Core Viewpoint - The company focuses on the photovoltaic sector, emphasizing the development and production of high-efficiency heterojunction (HJT) solar cells and components, while divesting from less efficient rubber and plastic businesses to enhance operational efficiency [4][5][6]. Company Overview - The company is dedicated to the research, production, and sales of high-efficiency HJT solar cells and components, aiming to provide sustainable energy solutions globally [4][5]. - The company has established production bases in Zaozhuang, Shandong, and Sixian, Anhui, since its transition to the photovoltaic sector in 2022 [5][6]. Business Operations - The main business includes technology research and development, production, sales, and operation of HJT solar cells, components, and related services [5][6]. - The company has achieved over 30 patents in the photovoltaic sector and received multiple certifications, including TUV and CE [6]. Product Information - The primary product is high-efficiency HJT solar cell components, which are designed for high power output [7]. - The company employs a comprehensive product system integration service, covering all aspects from R&D to sales [6]. Research and Development - The R&D model is market-oriented, focusing on cost reduction and efficiency improvement, with a dedicated center for solar cell and component technology [9]. - The company has established a clear R&D process that includes application research, technology development, and market application [9]. Procurement and Production - The procurement strategy is based on sales forecasts, with long-term agreements with suppliers to ensure material availability [10]. - The production model is "sales-driven," with production plans aligned with customer orders and market conditions [11]. Sales Strategy - The sales approach combines direct sales and distribution, targeting both domestic and international markets [12]. - The company emphasizes industry engagement and technical services to enhance its market presence [12]. Financial Overview - The company has not reported any need for retrospective adjustments or restatements of previous financial data [18]. - There are no significant discrepancies between the reported financial indicators and previously disclosed quarterly or semi-annual reports [18].

附件二：投资者关系活动记录表格式 证券代码： 002202 证券简称：金风科技 金风科技股份有限公司投资者关系活动记录表 | | 编号： | | --- | --- | | 投资者关系活动 类别 | □特定对象调研 □分析师会议 | | | □媒体采访 业绩说明会 | | | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 （请文字说明其他活动内容） | | 参与单位名称及 | 长江证券 邬博华 中信证券 华鹏伟 | | | 汇丰银行 许冰莹 中信建投 陈思同 | | 人员姓名 | 中金公司 车昀佶 花旗银行 刘显达 | | | 财通证券 张一驰 天风证券 孙潇雅 | | 时间 | 2025年4月28日 | | 地点 | 线上会议 | | 总裁 上市公司接待人 | 曹志刚 | | | 副总裁兼董事会秘书 马金儒 | | 员姓名 | 首席财务官 王宏岩 | | | 副总裁兼风电产业集团总经理 陈秋华 2025年一季度国内风电行业招标情况？ | | | 答：根据公开信息，2025年1-3月，国内公开招标市场新增招标量28.6GW， 比去年同期增长了22.7%，按市场分类，陆上新增招标容量2 ...

Summary of Betaini's Conference Call Company Overview - **Company**: Betaini - **Fiscal Year**: 2024 - **Revenue**: RMB 57.35 billion, up 3.87% year-on-year - **Net Profit**: RMB 5.03 billion, down 33% year-on-year - **Non-recurring Profit**: RMB 2.4 billion, down 60% year-on-year [2][4][6] Key Financial Metrics - **Online Sales Proportion**: 69% - **Private Domain Sales Proportion**: 9% - **Offline Sales Proportion**: 22% [2][4] - **Main Brand Revenue**: - Winona: RMB 49.1 billion, down 5.45% - Baby Brand: RMB 60 million, up 66% - Betaini Brand: RMB 460 million - Gome Brand: over RMB 50 million [2][4][5] - **Gross Margin**: - 2024: 73.7% - Q1 2025: 77.47% [2][4][6] - **Inventory Reduction**: From RMB 900 million to RMB 550 million [2][4][6] Brand Performance - **Winona**: Revenue decline indicates brand performance issues - **Baby Brand**: Significant growth suggests strong market potential - **Okas**: Revenue of RMB 60 million, up 66%, indicating successful market penetration [2][4][12][13] Strategic Initiatives - **Channel Investment**: Increased focus on Douyin (TikTok) for sales and marketing, with notable success in whitening products [2][8] - **OTC Channel Expansion**: Plans to increase the number of pharmacies carrying makeup products from 100,000 to 150,000 and medical devices from 200,000 to 250,000 [2][35][36] - **Sustainability Goals**: Commitment to low-carbon initiatives, including increased use of recyclable materials and bottle recycling [3][16][17] Research and Development - **New Ingredients**: 12 new cosmetic ingredients registered, 88 patents granted [7] - **International R&D**: Establishment of research centers in Japan and France to enhance product innovation [39] Marketing and Sales Strategy - **E-commerce Focus**: Emphasis on balancing content e-commerce and shelf e-commerce to optimize sales channels [26] - **Membership Strategy**: Enhancing customer loyalty through targeted membership programs and personalized skin care solutions [19][23] Future Outlook - **Profit Recovery**: Expected gradual improvement in profit margins throughout 2025, aiming for double-digit growth [38] - **Brand Development**: Continued focus on core product lines and expansion into sensitive skin care solutions [20][31] - **Investment in Partnerships**: Strategic investments in upstream and downstream companies to enhance market position [30] ESG and Corporate Responsibility - **Sustainability Practices**: Integration of sustainable practices into operations, with a focus on environmental impact and community support [15][18] Challenges and Market Dynamics - **Competitive Landscape**: Increased competition in the efficacy skincare market necessitates continuous innovation [22][28] - **Supply Chain Management**: Emphasis on efficient supply chain management to maintain product quality and cost-effectiveness [28] This summary encapsulates the key points from Betaini's conference call, highlighting financial performance, strategic initiatives, brand dynamics, and future outlook.