Core Viewpoint - The "2026 Spring Festival Special Activity Plan" aims to stimulate consumer spending and enhance cultural experiences during the longest Spring Festival in history, which will feature a 9-day holiday from February 15 to 23, 2026 [1] Group 1: Activity Overview - The plan includes six key areas: food, accommodation, transportation, tourism, shopping, and entertainment, with various promotional activities such as traditional food events and home renovation sales [1] - Increased transportation capacity will be provided by civil aviation and railway departments to facilitate travel during the holiday [1] Group 2: Consumer Incentives - The plan encourages cities with trial programs for prize invoices to enhance prize offerings during the Spring Festival, promoting consumer participation through shopping lotteries and subsidies [2][3] - There will be an emphasis on increasing the number of trade-in subsidies for consumer goods during the holiday, particularly for automobiles and home appliances [3] Group 3: Financial Support - Financial institutions are encouraged to collaborate with key merchants to create exclusive Spring Festival promotions, including cash discounts and digital currency incentives [3] - Measures will be implemented to ensure adequate cash services and operational bank branches to meet consumer financial needs during the holiday [3] Group 4: Cross-Industry Collaboration - The plan promotes collaboration among various sectors, including dining, tourism, and entertainment, to offer bundled benefits such as hotel stays with complimentary attraction tickets [4] - Online platforms will be leveraged to drive consumer engagement, encouraging online reservations followed by offline experiences [4] Group 5: Enhancing Inbound Tourism - The initiative includes the creation of multilingual maps to guide international travelers in experiencing Chinese cultural heritage and customs [4] - Additional flight capacity will be allocated on international routes to support inbound tourism, combining air travel with cultural tourism products [4]

Group 1 - The Ministry of Commerce and nine other departments have issued the "2026 'Happy Shopping Spring Festival' Special Activity Plan" to stimulate holiday consumption and enrich cultural life during the Spring Festival from February 15 to 23, 2026 [1] - The plan encourages local governments to increase subsidies for trade-in programs during the Spring Festival, enhance support for offline retail, and promote exhibitions of automobiles, home appliances, and smart products [1] - Financial support is emphasized, with encouragement for financial institutions to collaborate with key merchants to launch exclusive activities, including consumption red envelopes and discounts, to expand the reach of these initiatives [1] Group 2 - The plan promotes cross-industry collaboration, urging businesses in sectors like dining, accommodation, tourism, and entertainment to offer bundled benefits, such as hotel stays with free attraction tickets [2] - It aims to facilitate inbound consumption by encouraging the release of multilingual maps of Chinese customs and increasing flight capacity on international routes to enhance the experience for international travelers [2] - The plan focuses on improving payment environments for inbound tourists, ensuring convenient access to various payment methods, including mobile payments and cash services [2]

Group 1 - The core idea of the news is the implementation of a comprehensive consumption promotion plan during the Spring Festival, focusing on enhancing service supply and optimizing consumer experiences across various sectors [1][2][3] - The plan includes measures to increase transportation capacity in civil aviation and railways, promote special offers for tickets, and enhance the quality of services provided to consumers [1] - The initiative aims to address diverse consumer needs by creating special market areas for New Year goods and extending the operating hours of cultural venues during the holiday [1][2] Group 2 - The plan emphasizes the integration of digital, green, and smart consumption, as well as the promotion of inbound tourism, highlighting the importance of cultural traditions and family reunions in driving consumption growth [2][3] - It encourages online booking and offline experiences to balance the development of online and offline markets, while also facilitating payment options for international tourists [2] - The overall strategy aims to stabilize short-term consumption while laying the groundwork for a recovery in consumer spending by 2026, leveraging the long holiday period to enhance domestic demand and consumer confidence [3]

