experience [9][11]. Group 4: Employee Welfare and Community Impact - Employee compensation and benefits have been improved, fostering a positive work environment that translates into better customer service [11][12]. - The transformation of these stores is expected to stimulate local commerce, encouraging customers to engage in surrounding community businesses, thus enriching the local economy [12][15]. Group 5: Strategic Goals - Yonghui Supermarket aims to strengthen its presence in Chongqing as part of the city's development as an international consumption center, emphasizing quality retail to meet the needs of local families [15].

Core Insights - The article discusses the transformation of Yonghui Supermarket in response to challenges faced by traditional retail, emphasizing the importance of originality and adaptability over standardized reforms [2][6] - Yonghui's first "Pang Donglai model" store in Zhejiang, the Binjiang Baolong store, opened in September 2024, showcasing significant changes in store layout and customer service [2][11] Group 1: Store Transformation and Customer Experience - The Binjiang Baolong store has made adjustments to its layout and customer service, enhancing the shopping experience with more open spaces and proactive staff assistance [2] - Customers, such as Mr. Liu, appreciate the convenience and quality of products, particularly the processing services offered by Yonghui [2] - The store has introduced new products under its private label, including enzyme laundry detergent and fresh juices, ensuring quality at affordable prices [4] Group 2: Employee Engagement and Training - Yonghui has increased employee numbers and raised average salaries by over 30% as part of its transformation strategy [8] - The company has implemented a profit-sharing mechanism for employees, allowing them to receive bonuses based on store performance, which has boosted morale and motivation [8] - Yonghui launched a "Craftsman Plan" to enhance employee skills, with a certification program that saw a 78% pass rate among participants [10] Group 3: Strategic Partnerships and Product Offerings - Yonghui has collaborated with suppliers to create exclusive products, such as a custom milk product with Yili, achieving over 1 million yuan in sales within four days of launch [5] - The supermarket aims to incubate 100 billion-yuan-level products over the next three years, focusing on quality and long-term partnerships with core suppliers [10] Group 4: Expansion and Future Plans - Yonghui plans to open two additional transformed stores in Hangzhou, marking the expansion of its successful model beyond the initial location [11] - The company is transitioning from a focus on price competition to prioritizing quality and service, aligning with the principles of the Pang Donglai model [8][11]