Group 1 - The 2026 Spring Festival travel season will last from February 2 to March 13, totaling 40 days, with ticket sales starting on January 19 [1] - The railway department will enhance services for elderly travelers, ensuring a smooth travel experience from ticket purchase to boarding [1][4] - A "Senior Version" of the railway ticketing app will be available, featuring larger fonts and simplified processes to assist elderly travelers [4] Group 2 - The railway department will maintain manual ticket sales windows to provide assistance to elderly travelers [6] - Special services for elderly travelers with mobility issues include priority verification and boarding, with dedicated staff to guide them [8][10] - Booking for priority services can be done through the railway app, official website, or customer service [10][14] Group 3 - Major railway stations will enhance elderly-friendly services, such as adding wireless emergency call systems in restrooms and providing wheelchairs [20] - Airlines will also offer special services for elderly travelers, including simplified booking processes and dedicated assistance for first-time flyers [23][27] - Airports will provide unique services like hand bands for elderly travelers and free winter clothing storage during peak travel seasons [31]

"从便利性入手，于细微处用心。"秉持这一服务理念，该行以老年客户需求为导向，全方位升级适老化 服务。在服务网点，专门增设适老服务专口，优化移动填单台布局，配齐安全扶手、爱心座椅、轮椅等 便民设施，安排专人加强厅堂引导，让老年客户办事更省心。线上线下（300959）同步发力，线下积极 推广超柜电子指纹签名功能及大字版业务操作界面，线上重点推广大字版掌银服务，以智能化手段降低 老年客户使用门槛，让科技服务更具温度。 (孙洋) 既要优化"硬设施"，更要升级"软服务"。为让客户感受到温情与愉悦，该行在厅堂推行"四个一"服务标 准：多一个真诚微笑、多一句暖心问候、多一杯贴心茶水、多一些细致指引，用细节拉近与客户的距 离。针对重病、行动不便等特殊客群，该行积极倡导"走出去"服务模式，组织柜员上门办理业务，每年 累计提供上门服务50余次，用脚步丈量服务深度，把便利送到客户心坎上。 "太感谢你们了，真是解了我的燃眉之急！"82岁老人住院期间社保卡不慎丢失，急需补办；客户取款时 发现信息不完善，其行动不便的配偶正等着用钱治病；村里老人对着社保卡激活流程一筹莫展……连日 来，农业银行（601288）射阳县支行营业部的柜员们主动上 ...

央视《新闻联播》报道平安管家黄山旅居基地画面 央视《新闻联播》报道平安管家黄山旅居基地画面 智通财经APP获悉，国家"十五五"规划提出，积极应对人口老龄化，健全养老事业和产业协同发展政策机制。近日，央视《新闻联播》在关注我国"适 老化"服务助力银发旅游品质提升的报道中，将镜头对准了平安好医生(01833)位于安徽黄山的养老旅居基地。作为适老化旅游旅居产品的创新样本， 该基地凭借专业的健康管理配套与精细化的适老服务，成为银发经济浪潮下养老旅居的行业标杆。 央视聚焦：银发旅游品质升级 旅居养老成新宠 随着我国人口老龄化进程加速，老年群体的消费需求正从单一的基本养老向高品质的享老转变。据央视报道，老年人已成为旅游市场的重要群体，各 平台也推出一系列适合老年游客的慢旅行、康养游、候鸟列车等多样化的旅游产品，助力老年游客轻松出游。 在央视《新闻联播》的镜头中，平安管家黄山旅居基地展示了这样一幅图景：徽派建筑的静谧环境中，老年人不仅能享受休闲度假的乐趣，更能获得 专业的健康保障。镜头之外，折射出平安好医生对银发族需求的深刻洞察：针对很多老年人向往远方，却因担心身体状况而不敢出行的顾虑，创新性 地将专业养老服务搬进风景区。 ...

