类似的还有村支书扬言小米不让农民卖小米事件卖小米村支书喊话雷军给农民活路！网友：蹭完流量还要偷换概念制造对立？ 自从造车以来，小米可以说遭受了成立以来最大的舆论危机，就连曾经风评极好的雷军本人，口碑也开始两极分化。 如今在小米相关的内容评论区，各种骂声弥漫，而网上更是掀起了黑小米和雷军的起号新赛道——开头一句军儿数月涨粉几十万，阴阳小米雷军成了起号 新赛道…… 我们也看到，小米的每款产品，如今都在被拿放大镜找茬，雷军说过的话，以及此前营销方面的取巧话术，也被重新翻出，甚至就连我们从小看到大的小 字营销文化在小米这里也成了一道过不去的坎——罗永浩替小米说公道话：海报小字是行业陋习，很多人只黑小米…… 再比如雷军言论被断章取义那更是常态，比如那金光闪闪的五个大字、瞬间刹停、1300公里中间只充一次电、造车颜值是首要的…… 甚至，舆论还开始给小米车主贴标签，比如「绿化带战神」，甚至权威媒体还带头诅咒小米车主，比如「年轻人的最后一台车」…… 而在今日的拆车直播中，雷军和小米汽车肖爽、公关部徐洁云一起回应了这一系列质疑，包括绿化带战神、七千法务、不让农民卖小米、小字营销、瞬间 刹停、超强钢…… 徐洁云指出，绿化带战神， ...

Core Viewpoint - The article highlights the increasing threat of organized online attacks, particularly through "water armies," which have become a significant concern for technology companies and their reputations in a competitive market [5][6][14]. Group 1: Organized Attacks and Their Impact - In 2025, major companies have reached a consensus that "water armies" are the primary adversary, with at least eight tech companies publicly accusing organized attacks this year [5][6]. - The case of the Antigravity A1 drone from Yingshi illustrates the issue, as over 2,500 malicious comments appeared online shortly after its launch, prompting the company to file a police report [5][10]. - The rise of water armies has transformed from a background noise to a strategic tool in business competition, with companies now offering rewards for information on these malicious activities [5][14]. Group 2: Nature and Organization of Water Armies - Water armies are defined as organized groups that manipulate information to damage a company's reputation, often hired to spread negative comments or extort companies [12][24]. - The phenomenon has spread across various industries, including the automotive sector, where companies like Xiaomi and Li Auto have also reported similar attacks [12][13]. - The tactics of water armies have evolved, utilizing advanced technology and AI to create more sophisticated and believable fake comments, making them harder to detect [16][17]. Group 3: Challenges in Combatting Water Armies - Companies face significant challenges in proving the organized nature of water army attacks, as it requires extensive evidence collection and analysis of user behavior [17][19]. - Legal recourse is often limited, as many negative comments do not meet the threshold for defamation, making it difficult for companies to take action against water armies [17][24]. - The response from platforms varies, with some taking a long time to act on complaints, leaving companies vulnerable to ongoing attacks [18][19]. Group 4: The Broader Implications for Innovation - The ongoing battle against water armies diverts resources and attention from innovation, as companies must focus on managing public perception rather than product development [25]. - The article emphasizes the importance of protecting innovators and the detrimental effects of being drawn into a public relations war, which can overshadow genuine technological advancements [25].

Core Viewpoint - The report predicts an overall improvement in corporate reputation in China for 2025, supported by national policies and collaborative efforts, but also highlights significant challenges and pressures that companies will face [1]. Group 1: Negative Factors Affecting Corporate Reputation in 2025 - The report identifies ten negative factors impacting corporate reputation management, including operational management flaws, inadequate crisis management by entrepreneurs, the evolution of "black public relations" tactics, improper definitions and explanations of industry concepts, a victim mentality, and the confusion between information disclosure and situation reporting by listed companies [1]. - The report emphasizes that the battle for corporate reputation has shifted from overt to covert strategies, with increasingly sophisticated tactics being employed, such as fan groups engaging in coordinated attacks and influencers acting as "black mouths" to undermine companies [1]. Group 2: Misinterpretation of Industry Concepts - The report cites examples of misdefined concepts like "pre-made dishes," "smart driving," and "zero additives," which can lead to significant damage to companies and industries due to unclear explanations [2]. - It notes that Generation Z and Generation Alpha are becoming the main consumers and workforce, possessing distinct attitudes and demands, which necessitates a transformation in corporate reputation management and brand perception [2]. Group 3: Geopolitical Challenges - The report highlights that geopolitical tensions complicate overseas reputation management for companies, particularly for high-tech firms like the "Hangzhou Six Little Dragons," which have gained international attention but face reputational volatility due to geopolitical-driven public opinion attacks [2]. Group 4: Predictions for 2026 - The report forecasts ten key factors that will influence corporate reputation management in 2026, including the introduction of the "14th Five-Year Plan," proactive macroeconomic policies, improved public opinion governance systems, and the integration of rumor control and complaint handling as effective reputation management strategies [3]. - It also mentions the rising importance of public welfare issues, the spread of irrational emotions in public discourse, and the dual impact of artificial intelligence on reputation management as critical variables for companies [3].

