短短数语，既肯定了梁漱溟的才华，保全其颜面，更开创了"不拘一格降人才"的北大传统。 洞见 （ DJ00123987 ） —— 不一样的观点，不一样的故事， 3000 万人订阅的微信大号。点击标题下 蓝字 " 洞见 " 关注，我们将为您提供有价值、有意思的延伸阅读。 作者： 幸运星 来源： 帆书樊登讲书 （ID: readingclub_btfx） 世变真难料，吾痴只自嘲。 ♬ 点上方播放按钮可收听洞见主播云湾朗读音频 1917年冬天，儒学大家梁漱溟因落榜北大，在寒风中失落不已。 此时，时任北大校长的蔡元培，却破例递给他一封聘书，并说道： "梁君之学不在考场，而在讲堂。" 林语堂曾说："说话等于表达，但是要表达好一句话，是需要聪明才智的。" 的确，说话看似简单，但其实要会说话，说好话，却不是件容易的事。 很多人在与人交流时，常因词不达意，而引发误会和冲突； 还有人在工作中明明付出了很多，却总是吃哑巴亏，被别人抢了功劳。 所以，会说话，懂交流，你才能在生活和工作中，应对自如，游刃有余。 以下4个说话技巧，能助你轻松化解矛盾，高效表达自我，在与人沟通中更加顺畅愉快。 真诚夸赞，及时提供情绪价值。 生活中，你是否遇过 ...

Group 1 - The children's clothing industry in China is experiencing steady growth, with a CAGR of 12% from 2009 to 2019, and a projected CAGR of 6% from 2023 to 2028, driven by increased per capita consumption as the market shifts from "demographic dividend" to "consumption dividend" [1][2] - The competitive landscape is polarized, with adult brands entering the children's segment and strong performance in sports children's clothing, particularly outdoor apparel, which saw sales of nearly 920 million yuan in 2023, a year-on-year increase of 69.1% [1][2] - The main consumer force has shifted to parents from the 90s and 95s generations, characterized by high education and income levels, with 65% holding a bachelor's degree or higher and over 40% having a monthly household income exceeding 20,000 yuan [1][2] Group 2 - Four core factors are driving industry development: specialization in functionality, emotional value, scenario refinement, and sustainability, with 64% of consumers focusing on emotional consumption and 68% of parents prioritizing environmental concerns [2][3] - The 2026 children's clothing trends will focus on four main tracks: functional technology emphasizing practical features, emotional resonance through cultural elements, scenario adaptability for multi-use clothing, and sustainable fashion using eco-friendly materials [2][3] - Color and pattern designs are diversifying, with key colors like Delphinium Blue and Lavender, and patterns inspired by cultural elements leading the trends [3]

《疯狂动物城2》的上映，让2025年的电影市场再度热闹了起来。 九年间，超过225万人在豆瓣为它的前作打出了9.3分的高分评价；现在，兔子朱迪和狐狸尼克的故事依然吸引着观众为其买单。灯塔专业版数据显示，上 映10天，这部电影的内地票房已突破23亿元。过来人的心得是如果想在周末去观影，必须提前下手买票，否则不只没有位置好的座位，就连时间合适的场 次也剩不下。一位观众感慨："很久没有见过这么火爆的电影院了。" 同样火爆的还有与之相关的消费领域。据不完全统计，目前已有70余个消费品牌和这一IP进行联名合作，覆盖潮流玩具、服装配饰、乳品饮料、美妆护 肤、家居日用等多个品类。其中，部分潮流玩具品牌推出的联名商品一经上市，迅速售罄。12月3日，前述观众前往家附近名创优品和九木杂物社门店， 打算再入手一些周边，却惊讶地发现"基本上都没有什么货了"。 电影院内外，《疯狂动物城2》的疯狂还在延续。有意思的是，它和年初掀起观影热潮的《哪吒之魔童闹海》（下文简称《哪吒2》）一样，都是没有真人 演员的动画片。放眼整个2025年，动画片的票房总和已接近中国电影市场的半壁江山，这其中虽然存在偶然因素，也离不开时代背景下的必然选择。 具体 ...

