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这个五一 ,机器人成为游玩“搭子”
3 6 Ke· 2025-05-06 23:38
Group 1: Technology Integration in Tourism - Increasing integration of technology in tourist attractions, including VR experiences and drone performances, enhances visitor engagement and crowd management [1] - AI robots, such as G1U2 and "KAI KAI," are being deployed in various scenic spots to provide interactive experiences for tourists [1][2] - The trend reflects a growing demand for innovative and immersive experiences in the tourism sector [1][9] Group 2: Consumer Engagement in Retail - Retail spaces like Bailian Zhonghuan Shopping Mall are adopting AI interactive experiences to attract consumers during peak shopping seasons [5][9] - The introduction of interactive robots like "Qing Bao" allows for engaging customer interactions, providing shopping guidance and entertainment [7][9] - The strategy aims to combine technology with consumer experiences to meet the evolving preferences of shoppers [9] Group 3: Digital Tourism Development - Shanghai is actively promoting digital tourism through initiatives like the "Huxiao You" smart assistant, which offers real-time information and personalized travel recommendations [10][11] - The integration of AI and digital tools aims to enhance the overall travel experience, making it more convenient and enjoyable for visitors [10][13] - The city's focus on technology-driven tourism aligns with broader goals to improve service quality and operational efficiency in the tourism industry [10][11]
“五一”假期 50个步行街和商圈客流量同比增长6.4%
Yang Shi Xin Wen· 2025-05-06 10:55
餐饮文旅市场红火。有关平台数据显示,假期住宿营业额同比增长约13%。国内游较快增长,"五一"假 期全国国内出游3.14亿人次,同比增长6.4%;国内游客出游总花费1802.69亿元,同比增长8.0%。入境 游大幅增长,有关平台数据显示,假期入境游销售额同比增长约90%。 新型消费动能强劲。据商务大数据监测,假期全国实物商品网上零售额增长8.2%,数字、绿色、国潮 产品成为亮点。数字产品线上销售规模持续增长,其中智能家居产品增长24.1%;绿色健康理念带动有 机食品线上销售额增长超七成,国风国潮推动重点监测平台上新中式糕点、国潮创意礼品增长66.2%和 35.2%。 (文章来源:央视新闻) 在促消费活动方面,商务部会同有关部门举办2025国际消费季暨第六届"五五购物节"、第七届"双品网 购节"等活动,各地按照"购在中国"活动总体安排,突出地方特色,开展丰富多彩促消费活动。"五 一"假期,商务部重点监测的50个步行街、商圈客流量同比增长6.4%,有关平台监测的36个大中城市购 物中心客流量同比增长6.5%。 2025年初至5月5日,汽车以旧换新补贴申请量超301万份;消费者购买12大类家电以旧换新产品5602万 ...
五大主题、为期15天……第七届双品网购节深圳活动来了
Sou Hu Cai Jing· 2025-04-30 02:52
Core Viewpoint - The "Seventh Double Product Online Shopping Festival" in Shenzhen aims to stimulate consumer spending through a collaborative model involving government, enterprises, and the public, enhancing the integration of online and offline shopping experiences [1][3]. Group 1: Event Overview - The festival is themed "Deep Enjoyment of Quality Products, Shenzhen in Cloud Shopping" and features five major thematic activities, including "Quality E-commerce," "Foreign Trade Quality Products," "Scenario Innovation," "Silk Road Cloud Products," and "Digital Commerce Supporting Industries" [3]. - The event will last for 15 days, promoting city-wide participation in online shopping to invigorate Shenzhen's digital consumption [3]. Group 2: Participation and Scale - Over 20 key e-commerce platforms and brand merchants, including JD.com, Ecovacs, Haier, and others, are participating, indicating an increase in both the number of participating companies and market scale compared to the previous year [3][5]. - The festival aims to meet the diverse consumption needs of citizens during the "May Day" holiday with a variety of marketing and promotional activities [3]. Group 3: Special Promotions - JD.com launched a "Green Smart, Old for New" initiative, offering subsidies up to 2,000 yuan for 3C home appliances [5]. - Ecovacs showcased its latest smart home products, highlighting the new consumer experiences enabled by technology [5].
