Group 1 - The popularity of the Jiangsu Province urban football league, known as "Su Super," has led to a significant increase in sales of related cultural and sports products [1][4] - A canvas bag called "Nan Ge" gained viral attention, with over 1,000 units sold within five days at a price of 19.9 yuan, showcasing the impact of creative designs on sales [3] - Sales of football-related merchandise, including jerseys and shoes, have surged, prompting retailers to increase inventory and launch promotional activities [4] Group 2 - The sports consumption market is experiencing a continuous rise, with an increase in venue bookings as summer approaches [6] - In Yangzhou, local tourism departments have introduced significant benefits for residents of 12 neighboring cities, including free daytime entry to state-owned scenic spots during "Su Super" match weekends [6][8] - Various cultural performance units in the area are offering discounts and free ticket promotions, enhancing the appeal of the "Follow 'Su Super' to Tour Yangzhou" initiative [10] Group 3 - Hotels in Yangzhou are providing discounts of up to 20% on online booking platforms for residents of visiting teams' cities, along with complimentary access to various entertainment experiences [11]

Group 1: Integration of Sports and Commercial Activities - Sports have become an integral part of daily life, with Olympic venues in Beijing being upgraded to combine sports, commerce, and culture [1] - The Beijing Shougang Park has introduced new sports experiences, including a 33-meter viewing platform and various activities like bungee jumping and rock climbing [4] - The integration of sports venues with commercial spaces is creating new consumer flows, as seen in the Beijing Wukesong Sports Center, which hosts both ice hockey and basketball [6] Group 2: Development of Sports Consumption Platforms - Shanghai has launched the first national sports consumption resource integration platform, aiming to connect sports intangible assets with market resources [9] - The platform facilitates the efficient matching of sports events with commercial real estate, tourism platforms, and financial institutions, enhancing market engagement [17] - During the Dragon Boat Festival, Shanghai hosted multiple sports events, attracting over 26,370 visitors and generating significant revenue [15] Group 3: Local Sports Events and Economic Impact - The Jiangsu Province's urban football league has gained popularity, integrating local culture and boosting public participation [18] - The league has seen over 180,000 attendees since its inception, with local cities leveraging cultural resources to enhance event organization and consumer activities [22] - The sports economy in Jiangsu is driving growth across various sectors, including sports manufacturing and tourism, with significant consumer spending reported [23]

Core Viewpoint - Shandong province is promoting the integration of sports, commerce, and tourism to stimulate consumer spending and enhance market vitality through various events and initiatives [2][3][4]. Group 1: Event Planning and Economic Impact - Shandong plans to host 200 national-level events by 2025, including 50 marathons with over 5,000 participants and 500 large-scale events with over 1,000 participants [2]. - The "Four Rivers" themed events in 2024 are expected to attract over 190,000 participants and generate direct economic benefits of 423 million yuan, contributing 959 million yuan to GDP and driving 347 million yuan in service chain consumption [2]. - The province's sports consumption has exceeded 200 billion yuan in 2024, with over 80,000 events planned [4]. Group 2: Consumer Engagement and Subsidies - The "Good Luck Shandong Enjoy Life" initiative offers subsidies for sports events, training, and equipment, with a budget of 10 million yuan from Shandong UnionPay and over 400 signed merchants [3]. - A new program "Travel with Events" will provide various subsidies through platforms like Didi and Meituan, with a total of 90 million yuan allocated [3]. - The "Good Luck Shandong" card offers consumers 12,700 yuan worth of scenic area ticket rights for a 239 yuan expenditure while participating in events [3]. Group 3: Seasonal Promotions and New Sports - Shandong will continue to host seasonal promotional activities such as "Summer Food," "Autumn Health," and "Winter Ice and Snow" to combine sports and consumer activities [4]. - The province is planning a Pickleball Tourism Carnival in June 2025, integrating competitions, cultural promotion, and local cuisine to enhance event impact [4]. Group 4: Trade and Exhibition - The 6th Shandong Sports Expo will be held from August 22 to 24 in Linyi, aiming to establish an "International Sports Goods Procurement Center" and attract over 200 international buyers from more than 40 countries [5].

