Core Insights - The national cultural and tourism consumption market saw a significant increase during the New Year holiday, with a total of 207.475 million cross-regional trips on January 1, 2026, marking a 20.3% year-on-year growth [1] Group 1: Travel Trends - The emergence of diverse travel consumption trends such as "post-holiday travel," "combined leave travel," and "winter sports travel" has characterized the New Year holiday market [2] - The demand for "post-holiday travel" and "combined leave travel" has surged, with 90% of travel products already booked for the New Year, indicating a strong pre-holiday travel wave [6] - The primary demographic for these travel trends is the younger generation aged 25-35, who are driving the demand for customized group travel experiences [6] Group 2: New Year Celebrations - The desire for a celebratory atmosphere during the New Year has led to increased participation in events such as concerts and theme park countdowns, significantly boosting tourism consumption [7][10] - Major cities like Guangzhou, Chongqing, Beijing, and Chengdu are hosting numerous New Year concerts, with ticket bookings for flights to these cities showing steady growth [10] Group 3: Seasonal Travel Characteristics - The trend of "ice and snow tourism" has gained traction, with popular destinations like Harbin and Changchun seeing increased visitor numbers due to the Winter Olympics effect and local "ice and snow+" strategies [11] - Southern tourists are traveling north for "ice and snow tourism," while northern tourists are heading south for "winter escape" trips, highlighting a distinct seasonal travel pattern [11][14] - The demand for duty-free shopping in Hainan has surged, with flight bookings to Haikou ranking among the top ten nationwide, reflecting the appeal of duty-free shopping as a key motivator for travel [14][15]

2026元旦小长假落幕，多地迎来客流高峰，文旅市场火热开局。1月3日，美团旅行发布元旦相关 数据显示，南京登顶假日期间TOP10热门旅行目的地排行榜，后面依次为成都、北京、西安、广州、 重庆、上海、深圳、哈尔滨和武汉。 "我们特意从北京坐高铁过来，就为了能在跨年夜实地在南京体验最正宗的'秦淮灯会'！"在白鹭洲 公园心愿墙前，北京游客许女士带着家人，一起融入巡游队伍，坦言已经被美轮美奂的秦淮灯彩所"征 服"。 美团旅行数据显示，元旦小长假第一天，平台上"灯会"的搜索热度明显上涨。值得一提的是，南京 上榜TOP10"灯会"热门城市。 旅途中品尝"舌尖上的美味"，同样成为旅行的意义之一。2026元旦假期，"必吃榜"榜单流量整体同 比增幅142%。其中，元旦"必吃榜"榜单流量TOP10城市中，南京位列全国第七。 2025年12月31日23时45分，在大报恩寺遗址景区内，新年限定塔灯准时开启，温暖明亮的橙红与 橙黄灯光，在现场观灯市民中传递温暖、团聚与收获的喜悦。据悉，这是大报恩塔首次对公众开放夜间 登塔，方便游客登高俯瞰金陵城的璀璨夜景。 同为跨年夜的秦淮河畔，灯影璀璨、人头攒动。夫子庙大成殿正在举行古戏法表演，炫彩 ...

Group 1 - The core point of the article highlights that Guangzhou received over 6.3 million tourists during the New Year holiday, generating over 5.7 billion yuan in cultural and tourism consumption [1] - Guangzhou launched over 500 cultural and tourism activities during the holiday, showcasing its modern charm as a historical commercial hub [1] - Online travel platforms indicate that Guangzhou ranks among the top three domestic and inbound travel destinations in terms of tourist numbers and consumption [1] Group 2 - Major attractions in Guangzhou have undergone upgrades and introduced new projects to enhance visitor experiences, such as the INNO Carnival at Haixinsha, which attracted around 100,000 visitors during the holiday [2] - The Guangzhou Tower initiated a New Year art season, featuring a mascot parade and city lighting, while other venues like Yongqingfang and Beijing Road offered diverse cultural experiences [2] - Cultural institutions in Guangzhou created engaging cultural experience spaces, with activities like DIY workshops at the Guangzhou Museum and themed events at the South Yue King Museum, attracting numerous visitors [2]

Core Insights - The domestic tourism market in China has shown a strong start for the year, with significant increases in visitor numbers and spending during the New Year holiday period [1][2] Group 1: Domestic Tourism Performance - Online travel platforms reported that domestic scenic spot ticket bookings increased by over 400% year-on-year, while inbound travel-related bookings also saw a substantial rise, with experiential products for inbound tourism growing by over 3000% [1] - Shanghai welcomed over 6.82 million visitors during the New Year holiday, generating a total tourism consumption of 12.271 billion yuan [1] - Guangdong province received 17.875 million visitors, with an average daily increase of 34.8%, and achieved a tourism revenue of 9.98 billion yuan, reflecting a daily increase of 39.8% [2] - Jiangsu province's major scenic spots and cultural venues received over 19.43 million visitors, generating approximately 9.61 billion yuan in tourism consumption, with daily growth rates exceeding 15% [2] Group 2: Regional Highlights - Shanghai launched over 130 New Year-themed cultural and tourism activities, offering more than 120 travel products that integrate scenic spots, hotels, and rural homestays [1] - In Guangdong, 4A-level and above scenic spots attracted 5.561 million visitors, with a daily growth rate of 15.3% [2] - Jiangsu experienced a significant increase in cross-city and external visitors, with a daily year-on-year growth of 42.15%, contributing nearly 6.9 billion yuan to inter-regional tourism consumption [2]

