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现场直击时代少年团上海演唱会,拉动这些消费
第一财经· 2025-08-21 09:09
Core Viewpoint - The concert industry in Shanghai is significantly boosting consumption in related sectors such as performances, accommodation, dining, and shopping, with businesses leveraging the "ticket root economy" to connect concerts with other consumer activities [5]. Group 1 - The concert events are driving economic activity in Shanghai, particularly in the performance, lodging, dining, and retail sectors [5]. - Businesses are adopting a "ticket root economy" strategy to link concert attendance with additional consumer spending [5]. - The popularity of stars is supported by management companies that create a "idol cultivation" business model, utilizing data and traffic to unlock more business opportunities [5].
今年暑假,全国「最火的商场」都在这了!
3 6 Ke· 2025-08-21 02:45
Core Insights - In July, the average foot traffic in shopping malls across the country increased by 7%, with popular malls showing even more significant growth [1] - The average daily foot traffic for the 390 popular shopping malls listed in the "2025 July Popular Shopping Center Rankings" was approximately 88,000, representing a 10% increase compared to the previous month [2] Group 1: Foot Traffic Trends - The average daily foot traffic for the top 43 popular malls in various cities was about 126,000 in June, with 36 malls maintaining their ranking and 7 moving up from the second to fourth positions [2][3] - The increase in foot traffic is attributed to the summer vacation tourism surge, with a 10 percentage point rise in the proportion of malls located in city-level business districts [2] Group 2: Popular Themes and Activities - Over 25 malls featured "anime" themes or characteristics, with many actively introducing trendy brands and organizing anime-related events to attract the student demographic during summer [4] - Family-oriented activities gained popularity, with malls offering creative parent-child events and promotions such as free parking and group purchase packages, enhancing their appeal to family customers [5] Group 3: New Store Openings and Economic Trends - The "first store economy" continues to thrive, with malls exploring new brand openings and events to boost foot traffic, while also integrating ticketing scenarios with shopping experiences to stimulate market potential [5] - The "fat store" concept, featuring high-quality supermarkets, has emerged as a new attraction strategy, with several malls undergoing supermarket renovations to enhance customer experience [5] Group 4: Notable Projects and Rankings - Shanghai Jing'an Joy City ranked as the top large project, recognized as one of the hottest "anime" malls, with a significant increase in search volume for "anime malls" in the region [14] - The Shanghai Bund Central Plaza made its debut on the rankings, featuring a giant dinosaur MR theme park that attracted considerable attention [15] - The popularity of the Guangzhou Fashion Tianhe Commercial Plaza reached its highest historical ranking, hosting multiple major anime events [44] Group 5: Regional Highlights - The Shanghai Nanjing East Road business district saw a surge in popularity, with eight projects listed, including the first-time ranked Shanghai Bund Central Plaza and Shanghai Hongyi International Plaza [12] - In Chengdu, the "ticket economy" is being actively developed, with various promotional activities linked to events and exhibitions to enhance consumer engagement [36]
时代少年团上海开唱 一张票一场旅行 四场演唱会共计有18万现场观众 服装造型舞美多媒体都有上海场专属设计
Jie Fang Ri Bao· 2025-08-21 01:50
记者 吴桐 邬林桦 实习生 马睿 唐泽楷 "上海的朋友们,侬好!"昨天19时,时代少年团成员"从天而降"出现在上海体育场舞台,全场数万 观众沸腾了。"奔跑起来去山顶的我们,靠近太阳一寸一寸。"七位成员唱响新歌《登顶》,观众挥舞手 中的荧光棒热情回应。时代少年团队长马嘉祺说:"虽然来过很多次上海,但这次不一样,我们是来开 演唱会的!" 记者从时代少年团所属公司时代峰峻获悉,"加冠礼"演唱会是时代少年团出道以来最大规模的演唱 会,成员们提前抵达上海,在场馆内彩排了两天。四场演唱会共计有18万现场观众,每晚曲目都有区 别,服装、造型、舞美、多媒体影像方面都有上海场专属设计。 据统计,时代少年团上海站演唱会,25岁以下观众占比超过80%,其中未成年人超过25%,许多未 成年观众的家长也陪孩子来"追星"。五天四场演唱会,带来青春与活力,带动票根经济,也考验着这座 城市的治理能力。 上海演唱会市场持续火热。截至6月17日,大麦网上官宣的年内演唱会有1926场,分布在全国105个 城市,上海承办演唱会达231场,位居第一。玛丽亚·凯莉、刀郎、孙燕姿、莫文蔚、伍佰、林忆莲等海 内外明星已陆续在沪开唱。时代少年团之后,周杰伦、 ...
