适老化服务
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莫道桑榆晚 为霞正满天
Bei Jing Wan Bao· 2025-10-29 09:46
Core Insights - The 11th Beijing International Aging Industry Expo (referred to as "Aging Expo") has commenced, emphasizing the importance of elderly care as a universal concern and a personal life stage that everyone will face [1] - The theme of this year's expo is "Smart Enjoyment of Silver Age, Nourishing All Directions," focusing on integrating humanistic care with technological innovation in the lives of the elderly [1] Group 1: Aging Services - The expo showcases a comprehensive panorama of aging services, featuring various well-known aging institutions, including state-owned enterprises and innovative private brands, allowing attendees to compare diverse service options from affordable to high-end [1] - A special "Travel and Health Care" section has been created, offering tailored travel routes for seniors, emphasizing that the joy of exploration is not exclusive to the young [2] Group 2: Financial Services - The "Aging Finance" section brings together quality banks, insurance, and fund institutions to offer financial products tailored to the needs of the elderly, focusing on financial planning to ensure a worry-free retirement [2] Group 3: Technological Innovations - The Smart Aging section allows attendees to experience how technology enhances elderly living, featuring smart wearables, exoskeleton robots, and remote medical consultation systems [2] - The Aging-Friendly section highlights innovations in creating accessible environments and smart communities, contributing to a more elder-friendly society [2] Group 4: Health and Wellness - The Health and Wellness section promotes the deep integration of medical and elderly care services, showcasing a full industry chain from rehabilitation care to chronic disease management [3] - The expo has introduced an official publication to extend the event's impact beyond the exhibition, fostering continuous communication in the aging industry [3]
银发添彩重阳节 建行上海市分行依托“劳动者港湾”送温暖
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-29 08:15
Core Viewpoint - The article highlights the efforts of China Construction Bank's Shanghai branch in organizing a series of activities for the elderly during the Double Ninth Festival, integrating technology and human care to enhance the quality of life for senior citizens [1][5]. Group 1: AI Experience for Seniors - The bank organized an AI experience session where volunteers taught elderly participants how to use AI software for various applications, including health management and travel planning [2]. - The session included practical exercises where seniors learned to record health data and were educated on how to protect themselves from potential scams [2]. Group 2: Aromatherapy for Health - An aromatherapy experience was conducted to promote health and wellness among seniors, utilizing natural plant extracts to enhance emotional and cognitive well-being [3]. - Participants engaged in interactive activities, such as voting on their favorite scents, while learning about the benefits of different essential oils [3]. Group 3: Memory Preservation through Photography - A "Time Photography Studio" was set up to capture memorable moments for elderly clients, providing a platform for them to take photos and receive printed copies [4]. - The initiative aimed to foster community engagement and provide personalized services to seniors, enhancing their overall experience at the bank [4]. Group 4: Addressing Aging Population Challenges - The bank is actively addressing the challenges posed by an aging population by integrating financial services with emotional support and health care, reflecting its commitment to social responsibility [5]. - The initiatives are part of a broader strategy to explore innovative paths that combine financial services with humanistic care, emphasizing the bank's role in community welfare [5].