Core Insights - Guangdong province received 17.875 million tourists during the New Year holiday, with a daily average increase of 34.8%, generating tourism revenue of 9.98 billion yuan, a daily average increase of 39.8% [1] - The online travel market in Guangdong showed strong performance, with OTA visitor numbers increasing by 76.3% and tourism spending rising by 102.4% compared to the previous year [1] - Guangdong ranked first in the nation for both visitor numbers and revenue, highlighting its status as a major tourist destination [1] Group 1: Tourist Flow and Popular Destinations - Guangzhou and Shenzhen emerged as key tourist hubs, ranking in the top 10 for various travel categories, with Guangzhou leading in hotel bookings [2] - Visitor orders in Guangzhou increased by 63% and in Shenzhen by 36% during the holiday [2] - Emerging destinations like Qingyuan saw a 774% increase in tourism orders, while Foshan's orders grew by 306% due to specific events [2] Group 2: Commercial Activity and Consumer Experience - Zhengjia Plaza recorded over 280,000 visitors on the first day of the holiday, a 47% increase year-on-year, with sales up by 22% [3] - The plaza hosted a food market featuring over 70 unique stalls, combining trendy and traditional culinary experiences [3] - New commercial developments in various districts are enhancing consumer experiences, with significant increases in foot traffic and sales across multiple venues [4] Group 3: Cultural and Entertainment Events - The Fifteenth National Games merchandise store saw sales double compared to normal days, indicating a surge in cultural consumption [5] - Popular items included zodiac-themed blind boxes and merchandise related to the event's mascot, which attracted significant consumer interest [5] - Major events like concerts and festivals drew large crowds, with notable attendance figures reported for various performances [6][7] Group 4: Attractions and Upgrades - Major tourist attractions in Guangzhou introduced new projects and experiences, significantly boosting visitor numbers [7] - The city’s cultural tourism sector reported over 6.3 million visitors and generated more than 5.7 billion yuan in consumption during the holiday [7] - Upgrades to attractions and the introduction of new entertainment options contributed to a vibrant holiday atmosphere, attracting both local and international tourists [7]

Group 1 - The report from Tongcheng Travel indicates a strong demand for travel during the New Year holiday, driven by the "take 3 days off and rest for 8" trend, leading to an increase in bookings for flights, hotels, and homestays [1] - There was an 85% increase in the search and booking of "intangible cultural heritage" themed tourism during the holiday, with Suzhou ranking among the top 10 popular destinations for such travel [1] - The trend of high-quality travel experiences is evident, with a significant rise in bookings for premium hotels, boutique homestays, and customized small group tours during the New Year holiday [1] Group 2 - The popularity of mountain scenic spots for New Year blessings has surged, with a more than 23% increase in bookings for hotels and homestays within these areas [2] - Young travelers are increasingly opting for beach destinations for New Year celebrations, with a 38% rise in bookings for boutique homestays featuring sea views [2] - Concerts by well-known artists during the holiday attracted many fans, leading to a noticeable increase in hotel bookings near concert venues [2] Group 3 - The heat for outbound travel during the New Year holiday has significantly surpassed previous years, with popular themes including island vacations and destinations with visa-free access [3] - Young adults aged 25 to 45 and family groups are the primary consumers of outbound travel, willing to pay a premium for detailed itineraries and immersive experiences [3] - The growth rate of outbound travel orders from non-first-tier cities is accelerating, with Turkey's visa exemption policy further simplifying travel for Chinese tourists [3][4]

游 三天接待游客逾400万人次 长沙晚报1月3日讯（全媒体记者 宁莎鸥）2026年元旦，市民游客在长沙过了一个新意十足的假期。国 际影星成龙携新片《过家家》跑遍了长沙各大影院，并在长沙世界之窗与大家跨年；长沙戏剧非遗展示 中心在定王台正式揭开面纱，试运营开放，星城星光熠熠。根据手机信令大数据、游客问卷调查数据综 合建模分析，2026年元旦假期3天（1月1日至3日）长沙市共接待游客444.48万人次，游客总花费41.52亿 元。 两大剧组来长沙跨年 跨年夜如何度过？2025年12月31日，《过家家》《匿杀》两大剧组齐至长沙，成龙、潘斌龙与张钧甯两 组明星同城打擂，星城排面拉满。尤其是成龙，在影院完成路演后还来到了世界之窗，与万名游客跨过 零点，迎接2026年。"这部讲述陌生人组成临时家庭的电影，想传递家与陪伴的温暖。"成龙现场分享电 影幕后故事，主创们诚挚的分享让游客们对这部合家欢影片心生期待。 多位明星齐齐来长，也吸引了全国游客前来打卡，来自河南郑州的大四学生郝同学直言："能见到成龙 大哥圆了我的追星梦，这趟来长沙真是不虚此行。" 外省游客客源地前五的省份（直辖市）分别是广东省、江西省、湖北省、河南省、浙江省 ...