现场直击时代少年团演唱会:设父母等候区,没票也在场外支持
Di Yi Cai Jing· 2025-08-20 12:14
Core Viewpoint - The concert of the Times Youth League, known as the "Crown Ceremony," is expected to attract over 300,000 fans, significantly boosting consumption in Shanghai's entertainment, accommodation, dining, and shopping sectors [1][10]. Group 1: Concert Impact - The concert is scheduled for four days, from August 20 to 24, at Shanghai Stadium, with an expected attendance of over 300,000 fans [1]. - The event has led to a 266% increase in hotel bookings around Shanghai Stadium, with a 66% year-on-year increase in hotel reservations during the concert week [10]. - Local businesses are leveraging the "ticket root economy" by offering discounts and promotions linked to concert attendance, such as dining discounts at nearby restaurants [10][11]. Group 2: Fan Engagement - The concert has attracted fans from various regions, including Jiangsu, Zhejiang, and Shandong, indicating a broad appeal [4]. - A strict real-name ticketing system is in place, requiring fans to present identification that matches their ticket information for entry [6][7]. - Parents of young fans have designated waiting areas, reflecting the concert's family-friendly approach [7]. Group 3: Economic Model - The Times Youth League is part of a larger idol cultivation model by the Beijing Times Fengjun Cultural and Art Development Company, which has successfully developed other popular groups like TFBOYS [13][14]. - The company employs a comprehensive star-making industry chain, from talent selection to training and performance planning, to maximize commercial opportunities [14][15]. - The focus on male idol groups is strategic, as female fans are often more engaged and willing to spend, enhancing overall consumer spending [14][15].
常州“苏超”首胜掀文旅热潮,多景区“喊话”免费!“小票根”何以撬动“大消费”?
Cai Jing Wang· 2025-08-20 05:20
常州"苏超"首胜,进一步点燃了这座城市的活力。 8月16日晚,"苏超"联赛开始第九轮战,常州队主场迎战镇江队,比赛进行到86分钟时,常州队11号赵 连平踢进一球,终结了常州八轮未有效进球的历史。 经过90多分钟的激烈拼抢,最终常州队1:0战胜镇江队,收获了"苏超"开赛以来的第一粒进球和第一场 胜利。 深圳大学旅游发展研究中心研究员刘杰武持有同样观点,他认为,景区"大礼包"+城市惠旅已经成为各 个城市将网络流量转化为线下流量的基本操作,常州借势"苏超",推出"赵"姓游客免门票等活动,都是 以特色主题为核心做的细微调整,以期待引发更大的讨论,从而更好的获取城市流量。 常州这种"借势热点推文旅优惠"的模式并非首次。早在端午假期常州对阵扬州赛事期间,常州就已通过 类似策略激活文旅市场,当时宣布全市所有A级景区面向扬州市民免门票。 赵连平以及常州队的胜利,不仅是该城市体育实力的彰显,也是激活当地文旅活力的新引擎。 借着这场首胜的热度,常州多个景区迅速行动,面向市民与游客推出系列文旅福利,让体育热情延伸至 文旅消费。 对此,中国企业资本联盟副理事长柏文喜认为,体育赛事解决"人到常州",景区福利解决"人到景区"。 体育部门 ...
上海书展闭幕 文创产品销售增长100%
Di Yi Cai Jing· 2025-08-19 14:41
上海展览中心、上海书城双主场附近商圈与书展的联动更密切。推出"书展文化味蕾地图",宣推周边文 化地标、运动休闲场馆、怀旧老字号餐饮等。中信书店·跳岛声音书店正式启幕,在南京西路商圈打造 了一个可听可见的"播客会客厅";久光百货组织大型文具展,以1万款全球新奇玩具产品吸引书展客 流。据大数据监测及综合测算显示,书展双主场活动参与人群直接带动餐饮、零售、住宿、交通及其他 服务(含票务)消费约1.81亿元。上海书展举办期间,上海展览中心主场所在南京西路商圈的日均客流 56.8万人,线下零售餐饮消费同比增长39.07%;上海书城主场所在南京东路商圈的日均客流63.5万人, 线下零售餐饮消费同比增长23.95%。 (文章来源:第一财经) 8月19日,2025上海书展暨"书香中国"上海周顺利收官。本届书展首次推出上海展览中心、上海书城双 主场,深入全市16个区分会场、100家实体书店。本届书展共接待市民读者超38.2万人次,同比增长 28.4%;图书销售总码洋6472.7万元,同比增长31.6%;文创产品销售收入1017万元,同比增长100.1%; 全市共举办1267场阅读活动,同比增长23.8%;出票39.58万张,其 ...