Core Viewpoint - The "Su Super" (Jiangsu Province Urban Football League) has gained significant popularity, driving sports economy and consumer engagement, leading investors to focus on the sports concept sector [1][2] Industry Summary - The sports events industry is experiencing high demand, with various regions increasing the supply of quality sports projects and unique events, suggesting a focus on companies with strong sports event IP and hosting capabilities [1][4] - The sports tourism sector is emerging as a new growth point in the cultural tourism market, with the "Su Super" league attracting significant crowds and boosting local tourism consumption [2][4] - The sports economy is transitioning from traditional consumption models to new consumption patterns, indicating a golden development period for the sports events industry, which may become a new engine for local economic growth [3][4] Company Summary - Jinling Sports reported that the "Su Super" league has utilized some of its football competition equipment, but the impact on the company's performance is currently minimal [2][3] - Co-creation Turf has seen its stock price rise significantly, indicating market interest in the "Su Super" league, although the company cautions that the league's events will not have a major impact on its operations [3] - Sanfu Outdoor has not sponsored the "Su Super" league but offers discounts to consumers holding match tickets, reflecting the interconnectedness of sports events and retail [3]

据经济日报，体育消费成为培育消费新增长点的重要领域，北京、广东、浙江等地通过提升赛事效益和 营造体育文化氛围，拓展体育消费空间。体育消费涵盖运动装备、体育活动参与、赛事观赏等多种方 式，市场规模持续扩大，理念成熟。2024年全国路跑赛事规模达704.86万人次，杭州亚运会期间浙江省 体育消费环比增长210%。政策支持增加优质运动项目和特色赛事供给，加强设施建设。未来将通过设 施完善和模式创新释放体育消费潜力。 ...

Core Insights - Sports consumption is a major area for cultivating new growth points in consumption and plays an important role in stimulating domestic demand [1][2] - Recent initiatives in regions like Beijing, Guangdong, and Zhejiang have significantly expanded the sports consumption space by enhancing the cultural atmosphere and improving the comprehensive benefits of events [1] Industry Overview - The scope of sports consumption is broad, including the purchase of sports equipment, participation in sports activities, watching sports events, and purchasing related information services [1] - The sports consumption market in China has shown a positive development trend, with continuous expansion in consumption scale, increasing maturity in consumption concepts, and greater market segmentation [1] Market Data - According to the "2024 China Road Running Event Blue Book," a total of 749 road running events will be held nationwide in 2024, with a total scale of 7.0486 million participants, an increase of 1 million participants compared to 2023 [1] - Data tracking after the Hangzhou Asian Games indicated that sports consumption in Zhejiang Province increased by 210% during the event, driving related industries such as accommodation, dining, and tourism to generate over 10 billion yuan in additional revenue [1] Policy Initiatives - The recently issued "Special Action Plan to Boost Consumption" emphasizes supporting localities in increasing the supply of quality sports projects and unique sports events [2] - The "Special Action Plan to Promote Healthy Consumption" encourages the construction of sports parks, fitness trails, and community sports centers, as well as the implementation of projects to address the shortfall in sports facilities [2] Challenges and Opportunities - Currently, physical consumption dominates sports consumption in China, with a high proportion of sports goods sales, while high-value-added products like event viewing and fitness services account for a low percentage [2] - There is a need to address the imbalance in sports facility supply between urban and rural areas and enhance the utilization efficiency of existing facilities [2] - Innovative consumption models are encouraged, such as integrating sports events into scenic areas, street blocks, and commercial districts, and promoting the application of digital technologies in sports consumption scenarios [2]

Group 1 - The core viewpoint of the article highlights the significant rise in "Su Chao" concept stocks, with multiple stocks experiencing a surge in trading volume and price, indicating strong market interest [1][2][3] - Jinling Sports, a key player in the sports equipment and venue integration sector, saw its stock price increase from 14.40 yuan to 29.38 yuan, marking a 104% rise over four trading days, driven by its involvement in the "Su Chao" events [2][3] - Gongchuang Turf, the world's largest manufacturer of artificial turf, reported a leading global market share in 2023, benefiting from the popularity of "Su Chao" events which utilize its products [3] Group 2 - The "Su Chao" events have attracted significant attendance, with the second round of matches drawing over 59,000 spectators and an average of 9,852 attendees per match, surpassing traditional professional leagues [3][5] - The sports industry in China has seen substantial growth, with the market size increasing from 2.9 trillion yuan in 2019 to 3.7 trillion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 5.7% [5][6] - The government's support for sports events has been reinforced since the release of the "Sports Power Construction Outline" in 2019, which aims to enhance the efficiency of sports event approvals and increase the supply of quality sports projects [5][6]

