大型情景音画剧《千手千眼》由敦煌文博投资公司、中国残疾人特殊艺术指导中心（中国残疾人艺术 团）联合出品，在中国残联、文旅部、敦煌市委市政府支持和推动下，从2022年10月开始策划，历经近 半年的前期研讨评估，于2023年4月签约并启动创排，自2023年6月18日在敦煌大剧院成功首演至今， 《千手千眼》累计演出251场，其中在敦煌大剧院驻场演出220场，国内外相关剧场巡演31场次，累计观 演观众达到了20万人次。 本次上演的大型情景音画剧《千手千眼》不仅是一场艺术的盛宴，更是一次文化的传播。在这场演出 中，我们不仅看到了珠海广大艺术爱好者的热情，也感受到了文化的力量。 在金湾艺术中心的演出和展览中，已为珠海市民带来多台精心策划甄选的具有浓厚中国特色、弘扬中国 传统优秀文化的演出剧目和展览作品，向广大市民展示中国悠久历史发展脉络及不同地域丰富文化的活 泼魅力。 南都讯记者李洁琼时隔一年后， 港区全国人大代表、香港珠海社团总会会长邝美云再次将大型情景音 画剧《千手千眼》这台弘扬中国优秀传统文化的优秀剧目带到金湾。4月26日晚，上千名观众在珠海金 湾艺术中心观看精彩演出。 大型情景音画剧《千手千眼》由我国唯一的国家级 ...

Group 1 - The article highlights the relationship between China's space exploration and the artistic imagination surrounding the universe, emphasizing the cultural significance of space in Chinese art and history [2][3]. - It discusses how traditional Chinese culture influences modern space-related designs, such as the "Wangyu" spacesuit, which incorporates elements from traditional armor and Dunhuang's "Flying Apsaras" [3]. - The emergence of new artistic forms inspired by space exploration is noted, with artists like Cai Guoqiang and Xu Bing pushing the boundaries of art and technology through innovative projects [3][4]. Group 2 - The continuous development of technology is expected to inspire artists to explore uncharted territories, leading to new artistic expressions and aesthetic inquiries [4]. - The article emphasizes the role of art in expressing human emotions and thoughts about the vastness of the universe, encouraging viewers to engage with the beauty of space [3][4].

"谷子经济"升温，IP衍生的价值正在被市场广泛认可。 在众多谷子类别中，卡牌因为可玩性高、收藏价值以及兼具社交等属性，市场规模正迎来高速发展。 2023年，中国收藏卡市场规模158.9亿元，同比增长40.5%。中信建投预测，该赛道2027年规模可能突破 350亿元，复合增长率超20%。 卡牌市场的热度从龙头企业卡游的业绩表现也得以一观： 2022年至2024年间，卡游分别实现营收41.3亿元、26.6亿元和100.6亿元；经调整后净利润分别为16.2亿 元、9.3亿元和44.7亿元。 作为集换式卡牌领域的佼佼者，面对高速发展的市场机遇，卡游正在挖掘自身的更多发展可能： 不断创新表达方式，与版权方进行深度共创，通过精准的市场洞察、强大的运营能力、持续的产品迭代 赋予IP更高商业价值与市场活力。 卡牌为媒，激活IP新表达 2025年春节，《哪吒之魔童闹海》问鼎全球动画电影票房冠军。大众对IP的喜爱很快投射到了衍生品市 场。 电影热映期间，哪吒系列卡牌需求火爆，线上线下均呈现"一卡难求"的现象。卡游首批投放的450万包卡 牌与电影同步上线，一周内便宣告售罄。 面对远超预期的市场热度，卡游不仅凭借供应链优势，率先实现 ...

该剧由南太湖新区宣传中心指导，中国移动咪咕数字传媒有限公司、湖州市文旅集团、浙江湖州左洲文化有限公司以及湖州传媒文化策划有限责任公司联合 出品。 匠心打造，共绘文旅融合新蓝图 该剧积极响应国家广播电视总局发布的"跟着微短剧去旅行"创作计划，以微短剧为载体，引领观众深入领略湖州的自然风光与人文底蕴。剧组精心挑选了湖 州多处地标性建筑作为拍摄场景，其中仁皇山上的仁皇阁尤为引人注目。作为湖州"城市客厅"，仁皇阁不仅融合了湖州历史文化和现代科技，更是集观光、 休闲、文化展示于一体的综合性建筑。登临顶层，观众可俯瞰湖州老城区全貌，感受现代都市与清丽山水的交融；远眺太湖碧波，尽享开阔壮丽之景。 《独臂刀侠》以主角林风的传奇经历为主线，讲述了他遭人暗算右臂尽废后，在沈倾城的悉心照料下重燃斗志，苦练左臂终成一代大侠。他不仅救下被王家 强娶的沈倾城，更揭露了王家的累累罪行，最终在京城决战中击败王天放，还江湖一片朗朗乾坤。剧情巧妙融合了武侠的刀光剑影与爱情的缠绵悱恻，同 时，湖州的地标性建筑与特色文化元素也如丝如缕地贯穿其中，为观众带来了一场视觉与文化的双重盛宴。 剧情跌宕，演绎武侠与爱情的传奇 4月16日，备受瞩目的文旅微短剧 ...

