节假日出游，人们各有各的偏好和选择。但不管是以何种方式、到何地度假，人们所追寻的都莫过 于"自在"二字。刚刚过去的这个五一假期，有一座城市就以此为主题，努力为游客奉上一趟舒心、自在 之旅。 都江堰南 桥。视觉中国 图 它就是集世界文化遗产都江堰-青城山、世界自然遗产大熊猫栖息地、世界灌溉工程遗产都江堰水利工 程这三大桂冠为一身，全球屈指可数的"三遗之城"——都江堰。 数据显示，今年五一假期，都江堰市全域接待游客188.98万人次，实现旅游综合收入30.49亿元。其中， 仅青—都景区（含后山）就接待游客38.82万人次，门票收入达2358.25万元。 在文旅竞争日益激烈的今天，作为国家历史文化名城、首批中国优秀旅游城市都江堰，如何能够持续圈 粉，成为让五湖四海游客倾心的出游选择？从这个五一假期的火爆中，或许就能找到一些答案。 01 极致宠客➕多元文旅业态，让游客不虚此行 文旅竞争的本质是"服务力"的较量。五月是全年出游的最佳时节之一，五一假期也是春节后的第一个长 假。为接住这波假期文旅流量，各地都铆足了劲。都江堰市也再度延续了以往的"宠客"精神，在服务保 障和文旅项目筹划上，都展现了作为老牌文旅城市的诚意与成熟 ...

Core Insights - The rise of "market tourism" as a new cultural and tourism trend in Suzhou, integrating local culture, intangible heritage, and contemporary art, is driven by both demand upgrades and policy support [1][5][6] Group 1: Market Trends - The "Lion City Market" attracted over 250,000 visitors during the Dragon Boat Festival last year and continued its popularity with the "Most Chinese Cultural Market" theme during the recent May Day holiday [2] - The recent "Lion City Market" saw over 220,000 visitors and generated sales exceeding 5 million yuan, boosting the sales of the Lion Mountain business district by 24% [3] - Various creative markets, such as "Non-Heritage Fun" and "National Trend New Generation," have emerged, showcasing a blend of cultural experiences, social interaction, and leisure shopping [4] Group 2: Consumer Behavior - Consumers, especially young people, are increasingly drawn to unique, handmade, and original products, preferring the experience of browsing markets over traditional shopping [5][6] - The appeal of markets lies in their ability to provide a distinctive shopping experience, allowing for social interaction and the discovery of niche products [5][6] Group 3: Policy and Development - The Chinese government has initiated measures to support the development of creative markets as a means to stimulate cultural and tourism consumption [5][6] - The flexibility and low operational costs of markets make them an effective supplement to modern commerce, promoting consumption and job creation [5][6] Group 4: Challenges and Recommendations - Some markets face issues of homogenization, with many products resembling those found on e-commerce platforms, leading to consumer fatigue [6][7] - Recommendations for sustainable market development include better infrastructure, standardized fees, and a focus on unique content and cultural resonance to enhance consumer engagement [7]

"五一"假期结束，镇江文旅集团传来好消息：集团所属金山、焦山、北固山、南山景区等经营单 位"五一"假期接待游客量创历史新高。集团相关负责人表示，根据市委、市政府"五一"假期总体工作调 度和部署，文旅集团提前准备，系统谋划，落实落细，安全有序做好各项供给服务，较好完成假期旅游 接待任务。 文旅消费创新高，经济和社会效益双丰收 镇江旅游市场持续火热，文旅集团巧借东风，上新"88元畅游三山一湖联票""金山门票+画舫船套 票"等优惠政策，乘数效应显著。根据同程旅行平台数据显示，节前一周镇江三山景区搜索热度提升 32%，环比增长116%，景区门票预订人次同比增长10.31%，由此也带动了酒店预订迎来高峰期。 "五一"期间，镇江文旅集团下属三山、南山景区，金山壹号游轮酒店，一泉宾馆，文旅九华国际酒 店，公共景区等累计接待游客54.51万人次，较去年同期增长11.44%；营收同比增长超10%。其中，家 庭、亲子游群体占比过半，自驾游持续升温，一周内"小红书"的镇江自驾游笔记近200条。 数据显示，镇江位列携程国内5月小众目的地榜第7名，三山景区单日客流峰值突破12万人次。值得 一提的是，在240小时过境免签等便利出入境政策 ...

