Core Viewpoint - The core mission of the financial industry is to serve the public and promote inclusivity, with Ping An Life's Tai'an branch focusing on addressing the "digital divide" for the elderly by innovating elder-friendly service models to enhance their insurance service experience [1] Group 1: Service Innovations - The establishment of a "Green Channel for Silver-Haired Services" at the counter effectively reduces waiting times for elderly clients through prioritized reception and comprehensive guidance [2] - A dedicated "Elderly Service Area" is equipped with comfortable seating, reading glasses, and emergency medical kits, creating a reassuring service environment while retaining traditional service windows for personal assistance [2] Group 2: Technology Empowerment - The introduction of "Silver-Haired Service Specialists" provides hands-on guidance for using the Ping An Financial Manager APP, ensuring technology acts as a bridge rather than a barrier in service delivery [3] - The service process adheres to the "Three Questions and Three Confirmations" principle to ensure precise and efficient service by understanding needs, habits, and difficulties [3] Group 3: Long-term Commitment - Regular training for elderly client services, a dedicated service supervision hotline, and a satisfaction follow-up mechanism are implemented to continuously optimize service details [4] - The company commits to ensuring that no elderly client is left behind during the digital transformation, aiming to create a comprehensive elder-friendly service system that combines online and offline resources [4]

为提升老年客户群体的服务体验，平安人寿推出平安金管家APP关怀版，为老年群体提供的适老化版本，该版本支持一键 切换，提供界面简洁、 字体放大、语音交互等适老化功能，通过降低老年人使用门槛，提升该群体的使用体验，更快捷方 便得到服务。 2、标准版和关怀版字体大小、界面简洁情况对比 平安金管家APP适老化改造再升级 1、标准版、关怀版一键切换功能 3、关怀版语音交互功能，资讯内容提供语音播报 金管家创新老年客户反诈技术举措，60岁以上客户在保单贷款业务办理过程中截图、录屏、共享屏幕等高风险行为会提示 风险，避免老年客户遭遇不法诈骗，功能上线 以来已提醒60岁以上客户超4万人次。 60岁用户限制权限:安卓样式 60岁用户限制权限:ios样式 11:50 .. Il 令 ( 11:50 .. Il ? ■ 保单贷款 保单贷款 < < (1) 2 - - 4 -2 - - 3 - -3- 13 - 4 透播保障 必务申请 系统转账 业务中国002 B-GATA 라산#삼 选择保单 系统特征 (1) 2 · 为了您的资金聚全,请注意不要轻信阳生人通过网络、电话。 为了意的资金安全,请注意不要轻他陌生人通过网络,电话。短 ...

Core Viewpoint - The article highlights the efforts of the Bank of China in providing "age-friendly services" to elderly customers, showcasing a specific instance of personalized assistance to a 72-year-old customer in activating his social security card and navigating banking services [1] Group 1: Age-Friendly Services - The bank has established a dedicated "senior service window" to prioritize elderly customers and provide tailored assistance [1] - The bank offers tools such as magnifying glasses and reading glasses to aid elderly customers in their banking activities [1] - The bank plans to conduct regular "Silver Digital Classes" to teach elderly customers how to use mobile banking and access social security information [1] Group 2: Customer Experience - A bank manager provided step-by-step assistance to the elderly customer, ensuring he felt comfortable and understood the process [1] - The bank staff adjusted their communication style, including increasing the volume of announcements and speaking slowly to accommodate the customer's needs [1] - The elderly customer expressed gratitude for the thoughtful and considerate service, indicating a positive impact on customer satisfaction [1]