Core Insights - Chinese brands are evolving towards deeper cultural engagement and emotional resonance, moving from mere scale expansion to a focus on brand value and identity [1] - The rise of traditional culture in branding is becoming a significant trend, with nearly 79% of young consumers indicating that products incorporating national cultural elements enhance their purchase intent [1][2] Group 1: Cultural Empowerment in Branding - Traditional culture is being revitalized and integrated into various consumer scenarios, with brands leveraging cultural heritage to enhance their market presence [2][4] - The success of the film "Nezha: Birth of the Demon Child" has led to a surge in brand collaborations, with its IP licensing fees increasing from 5 million to 9 million yuan, and over 20 brands engaging in cross-industry partnerships [3][4] - Brands like Mengniu Dairy have effectively utilized cultural IPs, creating promotional content that resonates with consumers and aligns with their brand values [5] Group 2: Traditional Culture as a Brand Asset - Traditional cultural IPs are becoming valuable assets for various industries, particularly in the liquor sector, where companies like Shede Liquor are launching themed products based on cultural figures [9] - The integration of traditional culture into branding is seen as a way to establish emotional connections with consumers, enhancing brand differentiation [10][12] - Companies are increasingly emphasizing their historical and cultural heritage in marketing strategies, with brands like Wuliangye and Luzhou Laojiao highlighting their traditional brewing techniques and historical significance [12][17] Group 3: Experiential and Digital Integration - Retailers like Wangfujing are creating immersive cultural experiences, such as the "Yiyun Dunhuang Digital Museum," to engage consumers and enhance the shopping experience [18][19] - The blending of cultural elements with consumer experiences is seen as a pathway for brands to elevate their market positioning and foster emotional connections with customers [20][21] - The approach involves not just superficial integration of cultural elements but a deeper alignment with the brand's core values and identity [20]

Core Viewpoint - The article highlights the growing popularity of traditional Chinese culture among the younger generation of overseas Chinese, particularly through new cultural trends such as tea-drinking experiences and Hanfu fashion, which foster a sense of cultural pride and identity [5][8]. Group 1: New Cultural Trends - The "Hearth Tea" experience, combining camping and tea-drinking, has gained popularity among the Chinese community in Australia, especially among the younger generation [6][7]. - New Chinese-style tea brands like "Bawang Tea Princess" and "Heytea" are attracting young consumers by blending traditional tea with modern design elements [7][8]. - The "Hanfu craze" is on the rise, with many young overseas Chinese embracing traditional clothing as a way to connect with their cultural roots [9][10]. Group 2: Cultural Identity and Pride - The younger generation of overseas Chinese expresses a strong sense of cultural identity and pride through participation in traditional activities and sharing their culture with local communities [7][8]. - Events such as the Chinese New Year celebrations in New York showcase the growing interest in Hanfu, with many local residents eager to learn about and experience Chinese culture [12]. - The success of the game "Black Myth: Wukong" illustrates the appeal of Chinese mythology and culture, resonating with young players and enhancing their connection to their heritage [13][14]. Group 3: Cultural Exchange and Innovation - The blending of traditional Chinese elements with modern aesthetics is seen as a key factor in attracting the younger generation to engage with their culture [8][15]. - The article emphasizes the importance of cultural exchange, with overseas Chinese actively promoting their heritage through various creative outlets, including music and fashion [15]. - The rise of new cultural trends reflects a broader movement among young overseas Chinese to innovate and share their cultural narratives in a global context [15].

Core Viewpoint - The article highlights the experiences of a Pakistani student, Fu Wenhao, who has developed a deep appreciation for Chinese culture and intends to continue his studies in China, reflecting the positive cultural exchange between China and Pakistan [1]. Group 1: Cultural Appreciation - Fu Wenhao has been living in China for two years and has developed a strong connection to Chinese culture through various experiences [1]. - He expresses a love for Chinese food and is impressed by the warmth and hospitality of the Chinese people [1]. Group 2: Future Aspirations - Fu Wenhao plans to pursue a doctoral degree in China, indicating his desire to further immerse himself in Chinese culture and build more friendships [1]. - He recalls memorable moments from the year, such as interactions at local markets and cultural events, which have enriched his experience in China [1].

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