Group 1 - The core idea of the news is the significant progress made by Zhejiang in brand development, particularly through the "Pinzi" brand initiative, which has seen the establishment of 5,328 certified enterprises and the issuance of 7,268 "Zhejiang Manufacturing" certification certificates [1][2] - Zhejiang has been a pioneer in promoting itself as a "brand province," having introduced policies a decade ago to enhance its manufacturing brand, leading to the creation of a comprehensive brand construction system centered on regional branding, advanced standards, market certification, and international recognition [1] - The brand construction emphasizes quality, with a focus on developing a "domestically first-class + internationally advanced" brand standard system, resulting in the formulation of 3,923 "Zhejiang Manufacturing" standards and 30 key industry standard frameworks [1] Group 2 - A robust certification system has been established in Zhejiang, incorporating both market certification and self-declaration, with the formation of the "Zhejiang Manufacturing International Certification Alliance" involving 14 domestic and international certification bodies [2] - Currently, Zhejiang has issued 649 international "Pinzi" certificates, covering 46 countries and regions, which has facilitated nearly $150 billion in exports [2] - Looking ahead, Zhejiang aims to enhance its quality improvement initiatives, strengthen brand construction, and promote "brand going global," focusing on building a credit-centered "Zhejiang Boutique" cultivation system [2]

"河南拥有深厚的历史底蕴，文旅品牌应深挖'黄河故事''中原精神'，构建独一无二的品牌叙事。"南开大学商 学院院长白长虹以平遥古城、乌镇等为例，指出文旅品牌需以文化为魂、体验为核，打造情感共鸣的消费场 景。 中国商业文明研究中心联席主任、人文财经观察家秦朔则对比河南与经济发达地区的品牌差距，提出破局路 径。他认为，河南品牌需突破"重产品、轻品牌"的传统思维，强化品牌战略顶层设计，同时借助新媒体传播 提升品牌声量，"品牌建设是一场马拉松，既要坚守品质，也要敢于打破边界"。 5月10日，嘉宾在2025河南品牌传播交流大会上聆听专家分享。刘浩 摄 郑州商标审查协作中心主任刘西怀从法律视角解读了"品牌建设中的商标力量"。他强调，商标是品牌的核心 资产，企业需建立系统化的商标保护体系，防范侵权风险，"只有筑牢法律护城河，品牌才能行稳致远"。 当天，"河南日报品牌研究中心"揭牌，河南省社会科学院数字经济与工业经济研究所所长赵西三，郑州大学 教授、博士生导师颜景毅等9位专家被聘为首批特聘顾问。该中心将依托河南日报社全媒体平台，开展品牌战 略研究、案例挖掘与传播推广，助力河南品牌高质量发展。会上还发布了"河南品牌强省计划"优秀 ...

Core Viewpoint - Zhejiang province is transforming from a "manufacturing powerhouse" to a "brand stronghold" through the establishment of the "Pinzi" brand system, which has nurtured 5,328 enterprises and issued 7,268 certifications since its inception [1][2]. Group 1: Brand Development - The "Pinzi" brand system was created to address the challenges faced by Zhejiang's manufacturing sector, which was often labeled as "cheap" in the international market [1]. - Zhejiang has developed a brand standard system that combines "domestic first-class and international advanced" standards, resulting in the creation of 3,923 "Zhejiang Manufacturing" standards [2]. Group 2: Certification and Internationalization - A brand recognition system has been established that includes "market certification and self-declaration," with the formation of the "Zhejiang Manufacturing International Certification Alliance" involving 14 domestic and international certification bodies [2]. - As of now, 649 international "Pinzi" certificates have been issued, covering 46 countries and regions, which has facilitated nearly $150 billion in exports [2]. Group 3: Future Directions - Zhejiang aims to implement quality enhancement initiatives and elevate the "Pinzi" brand's cultural and innovative attributes, focusing on building a credit-based "Zhejiang Boutique" cultivation system [3]. - The province is committed to transitioning from "Chinese manufacturing to Chinese creation" and enhancing the quality and standard leadership of brand construction [3].

Group 1 - The 2025 World Brand Moganshan Conference is being held in Deqing County, Zhejiang, focusing on the theme "Brand Makes the World Better" [1] - Companies are leveraging technological innovation to break into high-end markets and enhance brand value, as highlighted by the president of Zhejiang Hars Vacuum Vessel Co., Ltd. [1] - The conference emphasizes the importance of brand construction and high-quality development in the context of a new round of technological revolution and industrial transformation [1][2] Group 2 - Traditional industries are utilizing AI and big data to diversify products, as seen in the case of Haitian Flavoring & Food Co., which has developed over 1,600 varieties of sauces while maintaining flavor consistency [2] - The automotive sector, particularly in electric vehicles, showcases China's leading position, driven by continuous innovation and unique product offerings [2] - Cultural integration is essential for enhancing brand influence, with companies like Pop Mart using trendy toys to express and preserve traditional culture [3] Group 3 - Chinese brands are evolving from followers to creators of new models and standards, gaining global recognition and value [3] - The conference highlights the role of culture as the soul of a brand, emphasizing the need for brands to connect with cultural narratives to enhance their appeal [3]

