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超越情绪价值 促进情感升华(坚持“两创”·关注新时代文艺)
Ren Min Ri Bao· 2025-06-23 22:10
Core Insights - The concept of "emotional value" has gained popularity in recent years, indicating a shift in consumer preferences towards emotional experiences alongside traditional product quality [1][2] - Emotional value has become a standard for evaluating artistic works, particularly in the context of internet literature and media, which are increasingly sensitive to market demands and consumer emotions [2][3] Group 1: Emotional Value in Society - Emotional value is seen as a necessity in a high-intensity, fast-paced society, especially for young people facing workplace pressures [2] - The internet provides a platform for individuals to express and share their emotions, allowing various emotional states to be represented and articulated [2] Group 2: Artistic Expression and Emotional Engagement - While emotional expression is important, there is a caution against reducing emotions to mere commercial products, as this can lead to superficial engagement [3][4] - Traditional literary theories emphasize the depth of emotional expression, suggesting that lasting emotional connections arise from profound and universal themes rather than transient feelings [4] Group 3: The Role of Quality in Artistic Creation - Artistic creation should not merely cater to fleeting emotional responses but should aim to elevate emotions into deeper, more meaningful experiences [5] - The internet offers opportunities for high-quality artistic works that inspire individuals to create a better life, highlighting the importance of not wasting this potential [5]
“Miu系穿搭”成为时尚代名词,Miu Miu为什么能成为“顶流”?
3 6 Ke· 2025-06-23 03:58
Core Insights - Miu Miu has emerged as a significant fashion symbol among young people, representing a blend of rebellion and individuality in the luxury market, especially during challenging times for the industry [1][22] - The brand's sales have skyrocketed from €400 million to €1.2 billion in just three years, with a staggering year-on-year growth of 93.2% projected for 2024 [1] Brand Identity and Evolution - Miu Miu was founded in 1993 by Miuccia Prada, who embodies a rebellious spirit, having transitioned from a political career to leading the family business during a crisis [2][4] - Initially a sub-line of Prada, Miu Miu distinguished itself through its unique branding and design philosophy, which reflects Miuccia's personal tastes and rebellious nature [4][5] Design Philosophy - Miu Miu's design ethos emphasizes individuality and rebellion, contrasting with Prada's more classic and sophisticated style [5][7] - Collaborations with influential stylists like Lotta Volkova have further enhanced Miu Miu's identity, introducing bold and disruptive fashion elements that resonate with contemporary trends [7][8] Target Audience and Cultural Engagement - Miu Miu focuses on female narratives, exploring themes of femininity and self-identity through initiatives like the Women's Tales film series, which has produced 29 short films since 2011 [10][11] - The brand actively engages with women by facilitating discussions on contemporary issues, thereby fostering a sense of community and belonging among its audience [10][11] Emotional Value and Consumer Connection - Miu Miu positions itself not just as a fashion brand but as a purveyor of emotional value, appealing to consumers' desires for self-expression and individuality [12][24] - The brand's diverse offerings challenge traditional notions of femininity, allowing women of all ages to embrace their inner "girl" without being confined by societal expectations [20][21] Market Positioning and Strategy - Miu Miu has successfully differentiated itself in the luxury market by breaking away from the "high-cold" image typically associated with luxury brands, instead fostering a playful and inclusive atmosphere [24] - The brand's ability to resonate with young consumers, who prioritize emotional connection and personalized experiences, has solidified its status as a leading name in contemporary fashion [23][24]
从“成功学大师”到“互联网姐姐”,这届职场博主画风变了
Hu Xiu· 2025-06-22 23:54
Group 1 - The rise of workplace bloggers reflects a shift in collective emotions, where the public seeks a balance between success and emotional value rather than adhering to elite narratives [1] - The "Wool Month Incident" has led to increased emotional expression among young people, with many finding solace in the messages of workplace bloggers like Liu Siyuan [2][3] - There is a notable transformation among previously popular workplace bloggers, who are now shifting from success-oriented narratives to more relatable and supportive content [4][5] Group 2 - The current workplace bloggers are increasingly resonating with young audiences by sharing their everyday experiences and emotional struggles, moving away from traditional success narratives [6][8] - The pressure of the workplace has made many individuals less receptive to conventional success advice, leading to a demand for more empathetic and relatable content [10][19] - The core competitiveness of workplace bloggers now lies in their ability to provide either practical methodologies or emotional support to alleviate anxiety [19][20] Group 3 - The evolution of workplace bloggers involves a transition from personal success stories to a broader understanding of diverse paths to success, emphasizing relatability and shared experiences [22][30] - Many bloggers are now focusing on finding and sharing stories of "perfect ordinary people" who achieve success without extraordinary backgrounds, which resonates more with today's youth [30] - The shift in narrative from individual success to collective understanding reflects a broader societal change in the definition of success [37]
蜜雪冰城泡泡玛特和胖东来,河南人正在定义什么是潮?