Group 1 - The "Su Super" (Jiangsu Urban Football League) has gained significant popularity, with an average attendance of nearly 10,000 per match, surpassing the average attendance of the China League One during the same period [1][12] - The league has become a phenomenon in the sports industry, contributing to the economic and cultural revitalization of Jiangsu province through events that showcase local culture and drive consumer spending [1][6] - Various sports events, including marathons and football leagues, are transforming cities into vibrant cultural showcases, enhancing their image and tourism appeal [1][2] Group 2 - The integration of local culture into sports events has created immersive experiences, with each city showcasing its unique cultural elements during matches [2][11] - The success of events like the Wuxi Marathon demonstrates the potential of sports to drive economic growth, with the event generating over 5 billion yuan in economic benefits [3][5] - The "event+" model is emerging, where sports events are linked with local tourism and consumption, leading to increased visitor numbers and local business growth [5][6] Group 3 - The rise of outdoor sports as a lifestyle choice is creating new consumption trends, with participants spending between 2,000 to 5,000 yuan annually on various outdoor activities [7] - The sports manufacturing industry in Jiangsu is thriving, with companies producing a wide range of sports equipment and generating significant revenue [7][11] - The Jiangsu government is actively promoting sports events as a means to enhance local economies and community engagement, with policies aimed at fostering a sustainable sports economy [10][12] Group 4 - The operational strategies of successful leagues like the English Premier League are being studied to enhance the commercial viability of local leagues, focusing on sponsorship, broadcasting rights, and merchandise [8][9] - The "Village Super" phenomenon in Guizhou highlights the importance of community engagement and cultural integration in sports, serving as a model for Jiangsu's sports events [11] - The Jiangsu Urban Football League is structured to promote grassroots participation and enhance the region's cultural identity, supported by government initiatives and community involvement [12][13]

每经记者｜唐俊 每经编辑｜杨欢 这是一场始料未及的"出圈"。 比赛第一，友谊第十四；没有假球，全是世仇；常州变"吊州"，"吊州"变"巾州"……仅仅开赛三轮，这场被称为"苏超"的江苏城市足球联赛频频爆梗。 所谓苏超，是江苏省官方组织的业余足球比赛，十三个地级市各派一支队伍参赛，总赛程7个月，比赛基本上安排在周末，方便观众观赛。 刚刚过去的端午假期，苏超第三轮比赛结束，6场比赛吸引了9万多名观众，平均一场1.5万人，场均观赛人数甚至超过了同期举行的中甲联赛。 作为赛事承办方，江苏省足球运动协会副主席王小湾告诉城市进化论，尽管在赛前进行了充足的准备，但完全没有预料到苏超的火热，甚至最初还担心会冷 场——最直观的例子是，起初苏超对场馆坐席数量的要求是不低于2000个。 事实上，从村超到村BA，再到苏超，中国体育不缺乏话题性事件，但火的这些赛事都并非职业联赛，而是带有娱乐性质的业余比赛。贵州村超爆火后，一 些地方效仿举办本地村超，但回过头看，并未产生如贵州村超般的轰动效应。 如今，苏超爆火，其他省份的足球联赛纷纷被网友"点名"，是否有可能诞生下一个"苏超"？ 纯"业余"？ 在许多人看来，苏超一夜之间就火了。 但实际上， ...

Core Insights - The Dragon Boat Festival holiday in Jiangsu from May 31 to June 2 saw a total of 12.42 million visitors and a total consumption of 4.693 billion yuan, representing a year-on-year increase of 2.15% and 0.20% respectively [1] - Despite adverse weather conditions, the tourism sector in Jiangsu managed to achieve slight growth in visitor numbers and spending [1] - The province launched over 1,880 cultural and tourism activities during the holiday, highlighting the integration of intangible cultural heritage with tourism [1] Group 1: Visitor Statistics - A total of 12.42 million visitors were recorded across 644 A-level tourist attractions, 195 key rural tourism villages, and 84 museums [1] - The total consumption reached 4.693 billion yuan, with a 1.5% year-on-year increase in off-site tourism consumption through UnionPay channels [1] Group 2: Cultural Activities - The "Water Rhythms Jiangsu" event featured various cultural activities, including dragon boat races and heritage exhibitions, attracting significant participation [2] - The holiday also included 584 performances, with attendance reaching 287,000 and ticket revenue increasing by 574% year-on-year to 224 million yuan [2] Group 3: Sports and Family Engagement - The Dragon Boat Festival coincided with Children's Day, leading to increased family visits to attractions, with ticket bookings for major scenic spots rising by 25% [3] - The integration of sports events with tourism was evident, as local football leagues and dragon boat races attracted large crowds and boosted local tourism spending [3] Group 4: Promotional Offers - Various local governments introduced promotional packages, including free admission to popular attractions and discounts on travel services, to enhance visitor experience [4] - Specific initiatives included free public transport for tourists in Changzhou and the distribution of over 3,000 tourism vouchers in Suqian [4]