Core Insights - The A-share market has shown a structural trend this year, with over 95% of actively managed equity funds achieving positive returns, while consumer-themed funds have experienced significant performance divergence [1][2][5] - Some consumer-themed funds have struggled due to heavy investments in traditional consumer stocks like liquor, while others have thrived by identifying new consumption trends [1][5] Fund Performance - As of August 11, 2023, among nearly 8000 actively managed equity funds, over 95% reported positive returns, but several consumer-themed funds were among the 300+ funds with negative returns [2] - Specific funds like Guorong Rongxin Consumer Select C and A reported returns of -15.20% and -15.10%, respectively, ranking them poorly among 4521 similar funds [2] - In contrast, Hai Fu Tong Consumer Preferred A achieved a return of 60.13%, indicating a successful strategy focused on new consumption sectors [4] Investment Strategies - Fund managers emphasize the importance of adapting to new consumption trends, with a focus on new categories and directions in the consumer sector [1][6] - The Hai Fu Tong fund demonstrated a flexible investment strategy, frequently rotating its holdings to capture emerging opportunities [4] - Funds that have performed well often focus on new consumption stocks or have significant exposure to the Hong Kong market, which has shown resilience [4][6] Market Trends - The new consumption sector is gaining traction, while traditional consumption remains uncertain, highlighting a shift in investor focus [5][6] - The competition between domestic brands and international giants is intensifying, necessitating improvements in product quality and market strategies for local brands [6] - The shift towards service-oriented consumption is becoming evident, with sectors like dining and travel showing recovery [6]

Group 1 - The A-share market is experiencing a structural market trend, with over 95% of actively managed equity funds achieving positive returns this year, while consumer-themed funds show a significant performance divergence [1][2] - Some consumer-themed funds have underperformed, with notable examples being Guorong Rongxin Consumer Select C and A, which reported returns of -15.20% and -15.10% respectively, largely due to heavy investments in traditional consumer stocks like liquor [2][3] - Conversely, funds like Haitong Consumer Select A have excelled, achieving a return of 60.13% this year by focusing on new consumer stocks in the Hong Kong market [3][4] Group 2 - The performance disparity among consumer funds highlights the growing popularity of new consumer sectors, while traditional consumption remains sluggish without clear signs of recovery [4][5] - Fund managers emphasize the need to adapt to new trends and categories in consumer investment, suggesting that success will depend on capturing these changes effectively [4][5] - The competitive landscape for domestic brands against international ones is intensifying, necessitating improvements in product quality, particularly in sectors like personal care, jewelry, and daily chemicals [4]

Group 1 - The Consumer Price Index (CPI) for June shows a year-on-year increase of 0.1% and a month-on-month decrease of 0.1%, indicating a stable recovery in consumer confidence despite recent fluctuations [1] - The CPI data reflects a significant change from the previous year's trend of sharp declines and volatility, suggesting a rare stability and signs of recovery in the last four months [1] - The overall economic performance in the first half of the year is positively reflected in consumer spending, with expectations for a stable economy in the second half, especially if trade conditions improve [2] Group 2 - A-shares experienced a sudden drop in the afternoon session, despite the index showing an upward trend earlier, indicating a lack of strong market sentiment [4] - The drop was primarily triggered by the securities sector, where a lack of upward momentum led to a collective decline in major indices [5] - The 3500-point level on the Shanghai Composite Index is seen as a critical threshold, with historical trends suggesting difficulty in maintaining levels above this point, yet current market dynamics may challenge this pattern [7]

Core Insights - The report from Bank of America compares Labubu, a trendy IP, to the traditional liquor giant Moutai, highlighting the differences in their social currency attributes and consumer engagement [1][2] - Labubu's appeal is rooted in the interests and values of the younger generation, while Moutai's social function is tied to power and hierarchy, reflecting a shift from traditional to new consumption patterns [1][2] Group 1: Social Currency and Consumer Behavior - Labubu and Moutai both possess social currency but differ in generational appeal; Moutai serves as a "social/business lubricant," while Labubu caters to emotional value in a digital social media context [2] - The transition from an investment-driven model to a consumption-driven model in China is indicated by Labubu's success, which aligns with global trends [2] Group 2: IP Lifecycle and Investment Attributes - Both Bubble Mart and Moutai face challenges related to IP lifecycle and investment attributes, with the potential for slowed global growth if there is a long gap between Labubu and the next hit IP [3][4] - The historical resilience of Moutai, with its centuries of legacy, contrasts with the relatively short histories of Bubble Mart and Labubu, which are 15 and 10 years old respectively [4] Group 3: Regulatory and Market Risks - Regulatory risks are significant for both Moutai and Bubble Mart, with the latter facing scrutiny as its consumer base diversifies; however, its growing overseas business may mitigate some risks [7] - The phenomenon of "crowded trades" in capital markets, similar to the influx of funds into Moutai from 2016 to 2021, is now observed in the new consumption sector represented by Bubble Mart [8]

