GEO(生成式引擎优化)

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英伟达及众多投资机构押注2000万美金的GEO赛道有多香?
Sou Hu Cai Jing· 2025-07-21 06:02
Core Insights - The AI search market is experiencing explosive growth, with monthly active users surpassing 600 million, making brand presence in AI-generated answers a critical factor for future business success [1] - The strategic value of Generative Engine Optimization (GEO) is rapidly increasing, becoming a focal point for brands competing in this new landscape [1] - iPowerAI, backed by iPlus Marketing Group, focuses on providing customized AI marketing solutions that effectively translate technical capabilities into market competitiveness [1][3] Industry Developments - The launch of iPowerAI iGeo, the first GEO model product driven by a cluster of ten AI agents, aims to enhance brand visibility, recommendation rates, and information accuracy in AI search engines [3][5] - iPowerAI emphasizes the importance of building a long-term AI knowledge base for brands, rather than relying on short-term traffic manipulation [3][4] - The product features four core modules that transform user inquiries into potential business opportunities for brands [3] Technological Innovations - iPowerAI introduces the first AI intent neural network in the domestic market, optimizing multi-dimensional search intents to enhance user engagement [5] - The first AI visibility vector engine quantifies brand recognition across major AI search engines, providing competitive analysis [5] - The first intelligent and automated brand value decoder constructs a brand knowledge base, improving the likelihood of AI systems accurately interpreting brand information [5] Expert Opinions - Professor Chen Xi, a former chief scientist at Amazon Advertising, highlights the effective collaboration of multi-agent systems in providing new solutions across industries, with iPowerAI's iGeo systematizing this approach for AI search optimization [4] - The shift in AI development from large model training to vertical application explosion is noted as a significant trend in the industry [4]