新华通讯社总编辑吕岩松在致辞中表示，品牌是企业乃至国家竞争力的综合体现，是高质量发展的重要 象征。习近平总书记关于品牌建设的重要论述为品牌强国建设指明了前进方向、提供了根本遵循。新华 社将强化思想引领，持续深入阐释习近平总书记关于品牌建设的重要论述；讲好品牌故事，为中国品牌 发展提供有力舆论支持；加强高端智库调研，为中国和世界品牌建设提供决策参考；发挥平台优势，为 中国和世界品牌建设提供优质专业服务。 （文章来源：新华社） 浙江省副省长张振丰在致辞中表示，浙江作为品牌建设的创新沃土，统筹推进质量强省、标准强省、品 牌强省建设，已连续8年获得国家质量工作考核A级。浙江将持续把品牌建设作为推进共同富裕示范先 行和中国式现代化省域先行的重要内容，加快完善以"区域品牌、先进标准、市场认证、国际认同"为核 心的"浙江制造"品牌体系，全力打造具有国际影响力的品牌经济发展新高地。 新华社杭州5月10日电（记者黄筱）2025世界品牌莫干山大会5月10日在浙江德清开幕。本次大会以"品 牌，让世界更美好"为主题，搭建品牌交流对话平台，汇聚相关政府部门、中外企业、高等院校、行业 协会等深入探讨品牌建设，发出全球品牌声音。 本次大会 ...

Group 1 - Technological innovation is a core driving force for corporate survival and development, as well as a strong engine for brand consumption and market trends [1] - The 2025 World Brand Moganshan Conference highlighted the integration of brand building and technological innovation [1] Group 2 - Brand cultivation is viewed as a long-term battle, with technological innovation being the soul of brand building [3] - Sailun Group, a private tire company, emphasizes the importance of foundational research and has developed a world-first liquid gold tire that enhances overall tire performance [3] - The chairman of Sailun Group stated that the company has consistently adhered to a long-term approach in cultivating its brand through technological innovation [3] Group 3 - Zhejiang Hars Vacuum Vessel Co., Ltd. has successfully implemented a "technology + brand" dual-drive model, focusing on innovation in smart and health-oriented products [4] - Hars has developed the world's first pure titanium smart tea brewing cup, integrating multiple high-tech elements to enhance consumer experience [4] - The company has also won the 2024 International CMF Design Award for its innovative titanium cup technology [4] Group 4 - Changan Automobile has significantly increased its market share by investing over 110 billion yuan in R&D over the past decade, focusing on new energy and intelligent technology [5] - The company has mastered over 2,200 key technologies in the fields of electric power and intelligence, positioning itself as a leading player in the automotive industry [5] Group 5 - AI is recognized not only as a tool for improving production efficiency but also as a driving force for societal advancement [6] - Companies like Hars and Haitian have integrated AI into their operations, enhancing product development and marketing strategies [6] - Changan plans to launch 45 new intelligent products in the next five years, leveraging AI for product design and innovation [6] Group 6 - The dialogue at the conference illustrated a clear connection between technological innovation and brand building, with Chinese brands leveraging technological strength to achieve global recognition [7]

Core Insights - The 2025 World Brand Moganshan Conference was successfully held in Deqing, Zhejiang, focusing on the theme "Stories Reflect Craftsmanship, Brands Last Forever" [1][3] - The event gathered representatives from well-known brands, industry leaders, and experts to discuss the contemporary significance of brand stories and their global expression [1][3] Group 1: Brand Narratives and Globalization - Deqing County's Party Secretary Wang Bo highlighted the county's practice of global development initiatives and its role in showcasing Chinese perspectives on an international stage [3] - Guizhou Moutai's Deputy General Manager Zhang Xu emphasized the importance of integrating Chinese culture into product development and the need for a narrative that supports the globalization of Chinese brands [5] - Various brand representatives shared their experiences in brand building, focusing on product innovation, cultural concepts, technological empowerment, and ecological collaboration [7] Group 2: Cultural and Tourism Brand Promotion - Ningxia's cultural and tourism promotion showcased its unique tourism landscape, emphasizing ecological tourism quality and the integration of culture and tourism [9] - Liaoning's Yingkou City highlighted its geographical advantages and historical cultural heritage in its brand building efforts, promoting a harmonious urban and tourism development model [10] Group 3: Technological Integration and Cultural Experience - The event featured technological performances, including robots and machine dogs, which attracted significant attention from attendees [13] - Multiple publications were launched, including a blue paper on grassroots governance and a guidebook for camping culture, indicating a focus on practical applications and cultural brand transformation [15][17]