Core Viewpoint - The article discusses the shift in consumer behavior in China, highlighting the rise of "new consumption" and its contrast with traditional consumption, emphasizing the emotional value and social aspects of modern purchasing decisions [1][4][21]. Group 1: Current Consumption Landscape - Domestic consumption has become a primary focus for the economy, with various government initiatives like subsidies and consumption vouchers aimed at boosting spending [1][2]. - China's household consumption accounts for less than 40% of GDP, significantly lower than the 70% in the US and 60% in Japan, indicating substantial growth potential [3]. - There is a notable disparity in the consumption market, with traditional sectors declining while new consumption categories are thriving [4]. Group 2: Traditional vs. New Consumption - Traditional dining sectors are struggling, with significant losses reported by established brands, while new beverage brands like Mixue Ice City are rapidly expanding [5]. - Traditional retail channels are experiencing a decline, with hypermarkets down 11.4% for four consecutive years, while snack stores are booming [7][8]. - The high-end liquor market is facing challenges, with prices for premium brands like Moutai dropping significantly, reflecting inventory pressures [9]. Group 3: Emotional and Social Aspects of New Consumption - New consumption is characterized by a shift from basic needs to "self-pleasing" demands, focusing on emotional value rather than practical utility [21][22]. - The success of products like LABUBU from Pop Mart illustrates the importance of social media and emotional marketing in driving consumer interest [30][31]. - Over 40% of young consumers prioritize emotional value in their purchases, with a significant portion seeking to please themselves through spending [35][36]. Group 4: Evolution of Consumer Behavior - The article outlines the historical evolution of consumer behavior in China, indicating three major shifts in consumption patterns since the 1990s [47][48]. - The emergence of the third consumption era reflects a transition towards valuing symbolic meanings over practical use, aligning with global trends [52][53]. - As consumer needs evolve, there is a potential shift towards a fourth consumption era, characterized by rational consumption and a focus on value [68][72]. Group 5: Future Outlook - The new consumption trend is expected to continue growing, particularly in sectors like pet economy and new consumer electronics, despite potential market corrections [62][63]. - The interplay between traditional and new consumption is seen as a driver for domestic demand recovery, supported by policy initiatives [75][76].

Core Viewpoint - The article discusses the shift in consumer behavior in China, highlighting the rise of "new consumption" and its contrast with traditional consumption, emphasizing the importance of emotional value in purchasing decisions [1][2][4][30]. Group 1: Current Consumption Landscape - Domestic consumption in China accounts for less than 40% of GDP, compared to 70% in the US and 60% in Japan, indicating significant growth potential [3]. - There is a notable disparity in the consumption market, with traditional sectors declining while new consumption categories are thriving [4][5]. - Traditional dining categories are struggling, with brands like 湊湊火锅 closing 73 stores and incurring losses exceeding 3.5 billion yuan, while new tea beverage brands like 蜜雪冰城 are rapidly expanding [6]. Group 2: Traditional vs. New Consumption - Traditional consumption focuses on essential daily needs, while new consumption shifts towards "self-pleasing" demands [21][22]. - The rise of "emotional consumption" is evident, with over 40% of young consumers prioritizing emotional value in their purchases [31]. - The concept of new consumption encompasses various sectors, including snack retail and new tea beverages, reflecting a broader trend towards personalized and emotional purchasing [34]. Group 3: Market Trends and Future Outlook - The article notes that new consumption trends are not merely a passing fad but are rooted in changing consumer environments and behaviors [54]. - Despite the current enthusiasm for new consumption, many companies are experiencing stock price corrections, indicating potential overvaluation [52][53]. - Long-term prospects for sectors like pet economy and new consumer electronics appear promising, with emerging trends suggesting continued growth [55][56].