首店升温更要“保温”
Jing Ji Ri Bao· 2025-04-28 22:15
Core Insights - The rise of first stores in various cities reflects the immense potential of China's consumer market and drives innovation in products, services, and business models [1][2] - The initial traffic generated by first stores is not sustainable; brands must focus on maintaining customer loyalty and repeat purchases to ensure long-term success [1][4] Group 1: First Store Economy - In 2024, Shanghai is expected to see the opening of 1,269 new first stores, while Beijing will have over 900, and Guangdong will introduce more than 800 [1] - The first store phenomenon is characterized by its novelty and unique consumer experiences, which stimulate purchasing intentions [2] Group 2: Consumer Engagement - Brands must continuously innovate to create new consumer demands and maintain the appeal of first stores, as the novelty can quickly fade [2] - Localized cultivation is essential for the success of first stores, as different regions have varying resources, cultural characteristics, and consumer preferences [2] Group 3: Digital Transformation - To amplify the brand effect and sales scale of first stores, companies should integrate physical retail with digital economy trends, utilizing technologies like AI and VR to create new shopping experiences [3] Group 4: Sustaining Interest - It is crucial for first stores to not only attract initial customers but also to create a lasting impact that revitalizes urban consumption [4]
联通手机节:双补惠民点燃数字消费新热潮
Qi Lu Wan Bao· 2025-04-27 12:41
Group 1 - The core idea of the news is that Dongying City is actively stimulating consumer vitality through the "2025 Enjoy Dongying Consumption Year" initiative, with Dongying Unicom playing a significant role in this effort by launching promotional activities that leverage national subsidy policies [1][3] - Dongying Unicom's "Three Subsidy" plan includes a maximum national subsidy of 500 yuan, an additional exclusive subsidy of up to 4600 yuan, and a promotion of free gigabit broadband with the purchase of 5G phones, benefiting over 5000 households [3][4] - The company is innovating consumer experiences through a "5G+ scenario" approach, creating a digital life experience corridor that showcases various 5G applications, and providing hands-on training for elderly consumers to enhance their understanding of smart devices [4][5] Group 2 - Dongying Unicom collaborates with local supermarkets, banks, and cultural tourism units to create a "communication + life" ecosystem, offering discounts and vouchers to consumers, thereby enhancing the overall consumer experience [5] - The integration of digital consumption is seen as a key driver for expanding domestic demand and stabilizing growth, with Dongying Unicom's strategies aimed at both short-term market activation and long-term digital transformation across various industries [5]
消博会首设主宾省(市)北京携特色文化科技产品参展
Zhong Guo Xin Wen Wang· 2025-04-14 08:42
本届消博会,北京市以"开放赋能,京彩无限"为主题,精心打造北京馆展台,展台面积由去年的200平 方米扩至400平方米,集中展示北京特色产品和服务,包括重点推出传统老字号、文创产品,和首发首 秀科技、人工智能产品,三十多家优质企业参展。 北京市副市长司马红致辞时表示,近年来北京培育建设国际消费中心城市取得积极成效,今年北京将围 绕提振消费主题推出多项创新举措,重点挖掘科技文化消费、数字消费、国潮消费等领域消费潜力。同 时,期待以本届消博会为契机,加强北京和海南两地产业联动、园区对接、资源共享,推动两地互动互 惠发展。 海南省委副书记杨晋柏指出,当前北京正在建设国际消费中心城市,今年海南自由贸易港即将封关运 作,两地在国家改革开放大局中都肩负着重要使命,未来合作空间巨大、合作前景广阔,期待未来借助 消博会等重要平台,与北京市携手推动两地联动发展。 中新社海口4月14日电 (记者刘亮)第五届中国国际消费品博览会(简称"消博会")正在海南海口举行。本届 消博会首次设立主宾省(市),由北京市担任。北京主宾省(市)主题日推介活动14日举办,重点介绍北京 城市建设成效及未来发展愿景。 推介活动上,北京市还重点推介了2025 ...
