近年来，绿色消费理念逐渐深入人心，涵盖生产行为、消费行为的方方面面。从选择节能家电到使用环 保包装，从共享出行到低碳饮食，这种消费模式正在重构人们的消费逻辑。今年的《政府工作报告》提 出，健全绿色消费激励机制，推动形成绿色低碳的生产方式和生活方式。在"双碳"目标引领下，绿色消 费已不仅是个体行为，更是一种国家战略，传递了一种价值导向。绿色消费重塑人们对美好生活的定 义。消费者不仅关注价格，更关注品质；不仅关注眼前，也更着眼长远。当绿色低碳的生活方式成为越 来越多人的自主选择，生态价值在生活品质的衡量体系中越来越重要。绿色消费不仅是应对生态挑战的 必要举措，更是实现人与自然和谐共生的有效途径。(经济日报) ...

Group 1 - The Chinese consumer market is showing strong vitality, with retail and catering sales increasing by 6.3% year-on-year during the "May Day" holiday and a 4.6% increase in the first quarter, contributing 51.7% to economic growth [2][3] - New consumption policies are being implemented to further unleash market potential, attracting global businesses to explore opportunities in China [3][4] - The emergence of new consumer groups and business models, such as the "Z generation" and "silver-haired" consumers, is diversifying consumption demands [3][6] Group 2 - The combination of transit visa exemptions and departure tax refund policies is boosting tourism and shopping in China, creating more opportunities for overseas businesses [4][5] - Companies are adapting their products and marketing strategies to meet the evolving preferences of Chinese consumers, focusing on health and sustainability [5][6] - The upcoming China International Import Expo is seen as a significant platform for global businesses to showcase their products and understand market trends [7][9] Group 3 - The Chinese market is viewed as a "deterministic oasis" for investment amid global economic challenges, with many overseas businesses actively participating in industry exhibitions to expand their presence [5][9] - Companies are planning to leverage the popularity of the Chinese market to expand into Southeast Asia, capitalizing on the ripple effect of consumer trends [8][9] - There is a strong emphasis on integrating cultural elements into product design and marketing to resonate with Chinese consumers [7][8]

（作者系北京师范大学经济与工商管理学院副教授） （文章来源：经济日报） 碳普惠是通过市场化机制激励个人、家庭、社区及中小微企业绿色减碳的创新模式，旨在将微观主体分 散的减碳行为转化为可用于碳足迹抵消、碳市场交易或多元激励兑换的"绿色权益"。近年来，我国在碳 普惠制度设计、平台建设、方法学开发和公众参与等方面取得了积极进展，各地相继出台综合性、领域 特色性碳普惠方法学，为减排量核算提供科学依据。数十个富有地方特色的数字碳普惠平台陆续上线， 如北京上线首个绿色生活碳普惠平台"绿色生活季"，上海推出了绿色出行一体化平台"随申行"，武汉打 造个人数字碳账户平台"武碳江湖"。平台实现个人碳减排量的计量与可视化，可用于兑换礼品礼券，还 支持将减排量捐赠至公益项目、参与"碳中和众筹"等活动。 拓展基于数字化碳普惠平台的应用场景，构建多元化激励机制和减排成果消纳渠道。鼓励政府部门、科 研机构、数字平台企业等加强协同合作，持续完善碳普惠平台的系统架构、底层方法学、核算标准和技 术支撑体系。充分运用物联网、区块链、人工智能等技术，提升对居民衣、食、住、行、用、游等全场 景低碳行为的数据采集、识别与处理能力，实现低碳行为可识别、可 ...

Core Viewpoint - The article emphasizes the importance of enhancing consumer spending in China through improved income, social security, and consumption quality, while advocating for a systematic approach to consumption policy that aligns supply and demand effectively [1][2]. Group 1: Demand Side - The foundation for enhancing consumer spending lies in stabilizing the real estate and stock markets, which are crucial for maintaining residents' asset expectations and consumption willingness [4]. - Over 400 million people in China are classified as middle-income households, defined by an annual income between 100,000 and 500,000 yuan [4]. - The government aims to restore residents' balance sheets by ensuring stability in property and stock markets, thereby boosting consumer confidence [4]. Group 2: Supply Side - The shift towards a service and digital economy necessitates an increase in the supply of quality goods and services, as traditional goods consumption is declining [5][6]. - The rise of sectors such as cultural tourism, healthcare, and education indicates a growing demand for service consumption, with online retail's share of total social retail sales increasing from under 13% in 2015 to over 30% currently [5][6]. - Key areas for supply enhancement include green consumption, high-end products, and new consumption models, particularly in electric vehicles and smart home appliances [6]. Group 3: Government Coordination - There is a need for a coordinated consumption policy framework that addresses the diverse and multi-layered consumer demands across different regions and demographics [7]. - Central government policies should focus on overall planning and leverage fiscal incentives and major project layouts to stimulate consumption [7]. - Local governments should tailor policies to fit regional consumption habits and economic conditions, fostering a collaborative ecosystem between central and local authorities [7].