Core Insights - The mobile phone case industry in Shenzhen has over 4,000 companies, accounting for 47.7% of the national total, with more than 1,300 holding relevant patents, indicating a booming market [1] - CASETiFY, known as the "Hermès of phone cases," achieved a sales revenue of 3.6 billion yuan in 2024, with a gross margin of 55.8%, and aims to reach 21.5 billion yuan by 2025 [2] - The brand targets young consumers, particularly in first- and second-tier cities, who view phone cases as a means of social identity rather than just protection [4][6] Market Dynamics - The average price of CASETiFY products ranges from 289 yuan to over 10,000 yuan for limited editions, appealing to consumers who seek affordable luxury [4] - The Z generation, particularly students, are significant consumers of CASETiFY's collaborative products, often purchasing them as a form of social currency [6][7] - A report indicates that 29% of young consumers are willing to spend for emotional satisfaction and social display, which aligns with the high-frequency use of phone accessories [7] Brand Strategy - CASETiFY's success is attributed to its strategic marketing, including limited edition collaborations and emotional branding, which resonate with the Z generation's values [8] - The brand has collaborated with over 100 global IPs, launching 217 co-branded products in 2024, creating a diverse IP matrix that enhances its market appeal [13] - The company offers personalized customization options, allowing consumers to add unique elements to their cases, further enhancing perceived value [14] Consumer Behavior - Consumers do not view phone cases merely as protective items but as carriers of emotional and social value, with many sharing their purchases on social media [7][10] - The average replacement cycle for phone cases is 4.3 months, with 26% of users owning more than 10 cases, indicating a trend similar to the "lipstick economy" [14] - The phenomenon of "alternative" or "knock-off" products has emerged, driven by consumers seeking similar styles at lower prices, reflecting the high demand for CASETiFY's designs [11][12]

《疯狂动物城2》的上映，让2025年的电影市场再度热闹了起来。 九年间，超过225万人在豆瓣为它的前作打出了9.3分的高分评价；现在，兔子朱迪和狐狸尼克的故事依然吸引着观众为其买单。灯塔专业版数据显示，上 映10天，这部电影的内地票房已突破23亿元。过来人的心得是如果想在周末去观影，必须提前下手买票，否则不只没有位置好的座位，就连时间合适的场 次也剩不下。一位观众感慨："很久没有见过这么火爆的电影院了。" 同样火爆的还有与之相关的消费领域。据不完全统计，目前已有70余个消费品牌和这一IP进行联名合作，覆盖潮流玩具、服装配饰、乳品饮料、美妆护 肤、家居日用等多个品类。其中，部分潮流玩具品牌推出的联名商品一经上市，迅速售罄。12月3日，前述观众前往家附近名创优品和九木杂物社门店， 打算再入手一些周边，却惊讶地发现"基本上都没有什么货了"。 电影院内外，《疯狂动物城2》的疯狂还在延续。有意思的是，它和年初掀起观影热潮的《哪吒之魔童闹海》（下文简称《哪吒2》）一样，都是没有真人 演员的动画片。放眼整个2025年，动画片的票房总和已接近中国电影市场的半壁江山，这其中虽然存在偶然因素，也离不开时代背景下的必然选择。 具体 ...

Core Insights - HERE Dream Island has launched a limited-time pop-up event in collaboration with Shanghai K11 Shopping Art Center, marking its first major offline project after brand upgrades [1] - The pop-up aims to create a healing emotional space for urban youth, enhancing the year-end experience with festive atmosphere and interactive activities [1][3] - A dual-city New Year plan is set for January 1, 2026, featuring synchronized themed events in both Beijing and Shanghai, centered around SIINONO and WAKUKU IP [1] Event Details - The opening week of the pop-up will offer exclusive benefits, including 300 limited Frida tags, custom stickers, and a gift-with-purchase program [3] - A special "One-Day Store Manager" event will occur on the opening day, where customers spending over 238 yuan can interact with celebrity store manager Hu Kaixuan [3] - The event will transition to a New Year theme in late December, introducing a nighttime lighting area and enhancing user interaction throughout the holiday season [3] Brand Strategy - This event represents a step in HERE Dream Island's offline experience strategy post-brand renewal, visualizing its positioning of "emotional value × original aesthetics × urban lifestyle" [5] - The collaboration with K11 will continue until January 15, 2026, featuring a series of linked pop-up activities, including lighting ceremonies, snow events, and live performances [7] - The initiative aims to integrate trendy toys into urban lifestyles, providing attendees with a sense of relaxation and joy during the year-end period [7]

Core Insights - The 2025 Sohu Fashion Gala will be held on December 18 in Beijing, focusing on the theme "Moving Towards the Heart," which emphasizes emotional value, emotional economy, and social companionship as emerging trends in the fashion industry [1][3] Group 1: Event Overview - The gala will gather influential fashion pioneers, aesthetic advocates, and cultural creators to discuss the new directions and consumer logic in the fashion industry amidst the integration of emotional needs and AI technology [1][3] - Sohu Video will provide live streaming of the entire event, ensuring broad accessibility [1] Group 2: Key Themes and Trends - "Emotional value" is highlighted as the annual keyword, reflecting a shift in consumer behavior where younger generations are more willing to pay for emotional experiences [3] - The event will feature discussions on topics such as "emotional dressing" and "self-fashion," showcasing the contemporary fashion philosophy of "beauty for oneself" [3] Group 3: Historical Context and Evolution - Since its inception in 2012, the Sohu Fashion Gala has evolved to reflect industry trends, introducing various awards that align with emerging marketing and consumption patterns, such as e-commerce and live streaming [4] - The 2025 gala marks a significant shift by centering on "emotional value," indicating a rethinking of fashion definitions and a keen understanding of contemporary societal values [4]