商务部等9单位关于印发《2026"乐购新春"春节特别活动方案》的通知 中央宣传部、中央网信办、商务部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总 局、中央广电总台、中国民航局、中国国家铁路集团有限公司，各省、自治区、直辖市及计划单列市、 新疆生产建设兵团党委宣传部门，网信、商务、文化和旅游、广播电视、体育主管部门，中国人民银行 上海总部，各省、自治区、直辖市及计划单列市分行，金融监管总局各监管局，民航各地区管理局，各 铁路局集团公司： 为贯彻落实党的二十届四中全会和中央经济工作会议精神，按照国务院部署，繁荣节日市场，激发消费 活力，更好满足人民美好生活需要，商务部会同有关部门研究制定了《2026"乐购新春"春节特别活动方 案》，现予以印发。请各地区各部门提高政治站位，加强组织领导，健全工作机制，强化协同联动，确 保活动取得实效；加强节日市场监测，综合利用大数据等各种手段，多维度分析评价活动成效，全方位 反映春节消费市场情况；统筹发展和安全，严格落实安全生产各项要求，确保各项活动安全有序开展。 商务部 中央宣传部 文化和旅游部 中国人民银行 金融监管总局 广电总局 体育总局 中国民航局 中国国家 ...

2月2日，商务部官网显示，商务部、中央宣传部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总局、中国民航局、中国国家铁路 集团有限公司等9单位印发《2026"乐购新春"春节特别活动方案》（以下简称《活动方案》），意在繁荣节日市场，激发消费活力。 《活动方案》指出，2026年春节将迎来9天假期（2026年2月15日—23日），为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联 动、全民乐享的春节消费盛宴，结合农历马年文化内涵与春节消费特点，制定本方案。 以下为《活动方案》全文： 2026"乐购新春"春节特别活动方案 2026年春节将迎来9天假期，为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联动、全民乐享的春节消费盛宴，结合农历马年文 化内涵与春节消费特点，制定本方案。 一、工作思路 贯彻落实党中央、国务院关于扩大内需、提振消费系列决策部署，深入实施提振消费专项行动，打造"购在中国"品牌，坚持政府引导、市场主导、全 民参与，紧扣年俗文化、家庭团圆、购物出行等核心需求，聚焦首发经济、数字消费、绿色消费、智能消费、健康消费、入境消费等领域，通过商旅文体健 融合、线上线下联动，组 ...

【导读】商务部等9单位印发《2026"乐购新春"春节特别活动方案》 刚刚，又有利好来了！ 2月2日，商务部官网显示，商务部、中央宣传部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总局、中国民航局、中国国家铁路集团 有限公司等9单位印发《2026"乐购新春"春节特别活动方案》（以下简称《活动方案》），意在繁荣节日市场，激发消费活力。 《活动方案》指出，2026年春节将迎来9天假期（2026年2月15日—23日），为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联动、全 民乐享的春节消费盛宴，结合农历马年文化内涵与春节消费特点，制定本方案。 《活动方案》将紧扣年俗文化、家庭团圆、购物出行等核心需求，聚焦首发经济、数字消费、绿色消费、智能消费、健康消费、入境消费等领域，通过商 旅文体健融合、线上线下（300959）联动，组织开展内容丰富多彩、群众喜闻乐见的春节促消费活动，扩大优质商品和服务供给，丰富多元化消费场景， 激发实体商业活力，更好满足人民美好生活需要。 支持措施方面，《活动方案》提到以下五点重要内容： （一）开展有奖发票。指导有奖发票试点城市在春节期间加大奖金投放力度，鼓励其他地区 ...

Core Viewpoint - The article outlines the "2026 'Le Gou New Spring' Spring Festival Special Activity Plan" aimed at stimulating consumer spending during the Spring Festival by promoting various activities and incentives across multiple sectors [1][2][3]. Group 1: Activity Overview - The Spring Festival will have a 9-day holiday from February 15 to 23, 2026, with a focus on enhancing market vitality and enriching cultural life [5]. - The plan emphasizes government guidance, market leadership, and public participation, targeting core consumer needs related to family reunions and shopping [4]. Group 2: Activity Content - Culinary activities will include the "Chinese Food Fair" and "Old Brand Carnival," promoting local delicacies and festive meals, with events like food competitions and community food markets [6]. - Housing and accommodation sectors will offer promotions such as "New Spring Home Renewal" and discounts for extended stays in hotels and resorts [7]. - Transportation sectors will enhance capacity and offer special promotions for travel, including ticket discounts and improved services for travelers [8]. - Retail activities will focus on promoting local products and organizing shopping festivals, encouraging participation from various merchants and communities [9]. - Cultural and entertainment events will include film promotions, public performances, and extended hours for museums and sports venues [10]. Group 3: Support Measures - The plan encourages the implementation of reward invoices and shopping lotteries to attract consumer participation [9]. - Financial institutions are urged to collaborate with merchants to offer special promotions, including consumption red envelopes and discounts [10]. - Cross-industry collaborations are promoted, linking dining, accommodation, and entertainment sectors to enhance consumer experiences [10].

