交旅融合
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从“快进”到“慢游”,“流”量变“留”量
Xin Lang Cai Jing· 2026-01-29 16:41
刘凯平 济宁报道 创造性提出"三路并进、三地共建、三网同织"的战略框架,通过航空、公路、铁路"三路并进",构建立体 化交通网络;通过打造创意活动集聚地、特色文化展示地、自驾旅游打卡地"三地共建",培育沉浸式文 旅场景;通过规划网、步道网、服务网"三网同织",完善全域化支撑体系。这一框架旨在打破传统条线 分割,实现多维度协同,三者互为支撑,共同指向一个目标——让济宁的文化遗产不仅可抵达,更可体验、可 感知、可共鸣,真正将交通流量转化为文化留量、经济增量。 济宁市坚持以文旅为魂、以交通为脉,推动交旅融合从"物理叠加"向"化学反应"转型,打造全省交旅融合 发展新样板,为世界文化旅游名城建设赋能增势。 扶摇直上 立体路网串联诗与远方 当直升机盘旋于尼山之上,当无人机闪耀在璀璨的夜空……低空经济不断上"新",逐渐走进人们生活。如 今,在孔孟之乡,"低空+旅游"正以立体化体验塑造文旅消费新场景,激活"吃住行游购娱"全链条消费,成为 撬动济宁文旅市场的"空中引擎"。 紧跟低空经济风口,济宁建成运营尼山、微山岛、福特纵横、太白湖等5处低空文旅和无人机表演项目,成 为旅游消费新增长点。其中,华威航空尼山空中游览项目成功入选全省 ...
开化钱江源自驾线路 入选国家级精品榜单
Xin Lang Cai Jing· 2026-01-28 17:52
(来源:衢州日报) 开化钱江源·国家公园自驾游精品线路地处浙皖闽赣国家生态旅游协作区中心,地理区位优势显著。线 路北起衢州与黄山市界,南至开化与常山县界,全长78公里,按二级公路标准建设,路基宽度达8.5米 至12米,路面平整宽阔,为自驾游客提供了安全舒适的通行条件。同时,线路沿线串联起钱江源、九溪 龙门、开化水库等优质生态地标,并将根宫佛国文化旅游区、霞山古村落、御玺明代贡茶园等历史文化 景点有机衔接,形成"一步一景、景随路转"的独特体验,让游客在驰骋间既能饱览绿水青山的生态之 美,又能触摸千年文脉的历史厚度。 值得一提的是,整条线路深度贴合开化钱江源"两有"共富发展轴,串联起6大重点乡镇,通过生态化公 路建设理念,实现了"路畅景优、景美民富"的良性循环。目前,线路直接受益人口超10万人,不仅带动 沿线民宿、农家乐、特色农产品销售等业态蓬勃发展,更构建起"交通+生态+产业"的融合发展模式, 成为推动县域经济提质、促进乡村振兴的重要引擎。 转自:衢州日报 本报讯 (记者 郑丽芬) 1月28日,记者从衢州市交通运输局获悉,开化钱江源・国家公园自驾游精品 线路成功入选"2025年度自驾游精品线路"榜单,标志着衢州 ...
“山东交旅1号工程”打造全景式文旅新生态
Qi Lu Wan Bao· 2026-01-28 11:05
实施"山东交旅1号工程",构建票根经济生态圈。 "半岛1号"海上游产品整合滨海优质文化旅游资源,开发半日游、1日游、多日游等精品线路,首批开通5条 航线,推出300多项优惠政策。 中国旅游协会副会长、山东省旅游行业协会会长、山东大学旅游产业研究院院长王德刚表示,"山东交旅 1号工程"以交通为纽带,使全省重要的旅游目的地和旅游消费场所形成有效连接,将构建山东省全域旅游 高质量发展的新格局。 "'齐鲁1号'和'半岛1号'的开通运营,为山东积累了交旅融合实践经验,形成了可复制的发展模式,也为'山东 交旅1号工程'在深化拓宽交旅融合深度和广度方面奠定了基础。" 王德刚表示,"山东交旅1号工程"是具有全国领先与领跑意义的探索,也是山东打造旅游发展新模式的特色 实践与全新范式。 记者了解到,近年来,山东聚焦关键领域与新兴业态,积极培育文旅融合新场景、新业态,推动"文旅+体 育""文旅+交通"等"文旅+百业"蓬勃发展。"山东交旅1号工程"便是"文旅+交通"的融合,旨在构建一个贯 通齐鲁大地海陆空、覆盖全省山河湖的立体化全景式文旅新生态,2025年开行的"齐鲁1号"旅游列车 和"半岛1号"海上游产品都属于该产品系列。 "山东 ...