依托百家网点 民生北分以金融“微实事”助力老有所依
Bei Ke Cai Jing· 2025-10-27 01:33
Core Insights - The rapid development of fintech has led to the widespread application of intelligent and digital services in banking, but a digital divide remains a barrier for some elderly individuals to access financial services [1] - Banks are focusing on breaking this digital divide to enhance service quality and efficiency, recognizing that online channels alone cannot fully cover the elderly customer base [1][2] - Community bank branches are seen as crucial in bridging the last mile of financial services, with a particular emphasis on the elderly demographic [1][2] Group 1: Service Enhancement for the Elderly - Minsheng Bank's Beijing branch has prioritized the elderly as a key target for community services, continuously upgrading branch facilities to enhance service convenience and safety [2] - The bank has implemented various supportive measures, including "love windows" and green channels to reduce waiting times for elderly customers, as well as personalized one-on-one services [2] - All branches have met the "Beijing Banking Industry Standards for Financial Services for Visually Impaired Consumers," with 86 branches achieving the "Beijing Banking Industry Demonstration Window Service Standards" [2] Group 2: Fraud Prevention and Financial Education - The rise in illegal fundraising and telecom fraud targeting the elderly has prompted banks to take on the responsibility of safeguarding customer funds [3] - Minsheng Bank conducts regular financial education activities in collaboration with community branches to enhance elderly individuals' awareness of risk prevention [3] - The bank is also developing a tailored product system for elderly clients, offering risk-matched savings, investment, and commercial pension products to balance asset safety and wealth growth [3] Group 3: Community Integration and Cultural Activities - Minsheng Bank's community services extend beyond financial offerings, actively engaging in community life through various activities such as fraud prevention campaigns and cultural events [4] - The bank has partnered with Tencent Video to host cultural activities for the elderly, successfully attracting over 4,000 participants across multiple events [4] - The bank plans to continue focusing on the needs of elderly customers, enhancing service quality and brand development in the field of elderly financial services [4]
农情暖域映初心 农行北京分行升级网点服务打造“爱心港湾”
Bei Jing Ri Bao Ke Hu Duan· 2025-10-20 22:40
Core Viewpoint - The Agricultural Bank of China Beijing Branch emphasizes its commitment to "financial services for the people" by enhancing customer service and community engagement through various initiatives aimed at improving the quality of life for its clients and the broader community [1][9]. Group 1: Customer-Centric Services - The bank has established 32 senior-friendly service demonstration outlets, providing tailored services and facilities for elderly clients, including ramps, seating, and emergency assistance [2][6]. - The bank has created "Warm Zone" service areas for outdoor workers and new residents, offering amenities such as hot water and charging stations [3][7]. - The bank's staff actively engages in community support, providing immediate assistance to clients in distress, showcasing a commitment to customer care [3][4]. Group 2: Professional and Efficient Service - The bank has implemented a service quality enhancement plan focusing on proactive, professional, and efficient service standards to ensure customer satisfaction [4][5]. - Emergency response training is conducted regularly to prepare staff for unexpected situations, ensuring quick and effective service delivery [4][5]. - The bank has optimized transaction processes, significantly reducing wait times and improving service efficiency, as evidenced by the rapid processing of bulk card requests [5][6]. Group 3: Social Responsibility and Community Engagement - The bank actively participates in social responsibility initiatives, providing support during natural disasters and engaging in community welfare activities [7][8]. - During the annual college entrance examination season, the bank offers supportive services to students and their families, reinforcing its role as a community partner [8][9]. - The bank's "Rural Care" initiative highlights its commitment to addressing urgent community needs and enhancing public welfare through various outreach programs [7][9].
第一百家支行落地 民生银行北京分行精准服务首都经济建设
Xin Jing Bao· 2025-10-16 01:48
Core Insights - Minsheng Bank's Beijing Huairou Branch officially opened on October 16, marking the establishment of the bank's 100th standard branch in the capital, enhancing its service capabilities for the capital's economic development [1][2] - The bank is expanding its branch network despite the general trend of contraction in physical bank locations, focusing on transforming branches from transaction-oriented to service-oriented [1][2] - The establishment of the Huairou Branch fills a gap in the bank's network in the area and aligns with the strategic development needs of Beijing [2] Network Expansion - The opening of the 100th branch in Huairou is a strategic move for Minsheng Bank to integrate deeper into the capital's development framework [2] - The bank has signed strategic cooperation agreements with multiple districts, including Miyun and Tongzhou, to enhance government-bank collaboration and meet the capital's development demands [2] - The bank's branch layout is guided by Beijing's "14th Five-Year Plan" and 2035 vision, focusing on regional economic trends for network planning [2] Service Model Transformation - Minsheng Bank is upgrading both the soft and hard infrastructure of its branches, aiming to transform them into "ecological integration centers," "customer experience centers," and "complex product marketing