Core Insights - The article highlights the shift in business competition from innovation and technology to manipulation of public opinion and creation of false information through AI-driven tactics [1][2] Group 1: AI and Malicious Tactics - AI technology is being utilized to systematically generate malicious content, leading to organized and industrialized attacks on various sectors, including smartphones, electric vehicles, and imaging hardware [2][9] - The emergence of a network of AI-generated negative comments and videos poses a significant threat to companies, as these tactics can distort public perception and damage brand reputation [12][13] Group 2: Impact on Companies - Companies like Xiaomi and Li Auto have faced extensive online attacks, with Li Auto's CEO acknowledging awareness of the orchestrators behind the negative campaigns but choosing not to retaliate in kind [3][4] - The financial implications of these attacks are severe, with estimates suggesting that companies could incur losses in the billions due to the impact of malicious comments and misinformation [13][14] Group 3: Response Strategies - Companies are compelled to establish cross-departmental teams to combat these attacks, which diverts resources from innovation and product development to defensive measures [16][17] - Legal actions and public awareness campaigns are being initiated to counteract the influence of malicious actors, with some companies offering rewards for information leading to the identification of these networks [8][9] Group 4: Ethical Considerations - The article emphasizes the need for a return to ethical business practices, advocating for a focus on genuine competition rather than resorting to underhanded tactics [14][18] - The evolution of business ethics is highlighted, with a call for industries to collectively reject the use of black public relations and to foster a healthier competitive environment [17][18]

Core Viewpoint - BYD Group's response to issues of black public relations and online manipulation highlights the company's position as a leading enterprise in the industry, emphasizing that it does not engage in negative tactics against competitors but is often targeted by such actions [2][5]. Group 1 - BYD's General Manager of Brand and Public Relations, Li Yunfei, stated that the company has never engaged in undermining others, but many competitors have targeted BYD, which is reflected in the data related to black public relations [5]. - Li Yunfei quoted Wang Chuanfu, stating that BYD is currently a leading enterprise and must endure unfair treatment, suggesting that the company is willing to tolerate such challenges [5]. - Li Yunfei emphasized that BYD is a significant target for black public relations and online manipulation due to its large market presence, asserting that the company is the biggest victim of these tactics in the industry [5]. Group 2 - Li Yunfei pointed out that the attacks on BYD are not isolated incidents but rather a long-term campaign of defamation and insult through false information aimed at damaging the brand [5].

记者丨焦文娟 编辑丨吴晓宇 近日，比亚迪集团品牌及公关处总经理李云飞接受了21世纪经济报道的独家专访，再度回应黑公关、黑 水军问题。 21世纪经济报道：汽车行业黑公关事件频出，比亚迪也是受害者，您和团队是如何应对呢？ 21世纪经济报道：有个观点叫做强势群体在舆论场中会沦为弱势表达，你也是认同的。 李云飞：是，我很认同。我包括我们的管理人员，我们的团队，我们总结下来的话，做好自己的技术， 做好自己的产品，做好自己的品牌。我觉得就长期主义，与公道自在人心。 我觉得大的环境的话还是很多时候是带节奏的。各个平台你去看，但凡诋毁你的，侮辱你的，不时带节 奏的，随随便便动辄转发在上万、几万甚至几十万。那我想问一下这些号，这个流量是谁推的？那如果 说这个是发布信息是他自己推的，我能理解。那如果是别人推的，目的何在？用意何在？我觉得这个是 有问题的。 我后来在网上也讲，我说其实我们比亚迪也是，我们才是树大招风，我们的量很大，我们才是这个行业 黑公关黑水中的最大的受害者，没有之一，这是事实。因为我们每天我们同事，我们自己都看得到，有 很多特别无厘头。 我们在前年、去年，针对好几起案子发起诉讼，因为法务的这个流程非常漫长，举证需 ...

