Core Viewpoint - The article discusses a public relations battle between Wahaha and Jinmailang, highlighting how Wahaha's reliance on Jinmailang for bottled water production has backfired, leading to a potential self-directed PR strategy by Jinmailang to gain market share [2][10][39]. Group 1: Background of the Situation - Wahaha engaged Jinmailang for contract manufacturing, producing 1.2 billion bottles of water due to its inability to meet demand [3][10]. - In April 2025, Wahaha unilaterally terminated the partnership, citing quality issues with Jinmailang's products [4][12]. Group 2: Public Reaction and Company Responses - Consumers expressed disappointment upon learning that Wahaha's bottled water was produced by Jinmailang, questioning their loyalty to Wahaha [6]. - Wahaha responded to the backlash by claiming that Jinmailang's products failed quality checks, attempting to protect its brand image [4][6]. Group 3: Jinmailang's Strategic Response - Jinmailang's chairman avoided discussing the quality issues and instead emphasized cost control and low pricing strategies [10][18]. - The company likely orchestrated a PR campaign to leverage the situation, positioning itself as a cost-effective alternative to Wahaha [10][39]. Group 4: Media and Public Relations Tactics - Jinmailang appeared to have planned the PR strategy, including encouraging consumer discussions online and engaging media to amplify the narrative [19][21]. - The initial media coverage by a specific outlet sparked significant public interest, leading to a trending topic on social media [27][38]. Group 5: Market Implications - Jinmailang's chairman stated that their blue label water has a net profit of only 0.02 yuan per bottle, highlighting their competitive pricing strategy [18][39]. - The article suggests that this PR battle could be worth at least 100 million yuan in advertising value for Jinmailang, indicating a successful market positioning strategy [39][40].

但传着传着，变成了PR无用论。这我就不能承认了。有限和无用，还是有本质区别的。 顺着PR有限论，不少人认为我非常瞧不上公关：没啥卵用的玩意儿。但我得自证一下，我只是平视，不是鄙视。 我甚至认为，我是在帮PR们说话。 本文来自微信公众号：扯氮集 （ID：wwh_33330533），作者：魏武挥二世，原文标题：《小米的公关灾难 纯公关引发的灾难 不是擦屁股式的公关灾 难》，题图来自：AI生成 本来今儿是想推一篇讲算法推荐的，但还是遏制不住想说一下小米的事儿。 一 我是PR有限论的提出者，意思就是公关作用有限。这一论调有些小名气、有点年头的互联网公关都知道。甚至引发了国际公共关系协会的注意，被邀请 去辩论了几句。 很多锅，根本不是PR造成的。结果都是PR擦屁股。当你知道PR有限时，就知道PR只是个擦屁股的，那坨屎真不是他们拉的。 更让人郁闷的事是，PR不是能耐大嘛，擦屁股都不给纸的。硬擦没擦好，还倒过头来骂PR，完全不记得这坨屎到底是谁拉的。 我对公关，是充满同情的。 但我也要说，PR不是无用的，而是有用的。所以，有些锅，就是PR自己造的。 屎啊，真得是你拉的。 二 这是雷军一周前发的微博： 这条微博可能是翻了大车 ...

近期，小米汽车旗下车型SU7 Ultra因碳纤维双风道前舱盖的功能与宣传存在出入，引发部分车主不满，甚至有用户提出退车要求。 近日，有网友注意到，小米集团创始人雷军在微博上调整了评论权限，仅允许关注其账号超过100天的用户进行评论，此事在网络上引发了广泛讨论。 "雷军微博设置关注100天才能评论"随即登上微博热搜，相关话题阅读量迅速攀升，接近1800万次。 对此，小米集团公关负责人回应表示，这一设置其实早已生效，并非近期新变动，主要目的在于防止网络水军干扰评论区秩序。他还提到自己也设置了关 注7天后才可评论的机制，认为这是有效管理评论环境的一种方式，有助于避免恶意刷评和反串行为影响真实用户的交流体验。 2025-05-15 11:00:47 作者：狼叫兽 针对争议，小米汽车官方通过官方微博发布致歉声明，承认前期信息传达不够清晰。公司解释称，该部件除用于还原外观设计外，还具备一定的气流导出 和辅助散热作用。 为应对此次事件，小米汽车推出了补偿措施。对于尚未交付的车辆订单，用户可在规定时间内更换为铝制前舱盖；对于已提车或在限期内完成选配的用 户，则赠送2万积分（约合人民币2000元）作为补偿。尽管如此，仍有部分车 ...