Core Insights - The article discusses the innovative green points system that integrates consumption with investment, aiming to meet consumer demands for both cost-effectiveness and social value [6][12] - The system leverages AI-driven marketing to enhance growth and consumer engagement, particularly in rural revitalization and supply chain efficiency [6][9] Group 1: Green Points System - The green points system allows users to earn 10-15 points for every 100 yuan spent, with higher points for purchasing rural revitalization products [7] - Points can be dynamically released over 36-40 periods, with the potential to convert initial points into vouchers worth up to five times their value [7] - The system promotes cross-scenario usage of points across various sectors, increasing average cross-store consumption from 1.2 to 4.7 times per month [7] Group 2: Business Model and Profit Distribution - The platform integrates 194 county-level production areas, enhancing farmers' incomes by 30% through direct sourcing [8] - The merchant alliance spans six industries, reducing customer acquisition costs from 68 yuan to 9 yuan through an O2O model [8] - The platform returns 60% of profits to users in the form of points, leading to a 15%-50% reduction in actual spending for consumers [8] Group 3: Market Trends and Technology - The current market is characterized by digitalization, greening, and personalization, aligning with government "dual carbon" goals to promote green consumption [12] - AI technologies, including dynamic pricing algorithms and blockchain traceability, enhance operational efficiency and enable personalized marketing [12] - The potential for expansion in lower-tier cities is significant, with successful models like "Zhejiang 'Zhongdian'" demonstrating replicability [13] Group 4: Challenges and Strategic Considerations - The platform faces challenges such as high customer acquisition costs and the need for compliance with regulations to avoid multi-level distribution pitfalls [11][13] - Continuous user engagement and retention strategies are essential, focusing on member segmentation and customized services rather than solely on new user acquisition [13] - The company must prioritize investments in blockchain and AI systems to improve user experience and operational transparency [17]

Group 1 - The consumption market in Liyang showed strong supply and demand during the May Day holiday, with key commercial enterprises achieving sales of 52.04 million yuan, a 6.7% increase compared to the same period in 2024 [1] - The core business districts led the growth through innovative scenarios, with the Shanghe City Shopping Center adjusting its operating hours and hosting various activities, resulting in sales of 14.05 million yuan, a 4.9% year-on-year increase [1] - The Su-Zhe-An border market, a key agricultural product distribution hub, recorded a trading volume of 11,385.2 tons of vegetables and fruits during the holiday, with sales reaching 176 million yuan, reflecting a 0.8% increase [1] Group 2 - The "old-for-new" policy has stimulated home appliance consumption upgrades, with sales at the Five-Star Electric store reaching 6.93 million yuan, an 11.8% year-on-year increase [2] - The proportion of energy-efficient products has risen to 78%, with significant sales growth in first-level energy-efficient air conditioners [2] - The Liyang Municipal Bureau of Commerce plans to continue promoting consumption activities and deepen the integration of commerce, tourism, and culture to further unleash domestic demand potential [2]

□ 本报记者 刘旭颖 毛绒玩具邂逅AI技术能碰撞出怎样的奇妙灵感？在苏豪弘业股份有限公司展位，一只正与采购商"热 聊"的智能毛绒玩具给出了答案—— "我们在这款智能六足机器人毛绒玩具上应用了AI语音交互、仿生运动等技术，使其具备情感陪伴功 能，基于此，这款玩具入选了本届广交会新品发布活动。"苏豪弘业展位负责人陆海烨自豪地介绍道。 苏豪弘业此次参展带来800件展品，其中超300款融入了创新设计。"不仅如此，公司的所有展品均使用 可回收环保材料生产，精准契合了全球绿色消费趋势。"陆海烨指着自主品牌"YOOMEEWEE"产品矩阵 介绍，在扬州、全椒双研发中心的技术加持下，公司已形成从智能芯片植入到环保材料研发的全链路能 力。开展两日即收获50万元的意向订单，印证了公司"科技+绿色"战略的市场穿透力。 山东乐适安儿童用品有限公司的展位宛如一座童趣与科技交织的岛屿。一位中东采购商驻足片刻就敲定 了20万美元的毛绒玩具意向订单以及80万美元的儿童安全座椅意向订单。"不仅舒适安全，还能随着孩 子的成长而灵活调节，这种安全座椅正是我们急需的产品！" 乐适安展位工作人员告诉记者，此次他们带来50多款新品，"守护者系列"儿童安全 ...

