Group 1: Domestic Tourism Trends - The "May Day" holiday saw an estimated 1.42 billion cross-regional trips, a year-on-year increase of approximately 4.5% [1] - The rise of "reverse tourism" and the "silver economy" is reshaping market dynamics, with a significant increase in rural tourism orders, up 20% year-on-year [2] - High-star hotel bookings in county markets outpaced low-star hotels, with four-star and five-star hotel bookings increasing by 54% and 28% respectively [2] Group 2: Movie Market Performance - The total box office for the "May Day" holiday period approached 700 million yuan, with the biopic "Dumpling Queen" leading at over 170 million yuan [1] Group 3: Inbound Tourism Growth - Inbound tourism orders surged by 130% during the "May Day" holiday, with cities like Shanghai, Shenzhen, and Guangzhou leading in visitor numbers [4][5] - Non-first-tier cities are also experiencing a rise in foreign visitors, with hotel bookings in cities like Zhuhai and Qingdao increasing by over 50% [4] Group 4: Policy Impact on Inbound Tourism - New policies such as 240-hour visa-free transit and immediate tax refunds have significantly lowered barriers for foreign tourists, contributing to a 138% increase in inbound orders in Shanghai [5] - The demand from foreign tourists is shifting from sightseeing to immersive experiences, with activities like rice planting festivals attracting international visitors [5] Group 5: Cultural and Culinary Experiences - There is a notable increase in orders for local culinary experiences, with a year-on-year growth of 6.8 times during the "May Day" holiday, highlighting a new trend in cross-border cultural tourism consumption [6]

Group 1 - The core viewpoint of the articles highlights the significant increase in inbound tourism in China during the "May Day" holiday, driven by favorable policies such as visa exemptions and tax refunds for foreign travelers [1][2] - Major cities for inbound travel include Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, with ticket bookings for inbound flights to cities like Chengdu, Xiamen, Nanjing, Chongqing, and Haikou doubling compared to the previous year [1] - The highest proportion of inbound travelers comes from the United States, South Korea, and Japan, with Australian travelers showing the highest growth in ticket bookings, increasing by 1.5 times year-on-year [1] Group 2 - In terms of outbound tourism, hotel bookings by Chinese travelers have expanded to 1,837 cities globally, an increase of 432 cities compared to the previous year [2] - Popular destinations for international flights include countries within a 5-hour flight radius and visa-free countries, with hotel bookings in Vietnam and Spain seeing a doubling in volume compared to last year's high base [2]

央广网北京5月4日消息（记者王逸群 潘嵘）据中央广播电视总台中国之声《新闻和报纸摘要》报 道，"五一"假期，我国入境旅游市场热度持续攀升，各地推出一系列便利化举措，助力入境游消费提质 升级。 我国多地口岸也迎来入境客流高峰。截至5月3日18时，山东省出入境人员约5.2万人次，同比增长 13.5%，安徽合肥口岸"五一"期间出入境流量预计达5000人次，有望创历史新高。河南郑州航空口岸出 入境总客流量预计将达16000人次。 郑州出入境边防检查站执勤三队队长张中伟：我们通过增派警力、增加外语翻译、设置特别通道等 方式，协助旅客快速办理出入境手续。 各地因地制宜推出便利化举措，进一步释放入境游消费潜力。 江西省鹰潭市文化旅游投资发展集团有限公司党委委员蒋宁和：增加多语种服务人员。同时，在景 区内设置多语种指示牌、导览图和宣传资料，方便外国游客自助游览。 新疆维吾尔自治区塔城地区文化体育广播电视和旅游局副局长郭秀花：我们推出了12条便民措施， 其中包括车辆的出入境网上24小时申报，同时推出了收费景区10人以上跨境团组游客享受特价票价。 今年"五一"假期，我国多地迎来国际游客热潮。相关平台数据显示，我国入境游客流体量持 ...

