Group 1: Tourism Trends - The domestic tourism market is experiencing a "dual climate" effect due to the recent cold wave, with increased interest in both ice and snow tourism as well as warm weather destinations like Sanya [1][2] - Since November 7, searches for "hot springs" and "skiing" have surged over 100% compared to the previous month, indicating a strong demand for these activities [1] - The trend of booking hot spring hotels for consecutive nights has increased by over 10% in southern regions compared to the previous month, with Sanya leading in winter tourism [2] Group 2: Hotel Booking Insights - Popular hotel types for hot springs include family rooms and luxury suites, with many bookings sold out three days in advance for peak dates [2] - The top ten destinations for hot spring hotel bookings include Chongqing, Nanjing, and Beijing, reflecting a rise in local tourism [2][3] - For ice and snow tourism, hotel bookings around ski resorts have increased by over 100% compared to the previous month, with Harbin and Zhangjiakou seeing significant growth [4] Group 3: Travel Patterns - There is a notable increase in flight bookings from northern cities to southern destinations like Sanya, with Urumqi to Sanya flights growing over 50% [3] - The most popular cities for winter escape travel include Sanya, Kunming, and Haikou, with one-way ticket prices ranging from 800 to 1000 yuan [3] Group 4: Consumer Demand and Promotions - To cater to the demand for high-quality accommodations near ski and hot spring areas, a new promotional campaign has been launched, offering various benefits and packages [6]

Core Insights - The ice and snow tourism market is expected to experience significant growth during the 2025-2026 season, with market size projected to exceed 1 trillion yuan, marking a historical high [1] Domestic Ice and Snow Tourism - The domestic ice and snow tourism market is characterized by a dual flow of "northward snow chasing" and "southward cold avoidance," with southern tourists accounting for over 70% of bookings [2] - Popular destinations include Harbin, which leads in bookings with a 35% year-on-year increase, and Urumqi, which saw a 160% surge in bookings [3] Consumer Demographics and Trends - The younger generation, particularly those born after 2000, is driving the popularity of skiing, with a notable increase in bookings for children and teenagers [4] - Families, especially those from the 80s and 90s, prefer flexible travel options like self-driving tours, while older generations favor guided tours [5] Emerging Destinations and Experiences - New and traditional destinations are thriving, with Harbin and Urumqi leading the way, while southern destinations like Lijiang and Chengdu are gaining popularity [3] - Indoor snow parks are becoming increasingly popular, allowing for year-round snow experiences [6] Outbound Ice and Snow Tourism - Outbound ice and snow tourism is gaining traction, with Almaty emerging as a surprising destination due to visa-free policies and competitive pricing [7] - Traditional destinations like Hokkaido and Moscow remain popular among high-end travelers [7] Consumer Incentives and Packages - Travel platforms are launching various promotional activities to enhance the ice and snow tourism experience, including the "Tongcheng Snow Friends Card" offering various benefits [8] - Accommodation options are diversifying, with a rise in themed hotels and packages that combine lodging with skiing experiences [8]

Core Insights - The trend of "southern migration" for winter escape is gaining momentum, with a significant increase in flight bookings to warmer destinations like Hainan, Yunnan, and Guangxi, showing a year-on-year growth of approximately 100% from October 18 to November 10 [1][2] - There is a notable shift towards lesser-known destinations such as Jian Shui in Yunnan and Ba Ma in Guangxi, indicating a desire for new experiences among travelers [2] - The middle-aged and elderly demographic remains the primary market for winter travel, accounting for nearly 35% of travel participants [3] Travel Trends - The booking volume for long-term stays in southern provinces has increased by about 20% year-on-year, with a more than 10% rise in bookings for stays of 7 days or more [4] - The demand for larger accommodations is evident, with over 81% of long-term stay bookings being for multi-bedroom properties, particularly those with three beds, which saw a growth of over 22% [4] Popular Activities - The "hot spring +" vacation model is becoming increasingly popular, with significant booking activity in hot spring resorts and hotels in locations like Tengchong and Guangzhou [5] Market Preparation - Travel companies are proactively preparing for the upcoming New Year and Spring Festival markets, with enhanced product offerings that include cultural experiences and family-friendly activities [6][7] - The extended 9-day holiday for the 2026 Spring Festival is influencing family travel plans, prompting families to coordinate longer trips to popular destinations like Hainan [6][7]

