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X @The Economist
The Economist· 2025-07-10 16:20
Donald Trump seems to take a 19th-century view of geopolitics. But nostalgia for this period in time is misplaced https://t.co/qTIzSQpoGX ...
X @The Wall Street Journal
Geopolitical Landscape - Russia, China, Iran, and North Korea are identified as hostile to the U S [1] - The report suggests that these nations, despite their hostility towards the U S, are not necessarily aligned to the point of engaging in war on each other's behalf [1]
当用户“对话”AI,品牌如何主动被cue? | 红杉爱生活
红杉汇· 2025-07-10 12:42
遇事不决,问问AI,正成为越来越多人的日常习惯。而在此之前,大家有什么问题,第一反应是上网搜一下。 从"搜一搜"到"问一问",AI改变了大众获取信息的方式,更重构了品牌抢占用户心智的重要战场。 在传统搜索时代,品牌通过SEO (搜索引擎优化) 争夺搜索结果页面的排名,但在AI时代,品牌需要争夺的是 AI回答中的提及率。一个新的范式正在出现,它不是由页面排名驱动,而是由语言模型驱动——GEO (Generative Engine Optimization) ,即生成式搜索引擎优化。 2025年,伴随着大模型渗透率的提升以及深度思考模式的上线,GEO在中国逐渐成为品牌营销领域关注的焦 点。谁能让自己的内容成为AI生成答案时的"首选引用"和AI引擎眼中的"可信来源",谁就更有机会在AI搜索时 代抢占流量曝光新风口。 搜索即答案,GEO时代来了 在传统搜索时代,用户输入关键词后,需要从海量链接中筛选信息,品牌则通过关键词堆砌、外链建设等 手段争夺搜索结果页的"黄金位置"。 但AI的介入彻底颠覆了这一逻辑—— 当用户向AI提问时,他们不再需要点击链接跳转,而是直接获得一个 整合了多来源信息的"标准答案"。 在这个过程中 ...
AI搜索的“回答位”,正被广告涌入
21世纪经济报道· 2025-07-10 07:10
记者丨肖潇 编辑丨王俊 "怎么才能让AI主动推荐我们的名字?"自DeepSeek春节走红以来,这类问题在广告行业中越 来越常见。 需求火热和市场崛起速度超乎大多数人想象。三四个月前,GEO还是一个需要科普的新名 词,现在许多品牌方见到广告公司,上来就是三连问:你们比其他GEO服务商强在哪?怎么 配合操作?多久可以看到效果? 所谓GEO(生成式引擎优化),是针对AI聊天大模型的一种新营销方式。 简单来说,就是通 过生产AI喜欢的内容,投放到AI喜欢的平台,潜移默化地让商家名字更容易出现在AI的答案 中 。比如,当用户提问AI"哪款平价电动牙刷比较好"时,谁能被回答,谁就能在这块流量新 大陆抢占先机。 在搜索引擎时代,SEO(搜索引擎优化)作为一个重要商业生态,撑起了近900亿美元的庞大 市场。据头豹研究院估测,今年国内GEO市场规模约为21亿元,仅为SEO的十分之一;到 2027年预计将跃升到242亿元,反超SEO一倍。 但与发展成熟的SEO产业不同,GEO还处于发育期。一位广告从业者形容, 现在就像"20年 前互联网营销刚开始的野蛮年代" :有的公司用AI批量生成伪原创内容,发几百条链接碰运 气;有的公司承诺 ...
Trump Meets African Leaders at the White House
Bloomberg Television· 2025-07-10 05:18
It seems like it was quite positive meeting between the African nations and the president. What are some of the key highlights. Well, I don't know if it was positive or it was just a neutral meeting, but just listening to the African leaders speak, it felt like they had all been well briefed and well prepped by the team leader after leader.You could get a sense that they were kind of reading from the same script fast. It was President Donald Trump then. Second featured challenges as an investment opportunit ...
X @The Economist
The Economist· 2025-07-10 05:00
Taiwanese are growing more doubtful that they can fend off their hostile neighbour https://t.co/wJywLV2agD ...
AI搜索的“回答位”,正被广告涌入
"怎么才能让AI主动推荐我们的名字?"自DeepSeek春节走红以来,这类问题在广告行业中越来越常见。 需求火热和市场崛起速度超乎大多数人想象。三四个月前,GEO还是一个需要科普的新名词,现在许多品牌方见到广告公司,上来就是三连 问:你们比其他GEO服务商强在哪?怎么配合操作?多久可以看到效果? 这是乌东伟第二次被AI"点错名"。乌东伟是上海一家整合营销公司赞意的创始人,最近一家苏州企业慌忙联系上他,想采购危机公关服务。可 惜乌东伟的公司并不做这类业务,一问才知道,对方是从DeepSeek上获得的错误推荐。 无独有偶,不久前还有一家初创公司找错门。这家公司问DeepSeek某知名同行有哪些广告服务商,AI也提到了乌东伟的公司,其实双方从没 合作过。 乌东伟哭笑不得,一边感叹AI幻觉的离谱,一边也在琢磨:既然有人通过AI找上门,说明AI已经开始影响一些消费决策。这是一个新的曝光 机会。 有类似想法的不止乌东伟。"为什么AI推荐了竞品不推荐我们?""AI把我们的品牌内容说错了怎么办?"DeepSeek春节走红之后,这两类营销咨 询频率明显变多,也催生了一项针对AI搜索的营销服务:GEO。 所谓GEO(生成式引擎优 ...
Intermap Announces Jack Hild Retires as Director
Globenewswire· 2025-07-09 21:45
Core Insights - Intermap Technologies Corporation announced the retirement of Jack Hild from its Board of Directors, recognizing his significant contributions to the company's growth and strategic direction in the defense and intelligence sectors [1][2][3] Company Overview - Intermap Technologies, founded in 1997 and headquartered in Denver, Colorado, is a leader in geospatial intelligence solutions, specializing in the creation and analysis of 3D terrain data [5] - The company utilizes patented sensors and processing technology to provide diverse, multi-source datasets, enabling seamless integration of geospatial intelligence into customer workflows [5] - Intermap's capabilities include high-resolution thematic models and global geospatial analysis through artificial intelligence and machine learning [5] Applications - Intermap's products and solutions are applicable in various sectors, including defense, aviation, disaster mitigation, environmental planning, telecommunications, and transportation [6]
X @The Economist
The Economist· 2025-07-09 16:40
“This is no time to dismiss climate tech as a tree-hugging virtue,” argues the venture capitalist. “On the contrary, it is one of the most important levers of geopolitical influence” https://t.co/qFiqmkfzC4 ...
Snap CEO says it's an uncertain business environment
CNBC Television· 2025-07-09 15:33
Good morning, Carl. That's right. I'm joined now by Snap CEO Evan Spiegel.Evan, thanks so much for talking to us here today. Julia, thanks so much for having me. It's great to be here in beautiful uh Sun Valley.Very beautiful year, but we're watching some of the stocks and their performance is less beautiful. WPP shares down 16% today on its second morning this year, raising concerns about the state of the ad market. What are you seeing. Are you concerned about the ad market.And should investors be concerne ...