责任在心，服务在行：打造适老服务港湾 林运路营业厅深知，适老化服务升级是时代责任，更是践行"民有所呼、我必有应"承诺与"人民邮电为人民"初心的生 动实践。她们将政策要求化作有温度的行动，倾力为银龄用户营造便捷、安心、被尊重的环境。 脚步向外，智慧到家：解锁"智"在生活 服务的脚步从未止于厅堂。为了让智慧生活惠及每位老人，她们高频次开展"助老微课堂"，将课堂搬到社区、活动中 心、用户"家门口"。从开机、调音量起步，耐心细致；重点指导使用联通APP"大字版"，让"看得清、点得准"成为现 实；教视频通话解思念，教查天气便出行，教生活缴费享便捷。每一次手把手的教学，都在帮助老人更从容地拥抱数 字时代。 3月12日，在台儿庄区运河街道华阳社区活动中心举办的"助老微课堂"上，72岁的张玉芳阿姨起初连手机解锁都显得 格外吃力。营业员李亮蹲在她身边，一遍又一遍地演示、引导。经过手把手教学和反复练习，张阿姨终于操作接通了 远在深圳工作的儿子的视频。当屏幕上清晰地出现儿子和孙子的笑脸，特别是孙子大声喊着"奶奶"时，张玉芳阿姨激 动得眼眶湿润，连声说："看见了，真看见了！这下可太方便了！" 这感人一幕，正是她们服务价值的生动缩影。 ...

Core Viewpoint - The resumption of normal production and life order in Shanghai has led to a surge in financial demand from bank customers, particularly highlighting the challenges faced by elderly customers in accessing cash services [1][2]. Group 1: Bank Responses to Increased Demand - The Shanghai Banking and Insurance Regulatory Commission issued a notice requiring banks to enhance service efficiency, including extending operating hours and increasing staff at branches [1]. - Several banks, including Postal Savings Bank and Shanghai Bank, have implemented measures such as dynamic scheduling, early openings, and late closings to accommodate the needs of elderly customers [2]. - Banks are also focusing on improving facilities for elderly customers, such as dedicated waiting areas and service windows to reduce wait times [2]. Group 2: Cash Supply Management - Banks like Ningbo Bank have increased cash reserves at branches to meet the rising demand for cash withdrawals, especially for large amounts [3]. - Emergency cash supply plans have been established to ensure that urgent cash needs can be met promptly [3].

万物互联时代，智能化的快车正疾驰而来。为让智能服务飞入寻常"老人"家，使老年人在家也能享 受高品质保险保障服务，中国人寿保险股份有限公司（以下简称"中国人寿寿险公司"）对前期推出 的"中国人寿寿险"APP进行"科技+服务"全新升级，用科技关怀助力解决适老障碍，用温暖服务拉近适 老距离，为桑榆赋新能，助银发焕金晖。 多种选择：因无碍更"有爱" 着眼老年人理解"无障碍"、使用"无障碍"，中国人寿寿险公司应用设计普惠适老，让科技"去门 槛""更亲民"。 定制界面：字体放大，即点即调。考虑到文本阅读便捷，视觉舒适可观，中国人寿寿险APP"尊老 模式"注册登录页面字号可调节，首页字体自动放大，适宜老年人阅读。老年客户高频使用功能纵向深 挖，办理环节字体放大，提升服务便捷度。 按需登录：语音验证，体验更佳。为满足老年用户多样性登录验证需求，中国人寿寿险APP设置多 种登录验证方式供选择使用，步骤少、速度快、选择多、更安全。其中语音验证方式，通过引入听觉感 官，解决老年客户"阅读难""看不清"的困扰，为老年人提供贴心的服务体验。 随心切换：模糊搜索，精准定位。除60周岁及以上老年用户首次登录中国人寿寿险APP时自动弹 出" ...

Group 1 - The article highlights the story of a centenarian, Mr. He, who purchased an annuity insurance policy for his granddaughter, demonstrating his love and concern for his family's future [1][2] - Mr. He, with a background in banking and education, emphasizes the importance of risk management and long-term planning, aiming to provide security and peace of mind for his descendants [2][5] - The insurance company, Ruizhong Insurance, provided home service for Mr. He, ensuring a convenient and efficient process for the elderly client [4][6] Group 2 - Mr. He is noted as the oldest policyholder of Ruizhong Insurance, with the policy symbolizing a commitment to "the certainty of love" by providing stable annuity benefits for his family [5] - Ruizhong Insurance focuses on the service needs of elderly clients, showcasing its commitment to improving services for this demographic through personalized and efficient processes [6] - The company is also expanding its offerings in elderly care services, creating a comprehensive service ecosystem that addresses various aspects of senior living, including health and safety [6]