Group 1 - The core viewpoint of the articles highlights the significant growth in tourism during the "May Day" holiday, with the province receiving 64.5 million visitors and generating 37.11 billion yuan in tourism revenue, marking year-on-year increases of 4.6% and 4.8% respectively [1] - The top five tourist attractions by visitor numbers included Qingming Riverside Landscape Garden, Yinji International Tourism Resort, and Wansui Mountain Wuxia City, while the highest revenue-generating sites were also led by Yinji International Tourism Resort and Qingming Riverside Landscape Garden [1] - The province has focused on product innovation and experience optimization, launching diverse cultural and tourism activities, enhancing the appeal of both historical and modern attractions [1][2] Group 2 - The popularity of Hanfu experiences in Luoyang and the introduction of various consumption scenarios like "night economy" and "micro-vacation" in cities like Jiaozuo have contributed to increased visitor numbers [2] - Rural tourism has seen a rise, with unique local resources being leveraged to create differentiated tourism brands, such as the "Xinyang Courtyard" economy achieving full occupancy during the holiday [2] - Technological advancements have been utilized to enhance visitor experiences, with projects like the new night tour along the Yuxi River in Kaifeng showcasing cultural performances through sound and light technology [2][3] Group 3 - Cultural and museum experiences have been revitalized, with various immersive exhibitions attracting significant audiences, such as the Maya VR experience at the Henan Museum [3] - A wide range of cultural activities were organized during the holiday, with over 11,800 events held across public libraries, cultural centers, and art galleries, reaching millions of participants [3] - Non-material cultural heritage has been integrated into tourism, with interactive experiences allowing visitors to engage with traditional crafts and techniques [3] Group 4 - The performing arts market has seen a variety of events, including concerts and immersive performances, contributing to a vibrant cultural scene [4] - There has been a notable increase in visitors from outside the province, with 22.32 million non-local tourists recorded during the holiday, representing a 21.42% increase from the previous year [4]

广州日报讯 （全媒体记者刘鹏飞通讯员王雪）"五一"假期，佛山文旅体"吸睛"更"吸金"。昨日，记者从 佛山市文化广电旅游体育局获悉，"五一"假期，佛山全市A级景区游客量278.18万人次，营业收入 13960.47万元。从音乐节"点燃"全城到惠民券"撬动"消费，从跨界宣传引爆流量到多元场景激活体验， 佛山以"组合拳"实现人气与口碑双赢。 "五一"假期，佛山假日市场多项数据亮眼。数据显示，佛山A级景区接待游客278.18万人次，按可比口 径对比增长37.82%；营业收入13960.47万元，按可比口径对比增长33.83%；全市星级饭店接待人数 30121人次，按可比口径对比增长35.05%。 人流量攀升带来的是佛山热度破圈。"五一"假期，佛山举办"撒贝宁×海天慢叹佛山，在线打卡世界美食 之都"预热活动，为"五一"佛山文旅宣传代言，掀起一波热潮，全网同步直播4.5小时，实现传播总曝光 1.26亿次，观看人次（含回放）达4359万。 据悉，针对全年龄、全客群，"五一"假期佛山策划推出"听见青春逐浪佛山"夏日潮玩季系列活动，整个 潮玩季活动项目超400项，形成现象级传播效应。其中，"银河左岸音乐节"以国潮电音跨界为特色 ...

央广网乌鲁木齐5月6日消息（记者姜茸）"五一"的阳光洒向天山南北，新疆的文旅市场也迎来了属于它的"高光时刻"。从特种旅游的惊险刺激到文化场馆的 静谧深邃，从乡村田园的烟火气息到红色景点的家国情怀，串起了新疆文旅的"千面风华"。2025年"五一"假期，新疆以"文旅融合"与"交通畅行"为核心，推 出系列特色活动与保障措施，吸引游客深度体验大美新疆。数据显示，假期期间，新疆旅游市场持续升温，交通运行总体平稳，为游客提供了安全、便捷的 出行环境。 特色活动 潮趣领航 点燃大众热情引擎 4月30日至5月1日，2025新疆特种旅游节在克拉玛依市举办。主会场活动涵盖低空飞行展示、特种越野车辆展示及"荒野之旅极限征途"——出发吧三个板块 组成。克拉玛依是北疆旅游黄金线上的重要一站，发展特种旅游有着独特优势。近年来，特种旅游是新兴的以探寻、探险为主的旅游形式，呈现出蓬勃发展 的态势。新疆特种旅游节自2010年举办以来，先后推出一系列具有代表性的新疆自驾游线路，已经成为新疆旅游的风向标。 今年"五一"假期，兵团各师市围绕"春游兵团"主题，推出60余项特色活动，涵盖生态观光、红色教育、时尚体验、惠民促销等多领域。据统计，5月1日至 ...

