Core Viewpoint - The recent controversy surrounding the use of pre-prepared dishes (pre-cooked meals) in restaurants has sparked widespread public interest and highlighted the need for transparency in the food industry [2][9]. Industry Overview - The pre-prepared meal market in China is projected to reach a scale of 617.3 billion yuan by 2025, with a year-on-year growth rate of 27.3% [2]. - The rapid development of the pre-prepared meal market reflects the demand for market efficiency, but it also poses challenges regarding food safety and consumer rights [7][11]. Consumer Awareness - Many consumers are unaware of whether restaurants use pre-prepared meals, with only one out of the ten restaurants visited clearly indicating the use of such meals [6][10]. - Consumers express a desire for transparency, stating that they should be informed if a dish is pre-prepared, and that prices should reflect the nature of the food [6][11]. Regulatory Environment - A joint notice issued by six departments in March 2024 clarified the definition of pre-prepared meals and emphasized the need for safety regulations [8]. - Despite existing standards, there remains a discrepancy between consumer perceptions and regulatory definitions of pre-prepared meals [9]. Recommendations for Improvement - Legal experts suggest the implementation of mandatory labeling for pre-prepared meals, including details on additives, allergens, and nutritional content [11]. - The establishment of a national traceability platform for pre-prepared meals is recommended to enhance consumer access to information regarding food sourcing and processing [11][12].

Core Viewpoint - The pre-prepared food industry, once thriving, is experiencing a resurgence in public interest due to ongoing disputes among industry leaders, despite a general public aversion to pre-prepared foods. The local government has shifted its focus from pre-prepared foods to promoting "green food" initiatives, indicating a significant transformation in the industry landscape [1][6][7]. Industry Development - The local government is investing heavily in the pre-prepared food sector, with plans for a new innovation demonstration industrial park with a total investment of 20 billion yuan, covering 8,650 acres. This park aims to integrate various industry chains, including supply, innovation, and finance [2]. - In the first half of the year, the local government hosted multiple delegations from various provinces to explore the pre-prepared food industry, indicating strong governmental interest and support [3]. - The 2025 government work report highlights that the pre-prepared food industry achieved a revenue of 20 billion yuan in 2024, ranking fourth nationally and first in Central China [1]. Market Dynamics - Despite the initial success of pre-prepared foods, there has been a notable decline in sales and interest. Companies are now focusing on B2B sales rather than direct consumer sales, as evidenced by a shift in strategy among local businesses [8]. - The local market saw significant sales in pre-prepared foods during their peak, with one company reporting over 50 million yuan in sales from pre-prepared products within four months [8]. - Recent controversies regarding food quality and safety have led to increased public skepticism towards pre-prepared foods, further impacting market dynamics [9].

Group 1 - Luo Yonghao expressed disagreement with Jia Guolong's handling of issues related to Xibei, suggesting that a confrontation could have severely harmed the brand [2] - Luo criticized the marketing consulting firm Hua Yu Hua for their role in advising Xibei, questioning their credibility and effectiveness in providing strategic guidance [2] - Luo highlighted that Hua Yu Hua has been paid 60 million for their services to Xibei over the past 10 years, indicating a significant financial commitment [2] Group 2 - Luo proposed a live dialogue on a major online platform between the parties involved to clarify the truth regarding Xibei's use of pre-prepared dishes, aiming to contribute positively to the development of the pre-prepared food industry and the restaurant sector in China [3]

2025.09. 15 本文字数：707，阅读时长大约1分钟 9月14日晚间，罗永浩在"交个朋友直播间"表达了对贾国龙处理问题的不认同，并直言道："幸亏我 没对干，如果真对干的话，西贝就彻底完了，你想想我用打西门子的劲头打西贝的话，真的就完 了。" 随后，罗永浩还直接点名西贝营销咨询服务商华与华并批评道："他作为收费的，帮它（西贝）做市 场定位和营销的，竟然在边上呼吁它干，我可以认为这是当着全国读者和观众的面，华与华证明了他 们家给企业做这种支招的，这是纯扯淡的。" 罗永浩直播间说道，"以后别的企业再用华与华，产生的可能就是大家会怀疑那个品牌是不是智力有 问题，脑子有问题。" 罗永浩还说："这大致相当于两个人对干，其中的一方不在理，并且上来由于某种原因先捅了自己20 多刀，在血流不止，然后他那伙儿的军师还在边上说干，上去干，就这么一个情况。" 罗永浩表示，"有人问是不是你们出钱给华与华，让华与华出这个招。那我们出不起，他们服务西贝 10年，收了6000万。" 据此前报道（ 罗永浩邀请贾国龙当面直播对话 ），9月15日凌晨，罗永浩再度在社交平台发声，并 @西贝创始人贾国龙。他表示，在此次事件中，双方总是交替发声 ...