centers" [3] - The bank is focusing on integrating channel advantages, technological capabilities, and social credibility to expand its "bank+" diversified business scenarios [3] Community Banking - The bank has pioneered the "community bank" model, focusing on the needs of key demographics such as the elderly and children [4] - It has implemented measures like setting up care stations and adapting branches for elderly accessibility, addressing the digital divide faced by older customers [4][5] - The bank collaborates with local communities to enhance financial literacy and safety, establishing a dual mechanism for education and fraud prevention [5] Support for Small and Micro Enterprises - Minsheng Bank has established 26 small and micro enterprise financial centers to provide integrated financial and non-financial services [6] - The bank has restructured its approval teams to enhance efficiency and risk management for small and micro businesses [6] - It actively engages with government departments to facilitate financing for small enterprises and supports local economic activities [6] Technology and Innovation Focus - The bank has developed a "3+6+16" organizational structure for technology finance, with specialized branches and centers to serve key industrial clusters [7] - This network covers major industries such as information technology and healthcare, creating a 5-kilometer service radius [7] - The bank offers a comprehensive financial product system tailored to the lifecycle of technology enterprises, supporting various stages from startup to maturity [8] Future Outlook - Minsheng Bank plans to continue expanding its network in alignment with major strategic initiatives, focusing on green finance and technology finance to support regional ecological and industrial upgrades [8]
一根橡皮绳留住老客户
Bei Jing Wan Bao· 2025-10-13 07:56
Core Insights - The article emphasizes the importance of age-friendly facilities in commercial spaces, highlighting the varying interpretations of "starting from the heart" by different operators [1][10] Group 1: Age-Friendly Facilities - The Industrial and Commercial Bank of China (ICBC) has implemented age-friendly designs, including specially designed seating that assists elderly individuals when standing up, and clear signage for accessibility [9] - The market at Zhao Jun Sheng has tailored its services to meet the needs of elderly customers, with staff providing assistance and offering practical solutions like free installation services for purchased items [8][9] Group 2: Navigation Challenges - Many commercial spaces, such as the Super Extreme He Sheng Hui, have unclear navigation signs, leading to confusion among elderly customers trying to locate stores [3][4][5] - The design of the Dajixiang commercial street includes steps without ramps, making it difficult for wheelchair users and the elderly to access certain areas [6][7] Group 3: Customer Experience - Elderly customers often face challenges due to poorly designed facilities, such as unclear directional signs and the presence of stairs without accompanying ramps, which can deter them from visiting these commercial areas [10][11] - The article suggests that simple changes, like unified signage and the addition of ramps, could significantly improve the experience for elderly customers [11]
国门安检:以匠心服务护航银发出行
Zhong Guo Min Hang Wang· 2025-10-12 08:17
Core Viewpoint - The company has launched a series of age-friendly service initiatives themed "Chongyang Warm Journey, Accompanying the Elderly" to address the travel pain points of elderly passengers, enhancing the warmth and efficiency of security checks in civil aviation services [1] Group 1: Age-Friendly Services - The company has established a "Love Security Channel" to create a barrier-free environment for elderly travelers, addressing issues such as long wait times through physical space optimization and service mechanism upgrades [2] - A "Three Assistance" service system has been implemented, which includes assistance in guidance, security checks, and special needs, allowing security personnel to provide proactive support to elderly passengers [2] Group 2: Proactive Service Approach - The company employs a "Three Looks" predictive service method, enabling security staff to identify and assist elderly passengers with mobility issues or confusion before they even ask for help [3] - This proactive service model aligns with the airport's "Mutual Assistance" service brand for special passengers, ensuring elderly travelers feel cared for from the moment they enter the terminal [3] Group 3: Comprehensive Service Chain - A complete service chain has been established to ensure a seamless experience for elderly travelers, covering all aspects from guidance to security checks and boarding [4] - The service chain integrates various roles, ensuring that elderly passengers receive continuous support throughout the security process, enhancing their overall travel experience [4] Group 4: Flexible Service Standards - The company implements a "Flexible Service Six-Step Method" to address the needs of elderly travelers while adhering to strict security standards, ensuring safety without compromising service quality [5] - This approach includes clear communication regarding special items and providing assistance in a manner that respects the needs of elderly passengers, exemplifying the civil aviation industry's commitment to "genuine service" [5]
山东联通走进老年大学 开启新学期“第一堂科普课”
Qi Lu Wan Bao· 2025-09-29 03:43