2日，商务部等9部门印发《2026"乐购新春"春节特别活动方案》。 其中提出，鼓励各地增加春节期间消费品以旧换新补贴数量，加大线下实体零售支持力度， 动员企业春节期间持续开展汽车、家电、数码和智能产品相关展销活动，引导企业打造智能 终端等产品体验专区，对到店体验消费者给予更多优惠，加大政策解读和线下体验式消费宣 传力度，营造浓厚换新氛围。 此外，方案还提出，鼓励金融机构与重点商户合作，策划春节专属活动，推出消费红包、消 费立减等优惠，扩大活动覆盖面。结合地方促消费活动，推出支付满减、积分抵现等优惠措 施，鼓励使用数字人民币智能合约消费红包。充分满足小额现金需求，加强手机红包技术保 障。金融机构保障适量网点开门营业，满足群众金融服务需求。 全文如下： 2026"乐购新春"春节特别活动方案 2026年春节将迎来9天假期，为繁荣节日市场、丰富群众文化生活、激发假期消费活力，打造全域联 动、全民乐享的春节消费盛宴，结合农历马年文化内涵与春节消费特点，制定本方案。 一、工作思路 贯彻落实党中央、国务院关于扩大内需、提振消费系列决策部署，深入实施提振消费专项行动，打 造"购在中国"品牌，坚持政府引导、市场主导、全民参与， ...

商务部等9单位关于印发《2026"乐购新春"春节特别活动方案》的通知 来源：消费促进司 金融监管总局 广电总局 体育总局 中国民航局 中央宣传部、中央网信办、商务部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总 局、中央广电总台、中国民航局、中国国家铁路集团有限公司，各省、自治区、直辖市及计划单列市、 新疆生产建设兵团党委宣传部门，网信、商务、文化和旅游、广播电视、体育主管部门，中国人民银行 上海总部，各省、自治区、直辖市及计划单列市分行，金融监管总局各监管局，民航各地区管理局，各 铁路局集团公司： 为贯彻落实党的二十届四中全会和中央经济工作会议精神，按照国务院部署，繁荣节日市场，激发消费 活力，更好满足人民美好生活需要，商务部会同有关部门研究制定了《2026"乐购新春"春节特别活动方 案》，现予以印发。请各地区各部门提高政治站位，加强组织领导，健全工作机制，强化协同联动，确 保活动取得实效；加强节日市场监测，综合利用大数据等各种手段，多维度分析评价活动成效，全方位 反映春节消费市场情况；统筹发展和安全，严格落实安全生产各项要求，确保各项活动安全有序开展。 商务部 中央宣传部 文化和旅游部 中国 ...

（文章来源：每日经济新闻） 每经AI快讯，1月29日，国务院办公厅日前印发《加快培育服务消费新增长点工作方案》，其中提到， 做好单方面免签国家试行期限延长相关工作，研究稳妥扩大单方面免签、过境免签、区域性免签政策适 用范围。加强入境政策和入境旅游海外宣传，加快入境签证全流程在线办理全球覆盖，提升境外人员出 入境和入境居住便利度。加强入境消费场景建设，创新中国消费名品场景化体验，培育高质量国际赛 事、演出、医疗、教育、旅居、康养品牌。打造"购在中国"品牌，推进国际化消费环境建设，培育国际 消费集聚区、入境消费友好型商圈，优化涉外支付服务，增加离境退税商店，提升公共场所多语种标识 覆盖率和国际化服务水平。 ...