65.22亿人次出游背后的这些文旅趋势你需要关注——
Sou Hu Cai Jing· 2026-01-28 10:56
Core Insights - The number of domestic trips taken by residents in China is projected to reach 6.522 billion in 2025, an increase of 9.07 million from the previous year, representing a year-on-year growth of 16.2% [2] - Total spending on domestic travel is expected to be 6.3 trillion yuan in 2025, up by 0.55 trillion yuan from the previous year, with a year-on-year growth of 9.5% [2] Group 1: Trends in Domestic Travel - The increase in travel is supported by various measures from central and local governments aimed at expanding quality service supply and releasing consumption potential [4] - The integration of culture and tourism is leading to new consumption trends, with events like local football leagues and concerts driving tourism experiences and spending [4] - The "ticket economy" is thriving, with large-scale performances increasing to 30,000 events in 2025, a 12.7% increase, and box office revenue reaching 32.448 billion yuan, up 9.49% [4] Group 2: Technological Integration - The tourism sector is being enhanced by technology, with new products and experiences emerging through the use of augmented reality, virtual reality, and artificial intelligence [5] - Smart tourism initiatives are being developed to improve public service systems and create new consumer scenarios [5] Group 3: Rural Tourism Development - The growth of leisure and vacation travel is characterized by personalized and integrated experiences, with rural areas becoming popular destinations [6] - Four villages in China were recognized as "Best Tourism Villages" by the UN, highlighting the sustainable development of rural tourism [7] Group 4: Transportation Infrastructure - The improvement of transportation infrastructure is transforming travel methods and tourism product offerings, with rail passenger volume expected to reach 4.255 billion in 2025, a 4.2% increase [8] - The introduction of new services, such as "door-to-door" travel options, is facilitating easier travel for tourists [8] Group 5: Changing Consumer Preferences - Young travelers are shifting from merely visiting attractions to seeking deep cultural experiences, emphasizing emotional value in their travel decisions [9] - New travel styles, such as "lazy tourism," are emerging, reflecting a desire for relaxation and unique experiences [9] Group 6: The Essence of Travel - The significant number of trips reflects the individual desires of travelers, showcasing the personal motivations behind the collective growth in tourism [10] - Each trip represents a unique story, contributing to the vibrant pulse of China's tourism industry [10]
重点推进了16个国家高速公路改扩建项目,2025年湖北交通投资历史首次突破两千亿元大关
Sou Hu Cai Jing· 2026-01-24 12:36
Core Insights - Hubei province plans to complete transportation investment of 203.69 billion yuan by 2025, marking the first time it exceeds 200 billion yuan, with a total investment of over 1 trillion yuan during the 14th Five-Year Plan period [1] Group 1: Infrastructure Development - Key projects include the expansion of 16 national highways such as Jinggang'ao and Huhang, with all major highways connecting the "Golden Triangle" of Wuhan, Xiangyang, and Yichang under construction [3] - The total length of highways in Hubei will reach 8,488 kilometers, exceeding the 14th Five-Year Plan target by over 50% [3] - The second phase of the Jingjiang waterway improvement project is nearing completion, with major projects in the Huxiangguang inland waterway corridor progressing steadily [3] Group 2: Rural and Urban Transportation - Rural road improvement projects have completed 10,303 kilometers, achieving 103% of the annual target, with several roads recognized as national models [3] - The province has established five major ports, ranking first in the country for inland river ports [3] - The comprehensive transportation network is being enhanced, with the formation of a "cross-shaped" high-speed rail network in Wuhan and the opening of 111 cargo routes from Ezhou Huahu Airport [5] Group 3: Future Plans and Investments - For the 15th Five-Year Plan, Hubei will shift its focus to integrated development across regions and modes, optimizing structure and promoting green transformation [8] - In 2026, the province plans to invest approximately 210 billion yuan in road and waterway infrastructure, with specific allocations for highways and rural roads [8] - The strategy includes enhancing logistics efficiency and fostering new productive forces in transportation, while maintaining investment growth and improving public services [8]