Sou Hu Cai Jing· 2025-06-22 23:08
Core Insights - The article highlights the remarkable success of three companies from Henan, China: Mixue Ice City, Pop Mart, and Pang Donglai, which have transformed traditional industries and captured the global middle-class consumer market [2][12]. Group 1: Business Models - Mixue Ice City has established a clear business logic based on extreme cost performance, franchise expansion, and an efficient supply chain, allowing it to dominate the tea beverage market with low-priced products [3][4]. - Pop Mart has evolved from a small toy store to a cultural phenomenon through its blind box model, creating a unique ecosystem that combines IP operation, emotional engagement, and social currency [4][5]. - Pang Donglai has redefined the retail experience by transforming supermarkets into emotional spaces, focusing on high service quality and employee welfare, which has led to significant customer loyalty [5][7]. Group 2: Financial Performance - Mixue Ice City achieved a gross margin of 31.6% in 2024, significantly higher than the industry average, and expanded to 46,479 stores globally, making it the largest fresh beverage brand by store count [4][8]. - Pop Mart's Labubu series generated revenue of 3.041 billion yuan in 2024, a staggering year-on-year growth of 726.6%, contributing to a market valuation exceeding 370 billion HKD [5][10]. - Pang Donglai's single-store efficiency surpasses industry averages, demonstrating its successful adaptation to the retail landscape despite challenges from e-commerce [5][7]. Group 3: Consumer Trends - These companies have tapped into the emotional needs of contemporary middle-class consumers, offering not just products but emotional experiences that provide relief from daily pressures [8][10]. - Mixue Ice City appeals to consumers' desire for value, providing high-quality experiences at a fraction of the cost of premium brands, thus positioning itself as a smart consumption choice [8][10]. - Pop Mart capitalizes on the thrill of uncertainty and nostalgia, allowing consumers to relive childhood joys through collectible toys, which has resonated particularly well with younger audiences [10][11]. Group 4: Philosophical Approach - The success of these companies reflects a unique business philosophy from Henan, emphasizing patience, deep market understanding, and a blend of traditional values with modern practices [12][13]. - The concept of "slow is fast" and "local is trendy" underpins their strategies, focusing on sustainable growth rather than rapid expansion [12][13]. - The integration of social value with business profit is a hallmark of Henan entrepreneurs, as seen in Pang Donglai's employee welfare initiatives and Mixue's support for local suppliers [14][15]. Group 5: Cultural Impact - These companies are not only reshaping the consumer market but also promoting cultural confidence, with Pop Mart and Mixue Ice City successfully exporting Chinese cultural elements globally [15]. - Their stories illustrate that traditional industries can thrive through innovative thinking and emotional resonance, challenging the notion that only high-tech sectors can succeed in today's market [15].
【活动招募】情绪价值究竟值多少钱?来大湾区创新商业YiSalon寻找答案!