Group 1 - The core idea of the article is that China Merchants Bank's Beijing branch has launched various activities aimed at elderly clients, combining financial education with cultural experiences to enhance their financial risk awareness and security [1][2][4][6][7] Group 2 - The "Umbrella Dance Cultural Inheritance + Elderly Financial Education" project was implemented by China Merchants Bank's Beijing Lugu branch, integrating traditional art appreciation with financial fraud prevention courses, engaging 20 retired women in learning classical umbrella dance [2] - The "Flowers Accompany, Wealth Protection" themed event at the East Third Ring branch combined flower arrangement with practical financial fraud knowledge, guiding elderly clients to enhance their risk identification and prevention abilities [4] - A specialized financial knowledge education event was held at a nursing home by the Daxing branch, focusing on prevalent financial fraud traps and providing practical financial safety tips to the elderly [6] - The bank plans to continue its elderly care initiatives, aiming to create a warm and respectful service environment for elderly clients, ensuring they receive secure and enriching financial services [7]

Core Viewpoint - The recent promotional activity by Minsheng Bank's Jinan Tianqiao Branch aims to enhance payment service convenience, improve services for the elderly, and raise awareness about fraud prevention, contributing to a harmonious financial environment [1][2] Group 1: Community Engagement - The bank organized a themed promotional event titled "Optimizing Payment Environment, Safeguarding Payment Security" in community areas, focusing on enhancing payment service convenience and educating residents on mobile payment techniques and fraud prevention [1] - Staff set up a "Mobile Financial Classroom" at a large community event, distributing materials such as the "Payment Service Guide" and "Safe Payment Manual," and demonstrating mobile payment operations and fraud prevention tips [1] - Special attention was given to elderly individuals, showcasing features like large print mobile banking, voice broadcasting services, and "one-click assistance," while guiding them through experiences with convenient services like "零钱包" exchange and QR code payments [1] Group 2: Merchant Support - The bank established a "Payment Service Vanguard" to support local merchants in the Tianqiao District, which is known for its commercial logistics [1] - The initiative included a "Payment Service into Merchants" campaign, where staff visited merchants to provide one-on-one guidance on upgrading payment systems and optimizing transaction processes [1] - Practical knowledge was shared with merchants on preventing illegal transactions, identifying counterfeit currency, and handling payment disputes [1] Group 3: Future Initiatives - The Jinan Tianqiao Branch plans to continue enhancing its payment service system by promoting simplified account opening processes and optimizing payment services for foreign nationals in China [2] - The goal is to ensure that financial technology advancements benefit the public and contribute to a safe, convenient, and efficient payment environment [2]

Core Viewpoint - The aging population in China is increasing, with 22.0% of the population aged 60 and above by the end of 2024, leading to a focus on the "digital divide" in financial services for the elderly [1] Group 1: Innovations in Services - Luzhou Bank has developed a dedicated service channel for customers aged 60 and above, allowing them to connect directly with experienced customer service representatives, thus eliminating the need for navigating complex voice menus [2] - The bank has launched a "Caring Version" of its mobile banking app, featuring enlarged fonts, simplified functions, and voice prompts to assist elderly users [2] - Luzhou Bank has introduced a video connection service in its mobile banking platform, enabling elderly customers to interact with bank staff from home, addressing mobility issues [2] Group 2: In-Branch Services - Luzhou Bank has created an "Elderly Service Manual" tailored to the needs of older customers and established dedicated service positions in branches, staffed by personnel wearing "Elderly Service Specialist" badges [4] - The bank has implemented "three service cards" at its branches to facilitate communication for elderly customers with hearing or mobility challenges, ensuring their needs are met [4] Group 3: Financial Safety and Education - Luzhou Bank emphasizes financial safety for elderly clients by conducting regular "Silver Hair Classes" to educate them on fraud prevention through various outreach methods [5] - The bank organizes engaging activities, such as paper-cutting and photography, to foster social interaction among elderly clients while reinforcing its commitment to community service [5] - The overall transformation of Luzhou Bank's services for the elderly reflects a commitment to the principle of "finance for the people," combining technological upgrades with a human touch [5]