Core Points - Shandong Unicom is leveraging the "Customer Day" initiative to enhance customer engagement through monthly online and offline activities, creating a service marketplace for the public [1] - In September, the theme "Unicom Customer Day - National Science Popularization" coincided with the back-to-school season, where Shandong Unicom collaborated with Jinan Branch to conduct a science class for seniors at Jinhai Star Senior University [1] - The event was tailored to meet the specific needs of the elderly, featuring professional instructors who provided training in arts and performances, along with cultural activities to enrich their lives [1] Summary by Sections Event Activities - The event included lectures on common online scams such as "health expert lecture scams" and "AI face-swapping fraud," using real-life cases to educate attendees [2] - Interactive elements like quizzes and product experiences heightened the atmosphere, ensuring that participants retained knowledge about communication and fraud prevention [2] Online Engagement - The online activities attracted seniors, with staff providing one-on-one guidance for participation in quizzes and lotteries, enhancing the fun aspect of the event [4] - Huawei staff assisted seniors in operating mobile phones, covering essential functions like adjusting font size, making calls, and sending messages, while also offering free phone screen protectors [4] Future Initiatives - The event received positive feedback from the senior university and participants, laying a foundation for extending elderly assistance services [5] - Shandong Unicom plans to continue the "General Manager's Practical Initiatives" to deepen the implementation of age-friendly products and services, aiming to bridge the digital divide for seniors and promote a smart lifestyle [5]
建行莱芜莱矿支行:智能时代的金融守护
Qi Lu Wan Bao· 2025-09-29 00:36
Core Points - The article highlights a recent incident at the CCB Laiwu Laikuan Branch where staff effectively resolved a sudden "deduction crisis" for an elderly customer, showcasing the bank's commitment to providing warm and professional financial services tailored for seniors [1][2] - The incident involved an elderly man, Mr. Zhang, who was distressed over unauthorized monthly deductions from his bank account, which were later identified as subscription fees for a video platform [1][2] - The bank staff not only resolved the issue by identifying the source of the deductions but also educated Mr. Zhang on how to manage his account better, including disabling automatic renewals and setting up transaction alerts [2] Summary by Sections Incident Description - A sudden call for help from an elderly customer disrupted the calm atmosphere at the bank, leading to immediate assistance from the branch manager [1] - The customer was anxious about monthly deductions from his account, which he had not noticed for several months [1] Resolution Process - The bank manager calmly reassured the customer and assisted him in checking his transaction history, revealing the source of the deductions [1][2] - The customer realized that the deductions were for a video membership activated by his grandson, which he had unknowingly agreed to [2] Service Quality and Future Commitment - The successful resolution of the issue highlighted the bank's dedication to providing thoughtful and professional services for elderly clients [2] - The bank plans to continue enhancing its services to create a more secure financial environment for senior customers [2]
服务“提速”更“升温”
Bei Jing Ri Bao Ke Hu Duan· 2025-09-28 00:51
Core Viewpoint - Postal Savings Bank of China Beijing Branch integrates its development into the overall economic and social development of the capital, focusing on providing modern financial services that meet diverse citizen needs and contribute to high-quality economic growth [1][18]. Group 1: Financial Service Efficiency - The bank enhances financial service efficiency through technology empowerment and process innovation, ensuring that financial resources reach the demand side more accurately and quickly [4][5]. - A closed-loop model of "online application + on-site service" has been introduced for small loans, allowing customers to apply via mobile banking and receive tailored solutions from dedicated loan officers [4][5]. - The bank collaborates with government departments and industry associations to address financing challenges faced by small and micro enterprises, optimizing product services and improving efficiency [4][5]. Group 2: Elderly Financial Services - The bank focuses on elderly financial services, addressing the needs of an aging population by providing stable asset allocation solutions and enhancing service quality [6][7]. - A diverse range of pension financial products is offered, including wealth management and insurance products, to meet the core demands of elderly clients for stability and safety [7]. - The bank has established an "age-friendly" service system, ensuring that elderly clients can access financial services without barriers, including physical accommodations and user-friendly technology [8][9]. Group 3: Community Engagement and Support - The bank has initiated the "Golden Sunshine Station" project to create a community space for elderly clients, offering health lectures and social activities to foster community engagement [9][10]. - The "Golden Sunshine Club" organizes events to promote health and social interaction among elderly clients, enhancing their quality of life [10]. - The bank prioritizes the financial safety of elderly clients by providing education on fraud prevention and ensuring secure banking practices [10][13]. Group 4: Social Responsibility and Emergency Response - In response to extreme weather events, the bank has implemented measures to support affected businesses and residents, including loan extensions and simplified approval processes [15][16]. - The bank has launched initiatives to assist residents in rebuilding after disasters, offering favorable loan terms and material subsidies to ease financial burdens [17]. - The bank's commitment to social responsibility is evident in its proactive approach to community support during crises, reinforcing its role as a reliable financial partner [15][16].