Core Insights - The ice and snow tourism in the Altay region of Xinjiang is experiencing a significant increase in popularity, with innovative activities and events attracting more visitors [2][3][4] Group 1: Tourism Growth - During the New Year holiday, the Altay region received 373,600 domestic tourists, marking a 10.40% increase year-on-year, and generated tourism revenue of 334 million yuan, up 11.66% [2] - For the 2024-2025 snow season, Altay is expected to welcome over 16 million visitors, representing a 26.53% year-on-year growth [3] Group 2: Infrastructure and Services - Altay is enhancing its tourism infrastructure by increasing direct flights from major cities like Beijing, Shanghai, Guangzhou, and Xi'an, and introducing services for quick transportation of skiing equipment [3] - The region has developed a comprehensive ice and snow industry layout, including 9 ski resorts, 3 ice skating rinks, and 4 cross-country skiing experience areas, totaling 232 ski trails with a combined length of 248 kilometers [4] Group 3: Economic Impact - The ice and snow industry in Altay has transformed from "cold resources" to a "hot economy," creating over 50,000 jobs in 2024 through various roles in ski instruction, hospitality, and cultural performances [4] - The local government aims to develop an internationally influential ice and snow economic cluster, transitioning from resource advantages to a combination of industry and brand advantages [4]

央视网消息（焦点访谈）：4年前的今天，北京冬奥会在万众期待中盛大开幕。4年间，冬奥效应持续释放辐射力，不仅让冰雪运动的热度席卷全国，更 带动冰雪旅游、冰雪装备等"冰雪经济"相关产业持续升温，发展动能愈发强劲。"冰天雪地也是金山银山"，依托北京冬奥会"带动三亿人参与冰雪运动"的丰 硕成果，曾经的"冷资源"正被不断盘活，成为推动经济增长、丰富民生体验的重要力量。 位于北京延庆的国家高山滑雪中心是北京冬奥会竞赛场馆之一，也是目前国内唯一举办过冬奥会高山滑雪比赛的雪场，这座曾经见证过冬奥荣耀的"雪 飞燕"如今已成为滑雪爱好者的"圣地"。去年11月，国家高山滑雪中心这个雪季一开放就吸引了众多滑雪爱好者。 作为全球唯一的"双奥之城"，依托奥运成果，北京不断推动冰雪运动与城市生活、文旅消费深度融合，让"冷资源"持续释放"热效应"。2022年北京冬奥 会后，延庆赛区仅仅用了36天就完成了从冬奥赛区到冬奥园区的转变，4年来，围绕"冰雪经济""体育经济""文旅经济"三大热点，形成了"赛事IP+青训体系 +俱乐部运营"等多方位的全产业链生态。截至目前，延庆奥林匹克园区开园以来累计接待游客超100万人次。 随着新雪季到来，曾举办北京 ...

Core Viewpoint - The dialogue emphasizes the integration of organic agriculture with commercial consumption through the "front store, back field" model to enhance consumer quality and upgrade shopping districts in Heilongjiang Province [1][5]. Group 1: Experience and Insights - The most memorable experience for the company in the past year was participating in the 9th Harbin Winter Games, where it was responsible for the supply of athlete food, adhering to international standards and showcasing high-quality organic products from Heilongjiang [5]. - This experience highlighted the importance of service quality and regional characteristics in driving consumption upgrades, reinforcing the need for a focus on "specialization" and "high quality" in the local economy [5]. Group 2: Business Practices and Innovations - The company is addressing traditional shopping district pain points by promoting high-quality integration of primary, secondary, and tertiary industries, suggesting infrastructure improvements and diversifying operational models [6]. - The "front store, back field" model is being utilized to connect organic agriculture with shopping districts, establishing organic food sections in stores to provide direct supply from agricultural bases [6][7]. Group 3: Leveraging Ice and Snow Economy - The company plans to capitalize on the ice and snow economy by upgrading shopping district offerings, including creating ice and snow cultural stores and promoting nighttime consumption with local cuisine [8]. - It aims to establish a new consumption landmark by integrating European cultural elements with ice and snow features, focusing on wedding-related services and experiences [8]. Group 4: Supporting Small and Medium Enterprises - The company is committed to supporting small and medium-sized businesses by creating a shared supply chain platform, facilitating procurement, and establishing production and sales connections [10]. - It is exploring financial solutions to alleviate financing difficulties for merchants, including credit loans and logistics cost reductions, to foster a collaborative ecosystem within the shopping district [10]. Group 5: Corporate Philosophy and Values - The company embodies the "Dragon Business Spirit," which emphasizes commitment to the local community, integrity, practicality, innovation, and social responsibility [11]. - It aims to contribute to the modernization of Heilongjiang by leveraging its strengths, maintaining integrity, and actively participating in community development [11].