Core Viewpoint - The article discusses the structural differentiation and paradigm shift in the current Chinese consumer market, highlighting the rapid growth of new consumption sectors compared to the stagnation of traditional consumption sectors like high-end liquor [2][10]. Group 1: Comparison of New and Old Consumption Markets - Traditional consumption, exemplified by Wuliangye, faces challenges due to policy restrictions, shrinking demand, and valuation corrections. The 2025 policy prohibits government agencies from providing alcohol at official receptions, impacting high-end liquor consumption [3][4]. - Economic deflation and consumption downgrade are evident, with CPI showing negative growth for two consecutive quarters in 2025, leading consumers to prefer more cost-effective products. The price of Feitian Moutai has dropped below 2000 yuan per bottle, weakening the "face-saving" function of high-end liquor [3][4]. - The valuation bubble in the liquor sector has burst, with a 200% increase in the sector from 2020 to 2024, leading to concerns about whether Wuliangye's earnings growth can match its valuation as the dynamic P/E ratio falls to 7.8 times [3][4]. - High inventory levels and weak demand in traditional consumption scenarios, such as weddings and business banquets, have resulted in a revenue growth slowdown for major liquor companies, with growth rates dropping to 5%-10% in Q1 2025 [3][4]. Group 2: Explosive Logic of New Consumption - New consumption, represented by Pop Mart, thrives on emotional value and the needs of Generation Z, utilizing blind box strategies to create uncertainty and surprise, achieving a gross margin of 50.9% in 2024, significantly higher than traditional sectors [4][5]. - Pop Mart has established an IP ecosystem and global expansion strategy, planning to increase overseas stores by 80% to 230 by 2025, enhancing cultural output [5]. - The company has built supply chain and channel barriers, rapidly expanding production capacity and enhancing user engagement through a combination of direct stores and robotic shops [5]. - The influx of southbound capital exceeding 610 billion HKD and policies promoting "old-for-new" exchanges are stimulating the new consumption sector, with the toy market expected to reach 110.1 billion yuan by 2026, growing at a CAGR of 20% [5][6]. Group 3: Core Drivers of Market Transformation - The shift in consumer behavior is characterized by a focus on "quality-price ratio" and "emotional-price ratio," with new consumption companies experiencing a revenue growth rate of 65% in 2024, compared to just 2.4% for traditional consumption [6]. - Technological advancements and data-driven strategies are facilitating the rapid response of new consumption companies to market demands, with online retail accounting for 26.8% of total retail sales in 2024 [6]. - Policy support and capital inflow are crucial for the recovery of traditional consumption, which relies on further policy measures to stimulate growth [6]. Group 4: Future Investment Opportunities - Traditional consumption companies like Wuliangye have potential for valuation recovery, but face short-term risks from policy restrictions and high inventory levels. Long-term prospects depend on economic recovery and policy easing [7][8]. - New consumption companies like Pop Mart exhibit strong growth potential due to their IP ecosystem, global expansion capabilities, and increasing emotional economic penetration, with overseas revenue expected to grow by 259.6% year-on-year in 2025 [8].

Core Viewpoint - The rise of new consumption, driven by technology and policy, is reshaping consumer behavior and market dynamics, particularly among the Z generation [1][2]. Group 1: Drivers of New Consumption - The dual drivers of policy and technology, including the "trade-in" policy and the application of AI and big data, are accelerating the integration of online and offline channels [2]. - The demand for consumption upgrades, particularly from the Z generation, is pushing the growth of emotional value sectors such as trendy toys and pet economy [2]. - The potential of lower-tier markets is being unlocked, with high-cost performance domestic brands optimizing supply chains to penetrate these areas, leading to significant growth for certain industries and companies [2]. Group 2: Differences from Traditional Consumption - New consumption is characterized by a focus on "emotional value" and "supply creating demand," catering to the self-satisfaction and social needs of the Z generation, contrasting with traditional consumption that relies on material needs and demographic dividends [3]. - In terms of valuation methods, new consumption's high growth potential supports higher valuations, while traditional consumption is anchored by stable cash flows and dividend yields [4]. - The risk characteristics differ, with new consumption being highly volatile and sensitive to market emotions, whereas traditional consumption is more defensive but shows weak demand growth [4].

Group 1 - The macroeconomic indicators show a mixed performance, with recent data indicating a significant increase in consumer spending, particularly in service and new consumption sectors, with retail sales growing by 6.4%, the largest increase in nearly two years [3][4] - Traditional consumption sectors, exemplified by the liquor industry, continue to face downward pressure, with notable declines in leading products like Moutai, which has seen prices drop below 2000 yuan per bottle, signaling potential market distress [4] - The market is experiencing a recovery in various asset classes, despite the ongoing geopolitical tensions in the Middle East, suggesting that the recent disruptions may be short-term in nature [3][4] Group 2 - The analysis emphasizes the importance of distinguishing between new consumption and traditional consumption sectors, with a recommendation to focus on the former for investment opportunities [4] - Recent policy changes and economic indicators are closely intertwined, indicating a potential for increased market activity and investment in the near future [3][4]

Market Overview - The Shanghai Composite Index briefly surpassed 3400 points but adjusted to close at 3377 points, resulting in a weekly decline of 0.25% [1] - The performance of ETF products varied significantly across different sectors, with Hong Kong innovative drug-related products experiencing substantial gains, potentially becoming the strongest theme for the first half of the year [1] ETF Performance - The S&P Oil & Gas ETF led the weekly gains with a rise of 12.23%, driven by geopolitical tensions in the Middle East, which caused a spike in international oil prices [5] - Eight Hong Kong innovative drug-related ETFs recorded weekly gains exceeding 10%, indicating strong market interest in this sector [5] - Year-to-date, the top-performing ETFs are those related to Hong Kong innovative drugs, with several products showing gains over 60% [5] Declining Sectors - The Wine ETF experienced a significant decline of 5.55% this week, continuing a downward trend that has persisted for five years, with a year-to-date drop exceeding 11% [10] - Other sectors such as food and beverage ETFs also faced declines, with several products reporting weekly drops over 4% [10]