Core Insights - The trend of "southern migration" for winter escape is gaining momentum among middle-aged and elderly tourists, with flight bookings to warm destinations like Hainan, Yunnan, and Guangxi seeing a year-on-year increase of approximately 100% from October 18 to November 10 [1][3] - There is a growing interest in lesser-known destinations such as Jian Shui in Yunnan and Ba Ma in Guangxi, alongside traditional spots like Sanya and Guangzhou, indicating a shift in tourist preferences [3][4] - The demand for long-term stays, particularly for 7 days or more, has increased by over 10%, with middle-aged travelers making up a significant portion of this market [6][4] Travel Trends - Popular winter escape destinations are primarily located in Guangdong, Hainan, Guangxi, and Yunnan, with Sanya, Guangzhou, and Guilin leading in booking popularity [3] - The "hot spring+" vacation model is becoming increasingly popular, with significant booking activity in areas known for their hot springs, such as Tengchong and Guangzhou [7] Market Dynamics - The upcoming 2026 Spring Festival, which will feature a 9-day holiday, is prompting families to plan long trips, further boosting the winter travel market [9] - Travel companies are proactively preparing for the New Year and Spring Festival markets by diversifying their offerings, including cultural experiences and family-friendly activities [10]

Core Insights - The winter-spring travel season has officially begun, leading to a significant increase in demand for "ice and snow tourism" and "escape from cold tourism" in China [1] Group 1: Market Trends - From October 29 to December 31, ticket bookings for Harbin, a popular "ice and snow city," increased by 23% year-on-year, with major source cities being Shanghai, Beijing, Hangzhou, Chengdu, and Guangzhou [1] - The Altay region in Xinjiang, known for its early ski resorts, saw a staggering 274% year-on-year increase in flight bookings [1] - Traditional southern destinations like Sanya and Haikou are also experiencing growth, with ticket bookings increasing by 79% and 42% respectively [1] Group 2: Pricing Dynamics - Many flight routes have entered a low-price range, with ticket prices from Beijing to various destinations like Xishuangbanna, Dali, Haikou, Harbin, and Changchun dropping to as low as 241 yuan, representing discounts of up to 85% [1] - The combination of affordable ticket prices and the appeal of "ice and snow season" and "escape from cold tourism" is effectively stimulating the travel market, encouraging more travelers to consider off-peak travel [1]

Core Insights - The civil aviation industry in China has officially implemented the flight schedule for the 2025/2026 winter-spring season, with airlines focusing on increasing capacity for "northward skiing" and "southward winter escape" routes [1][4] - Data from various travel platforms indicates a significant rise in interest for ice and snow tourism as well as winter escape trips, with notable increases in flight bookings to popular destinations [1][3] Flight Booking Trends - From October 29 to December 31, flight bookings to Harbin, a popular ice city, increased by 23% year-on-year, with major source cities being Shanghai, Beijing, Hangzhou, Chengdu, and Guangzhou [1] - The Alashan region's Keketohai ski resort saw a staggering 274% year-on-year increase in flight bookings, indicating a strong demand for skiing destinations [1] - Traditional winter escape destinations like Sanya and Haikou also experienced significant growth, with flight bookings increasing by 79% and 42% respectively [1] Popular Routes and Adjustments - The top ten most popular flight routes from October 26 to December 31 include routes between Guangzhou and Shanghai, as well as Beijing to Sanya, with the latter surpassing the Beijing-Guangzhou route in bookings [3] - Northern travelers are increasingly visiting southern cities such as Kunming, Xiamen, and Zhuhai for winter, prompting airlines to add routes to smaller southern airports [3] - Flight bookings to Yunnan's Mangshi and Pu'er increased by 48% and 27% respectively, reflecting the growing trend of winter travel to these regions [3] Pricing and Market Response - Many flight routes have entered a low-price range, with ticket prices for destinations like Xishuangbanna and Dali dropping to as low as 241 yuan, representing discounts of up to 85% [4] - The combination of affordable ticket prices and the appeal of "ice and snow season" and "winter escape" tourism has significantly stimulated travel demand [4] - Airlines such as China Eastern Airlines and China Southern Airlines are actively adjusting their capacity to meet seasonal market demands, with new routes and increased flight frequencies to popular destinations [4]