21世纪经济报道： 汽车行业黑公关事件频出，比亚迪也是受害者，您和团队是如何应 对呢？ 李云飞： 对，因为过去几年，整个中国汽车行业竞争非常激烈。有时候有各种黑公关、黑数 据。那作为品牌公关的负责人，我和我们的团队一样的有时候很愤慨。 换位思考一下，很多媒体都很清楚，我们比亚迪从来不拉踩别人，但是很多同行做了很多特别 针对别人一个事情，最终体现在了比如说黑公关的数据。 王（传福）总上个礼拜五（12月5日）称，比亚迪现在是龙头企业，我们要受得了委屈，别人 可以欺负我们，我们就忍着呗。 我们有一个基本纲要，里面也明确地讲，我们讲好自己的事情就行，就不主动拉踩别人是我们 的底线，也是我们的红线。我们是这么要求，也是这么想这么干的。 21世纪经济报道： 有个观点叫做强势群体在舆论场中会沦为弱势表达，你也是认同 的。 李云飞： 是，我很认同。我包括我们的管理人员，我们的团队，我们总结下来的话，做好自 己的技术，做好自己的产品，做好自己的品牌。我觉得就长期主义，与公道自在人心。 我觉得大的环境的话还是很多时候是带节奏的。各个平台你去看，但凡诋毁你的，侮辱你的， 不时带节奏的，随随便便动辄转发在上万、几万甚至几十万。那我想 ...

近日，比亚迪集团品牌及公关处总经理李云飞接受了21世纪经济报道的独家专访，再度回应黑公关、黑 水军问题。 21世纪经济报道：汽车行业黑公关事件频出，比亚迪也是受害者，您和团队是如何应对呢？ 李云飞：是，我很认同。我包括我们的管理人员，我们的团队，我们总结下来的话，做好自己的技术， 做好自己的产品，做好自己的品牌。我觉得就长期主义，与公道自在人心。 我觉得大的环境的话还是很多时候是带节奏的。各个平台你去看，但凡诋毁你的，侮辱你的，不时带节 奏的，随随便便动辄转发在上万、几万甚至几十万。那我想问一下这些号，这个流量是谁推的？那如果 说这个是发布信息是他自己推的，我能理解。那如果是别人推的，目的何在？用意何在？我觉得这个是 有问题的。 我后来在网上也讲，我说其实我们比亚迪也是，我们才是树大招风，我们的量很大，我们才是这个行业 黑公关黑水中的最大的受害者，没有之一，这是事实。因为我们每天我们同事，我们自己都看得到，有 很多特别无厘头。 我们在前年、去年，针对好几起案子发起诉讼，因为法务的这个流程非常漫长，举证需要一审、二审， 但目前都取得了阶段性成果。 李云飞：对，因为过去几年，整个中国汽车行业竞争非常激烈。有时候有 ...

Group 1 - The CEO of Yingstone Innovation, Liu Jingkang, expressed concerns about the negative impact of malicious online attacks on the company's innovation efforts, referencing a personal anecdote about the challenges of innovation in a hostile environment [1][3] - Liu Jingkang publicly responded to recent malicious attacks on the company's new products, highlighting the contrast between public figures and those who operate in secrecy to undermine others [3] - The company's legal department announced that over 2,500 pieces of false malicious content emerged online within two weeks of the new product launch, prompting the initiation of a reward program for information leading to the identification of those responsible for damaging the Yingstone brand [6]

凤凰网科技讯12月25日，影石创新创始人兼CEO刘靖康发文称，研发的同事问我"如果创新要被黑到自 闭，我们为什么要创新"，被问住了，想起了理想Mega。统计了一下，过去3年我们才送了6、7个人进 牢里，估计26年要猛增。 12月24日，刘靖康在其个人社交账号发文，对近期公司新品遭遇网络恶意攻击事件作出公开回应。他在 转发公司悬赏公告时配文称："高调的人光明正大地阴阳，低调的人在隐秘的角落里捅刀子。"并引用 了"karma is a bitch"(意为"因果报应")的英文俚语及小说《哈利.波特》中反派角色伏地魔的本名"Franklin Marvolo Riddle"。 此前，影石法务部发布公告。公告称，公司新品上市两周内，网络上集中涌现超过2500条虚假恶意内 容。为此，公司决定启动黑公关线索专项悬赏征集，对提供"恶意造谣、组织毁坏影石品牌"等行为有效 线索的个人或组织予以奖励，奖励金额从1000元至10万元不等。具体奖励标准为：线索或证据一经公司 采纳，每条奖励1000元至1万元；若后续被公安机关采纳，每条奖励将提高至1万元至10万元。 ...