Core Viewpoint - Shandong is leveraging brand development as a strategic initiative to enhance economic growth and competitiveness, particularly in the context of global economic shifts and industrial transformation [1][2][3] Group 1: Brand Development and Economic Strategy - Shandong's brand construction is positioned as a strategic project to address industrial transformation and enhance modern provincial development [1][2] - The province aims to elevate industrial value and integrate innovative resources through brand building, which is seen as essential for regional competitive advantage and participation in global supply chains [1][2] - The "Good Products Shandong" initiative is a key driver for Shandong's economic high-quality development, emphasizing the importance of brand as a competitive asset [1][2] Group 2: Standards and Technological Advancements - Shandong's enterprises have led or participated in the formulation of 423 standards, including 13 international standards, 247 national standards, and 163 industry standards, showcasing their commitment to quality and innovation [2] - The province's focus on brand-driven quality transformation is crucial for transitioning from quantity-driven growth to quality leadership, especially given that traditional industries account for over 70% of its economy [2][3] Group 3: Policy Support and Market Dynamics - Shandong has established a comprehensive support system for brand growth, combining policy guidance with market-driven approaches, including financial incentives and quality awards for outstanding enterprises [2][3] - Local initiatives, such as Qingdao's brand construction regulations, highlight the importance of legislative support in fostering brand development and financial backing for key enterprises [3] Group 4: Agricultural and Manufacturing Innovations - In agriculture, Shandong has developed a multi-tiered branding strategy that enhances product value and market reach, transforming local specialties into internationally recognized brands [5] - The manufacturing sector is advancing through a "standards-led and innovation-driven" approach, with platforms like the Kaos Industrial Internet leading the way in setting international standards and serving a vast number of enterprises [5] Group 5: Global Expansion and Cultural Integration - Shandong brands are expanding globally through a dual strategy of global research and local operations, exemplified by Shandong Lingong's overseas manufacturing bases and localized product adaptations [6] - The province's branding efforts are redefining "Made in China" from a low-cost label to one associated with quality and innovation, reflecting a broader cultural and economic narrative [6][7]

Core Viewpoint - The article highlights the successful development and branding of the mango industry in Tianyang, Baise, Guangxi, coinciding with the ninth China Brand Day, showcasing the region's unique geographical advantages and collaborative efforts with Guangdong to enhance the mango supply chain and market reach [3][10][25]. Industry Overview - Tianyang is recognized as the "first mango hometown" in China, with a unique geographical location at 24 degrees north latitude, favorable climate conditions, and abundant sunlight contributing to high-quality mango production [3][6][8]. - The region has established itself as the largest mango production and processing area in China, with 418,000 acres of mango orchards yielding an annual output of 384,000 tons and generating a production value of 1.8 billion yuan [10][12]. Collaborative Efforts - Since 2024, Tianyang has partnered with Shenzhen's Guangming District to promote the mango industry through a collaborative model, investing 5.4 million yuan to build an agricultural training base and introducing new mango varieties to extend the harvest period [15][16][18]. - The collaboration has led to the establishment of a modern agricultural industrial park, enhancing the entire mango supply chain from planting to processing and sales [20][21]. Market Expansion - The partnership has resulted in the creation of four "Zhenpin" mango bases and the certification of seven mango products for high-end markets in the Greater Bay Area, facilitating direct supply to major cities [25][26][27]. - In 2024, over 30 enterprises from Tianyang participated in promotional events in major cities, resulting in contracts exceeding 100 million yuan with eastern merchants [28][30]. E-commerce and Sales Growth - The mango brand's success is reflected in e-commerce data, with 150 logistics points established and over 200 e-commerce and micro-businesses contributing to an annual sales volume of approximately 120 million yuan [32][34]. - The sales of agricultural products from Tianyang have surpassed 200 million yuan, indicating a significant increase in brand value and market demand [34][35].

【深圳商报讯】（记者 李佳佳）5月9日，第九届"深圳（湾区）国际品牌周"暨2025年中国品牌日·深圳 地方特色活动开幕大会在深圳举行。 记者获悉，为充分展示品牌建设成果，推广品牌成功经验，由深圳知名品牌评价委员会、深圳工业总 会、深圳市企业品牌建设促进会、前瞻产业研究院联合编撰的《深圳经济特区建立45周年品牌发展白皮 书》同时启动，并将于今年8月在"深圳（湾区）国际品牌产品暨产业链交易博览会"上重磅发布。 随着开幕大会的举行，第九届"深圳（湾区）国际品牌周"正式拉开序幕。自5月9日起，本届品牌周将陆 续推出11个分会场特色主题活动、9场品牌建设专场活动、5项系列活动以及一场大型品牌博览会等近30 场精彩活动。通过线上线下同步直播互动，构建全方位、多维度的品牌传播矩阵。 作为第九届"深圳（湾区）国际品牌周"主场活动之一的2025粤港澳大湾区质量品牌峰会，特别邀请了科 特勒咨询集团全球合伙人、大中华及新加坡CEO曹虎，变革及战略专家、百思特管理咨询集团董事、总 裁陈浩分别发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 深圳作为全国首个系统性开展品牌建设的城市，持续20多年开展品牌建设工作。深圳工业总会开 ...