一隧穿天山 巴州引客来
Xin Lang Cai Jing· 2026-01-22 23:18
Core Insights - The opening of the Urumqi-Weili Highway (G0711) significantly enhances travel convenience between Urumqi and Bayingolin Mongol Autonomous Prefecture, reducing travel time from 7 hours to 3.5 hours, thus promoting tourism in the region [1][2] Transportation and Tourism Integration - The Urumqi-Weili Highway serves as a vital transportation artery, facilitating better connections among local roads and enabling the design of more diverse and reasonable tourism routes, thereby promoting the integration of transportation and tourism [2] - The local government is implementing various promotional measures to capitalize on the traffic benefits brought by the highway, including multi-day ticket usage for 10 A-level tourist attractions and discounts from 43 dining establishments and 31 high-quality hotels [2] Tourism Growth and Economic Impact - The convenience of transportation and promotional measures have led to a significant increase in tourism activity, with visitor numbers and tourism revenue during the New Year holiday rising by 25.11% and 29.86% respectively compared to the previous year [2] - Specific attractions, such as the Manhan Wangfu in Hejing County and the Malan Hongshan Military Museum in Heshak County, have experienced substantial growth in visitor numbers, with some sites seeing increases up to tenfold compared to last year [2][3] Local Business Development - The highway's opening has resulted in a noticeable increase in visitors from outside the region, benefiting local businesses such as farm stays and specialty restaurants, which are now experiencing higher customer volumes [3] - Local entrepreneurs in the hospitality sector are optimistic about the future, anticipating continued growth in business due to the increased accessibility provided by the highway [3] Cultural and Seasonal Tourism Enhancement - Bayingolin is actively exploring winter cultural and tourism resources to enrich product offerings and improve service quality, aiming to transform "cold resources" into economic opportunities that drive local tourism development [3]
美食+美景+好物: 冬季这样游山东
Huan Qiu Wang· 2026-01-20 02:38
Core Insights - The cultural tourism market in Shandong is thriving, with a focus on enhancing consumer experiences through food and new cultural tourism scenarios [2][8] Group 1: Food Economy - The "Good Host Shandong Food Competition" is set to take place from July to December 2025, aiming to promote consumption through culinary events, attracting over 2,800 restaurants and 11,000 culinary professionals [2] - The competition is expected to drive a total of 1.71 billion yuan in cultural tourism consumption, with 3.8 million participants in person and online [2] - The city of Weifang won the overall championship in the food competition and is promoting 85 dishes at half price to boost dining during the 2026 Spring Festival [3] Group 2: New Cultural Experiences - Yantai has upgraded its cultural space to a "Yantai Cultural Creative Display Area," focusing on showcasing local products and intangible cultural heritage, enhancing cultural consumption [4] - The area has hosted over 20 exhibitions since its establishment in January 2024, with the first exhibition featuring over 60 classic wine products and 300 cultural derivatives [4] Group 3: Seasonal Tourism Initiatives - Qingdao's Laoshan Scenic Area is promoting winter tourism with special activities and discounts, including half-price tickets for visitors arriving by train or plane [5] - The area is also combining traditional New Year markets with scenic tours to create a one-stop experience for visitors [5] Group 4: Online and Offline Integration - The "Nanjiao Cultural Tourism Market" and "Good Host Shandong Good Products" e-commerce platform were launched to enhance cultural tourism consumption through a dual model of offline markets and online sales [6][7] - The initiative aims to create a new cultural tourism consumption landmark by integrating various local products and experiences [7] Group 5: Winter Tourism Products - Shandong has launched over 1,200 themed cultural tourism products, focusing on winter activities such as bird watching, snow appreciation, hot springs, and food [8]
持续深化交旅融合发展 2026年内蒙古计划打造6条旅游公路
Xin Lang Cai Jing· 2026-01-19 12:02