Group 1 - The trend of cultural and creative products has become a new fashion for tourists during the "May Day" holiday, showcasing traditional Chinese culture through innovative designs [1] - In Datong, the "Buddha Companion" series inspired by the Yungang Grottoes has gained popularity among visitors, featuring cute and charming designs [3] - The newly launched "Pingcheng Memory" metal bookmarks, showcasing exquisite hollow carving techniques, have also been well-received, serving as both practical tools and unique souvenirs [5] Group 2 - Colorful glazed refrigerator magnets have emerged as a cultural creative hit, blending traditional craftsmanship with modern geometric designs, encapsulating iconic Datong elements [7] - The Hunan Museum's fourth-floor park has become a popular spot for tourists, offering a variety of practical and fun cultural products, including refrigerator magnets and artistic prints [8] - Unique desserts inspired by historical artifacts, such as mousse cakes and cookies, have attracted attention, with the "Naughty Little Raccoon" chocolate mousse being particularly popular [10] Group 3 - In Changsha, various creative micro-landscapes have been developed in old streets, leading to the introduction of portable cultural products, including vintage-style newspapers and creative bags [12]

Core Insights - The "May Day" holiday in Nanchuan has seen a vibrant commercial atmosphere driven by a series of cultural and tourism activities, leading to a significant boost in consumer spending [3][19] - The integration of cultural tourism and consumption upgrades has been the main theme, resulting in a diverse and prosperous commercial market [3] Group 1: Tourism and Activities - Nanchuan's East Street transformed into a popular tourist destination with various engaging activities that ignited consumer enthusiasm [5] - The "Together Dance" folk intangible cultural heritage performance showcased traditional arts, while outdoor camping and music parties attracted visitors, significantly increasing foot traffic and sales in local eateries and souvenir shops [7][10] - Scenic spots like Jinfo Mountain and Shenlong Gorge implemented unique activities that drew large crowds, enhancing the overall tourism experience [8][10] Group 2: Commercial Performance - During the holiday, major shopping centers and restaurants reported high customer turnout, with promotional activities driving sales in beauty, fashion, and electronics sectors [12][15] - Public parking facilities were free for visitors, covering over 20,000 spaces, which contributed to increased foot traffic in commercial areas [17] - From May 1 to May 5, monitored retail and hospitality businesses achieved a total sales revenue of 32.67 million yuan, marking a 6.1% year-on-year increase, indicating a robust holiday market [19]

漠阳大地处处歌 丨粤乡潮音①_ 南方+_南方plus 编者按： 何带火一座城， 为新时代乡村发 展注入活力，敬 请垂注。 山歌响起，游客 驻足；公园合 唱，大众欢 歌。"五一"期 间，阳江歌声飞 扬，在阳东福兴 广东乡村歌手大 赛连续举办三 年，涌现了一批 热爱乡土、高歌 奋进的优秀乡村 歌手，也带来了 许多凝聚乡音、 畅叙乡情的原创 曲目，南粤大地 乡潮奔涌。本报 特别推出"粤乡 潮音"专栏，深 入群众音乐文化 氛围浓厚、原创 音乐人活跃的市 县，探访音乐之 乡独特的文化基 因，乡村音乐如 何凝聚人心、传 递乡韵，村歌如 歌曲创作热潮兴 起，成为乡土文 化的自信表达， 也让阳江的山海 故事走向全国。 生态园，50多名 山歌好手集聚， 歌赞劳动美。在 金山植物公园城 市音乐厅，"一 起来 更精彩"文 艺志愿者惠演如 常开展，广东两 阳中学合唱团声 启昂扬，青春颂 歌。 "一起来 更精彩"阳江市文艺志愿者惠演合唱专场。 阳江人究竟有多 爱唱歌，在城乡 散落的公园、广 场各处，在四季 不息的舞台，在 广阔山海中，歌 声凝结着乡愁， 聚起了人气，催 热了文旅经济， 延续着这座"音 乐之乡"的蓬勃 生机。 在这片沃土 ...

金十数据5月6日讯，"五一"假期，横琴粤澳深度合作区以其得天独厚的生态资源与文旅融合新貌，吸引 了不少港澳居民前往，与赴澳门旅游的内地旅客形成出入双向高峰。据珠海边检总站横琴边检站统 计，"五一"假期，经横琴口岸出入境人员超51.3万人次，车辆超4.6万辆次，分别同比增长44.6%和 53.3%。单日客流在5月1日至3日连续三天超10万人次，其中5月1日和5月2日连续两次突破历史新高， 最高单日客流在5月2日，超12.8万人次。 （新华社） "五一"假期 横琴口岸出入境人数创新高 ...