Core Viewpoint - The 2025 Government Work Report emphasizes that "consumption upgrade leads to industrial upgrade," highlighting the importance of both consumption and industrial upgrades as key drivers of economic development [1] Group 1: Consumption Upgrade - Recent trends show continuous adjustments in China's consumption structure, quality requirements, modes, and concepts [2] - In 2024, the proportion of service consumption in residents' per capita consumption expenditure reached 46.1% [2] - Consumers are increasingly demanding higher quality, functionality, brand, and experience from products, shifting from basic functions to more comprehensive needs [2] - The consumption model is transitioning from offline dominance to an integrated online and offline approach, with innovative consumption scenarios gaining popularity [2] - Consumer attitudes are evolving towards a preference for smart, energy-efficient, and health-oriented products, reflecting a shift from "no change unless broken" to "seeking quality and novelty" [2] Group 2: Industrial Upgrade Driven by Consumption - Demand is the strongest market driver, with consumption representing the ultimate demand that reflects people's needs for a better life [3] - Changes in consumer demand signals will gradually influence production, prompting companies to adjust supply structures and enhance technological innovation [3] - Consumption-led industrial upgrades focus on directly addressing final demand, leading to clearer and more efficient upgrade goals [3] Group 3: Key Directions for Industrial Upgrade - Three key areas for industrial upgrade driven by consumption include: 1. Intelligent development of industries, with increased demand for smart products driving high-tech manufacturing [4] 2. Green development, where the growth of green consumption accelerates the transition to green production methods and promotes the development of green industries [4] 3. Integrated development, requiring cross-industry collaboration to meet diverse consumer needs through new technologies and consumption models [4] Group 4: Conditions for Successful Upgrade - China possesses favorable conditions for consumption upgrade to lead industrial upgrade, emphasizing the need for simultaneous efforts on both supply and demand sides [5] - Enhancing residents' consumption capacity and ensuring sustainable consumption upgrade are prerequisites for industrial upgrade [5] - A supportive environment is essential for achieving a virtuous cycle between consumption and industrial upgrades, including improving consumption infrastructure and reducing market entry barriers [5]

餐饮文旅市场红火。有关平台数据显示，假期住宿营业额同比增长约13%。国内游较快增长，"五一"假 期全国国内出游3.14亿人次，同比增长6.4%；国内游客出游总花费1802.69亿元，同比增长8.0%。入境 游大幅增长，有关平台数据显示，假期入境游销售额同比增长约90%。 新型消费动能强劲。据商务大数据监测，假期全国实物商品网上零售额增长8.2%，数字、绿色、国潮 产品成为亮点。数字产品线上销售规模持续增长，其中智能家居产品增长24.1%；绿色健康理念带动有 机食品线上销售额增长超七成，国风国潮推动重点监测平台上新中式糕点、国潮创意礼品增长66.2%和 35.2%。 （文章来源：央视新闻） 在促消费活动方面，商务部会同有关部门举办2025国际消费季暨第六届"五五购物节"、第七届"双品网 购节"等活动，各地按照"购在中国"活动总体安排，突出地方特色，开展丰富多彩促消费活动。"五 一"假期，商务部重点监测的50个步行街、商圈客流量同比增长6.4%，有关平台监测的36个大中城市购 物中心客流量同比增长6.5%。 2025年初至5月5日，汽车以旧换新补贴申请量超301万份；消费者购买12大类家电以旧换新产品5602万 ...

5月1日下午，位于汤山脚下的南京百联奥莱热闹非凡。户外广场上，身穿传统服饰的老师们一套八段锦 打得行云流水，旁边的健身互动区域，飞盘挑战、指压板跨栏、乒乓球、巧力投球等项目吸引了很多消 费者围观和参与，伴随着动感的音乐，现场气氛格外热烈。 今年"五一"假期，南京百联奥莱将商文旅体等元素融合，推动绿色消费与低碳运动结合，打造"城市爱 练"运动市集，用创新的消费场景与互动体验让市民游客享受放松惬意的假期。据了解，假期首日吸引 客流约4万人次。 走进"城市爱练"循环市集，仿佛进入宝藏世界。蓝胖子旅行记的景德镇手作陶瓷精美绝伦；晓白布的布 艺手作服饰充满创意，还融入了非遗工艺；小野森林的石塑黏土、羊毛毡饰品奇趣可爱；南京高大师啤 酒有限公司的精酿啤酒香气浓郁……消费者们边走边逛，现场很是热闹。 记者探访发现，今年"五一"假期，我市多个商场推出商文旅体康融合的消费促进活动。新百推出首款文 旅冰箱贴，融合南京特色景点和文化元素，收获了很多消费者的喜欢；金鹰新街口店的"万物可爱"生态 联名展持续开展，南京红山森林动物园IP融入消费场景，带来消费新体验；南京万象天地携手商务、文 旅等部门打造"欢迎来到全中国最有秦淮的地方2. ...