兴业银行首席经济学家鲁政委:多因素推动黄金进入闪耀周期
Group 1 - The core viewpoint is that the rise in gold prices is supported by the restructuring of the international monetary system, the increase in macro leverage ratios, and the current economic cycle, with gold's upward trend expected to continue [2][3][4] - Gold entered a bull market in 2019, starting at around $1300 per ounce, and has seen a nearly 20% increase since the beginning of 2023, with prices recently surpassing $3100 per ounce [2][3] - The restructuring of the international monetary system, particularly after the Ukraine crisis, has led to doubts about the dollar's ability to serve as a reliable reserve currency, increasing gold's appeal as a hard currency [3] Group 2 - The global macro leverage ratio is rising, and if the supply of credit currency increases faster than the supply of gold, it will lead to a relative increase in gold prices [3] - The current global economy is characterized by a Kondratiev wave downturn, historically associated with a 100% probability of gold price increases during such periods [4] - The end of the current gold bull market may be seen in 1 to 3 years, but there are no current signs indicating its conclusion [4] Group 3 - China has a vast market size that can provide significant demand and serve as a testing ground for enterprise innovation, enhancing both hard technology and soft services [5] - The Chinese economy is undergoing a phase where domestic consumption is expected to drive growth, with a strategic focus on expanding consumption as a long-term goal [6] - Key areas for consumption growth include digital consumption related to TMT sectors, emotional value-driven consumption, and tourism, particularly among the aging population [6] Group 4 - Effective asset allocation is crucial for wealth preservation, with a recommendation to balance high-risk and low-risk assets [7] - Including a certain proportion of gold in investment portfolios can smooth returns and reduce volatility, although excessive allocation may erode overall returns [7] - The recent entry of insurance funds into the gold market is expected to enhance China's position in the global gold market and support the development of Shanghai as an international financial center [7]
商务部:进一步促进数字消费发展
Zhong Guo Jing Ji Wang· 2025-03-31 02:10
数字消费是新型消费的重要组成部分,在推动消费升级、扩大有效投资、促进产业创新方面发挥着重要 作用。在近日召开的商务部扩消费专题新闻发布会上,商务部电子商务司副司长王鹏飞表示,2024年, 商务部开展数字消费提升行动,推动数字产品、数字服务、数字内容、数字渠道等各领域创新发展,低 空经济、无人驾驶等以新服务、新体验、新潮流为特点的数字消费场景加速涌现,为扩大国内需求、提 振消费注入新动能。 二是活动引领。将接力年初的全国网上年货节,继续在双品网购节、数商兴农庆丰收、丝路云品电商节 等活动中嵌入数字消费主题,推动平台商家推出更多高科技含量、高附加值的数字化产品和服务。通过 数字消费新增长点,促进活动提质增效,引领数字消费新趋势。 三是场景创新。将加强数字消费创新场景培育,充分发挥先进地区、优秀企业的示范引领作用。探索线 上线下(300959)联动消费模式,加速AI大模型、虚拟现实等新技术融合应用,打造更多沉浸式、体 验式、多元化的消费场景。 四是品质赋能。将顺应消费升级趋势,推动数字消费品质化发展。联动相关部门、地方和平台开展专题 行动,通过引导和规范,实现数字消费供给侧优化、服务水平提升,更好满足消费者个性化、 ...
西安大力发展首店首发经济
Xi An Ri Bao· 2025-03-28 02:48
Group 1 - The core idea is that Xi'an is actively developing its "first store economy," significantly diversifying and internationalizing its consumer market, with a projected addition of 436 new brand first stores in 2024, representing a 24.5% increase from 2023 [1][3] - Among the new first stores, 367 are domestic brands (84.1%) and 69 are international brands (15.8%), indicating a strong focus on local brand development [1] - In terms of store levels, Xi'an will see 13 national first stores, 168 Northwest first stores, 10 Shaanxi first stores, and 245 Xi'an first stores in 2024, with the Northwest first stores accounting for 38% of the total new first stores, showing a significant increase of 76.8% from 95 stores in 2023 [1] Group 2 - The Xi'an Municipal Bureau of Commerce aims to leverage the city's resource advantages and cultural heritage to stimulate large-scale consumption, expand service consumption, and develop new consumption models, including the first store economy, silver economy, night economy, and holiday economy [2] - The focus will also be on promoting digital, green, health, and service consumption, indicating a comprehensive approach to enhancing the consumer landscape in Xi'an [2]
探寻消费新动能
Bei Jing Shang Bao· 2025-03-25 10:56
北京市商务局:寻找更多新亮点,促进北京消费增长 自北京培育建设国际消费中心城市以来,已取得不少成绩。具体来看,北京旅游总收入等十余项指标领 跑全国,并有12项示范案例入选商务部创新培育举措。自2021年以来,全市累计新建商业面积超500万 平方米,其中2024年新增150万平方米,今年预期新增100万平方米。例如,即将投入运营的湾里项目是 北京首个TOD项目,不仅包含奥特莱斯,还将容纳酒店民宿、livehouse演出、汤泉水乐园、儿童游乐、 科技体验等,成为一站式商业、文化、旅游、娱乐综合体。自培育建设国际消费中心城市以来,北京累 计建成"一刻钟"便民生活圈693个,覆盖率达81%。消费品牌矩阵日趋完善,自2019年推出首店政策以 来,北京已累计吸引4600家首店落地,2023年和2024年每年均有超过900家首店入驻。 探寻消费新动能 北京市正加快推进国际消费中心城市建设,消费市场呈现多元化、数字化和绿色化新趋势,通过创新消 费供给、优化政策支持、深化商圈升级,推动服务消费、数字消费和绿色消费成为经济增长核心动力。 为进一步落实国家扩内需、促消费决策部署,北京市即将出台提振消费专项行动方案,推出近30项举 ...