江苏主要景区、文博场馆接待游客超1943万人次 视线转向江苏。这个元旦假期，江苏省主要景区、文博场馆等监测点累计接待游客超1943万人次，实现旅游消费约96.1亿元，日均同比增幅均 超15%。假期期间，江苏省外及跨市游客量日均同比大幅增长42.15%，带动异地文旅消费近69亿元。 广东接待游客1787.5万人次 日均同比增超34% 记者从广东省文化和旅游厅获悉，元旦假期，广东省共接待游客1787.5万人次，日均同比增长34.8%，实现旅游收入99.8亿元，日均同比增长 39.8%。广东省4A级及以上景区接待游客556.1万人次，日均同比增长15.3%。 央视网消息：这个元旦假期，文旅市场涌现多元消费新玩法，游客们在丰富多彩的文旅体验中欢度佳节，国内旅游市场迎来强劲开局。在线旅 游平台数据显示，国内景区门票预订量同比增长超4倍，入境游相关预订也大幅提升，入境体验型玩乐产品预订量增长超30倍，掀起了2026年 度首个消费热潮。 上海共接待游客超682万人次 据上海市文化和旅游局的数据显示，（元旦假期，上海共接待游客超682万人次，实现全要素旅游消费总额122.71亿元。元旦期间，上海推出 了130多个迎新主题文旅 ...

冰雪与温泉则勾勒出"冰火两重天"的乐趣。高坡云顶滑雪场上，不少初学者在雪地里嬉笑摔倒，又挣扎 爬起；而万象温泉、乐湾温泉等场馆内，雾气氤氲中尽是放松的笑脸。"白天滑雪，晚上泡汤，这才是 冬天该有的样子！"游客张女士感叹。 转自：贵州日报 本报讯（记者 刘娟）当甲秀楼的璀璨灯光点亮2026年南明河的夜色，当黔灵山登高的脚步迎上新年的 第一缕晨光，贵阳在音乐、光影与欢笑中迎来一个"热力全开"的元旦假期。尽管天气微寒，整座城市却 沉浸在"到贵阳跨年"的暖意之中。据贵阳市文化和旅游局统计，截至1月3日18时，元旦假期全市重点监 测景区累计接待游客75.37万人次，过夜游客达41.5万人次，246项文旅活动让爽眼、爽口、爽心、爽 身、爽购、爽游等"六爽"魅力全面绽放，为大家呈现了一场多姿多彩的冬日盛宴。 "没想到在街头就能享受这么棒的音乐。"在贵阳国际会展中心北广场，持续超10小时的"爽爽贵阳·爱乐 之城"路边音乐会跨年嘉年华，让从四川来的游客陈先生直呼过瘾。从白天到深夜，音乐从未停歇，年 轻人在寒风中随着节奏挥舞荧光棒，形成一片跃动的星海。 在甲秀楼则是另一番典雅景象。绚丽的灯光秀将这座明代古楼装点得如同琉璃宫阙，倒 ...

Core Viewpoint - The Sichuan cultural tourism market experienced a strong start in the New Year holiday, showcasing personalized and experiential consumption trends, with various activities attracting significant participation and interest from tourists [6]. Group 1: Market Performance - The New Year holiday theme of "cross-year" led to a surge in cultural tourism consumption, with products like "micro-vacations," "ice and snow tours," and "cultural heritage tours" gaining popularity among visitors [6]. - Chengdu's financial district hosted a light show titled "Chengdu Lights Up for You," attracting over 120,000 participants, while the first-ever "cross-year cruise" on the Jinjiang River was launched to enhance the festive atmosphere [6]. Group 2: Cultural Empowerment - Cultural initiatives significantly enhanced tourism, as seen in the "Poetic New Year" event at the San Su Temple in Meishan, which utilized cultural flash mobs to engage visitors and bring history to life [6]. Group 3: Emerging Consumption Scenarios - New consumption scenarios emerged, such as the "Rongcheng Joyful Events" at the Hejiang Pavilion marriage registration office, featuring a high-tech "smart blessing robot" to add a festive touch [6]. - A small music concert on Yulin West Road provided a relaxed atmosphere, reflecting the city's leisure lifestyle [6]. Group 4: Market Outlook - The activities during the New Year holiday not only enriched the winter lives of citizens and tourists but also successfully warmed up the market for the upcoming Spring Festival, injecting continuous momentum into winter tourism consumption in Sichuan [6].