第一财经· 2025-06-20 10:07
除了全球政局,最近你的社交媒体刷到霸屏的词多半就是"情绪价值"了吧。机构媒体的趋势报道、 KOL 的深度解读,就连某歌手在综艺节目里的颠覆翻唱都因被冠以"情绪价值"的共鸣而上了热搜。 商业观察家、得到 App 《商业参考》主理人蔡钰在其畅销书《情绪价值》中提到,产品价值 = 功 能价值 + 情绪价值 + 资产价值,当卷不动产品、卷不动性价比了,卷"情绪"似乎成了唯一的出路, 因为溢价空间来自情绪价值。润米咨询创始人刘润老师近期也发表了题为《情绪,是下一个赛道》 的文章。 如今,情绪价值这个词实在太火,大家都在说,但,你真的看明白了吗? 让我们暂时跳脱出盲目追 捧的窠臼,邀请几位在商业前线真正的操盘手, 以专业财经商业观察者的理性视角, 深入解构情 绪价值背后的商业逻辑,探索可落地、可借鉴的方式方法。 毕竟,只有看清本质,才能运用情绪价 值驱动商业增长,而非流量的昙花一现。 回到商业世界,当消费不再只是满足物质需求,当情感体验成为选择的关键,情绪价值正悄然改写 着新消费的商业逻辑。从让人会心一笑的创意周边,到慰藉心灵的温馨服务,情绪价值似乎已不再 是营销的点缀,而是让品牌脱颖而出、让用户甘愿买单的核心密码。 " ...
中国商业联合会:2024年中国商业零售TOP100的销售规模为3.4万亿元 同比增长2.0%
Zhi Tong Cai Jing· 2025-06-20 03:21
Group 1 - The core viewpoint of the news is the release of the 2024 China Retail TOP100 list, highlighting a sales scale of 3.4 trillion yuan, with a year-on-year growth of 2.0% compared to 2023 [1] - In 2024, there are 5 retail enterprises with sales exceeding 100 billion yuan, showing a year-on-year growth of 6.5%, which is an increase of 2.9 percentage points from 2023 [1] - The total sales of regional physical retail enterprises reached 951.61 billion yuan, with a year-on-year growth of 1.2%, outpacing the growth of cross-regional physical retail enterprises by 0.8 percentage points [1] Group 2 - The assistant suggested that retail enterprises should enhance emotional value to enrich practical and rational consumption, focusing on quality assurance and creating a sense of belonging and comfort [2] - The use of artificial intelligence is recommended to explore new paths for consumption growth, shifting from cost-saving to consumer insights and precise marketing [2] - Cultural empowerment is emphasized to create new products, scenes, and experiences, promoting deep integration of culture and retail [2] - Continuous innovation is necessary to consolidate the core values of enterprises, combining values with innovation for sustainable development [2] - Establishing a symbiotic ecosystem between new and old stores is advised to balance the traffic effect of new stores with the trust assets of old stores [2]
人民日报刊发评论:挖掘情绪价值的经济价值
news flash· 2025-06-19 00:55
Core Viewpoint - Emotional value is fundamentally a form of humanistic value, focusing on human core and emotional experience [1] Group 1: Project Design - To transition from material value to emotional belonging, it is essential to refine the design of cultural and tourism projects, moving away from the traditional "whirlwind" approach to a more participatory and ceremonial presentation of local culture [1] Group 2: Infrastructure and Services - Continuous optimization of infrastructure and public services is necessary to ensure that tourists feel at home, enhancing their overall experience [1] Group 3: Economic Value - By effectively tapping into the economic value embedded in emotional value, new avenues for high-quality development in the cultural and tourism sector can be unlocked [1]
Labubu能火多久?专家预测:盗版或加速其时尚周期终结
Nan Fang Du Shi Bao· 2025-06-18 15:24
Core Insights - The article discusses the recent surge in popularity of the Labubu toy series from Pop Mart, highlighting its cultural impact and the challenges posed by counterfeit products [3][5][9] Customs and Legal Issues - Customs authorities in China have been actively seizing counterfeit Labubu toys, with recent incidents including the confiscation of 144 toys at Wuhan Tianhe Airport and previous seizures of thousands of items at other locations [1][4] - The total value of seized counterfeit Labubu products is significant, indicating a widespread issue with intellectual property rights violations [4][9] Market Dynamics - Labubu's popularity skyrocketed after endorsements from celebrities like Lisa from BLACKPINK, which triggered a buying frenzy in Southeast Asia and beyond [3][6] - The blind box sales model has contributed to Labubu's success by creating a sense of excitement and addiction among consumers, particularly among younger demographics [6][8] Cultural Relevance - Labubu's design resonates with Generation Z, reflecting a shift towards "ugly-cute" aesthetics that challenge traditional beauty standards [6][8] - The toy has become a social currency among youth, fostering a unique subculture and community around its ownership and trading [6][8] Future Outlook - Experts suggest that Labubu's current trend may have a limited lifespan, with predictions of declining popularity within a few months unless the brand innovates or evolves [7][8] - The proliferation of counterfeit products poses a significant threat to Labubu's brand value and market position, potentially leading to a loss of exclusivity and consumer interest [9]
为情绪价值买单,值不值?