Core Insights - The tourism and scenic spots industry in A-shares has shown robust growth, with 22 listed companies achieving a total revenue of 35.423 billion yuan in 2024, a year-on-year increase of 15.34%, and a net profit of 1.673 billion yuan, up 7.19% [1] - The interest of foreign tourists in Chinese culture and natural scenery is rapidly increasing, presenting new growth opportunities for listed companies in the tourism and scenic spots sector [1] Industry Performance - During the "May Day" holiday, tourism activity surged, with Shanxi province receiving 5.4033 million domestic tourists, a 20.36% increase year-on-year [2] - The tourism and scenic spots industry continued its growth trend in Q1 2025, with 23 listed companies reporting a total revenue of 7.342 billion yuan, a 3.45% increase year-on-year [2] - Eleven companies reported positive revenue growth in Q1 2025, with three companies (Tianfu Culture Tourism, Xiangyuan Culture Tourism, and Jiuhua Tourism) achieving revenue growth exceeding 30% [3] Company Developments - Tianfu Culture Tourism is focusing on expanding its cultural tourism business, leveraging its subsidiary Chengdu Cultural Tourism Development Co., and enhancing its core competitiveness through various projects [4] - The company plans to strengthen its film and television business and explore innovative development paths in the integration of culture and tourism [4] Incoming Tourism Growth - The inbound tourism market is experiencing a surge, with a 61% year-on-year increase in inbound tourists in 2024, reaching 131.9 million [6] - The "May Day" holiday saw a 173% year-on-year increase in inbound travel orders, indicating a strong recovery in the tourism sector [6] - Policies aimed at improving the inbound tourism experience are expected to enhance the attractiveness of inbound tourism and stimulate domestic demand [7]

Core Viewpoint - The tourism and scenic spots industry in China has shown robust growth in 2024, with significant increases in revenue and net profit, driven by rising domestic and international travel demand [1][4]. Group 1: Industry Performance - In 2024, 22 listed tourism and scenic companies achieved a total revenue of 35.423 billion yuan, a year-on-year increase of 15.34%, and a net profit of 1.673 billion yuan, up 7.19% [1]. - The first quarter of 2025 saw 23 listed tourism and scenic companies generate 7.342 billion yuan in revenue, reflecting a 3.45% year-on-year growth [4]. Group 2: Market Trends - There is a growing interest among foreign tourists in Chinese culture and natural scenery, which is expected to create more opportunities for listed tourism companies [1]. - The "May Day" holiday in 2025 is projected to reach peak travel activity since 2023, indicating a strong recovery in the tourism sector [4]. Group 3: Company-Specific Insights - Companies like Tianfu Culture Tourism and Xiangyuan Culture Tourism reported revenue growth exceeding 30% in the first quarter of 2025 [6]. - Tianfu Culture Tourism plans to enhance its core competitiveness by expanding its cultural tourism offerings and integrating film and tourism [7]. Group 4: Inbound Tourism Growth - The inbound tourism market is experiencing a surge, with a 61% increase in foreign visitors in 2024, recovering to over 90% of 2019 levels [9]. - The "May Day" holiday saw a 173% year-on-year increase in inbound travel orders, highlighting the sector's recovery [9]. Group 5: Policy Impact - Recent policy changes, including optimized tax refund measures for outbound tourists, are expected to enhance the inbound tourism experience and stimulate demand [10].

Core Insights - The "May Day" holiday has seen a significant increase in inbound tourism, driven by the 144-hour visa-free policy and shopping tax refunds [1] - Popular inbound travel destinations include Beijing, Guangzhou, Shanghai, Chengdu, Shenzhen, Chongqing, Kunming, Hangzhou, Xi'an, and Haikou [1] - Cities like Chengdu, Xiamen, Nanjing, Chongqing, and Haikou have experienced a doubling in inbound travel bookings [1]