Core Insights - The article highlights the increasing demand for high-quality elderly care and tourism services in response to China's aging population, with a focus on the Ping An Good Doctor's Huangshan elderly care residence as a model for innovative aging tourism products [1][3][6]. Group 1: Industry Trends - China's "14th Five-Year Plan" emphasizes addressing population aging and developing a coordinated policy mechanism for elderly care and industry [1]. - The elderly demographic is becoming a significant consumer group in the tourism market, shifting from basic needs to high-quality experiences [3][6]. - Various platforms are launching diverse travel products tailored for elderly tourists, such as slow travel and wellness tours, to facilitate easier travel for older adults [3]. Group 2: Company Initiatives - Ping An's Huangshan residence is the first officially opened elderly care tourism base, combining health management with tailored services for seniors [6]. - The residence features an age-friendly design and integrates medical care with tourism services, allowing online doctors to provide continuous health guidance [6]. - Ping An Good Doctor's "Home Care" services have expanded to cover 100 cities, with plans to add 25 more cities by 2025, achieving a growth rate of over 33% [6]. Group 3: Future Outlook - The successful operation of the Huangshan residence serves as a replicable model for the industry, contributing to a diversified elderly care service system [7]. - Ping An Good Doctor aims to leverage its expertise to enhance products and services, promoting more high-quality projects nationwide for seniors to enjoy a dignified and fulfilling later life [7].

Core Viewpoint - The article emphasizes the importance of the "Warm Compensation" claims service system developed by Hunan People's Insurance Company, which aims to provide a warm and reassuring experience for customers during difficult times through enhanced claims services [2][3]. Group 1: Service System Overview - The "Warm Compensation" claims service system is an upgrade of existing claims services, focusing on customer-centric principles, compliance, honesty, and efficiency [3]. - The service matrix is structured around "1+N," where "1" represents a dedicated claims professional providing one-on-one guidance, and "N" includes various specialized services tailored to meet customer needs in different scenarios [4]. Group 2: Specialized Services - Specialized services include "Same-Day Small Claims," "One-Day Death and Critical Illness Compensation," "Critical Illness Pre-Payment," and "Emergency Disaster Claims," which aim to provide timely and efficient support to customers [4]. - The transition from standardized responses to scenario-based care signifies a commitment to addressing specific customer needs during critical moments [4]. Group 3: Technological Empowerment - The company is enhancing its online service platform, offering features such as video inspections, online document uploads, electronic signature capabilities, and real-time claims progress tracking [5]. - As of November 2025, the company achieved a one-day review completion rate of 98.36% for personal business claims, with an average claims processing time reduced to 1.09 days and an online processing rate of 98.09% [5]. Group 4: Elderly Care Initiatives - The company focuses on providing inclusive financial services, particularly for the elderly and those with mobility challenges, by implementing a service model that combines online optimization with offline support [6][7]. - The establishment of 86 elderly-friendly service points and the provision of necessary facilities demonstrate the company's commitment to bridging the "digital divide" and ensuring that technological advancements serve human needs [6][7].

《 人民日报 》（ 2025年12月23日 13 版） (责编：白宇、卫嘉) 隆冬时节，在山东省淄博市淄川区龙泉镇养老中心，73岁老人王衍玲拉着记者坐下，聊起养老中心的新 变化。 龙泉镇养老中心有70张床位，54名老人入住。2025年初，养老中心计划对基础设施进行全面升级，涉及 无障碍通道改造、适老化卫浴设备安装等，"因为预算缺口达60万元，开工日期一拖再拖。"养老中心负 责人徐修国说。 一筹莫展之际，一笔专项贷款解了徐修国的燃眉之急。淄川农商银行客户经理谭玲在走访中了解到养老 服务中心的融资困难，针对养老中心轻资产、缺抵押的特点，银行以担保方式为养老中心发放60万元专 项贷款。资金到位后，改造很快完成。 2025年以来，淄川农商银行围绕金融服务适老化，进一步加大养老服务行业信贷支持力度。截至目前， 已投放适老领域贷款2500余万元，支持全区10余家养老机构实现基础设施升级；开展适老性服务活动 800多场，线下覆盖银发客群1.1万人。 山东省60岁及以上人口达2482万，已进入中度老龄化阶段。为破解养老机构融资难题，山东金融监管局 近年来引导省内银行业金融机构制定专项养老信贷政策，不断健全完善符合养老产业特点 ...