小票根”充分释放消费“大能量
Core Insights - The "ticket root economy" is emerging as a key driver for consumer spending, transforming single purchase behaviors into extended consumption chains across various sectors [1][2][3] Group 1: Ticket Root Economy Overview - The ticket root economy allows consumers to use tickets from events, exhibitions, and travel as discount vouchers for subsequent purchases, stimulating additional spending and creating new consumption growth points [1][3] - This economic model enhances consumer engagement by linking different consumption areas, thus promoting a more integrated shopping experience [3][4] Group 2: Multi-Party Benefits - The ticket root system fosters a win-win consumption ecosystem, enhancing consumer desire and encouraging a shift from single purchases to chain experiences [2][4] - For consumers, tickets serve not only as discounts but also as guides to explore local culture, adding emotional value beyond mere savings [2] Group 3: Consumption Chain Activation - The ticket root economy encourages longer stays and increased spending by connecting various consumption sectors through promotional strategies [3][4] - Examples include Jiangsu's "1+3" discount model and Shaoxing's free entry policy during events, which collectively stimulate local economies [3] Group 4: Cross-Scene Integration - The ticket root economy is a new consumption model targeting high-spending groups, requiring efficient market resource integration to lower costs and enhance overall experience [4] - Initiatives like the "Million Workers Tour Bashu" program in Chongqing demonstrate how ticket roots can connect different regions and promote collaborative consumption [4]
暑期“小众游”受青睐 “+旅游”加出新玩法
Xin Hua Wang· 2025-08-19 01:20
Core Insights - The tourism market is experiencing a surge in demand for personalized and immersive travel experiences during the summer season, with new products and activities emerging [1][3][4] Group 1: Market Trends - There is a significant increase in interest for unique experiences, such as "skydiving at Sailimu Lake" and "sailing at Sailimu Lake," with search volumes rising by 600% and hotel bookings increasing by 476% in Xinjiang [3] - The search volume for "desert camping base" in Gansu has surged by 226%, indicating a growing trend towards niche tourism [3] - Smaller cities are becoming popular destinations, with flight bookings to Anshun, Guizhou, increasing by 2.4 times compared to the previous year [3] Group 2: Customized Travel - The travel industry is shifting from standardized packages to personalized services, with one travel agency reporting a threefold increase in customized travel orders compared to last year [4] - Tourists are increasingly prioritizing deep cultural experiences over superficial sightseeing [4] Group 3: Event-Driven Tourism - New travel formats such as "traveling with events" and "traveling with movies" are gaining traction, effectively linking tourism with various sectors [5] - The "Village Super" event in Guizhou attracted over 180,000 visitors, generating a total tourism revenue of 1.88 billion yuan [5] - The "Su Super" event has led to a nearly 200% increase in tourist bookings in Jiangsu province since July [5] Group 4: Impact of Media on Tourism - The release of popular films like "The Lychee of Chang'an" has resulted in a 12% and 10% increase in travel to Xi'an and Guangzhou, respectively, following the film's debut [6] - Filming locations are becoming trendy spots for young travelers, with a reported 80% increase in searches for the Shanghai Film Park [6] Group 5: Night Economy - There is a 20% year-on-year increase in night-time ticket bookings, with events like the "Night at Yellow Crane Tower" seeing ticket sales double compared to last year [9] - The night economy is evolving beyond traditional dining to include diverse activities such as performances and immersive experiences [9][10] - Cities like Changsha and Chongqing are seeing a rise in popularity for night-time cultural events, contributing to a more vibrant night economy [9][10]
武汉市民建言发展“票根经济”
Chang Jiang Ri Bao· 2025-08-19 00:26
Core Viewpoint - The article discusses the rising trend of the cultural and sports market in Wuhan, highlighting the potential of "ticket root economy" to stimulate local consumption through various events and activities [1][2]. Group 1: Ticket Root Economy - Wuhan has seen an increase in concerts and events, attracting many visitors from outside the city, which presents an opportunity to develop a "ticket root economy" that enhances consumer spending [1]. - Local residents suggest that ticket holders could receive discounts or benefits at local attractions and businesses, thereby encouraging longer stays and increased spending [1][2]. - Examples of existing initiatives include discounts on flights with China Southern Airlines for concert ticket holders and free entry to certain attractions when presenting concert tickets [2]. Group 2: Broader Economic Integration - The concept of "ticket root economy" is not unique to Wuhan, as other cities like Shanghai and Nanjing have successfully implemented similar strategies to boost local economies [2]. - In Shanghai, ticket holders can enjoy benefits at over 100 dining establishments, while in Nanjing, ticket holders can access discounts at 200 different venues, including accommodations and shopping [2]. - Suggestions for Wuhan include integrating local businesses with cultural events to create a more comprehensive experience for visitors, such as offering discounts at restaurants and hotels near concert venues [2].
“苏超+”溢出效应持续放大 “第二现场”消费动能足
Xin Lang Cai Jing· 2025-08-18 09:27
Core Viewpoint - The "Su Super" football league in Jiangsu Province is significantly boosting local economic activity through various initiatives and events, leading to a notable increase in tourism and consumption [1][2]. Group 1: Economic Impact - The "Su Super" league has led to a nearly 200% year-on-year increase in tourist attraction bookings in Jiangsu Province from July to the present [1]. - Over 1.4 billion yuan in consumer vouchers have been distributed, with more than 16,000 commercial enterprises participating in promotional activities related to the league [2]. Group 2: Consumer Engagement - The launch of the "'Su Super' second site" electronic map includes 432 locations that integrate watching matches, shopping, dining, and entertainment [1]. - A market featuring over a hundred local brands and food vendors has been established to enhance consumer engagement during the league [1]. Group 3: Future Initiatives - The Jiangsu Provincial Department of Commerce plans to expand the "'Su Super' second site" initiative and create a "Super Shopping Cart" to help 979 local brands increase their visibility and sales [2]. - Upcoming events include "Super Night" activities in 50 night-time consumer districts and financial support initiatives to promote consumption [2].