Core Insights - The "China Season" of tennis has officially begun with the opening of youth events and the first rounds of men's singles in Chengdu and Hangzhou, featuring successful performances from Chinese players [2] - The season spans 7 weeks with 9 tournaments, expected to attract over 1 million spectators and generate more than 2 billion yuan in related consumption [2] Group 1: Event Upgrades and Experience - The "China Season" brand has been launched, featuring a new logo and the theme "China Season, Tennis in Golden Autumn," marking a new phase in the internationalization of Chinese tennis [2][3] - Significant upgrades to event facilities include new seating at the China Tennis Open and additional courts at the Wuhan Tennis Open, enhancing the spectator experience [3] Group 2: Ticket Sales and Audience Engagement - Ticket sales for major events have seen a strong start, with the Shanghai Masters generating 400 million yuan on the first day and the China Tennis Open's first week sales doubling from the previous year [4] - Various "viewing packages" have been introduced to cater to diverse audience preferences, including family packages and interactive experiences with players [4] Group 3: Integration of Sports and Tourism - The events are promoting a one-stop consumption experience, integrating sports with cultural and tourism activities, thereby enhancing audience engagement and spending [6] - Special ticket offers link tennis events with local attractions, providing discounts and promoting tourism in host cities [6]

Group 1 - Sichuan has optimized its consumption promotion policies to stimulate spending during the summer peak season, creating a multi-layered consumption promotion system [7][9] - The Chengdu Universiade has effectively linked sports events with new consumption scenarios, enhancing consumer engagement and extending the consumption experience [7][11] - In the first seven months of the year, Sichuan's total retail sales of consumer goods increased by 5.6% year-on-year, ranking fifth among the top ten provinces in terms of economic scale [7] Group 2 - The "National Subsidy" program has been adjusted to support the replacement of 3C digital products, particularly benefiting students during the back-to-school season [8][9] - In July, the consumption of mobile phones and communication equipment in Sichuan saw a year-on-year increase of 103%, indicating a rapid release of new purchase demand [9] Group 3 - The 2025 Sichuan college freshman welcome package initiative aims to provide exclusive discounts and benefits to over 1 million students and their families, enhancing the attractiveness of Sichuan for new talent [10] - The Chengdu Universiade generated significant economic activity, with ticket sales exceeding 17 million yuan and sales of licensed merchandise reaching 80 million yuan [13] Group 4 - Sichuan's summer economy has been boosted by various themed events, including a summer beer festival that attracted over 160,000 participants, showcasing the potential of night economy [14] - The "Panda Special Train" tourism initiative has gained popularity among senior travelers, offering unique cultural experiences and enhancing service capabilities [15] Group 5 - The emergence of new consumption scenarios is driving demand and reshaping the consumption market, contributing to the optimization and upgrading of industrial structures [16] - Upcoming events such as the Fourth China (Sichuan) International Panda Consumption Festival and the Chengdu-Chongqing Twin City Consumption Festival are expected to further stimulate the market [16]

Group 1 - Chengdu Universiade has launched over 500 licensed products across 16 categories, achieving the highest revenue in market development history for the event [1] - The licensed products are centered around the mascots "Shubao" and "Jinzai," featuring popular items like medal fridge magnets and themed plush toys, which have sold out quickly [1] - Cultural products highlight elements of Bashu culture, with collaborations such as the "Shubao Tour of the Three Kingdoms" figurine created in partnership with the Wuhou Shrine Museum [1] Group 2 - The Universiade Village hosts various cultural activities, allowing athletes to engage in traditional crafts like bamboo weaving and paper cutting, with over 900 participants daily [2] - The "Chinese Bridge" interactive area enables foreign athletes to learn Chinese language and culture, attracting more than 600 participants each day [2] - The Universiade Square features multiple functional areas for cultural experiences, sports interaction, and commercial consumption, drawing over 13,000 visitors since the event began [2] Group 3 - China Telecom has created an immersive 8K-VR experience using over 1,500 LED screens, allowing visitors to experience the Universiade and Sichuan's attractions without VR equipment [3] - The event has established seven cultural sightseeing routes connecting 17 key locations, with over 2,200 athletes and guests participating in these activities [3]

就文化活动方面来说。赛事期间，开展了丰富多彩的文化活动，让中华传统文化的深厚底蕴在竞技的活 力中焕发新彩，让各地朋友因世运会相聚相知，推动全球文明交流互鉴。 第一是突破创新，赞助招商卓有成效。打破了非传统品类的赞助壁垒，与五粮液里程碑式携手，开辟了 全新的商业赛道；激活了火炬传递的商业价值：历史上首次完成火炬传递全链条市场化开发，使世运文 化符号转化为可持续资产。 第二是科技赋能，助力智慧城市升级。本届世运会开通了公益捐赠渠道，就人工智能、绿色低碳、低空 经济等应用场景，先后开展了4次专场精准对接会，吸引的捐赠企业当中，科创类企业占比过半，90% 以上为"成都造"，拓展赛事科技场景应用的同时，助力城市智慧系统升级。 第三是绿色办赛，助力赛事碳中和。吉利控股整合旗下领克、极氪、吉利银河、吉利汽车等多个品牌车 型，提供了近500辆新能源汽车，保障世运会工作用车、嘉宾接待等绿色出行；汇聚成都环境投资集 团、成都燃气集团、成都数据集团、四川长虹格润环保科技等11家国企力量，共同为世运会捐赠10余万 吨碳汇，助力世运会赛事碳中和。 第四是贯通渠道，充分节约办赛资金。整合"赞助+特许+捐赠"多元化渠道，尽可能开发赛事所需 ...