Core Viewpoint - The company launched a month-long "Elderly Care Warm Service" initiative in October 2025 to address the financial service needs of elderly clients, focusing on convenience, financial education, and service experience [1] Group 1: Service Implementation - The initiative aims to create an "accessible service system" for elderly clients by enhancing physical facilities, financial education, and innovative services [1] - During the campaign, nearly 200 elderly service activities were conducted nationwide, reaching approximately 1,500 elderly clients [1] - The service model includes "home visits, in-branch promotions, community presentations, and multi-dimensional outreach" to meet the core demands of elderly clients [1] Group 2: Home Service - Specialized service teams were formed to provide "one-on-one" home services, addressing issues like mobility difficulties and operational challenges for elderly clients [2] - The home service initiative successfully assisted nearly 100 elderly clients, resolving their challenges related to mobility and service access [2] Group 3: In-Branch Promotion - Branches transformed into primary venues for elderly service promotion, enhancing the in-branch experience with a focus on convenience and warmth [3] - Initiatives included setting up "senior service windows" for priority processing, providing guidance on smart device usage, and offering free health checks [3] - Over 100 in-branch promotional activities were conducted, reaching around 600 elderly clients and improving their awareness of financial fraud prevention and insurance knowledge [3] Group 4: Community Outreach - Community presentations were held in areas with high concentrations of elderly residents, providing group consultations and insurance guidance [4] - Nearly 30 community sessions were conducted, reaching about 800 elderly clients and making services more accessible [4] Group 5: Multi-Dimensional Promotion - The company utilized various internal and external channels for promotion, including online platforms and local media, to disseminate information about the elderly service initiative [5] - Over 30 promotional activities were conducted, effectively increasing the initiative's visibility and audience reach [5] - The campaign was well-received by elderly clients, who appreciated the practical knowledge shared and the company's caring approach [5]

Core Insights - Wulian Rural Commercial Bank has launched the "Silver Age Academy" to enhance financial services for elderly clients and enrich their cultural lives [1][2] - The academy is designed with a focus on elderly-friendly facilities and a diverse curriculum tailored to the needs of senior citizens [1] Group 1: Service Innovation - The "Silver Age Academy" represents an innovative exploration in elderly service by Wulian Rural Commercial Bank, emphasizing a customer-centric approach [1] - The facility includes elderly-friendly equipment, barrier-free access, and health emergency devices to ensure safety during activities [1] Group 2: Curriculum and Activities - The academy offers a variety of courses such as traditional cultural education, health exercises, and financial fraud prevention, fostering an engaging learning environment [1] - Future courses will include calligraphy, Tai Chi, smartphone applications, and short video production, aimed at enhancing the quality of life for retirees [2] Group 3: Community Engagement - Wulian Rural Commercial Bank plans to deepen cooperation with local institutions, such as the Wulian County People's Procuratorate, to conduct themed activities that promote red culture and political education [2] - The initiative aims to create a vibrant and fulfilling retirement life for elderly individuals through continuous optimization of teaching services and facilities [2]

Core Viewpoint - The company is enhancing its financial services for the elderly by launching the "Autumn Fragrance" service experience month, focusing on customer-centric approaches and integrating technology to meet diverse needs of the senior demographic [1] Group 1: Environmental Upgrades - The company has optimized its service environment and processes to cater to elderly customers, including the addition of specialized areas for mobility aids and communication tools [2] - A priority queuing system for customers aged 60 and above has been implemented, along with home service and remote support options, ensuring accessibility and convenience [2] Group 2: Technological Empowerment - The company is bridging the digital divide for elderly clients by integrating technology into its services, such as a senior-friendly version of its app and smart teller machines [3] - Remote video consultation services are available, allowing elderly customers to receive efficient digital support [3] Group 3: Educational Integration - A multi-dimensional financial literacy program has been established, including consumer rights education and themed workshops to raise awareness about fraud and financial management [4] - The company has organized nearly 40 themed activities for seniors, combining practical knowledge with engaging experiences during the service month [4] - Future plans include a continued focus on customer needs, service experience, and intelligent service integration to enhance the quality of financial services for the elderly [4]

Core Insights - The aging population is driving an increase in air travel demand among elderly passengers, who often experience "travel anxiety" due to unfamiliarity with processes and limited information access [1] - Zhangye Airport has launched the "Zhenxin Escort" service, focusing on the needs of first-time elderly travelers by providing comprehensive and refined support throughout their journey [1][3] Group 1: Service Implementation - Zhangye Airport has established a dedicated "Elderly Service Window" staffed by experienced personnel to assist elderly travelers throughout their journey [2] - The service includes tailored communication strategies, such as adjusting volume and speaking pace, and providing enlarged transportation guides to accommodate elderly passengers' needs [2] - Staff assist with luggage handling and ensure a smooth transition from baggage claim to transportation options, minimizing physical strain on elderly travelers [2] Group 2: Comprehensive Support - The "Zhenxin Escort" service offers continuous support from pre-departure to post-arrival, ensuring elderly passengers feel welcomed and cared for [3] - Upon disembarking, staff provide one-on-one guidance to baggage claim and check in with travelers to ensure they connect with family members [3] - The service reflects the aviation industry's commitment to enhancing passenger experience, particularly for vulnerable groups, and has received positive feedback from travelers [3]