Core Viewpoint - The Chinese market has become the center of the global smart electrification wave in the automotive industry, with a focus on evolving consumer trends, localized R&D, safety, innovation, and the redefinition of high-end brand value [1]. Group 1: Localized R&D Strategy Upgrade - The development strategy has evolved from "R&D in China to serve China" to "R&D in China to serve China and empower the global market" [3]. - China is now the largest market for several flagship models, showcasing its significance in the global automotive landscape [3]. - Technologies developed for China, such as rear entertainment systems and automated parking, are being adapted for global markets, highlighting the competitive and innovative nature of China's automotive ecosystem [3]. Group 2: Balancing Intelligent Assisted Driving - Safety remains the primary principle in automotive design, with a commitment to ensuring safe transportation [5]. - The company has a history of pioneering safety technologies, including energy-absorbing crumple zones and extensive crash testing, which inform future product designs [5]. - The evolution of safety encompasses passive to active safety measures and the transition from assisted driving to conditionally automated driving, maintaining a consistent commitment to safety [5]. Group 3: Consumer Trends - Chinese consumers are becoming more rational while also valuing the emotional and spiritual aspects of products [8]. - The brand emphasizes a blend of traditional craftsmanship and emotional connection, creating vehicles that resonate with consumers beyond mere transportation [8]. - The future of high-end vehicles lies in the perfect integration of intelligence and emotional appeal, enhancing the overall consumer experience [9]. Group 4: Industry Outlook - The automotive industry is currently exhibiting unprecedented attractiveness and vitality, with a focus on consumer welfare, safety, and interests as foundational principles [11]. - China is positioned not only as a competitive market but also as a key player in shaping the industry's future [11].

11月21日，由《经济观察报》主办、北京希肯国际文化集团联合承办的"2025美好生活新消费高峰论坛"在北京圆满落幕。该论坛已连续成功举办十一届，汇 聚了政界、企业界、学术界及研究机构的各界代表，现场聚焦高质量与消费升级的核心议题，共同为中国消费市场迈向更健康、更持续的未来献计献策。 论坛上，"从'悦己'到'共情'：解码Z世代消费心智"圆桌会议围绕Z时代消费心智展开深入探讨。在经济观察报大消费新闻一部主任阿茹汗的主持下，布朗兄 弟集团创始人王宇平、元气森林公共事务副总裁胡文娟、马大姐CCO杨学宝、好想你总经理助理及投资总监王浩翔、大窑饮品品牌创新总监刘辉，以及AI 管理学与科技伦理学科研究者杨马克等嘉宾，从量化研究、消费趋势、品牌构建、产品体验等多个维度分享了情绪价值的理解与实践，揭示了情绪价值崛 起、共情策略实践及未来消费趋势的核心逻辑。 11 / x personal 7 1 m 9 a / all 00 1 f L 0 从功能满足到精神共鸣 从个性化表达到圈层认同 情绪价值已成为Z世代消费决策的核心驱动力。王宇平指出，品牌需通过精神价值观的构建与消费者建立深层共鸣。以布朗兄弟投资的科技品牌为例，其通 过正 ...

Core Viewpoint - Soul is making its fourth attempt to go public through an IPO on the Hong Kong Stock Exchange, with CITIC Securities as its sole sponsor, after previous attempts in the US and Hong Kong failed [1][2]. Group 1: Company Background - Soul focuses on providing "emotional value" services, distinguishing itself from other social platforms by allowing users to express themselves through avatars rather than relying on real identities or appearances [2]. - The company has attracted significant investment from notable backers, including Tencent, which holds a 49.9% stake and 25.7% voting rights, while the founder, Zhang Lu, owns 32% with 65% voting rights [2]. Group 2: User Engagement and Metrics - As of August 31, 2025, Soul is projected to have 11 million daily active users, with 78.7% belonging to Generation Z, making it the leading AI + immersive social platform in China [2]. - The average monthly user interaction rate is 86%, with users sending approximately 75 peer-to-peer messages daily [2]. Group 3: Financial Performance - Soul's revenue from 2022 to 2025 is projected to grow from 1.667 billion RMB in 2022 to 2.211 billion RMB in 2024, while the company has incurred losses of 508 million RMB in 2022, 129 million RMB in 2023, and 149 million RMB in 2024 [3][4]. - The adjusted net profit (non-IFRS) is expected to improve from a loss of 22 million RMB in 2022 to a profit of 2.86 million RMB in 2025 [3]. Group 4: Strategic Focus and Future Plans - The latest IPO prospectus emphasizes AI, with the term appearing 266 times, indicating a strategic pivot towards AI capabilities and immersive social experiences [5]. - The funds raised from the IPO are intended for AI development, global expansion, user base growth, and content creation [5]. - Soul has shifted its branding to align with the AI narrative, moving away from its previous focus on the metaverse as interest in that area wanes [5]. Group 5: Market Outlook - The acceptance of Soul's "AI + immersive social" narrative in the Hong Kong market remains uncertain and will be determined over time [6].