Sou Hu Cai Jing· 2025-06-18 12:59
Core Insights - The rise of "emotional consumption" is becoming a significant trend in China, with the market expected to exceed 20 trillion yuan by 2025, transitioning from a niche to a mainstream economic force [1] Group 1: Emotional Consumption Trends - Emotional consumption is characterized by the purchase of items that provide immediate emotional satisfaction, such as stress-relief toys, flowers, and nostalgic items like CCD cameras [1][9] - Young consumers are increasingly engaging in trends like blind box purchases, figurine collections, and claw machines, which offer a sense of joy and satisfaction [4][6] - The emotional value attached to products is reshaping consumer perceptions, with items like CCD cameras gaining popularity due to their unique nostalgic appeal [9][11] Group 2: Experiences and Emotional Value - Live experiences, such as concerts and sports events, are highly valued for their ability to provide emotional release and joy, with consumers willing to invest significant time and money for these experiences [8][16] - The emotional satisfaction derived from activities like claw machines is linked to the thrill of chance and achievement, enhancing the overall consumer experience [6][16] - AI applications are emerging as tools for emotional support, providing companionship and understanding, thus fulfilling unmet emotional needs in modern society [14][15] Group 3: Consumer Behavior and Market Implications - The trend of "paying for emotional value" reflects a shift in consumer behavior towards seeking fulfillment and meaning in purchases, especially in a fast-paced and complex emotional landscape [16] - Consumers are encouraged to maintain discernment in their spending, particularly regarding virtual goods, while also recognizing the importance of emotional satisfaction in their purchases [16]
高考落幕带动毕业游市场,“情绪”与“热点”驱动旅游新场景
Cai Jing Wang· 2025-06-18 03:51
Core Insights - The graduation travel market is experiencing significant growth driven by the post-2005 generation, reflecting a shift in consumer behavior and travel demand [1][2][6] Group 1: Market Trends - The graduation travel market has evolved from a seasonal consumption model to a comprehensive consumption scene that incorporates social attributes, emotional value, and economic vitality [1] - The post-2005 generation exhibits distinct travel preferences, characterized by a combination of short and long trips, a focus on emotional value alongside cost-effectiveness, and a blend of popular destinations with in-depth experiences [2][5] Group 2: Consumer Behavior - The decision-making cycle for travel among the post-2005 generation is approximately 40% shorter than that of traditional tourists, indicating a trend towards immediate decision-making and quick travel arrangements [2] - A notable 55% of users prefer to travel in groups of 2-3, while 30% opt for solo travel, reflecting a balance between social needs and individual expression [3] Group 3: Destination Selection - The choice of travel destinations is heavily influenced by trending hotspots, including popular cities and events, with major cities like Shanghai, Beijing, and Guangzhou leading in bookings [4][5] - The "Su Super" sports event has significantly boosted travel bookings in Jiangsu, with some destinations experiencing nearly a 50% increase in reservations during the event [4] Group 4: Marketing and Product Innovation - The tourism industry is adapting to structural changes by offering more flexible, modular products that cater to the post-2005 generation's desire for customized travel experiences [6][7] - The introduction of targeted pricing strategies, such as free admission for high school graduates at certain attractions, has led to an average 40% increase in bookings for participating sites [7] Group 5: Emotional Value and Experience - The concept of "graduation ceremony" is being transformed into a consumer experience, with theme parks and other attractions offering special packages that enhance the emotional significance of graduation [8] - The overall trend indicates a shift from traditional marketing to value-driven operations, emphasizing emotional consumption and social currency as key factors for future growth in the tourism industry [8]