Core Viewpoint - The dispute surrounding Xibei's prepared dishes has escalated, with prominent figures like Luo Yonghao and Jia Guolong exchanging heated remarks on social media, indicating a significant conflict within the industry [1][2] Group 1: Events Progression - On September 15, Luo Yonghao suggested a live broadcast on a major platform to address the issues surrounding Xibei, aiming for a fair and rational discussion to clarify the truth and contribute to the healthy development of the prepared dishes industry in China [1] - On September 14, Luo Yonghao had previously stated that the Xibei prepared dishes incident had reached a conclusion and expressed hope for the swift introduction of relevant national regulations [1] - Jia Guolong, the founder of Xibei, acknowledged his mistakes in handling the situation and expressed a desire for transparency moving forward, indicating a shift towards learning from competitors [1] Group 2: Escalation of Conflict - Jia Guolong's comments included derogatory remarks about Luo Yonghao, labeling him as a "network black mouth" and "network underworld," which prompted a strong response from Luo Yonghao, who declared the matter unresolved [2] - Luo Yonghao indicated that Jia Guolong's statements constituted defamation and that the widespread dissemination of these remarks could lead to legal consequences for infringing on his reputation [2] - The ongoing dispute highlights the tensions within the prepared dishes sector, reflecting broader challenges in the restaurant industry [2]

近日，西贝餐饮与罗永浩就预制菜引发的争论在网络上持续发酵。此前，罗永浩曾表示"停战"，宣称要回归自己的正事。然而，事情并未就此平息。 据红星资本局9月14日消息，西贝创始人贾国龙在某个行业群内的表态截图流出。 贾国龙表示："我应对方式有错，改。做饭的围着吃饭的转，你说咋好就咋办。"红星资本局从相关人士处了解到，截图属实。 贾国龙称，西贝今后将"打明牌"，做一个透明的西贝，彻底向胖东来学习。 有媒体报道，但没想到，贾国龙的发言，截图只呈现了一半。 对此，罗永浩发文表示："贾国龙，那这件事我们没法揭过去了。在中间再劝我的朋友，我们一律绝交吧。" 随后，罗永浩昨晚深夜再度在社交平台发声，并@西贝创始人贾国龙：这次的事件，总是我说几句，你说几句，容易各说各话，媒体转来转去也容易出现 信息偏差，我们还是找一个大的网络平台直播，当面公平公正冷静理性地对一次话吧。相信这也能澄清西贝的真相，并且对中国预制菜产业和餐饮行业的 健康发展做一些贡献。 据媒体报道，9月14日晚间，罗永浩直播也谈及西贝事件，在谈到了贾国龙的上述表态截图。罗永浩表示，他14日白天看到上述截图后不太当回事，"觉得 他有这个态度挺好，那他就改呗。"结果当天 ...

"我奇怪这样一个人开了370家店，这么没门槛吗？"，罗永浩说。 9月15日消息，昨日晚间，罗永浩直播再次谈及西贝事件。罗永浩称，"（西贝）这么吓人的地方，西贝 的员工也是受害者"。他呼吁网友，"可以就事论事，说西贝和贾老板，但不要网暴服务员和厨子。大家 不要难为厨子和服务员"。 "他们难道不是受害者吗？你们天天说自己是牛马，他们不是牛马吗？"，罗永浩说，"你让他们怎么 办？在店里做厨子，老板不做任何准备，就荒唐的让全国媒体进去采访，还打开厨房给他们看，你是服 务员你能怎么办？你只能打开"。 "你（服务员）只能支支吾吾"，罗永浩说，大家不要难为服务员和厨子。 他以自己的做法举例，"我在那个店里吃得一肚子不高兴，走的时候服务员问我吃的怎么样，我说吃得 挺好的"。 "结果贾老板（贾国龙）脑子不太好，拿着这个，以此来证明我吃得挺好的，你说这个人脑子有多大问 题？"，罗永浩反问，"吃饭后，我有120个不满意，难道我要去骂服务员吗？"，"这跟服务员有什么关 系？这不都是老板的事儿吗？" 此外，罗永浩针对西贝创始人贾国龙在行业群里发言并提及自身一事发文称："贾总，你说我是网络黑 社会，我认为你是诬蔑诽谤。这次的事件，总是我 ...