Core Insights - The Chinese government emphasizes the development of the ice and snow economy as a new growth point, focusing on the entire industry chain including sports, culture, equipment, and tourism [1] - The ice and snow tourism sector is experiencing sustained growth, with a projected 3.6 billion visitors and revenue of 450 billion yuan during the 2025-2026 winter season [2] - Insurance companies are actively integrating into the ice and snow economy, providing tailored risk management services to support the development of ice and snow cultural tourism projects [1][2] Industry Growth - The ice and snow industry in China has grown from 364.7 billion yuan in 2016 to 980 billion yuan in 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan by 2025 [6] - The government aims for the ice and snow economy to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [6] Insurance Sector Involvement - Insurance companies are developing specialized insurance products for winter sports, addressing the unique risks associated with activities like skiing [4][5] - Customized insurance solutions are being offered for various aspects of the ice and snow industry, including event coverage, equipment manufacturing, and youth sports initiatives [6][7] - Major insurance firms have provided substantial coverage for significant events, such as the Beijing Winter Olympics, with total coverage exceeding 500 billion yuan [6] Consumer Engagement - The popularity of ice and snow activities has led to increased demand for specialized insurance, with many consumers seeking tailored coverage for skiing and other winter sports [4][5] - Insurance services are evolving towards more personalized and scenario-based offerings, enhancing consumer confidence in participating in ice and snow activities [2][3]

新场景、新体验，让滑雪成为最近一段时间当地文旅新热点，也直接带动周边酒店、餐饮等业态的消费增长。为了进一步放大冰雪 经济带来的"热"效应，当地还联动周边环太湖自行车运动公园和多个景区景点，推出"冰雪+"联动票务，把冰雪"流量"切实转化为 消费"增量"。 在江苏苏州这个新开的室内滑雪场，零下6摄氏度的恒温环境下，人们正置身冰天雪地，尽情感受冰雪带来的乐趣。 央视网消息：在江苏苏州，冰雪运动走进江南水乡，让人们不出远门就能感受新奇的滑雪体验，带动消费增长，成为激活假日文旅 的新引擎。 ...

近日，中国人民银行北京市分行等12部门印发《金融支持北京市提振和扩大消费的实施方案》，鼓励金 融机构围绕"赛事+"、冰雪经济等消费场景丰富金融产品，支持和引导金融机构与文旅住宿餐饮经营主 体联合开展消费满减、折扣优惠、信用卡积分抵扣、消费立减金等多样化优惠活动，不断扩大金融消费 优惠场景覆盖面。 北京冬奥会的成功举办，带动三亿人参与冰雪运动，点燃了经济增长新引擎。光大银行依托"双奥之 城"资源禀赋，聚焦五大板块，打造全场景消费闭环，构建起"冰雪运动+文旅消费"的双重价值生态。 从冬奥场馆的活力焕发到冰雪产业的蓬勃发展，从政策红利的精准落地到消费市场的全面激活，光大银 行"冰雪去嗨节"以金融之力撬动冰雪经济，书写了后冬奥时代"冷资源"变身"热经济"的生动篇章。 冰雪畅玩板块，光大银行聚焦北京15大核心滑雪场，联合携程平台推出门票满30立减5元的优惠，切实 降低参与门槛；响应北京市政府"快乐冰雪季"推广号召，用户可通过"北京健身汇"微信小程序，领取光 大银联信用卡"5折封顶10元"立减优惠券，该优惠可与政府补贴消费券、银联优惠券叠加使用，单笔支 付最高享40元优惠，进一步丰富冰雪消费优惠选择。 银行频道更多独家策 ...