Group 1 - The Inner Mongolia Autonomous Region will deepen the integration of transportation and tourism by 2026, creating six tourist highways totaling 408 kilometers to enhance the self-driving tourism traffic network [1][3] - A "transportation + cultural tourism" supply-demand platform will be established, including dedicated bus lines to key scenic spots and various travel services such as tourist special trains and charter flights to meet diverse travel needs [3][6] - By 2025, all 3A-level and above scenic spots in Inner Mongolia will be accessible via graded highways, with several unique tourist roads becoming popular choices for self-driving enthusiasts [6]
【向新行·高质量发展的郑州“密码”】郑州“交旅融合”铺就诗和远方
Zheng Zhou Ri Bao· 2026-01-13 01:53
Group 1: Transportation and Tourism Integration - Zhengzhou is redefining travel experiences by integrating transportation and tourism, transforming various transport modes into cultural corridors that connect history and modernity [1][10] - The launch of the "Zhengbainuo - Tang and Song Cultural Journey" ticket allows travelers to explore multiple historical cities conveniently, enhancing the appeal of cultural tourism [7][6] - The city has introduced a "picking bus" service that connects urban residents to agricultural experiences, promoting local tourism and leisure activities [1][10] Group 2: Airport Developments - Zhengzhou Airport is a key domestic aviation hub, with a projected passenger throughput of 29.2 million by 2025, reflecting a 2.4% year-on-year increase [2] - The airport is enhancing its service offerings, including cultural experiences and events, to improve passenger engagement and satisfaction [4][5] - New international routes are being added, with a significant increase in bookings for flights to destinations like Bangkok and Seoul, indicating a growing demand for cross-border travel [5] Group 3: Railway Network Expansion - Zhengzhou's railway network, characterized by a "米" shaped high-speed rail system, is facilitating cultural tourism by connecting major historical cities within an hour's travel [6][7] - The introduction of flexible travel tickets is expected to stimulate regional tourism markets and enhance the overall travel experience for visitors [7][6] Group 4: Urban Transportation Enhancements - The integration of public transport systems, including buses and subways, is creating a "micro-tourism" network within the city, making local attractions more accessible [9][10] - New bus routes, such as the "Luming No. - Yellow River Peak" cultural bus, are designed to connect urban centers with natural and cultural sites, enriching the local tourism experience [10][9]
河南交通晒2025年“成绩单”:投资额超千亿、高速总里程破万
Zhong Guo Xin Wen Wang· 2026-01-12 12:24
Core Insights - In 2025, Henan Province achieved significant milestones in transportation, including over 100 billion yuan in fixed asset investment and a total highway mileage exceeding 10,000 kilometers [1][3]. Investment and Infrastructure Development - The total fixed asset investment in public and waterway transportation reached over 100 billion yuan in 2025 [1]. - The total mileage of highways in Henan reached 10,088 kilometers, marking a historic breakthrough [3]. - Key highway projects included the completion of 17 projects totaling 1,126 kilometers, enhancing regional connectivity with the addition of 5 new inter-provincial highway routes [3]. Port and Shipping Performance - Henan's port throughput reached 71.62 million tons, with container throughput at 114,000 TEUs, representing year-on-year increases of 17.7% and 4.9%, respectively [3]. - The opening of the Zhoukou Port center marked the entry of Henan's inland shipping into the "million TEU" era [3]. Transportation Growth and Innovations - Passenger transport reached 740 million trips, while freight transport totaled 2.89 billion tons, both showing steady growth [4]. - The introduction of 77 customized medical transport routes and the establishment of 18 new online freight companies contributed to the growth of new transportation models [4]. Green and Sustainable Development - The transportation system in Henan made strides in green and low-carbon development, with over 10,000 old operating vehicles and 460 vessels being updated or scrapped [4]. - Initiatives included discounts on tolls for hydrogen and electric trucks, and the addition of 1,960 charging stations in highway service areas [4]. Future Outlook - The Henan transportation system aims to focus on high-quality development, enhancing safety, convenience, efficiency, and sustainability in the modern transportation network [5].