Core Viewpoint - Gree Electric Appliances is making significant strides into the prepared food industry, with its chairman, Dong Mingzhu, taking a leading role in the Guangdong Prepared Food Equipment Industry Development Association [1][2]. Group 1: Company Initiatives - Gree Electric Appliances has been elected as the chairman unit of the association, with Dong Mingzhu as the chairman, indicating a strong commitment to the prepared food equipment sector [1]. - The company is focusing on integrating its resources into the equipment manufacturing sector of the prepared food industry, combining it with its existing home appliance and smart equipment businesses [1][2]. - Gree Electric is expected to play a pivotal role in promoting collaboration among member companies of the association, acting as a "bridge" to enhance industry synergy [2]. Group 2: Industry Outlook - The association currently has 40 member units from various sectors related to the prepared food industry, including research institutions, food processing, cold chain logistics, and equipment manufacturing, ensuring comprehensive coverage of the industry chain [1]. - Industry experts predict that the prepared food market in China could grow to a trillion yuan scale within the next 6 to 7 years, driven by a compound annual growth rate of 20%, which will create substantial demand for prepared food equipment [3]. - Gree Electric has previously announced plans to create a 100 billion yuan cold storage and cold chain equipment industry, attracting significant capital interest [3].

Core Insights - The pre-prepared food industry is rapidly growing, with the market size expected to reach 485 billion yuan in 2024, reflecting a year-on-year growth of 34.2% [1] - The exhibition serves as a crucial platform for product display, market expansion, and industry innovation, highlighting the importance of face-to-face interactions in the food sector [1][2] - The event has established itself as a comprehensive platform for showcasing, trading, and brand building in the pre-prepared food sector, enhancing its influence and market vitality [3] Group 1 - The exhibition attracted over 200 exhibitors from 24 provinces and 16 overseas cities, showcasing more than 6,000 products across a 25,000 square meter area [1] - The event included participation from over 60 food machinery companies and more than 100 upstream and downstream industry chain enterprises, indicating a comprehensive representation of the pre-prepared food supply chain [2] - Various activities were organized during the exhibition, including product promotion sessions and chef exchanges, fostering deep discussions on technological innovation and market expansion within the industry [3] Group 2 - The exhibition has been held in Shunde for three consecutive years, establishing itself as a nationally influential platform for the pre-prepared food industry [3] - The event facilitated the formation of cooperation intentions among multiple enterprises and industry organizations, demonstrating its effectiveness in promoting industry collaboration [2] - The exhibition is seen as a key link in connecting agricultural production with consumer dining, contributing to both agricultural efficiency and the development of new manufacturing capabilities [1]

Core Insights - The Guangdong prepared food industry has achieved a scale exceeding 960 billion yuan in the first half of the year, accounting for 13.7% of the national market, with a year-on-year growth rate of over 28% [3][4] - The industry is supported by approximately 8,000 enterprises and has established 15 provincial-level prepared food industrial parks, showcasing a diverse and distinctive industrial layout [3][4] Group 1: Industry Growth and Structure - The prepared food industry in Guangdong is seen as a new engine for county-level economic development, integrating with local agricultural specialties and driving the growth of over 15,000 upstream and downstream enterprises [3][5] - The industry has evolved from a "windfall" three years ago to a strategic emerging industry with an annual output value nearing one trillion yuan [5][6] - The establishment of the first provincial-level prepared food industry research institute has enabled the development of key technologies, enhancing product quality and safety [3][5] Group 2: International Expansion - Guangdong's prepared food exports are projected to reach 31.7 billion yuan by 2024, covering six continents and promoting local delicacies as part of the international dining experience [4][6] - The "Golden Year Dish" initiative has successfully introduced traditional Cantonese dishes to overseas markets, catering to the tastes of the Chinese diaspora [4][6] Group 3: Future Development and Innovation - The third China International (Foshan) Prepared Food Industry Conference serves as a platform for industry development, attracting over 200 representatives from various sectors to collaborate on growth strategies [5][6] - Foshan is focusing on building a comprehensive ecosystem for the prepared food industry, integrating agricultural supply, processing, logistics, sales, branding, and technological research [5][6]