为全力守护人民群众冬季旅游安全，省市场监管局对全省23条滑雪场客运索道开展了全覆盖安全检 查，共发现问题隐患31项，已按要求进行整改。 聚焦冰雪旅游旺季客流增长、设备高频次运行的特点，检查组深入各地滑雪场，查阅"日管控、周 排查、月调度"记录、检验报告、应急演练记录等资料，并对驱动装置、抱索器、钢丝绳等关键部件进 行了现场检查。针对检查中发现的部分隐患问题，检查组当场提出整改意见，指导相关单位进行整改。 同时，现场督促运营使用单位严格落实安全主体责任，加强日常巡检与隐患排查，确保设备安全运行。 省市场监管局将持续加大特种设备安全监管力度，压实使用单位安全主体责任，严守安全底线，全 力保障冰雪旅游季特种设备安全平稳运行，让广大游客安心畅享冰雪乐趣，助力辽宁冰雪经济持续健康 发展。 ...

冰雪经济仍是"九九消费季"的重要内容，各地以冰雪资源为依托，推动文旅体商消费融合。2月7 日，抚顺市新宾满族自治县将在赫图阿拉城景区举办"抚顺·新宾第十届满族农庄过大年活动"，设置冰 雪娱乐项目，并举办雪地足球赛，引导更多消费者参与冰雪体验。 春节临近，各地以"年货"为主线，将商超卖场、传统大集等消费场所串联起来，形成集中采购场 景，并配套推出"满减"、折扣、补贴等优惠举措，帮助消费者"买得齐、买得省"。大商集团旗下大连地 区十余家店铺同步开启年货大集，百货、超市、电器卖场等多业态联动促销；盘锦在东北新发地农产品 供应链中心举办食材博览会和年货大集，设置农副产品区、年俗年味区、互动体验区，方便市民一站式 采买。 围绕节日消费需求，各地着力将民俗和非遗元素嵌入消费场景，通过展演和互动体验延长停留时 间、增加消费触点。营口举办"百业+非遗"老街促消费活动，京剧、营戏等非遗表演轮番上演，让游客 在逛街购物中感受传统文化魅力。 自2025年12月起，我省启动实施"九九消费季"，以传统"数九"民俗为时序提振冬季消费。2月4 日，"六九"已至。借力春节前消费集中释放的关键窗口期，全省多地密集推出系列促消费活动，涵盖年 货 ...

央视网消息：在江苏苏州，冰雪运动走进江南水乡，让人们不出远门就能感受新奇的滑雪体验，带 动消费增长，成为激活假日文旅的新引擎。 ...

Core Viewpoint - The article highlights the booming ice and snow economy in Harbin, driven by an influx of tourists from southern regions, particularly during the winter holiday season, leading to increased consumer spending and the emergence of new business models such as clothing rentals [1][6]. Group 1: Tourism Trends - A significant number of tourists from southern China are traveling to northern destinations like Harbin to experience winter activities, with "Feizhu" data indicating a clear trend of long-distance travel within a three-hour flight radius [1]. - Popular tourist attractions such as Ice and Snow World and Snow Town are experiencing high visitor volumes, with wait times for attractions often exceeding three hours [2][3]. - Despite long wait times, visitor satisfaction remains high, with tourists enjoying unique experiences and local culture [2]. Group 2: Economic Impact - The influx of tourists has led to substantial economic benefits, with average spending per visitor estimated between 3,300 to 4,400 yuan, covering various expenses such as accommodation, dining, and shopping [3]. - The ice and snow tourism sector is contributing significantly to the local economy, transforming Harbin's climate challenges into economic opportunities [6]. Group 3: New Business Models - The rise of clothing rental services has emerged as a new business trend, catering to tourists who prefer to rent winter gear instead of purchasing it, thus saving costs and space [4][5]. - Rental services offer a variety of winter clothing options, with flexible pricing models that appeal to different consumer needs, enhancing the overall travel experience [4]. - Companies are also addressing hygiene concerns by implementing strict cleaning protocols for rented clothing, ensuring customer confidence in the service [5].