Core Insights - Chengdu is experiencing a surge in inbound tourism, with a reported 173% year-on-year increase in inbound travel orders during the "May Day" holiday, making it a key destination for international visitors [3] - The city has enhanced its air travel network, with new direct flights to Malaysia, Spain, and the resumption of flights to France, contributing to the growth in inbound tourism [3] - Tourists are drawn to Chengdu's unique cultural experiences, such as interacting with giant pandas and enjoying local cuisine, which are widely shared on international social media platforms [3][6] Tourism Growth - Inbound tourism is benefiting from various facilitation measures, leading to a significant increase in visitor numbers [3] - Chengdu's Tianfu International Airport is expected to see around 90,000 inbound and outbound passengers during the "May Day" holiday [3] - The city ranks first in the central and western regions of China for outbound and inbound flight volumes [3] Visitor Experience - Tourists from Southeast Asia, particularly from visa-exempt countries, are increasingly visiting Chengdu, with a notable rise in demand for guides speaking Thai, Vietnamese, and Indonesian [6][7] - The shopping experience in Chengdu is highlighted as a major attraction, with popular shopping areas like Taikoo Li and Chunxi Road offering a wide range of brands [6] - Tour operators are tailoring itineraries to maximize sightseeing opportunities, reflecting the preferences of international visitors for quick and comprehensive tours [7]

"现在签证手续简化，入境通关很快，来四川旅游更方便了！"4月30日，来自法国的一位游客在成 都天府国际机场口岸签证办称赞道。 元 我国对多国实施单免、互免政策，进一步优化240小时过境免签政策，便利外国旅客顺畅通关。四 川持续优化外国人团体旅游签证流程，对因特殊原因需加急申办团体旅游签证的，实施应急响应机制， 24小时提供"绿色通道"加急办证服务。今年以来，已签发外国人团体旅游签证369团5217人次，在川平 均停留5.7天，创造旅游产值上亿元。 公安厅出入境管理局负责人表示，下一步将探索扩大240小时过境免签政策适用范围，与相关政府 部门加强合作，提供更多便利服务，让更多外国游客"想来、易来、乐游"四川。（郑悦 记者 唐子晴） ●今年以来，已签发外国人团体旅游签证369团5217人次，在川平均停留5.7天，创造旅游产值上亿 为提升入境游体验，省公安出入境管理部门在成都11个窗口推出"境外游客服务专窗"，提供多语种 咨询；在九寨沟、三星堆、峨眉山等热门景区设立外国人服务站，协助外籍游客办理住宿登记等事务； 开通"12367"服务热线，24小时提供多语种语音咨询服务；推出多语种电子服务指南，涵盖入境提醒、 签证 ...

在各类利好政策的助力下，外国人来华"中国游"和"中国购"正迎来又一波热潮。在离境退税服务的带动 下，我国入境游客流体量持续扩大，"五一"入境游订单量同比增长173%。上海作为入境游热门目的地 之一，在"五一"期间进一步优化离境退税消费环境，让境外旅客享受到更便捷的服务。(央视财经) ...

央视网消息：五一临近，湖南张家界入境游热度飙升。凭借独一无二的石英砂岩峰林奇观，以及多元化的旅游体验，吸引了大批海外游 客。 乘坐观光缆车穿梭于峡谷峰林，海拔千米的张家界国家森林公园黄石寨景区内，鸽子花、高山杜鹃、樱花竞相绽放，云雾在山间翻涌，宛 若一片花海，外国游客纷纷驻足拍照留念。 世界最高户外电梯——百龙天梯垂直高差 335 米，68 秒直达山顶。轿厢飞速上升间，形态各异的石英砂岩峰林尽收眼底，引得游客们惊 叹连连。夜幕降临，民俗大戏精彩上演，演员身着绚丽民族服饰，演绎非遗技艺与歌舞杂技，多语种解说让外国游客深度领略中国文化魅力。 在张家界文化旅游创意产业园，土家织锦、军声砂石画等非遗文创备受青睐，外国游客亲手体验织锦技艺，一针一线感受土家文化魅力。 为提升境外游客体验，张家界开通旅游专线，实现市区与景区无缝接驳，景区内配有多语种自动售票机。 今年以来、截至4月27日，张家界全市景区共接待入境游客达69万人次，同比增长43%。 山西晋中：乔家大院特色民俗迎客来 最近，山西晋中祁县的乔家大院文化园区也做好了迎接客流高峰的准备，他们将大院特色民俗和非遗文化相结合，为游客带来独特的旅游 体验。 在山西祁县的乔 ...