Core Viewpoint - The blogger "Zurich Beller" publicly apologized for questioning the authenticity of the wind resistance coefficient test results of the Avita 12, acknowledging inappropriate behavior and agreeing to post the apology for 30 days [1][3]. Group 1: Apology and Acknowledgment - The blogger admitted to making unfounded comparisons between the Avita 12's wind resistance coefficient and that of "20-year-old fuel vehicles," recognizing this as "not rigorous or scientific" [3]. - The blogger expressed regret for omitting key information that led to misunderstandings, specifically neglecting details provided by Avita during a live stream [3]. Group 2: Legal and Company Response - Avita's legal department issued a letter demanding the blogger to delete false statements made between May 2 and May 10, 2025, and to publicly apologize [3][4]. - Avita announced plans to increase rewards for reporting "black public relations" activities, offering up to 5 million RMB for verified leads [4]. Group 3: Testing and Results - Avita conducted a public wind tunnel test for the Avita 12, simulating six different conditions, with wind resistance coefficients ranging from 0.217 to 0.2973 [4]. - The company emphasized that technical parameters should be based on official releases, refuting the blogger's claims of a 0.28Cd wind resistance coefficient [4].

Core Viewpoint - The automotive industry is intensifying efforts to combat black public relations (PR) and malicious online attacks, with several companies offering substantial rewards for information leading to the identification of perpetrators [4][7][10]. Group 1: Company Actions - Deep Blue Automotive has initiated a "defense fund" to collect evidence against malicious attacks, offering rewards up to 5 million yuan for verified information [4][5]. - Avita has reported receiving nearly 200 tips since launching its black PR whistleblower program, with rewards reaching up to 500,000 yuan for verified leads [5][6]. - Several companies, including Seres and NIO, have also announced similar initiatives, with rewards ranging from 10,000 to 500,000 yuan for information on black PR activities [6][8]. Group 2: Industry Trends - The prevalence of black PR in the automotive sector has been increasing, prompting companies to escalate their countermeasures [7][12]. - Historical context shows that companies like BYD have been actively fighting against black PR since 2021, with significant legal actions resulting in court rulings in their favor [7][8]. - The automotive industry is facing challenges from organized black PR campaigns that can severely impact sales and brand reputation, with some companies reporting losses in the billions due to these activities [11][12]. Group 3: Regulatory and Collaborative Efforts - The National Development and Reform Commission has called for a collective effort to address the chaos in the automotive industry, emphasizing the need for a healthy market environment [10][12]. - In 2023, the China Automotive Industry Association, along with 14 companies, launched an initiative to resist the use of online water armies for negative commentary [12]. - Recommendations from experts include strengthening law enforcement against black PR and establishing self-regulatory agreements among industry players to promote fair competition [12].

Core Viewpoint - In the fast-paced information age, brands facing public relations crises can utilize soft marketing as a powerful tool to turn crises into opportunities through the "Golden Triangle Principle" of brand communication [1] Group 1: Emotional Resonance - Brands should replace official statements with "pain point stories" to establish emotional resonance with the public during crises [3] - Stories need to be specific and authentic, detailing time, place, characters, and real issues to convey sincerity and care [3] - The narrative should allow the public to relate personally, fostering sympathy and support for the brand [3] - Brands should view crises as opportunities for brand upgrades, showcasing their responsibility and progress through storytelling [3] Group 2: Authority Penetration - Brands must leverage authoritative figures to rebuild trust and credibility during crises [4] - Endorsements from authoritative media, industry experts, and KOLs can enhance public acceptance of the brand's message [5] - The content presented by authoritative sources should be professional and credible, avoiding excessive marketing to prevent further damage to the brand's reputation [5] Group 3: Value Reconstruction - The highest level of crisis management involves shifting public focus from existing problems to new values defined by the brand [7] - Brands should use soft marketing to redirect attention towards new values, such as technological innovations and product upgrades [7] - It is essential to present corrective measures and their outcomes to demonstrate the brand's commitment to improvement [7] - Brands should guide public perception towards new values, emphasizing their industry leadership and social contributions [7] Conclusion - The "Golden Triangle Principle" of emotional resonance, authority penetration, and value reconstruction is crucial for brands to effectively manage crises, reshape their image, and regain public trust [9]

Core Insights - The article discusses the challenges faced by AI technologies, particularly in ethical and technical aspects, highlighting the need for improved public relations strategies to manage these issues effectively [3][4][11]. Group 1: AI Challenges - AI technologies have made significant progress in task completion and reasoning, but they still struggle with details such as names and factual judgments [3][4]. - Ethical concerns arise regarding AI-generated content potentially misleading or discomforting users [3][11]. Group 2: Public Relations Strategies - Traditional public relations methods are becoming ineffective in addressing minor issues that can escalate into larger public concerns if not managed properly [5][14]. - Companies should establish official feedback channels to allow users to report issues directly, preventing negative information from spreading unchecked [11][12]. - Engaging users through community-driven content operations can encourage feedback and foster a collaborative environment, reducing the likelihood of public complaints [12][15]. Group 3: Proactive Management - Timely management of public sentiment is crucial; companies must respond to negative discussions online to mitigate escalation [13][15]. - Companies should adopt a proactive approach by addressing small issues early, which can help minimize negative impacts and demonstrate attentiveness to user feedback [15][14].

Core Viewpoint - BYD is actively combating online defamation and misinformation, emphasizing legal accountability for those spreading false information about the brand [1][2][4] Group 1: Legal Actions and Responses - BYD's legal department announced the administrative detention of a user for spreading rumors related to the company [1] - The company has stated its commitment to respecting societal suggestions and supervision while asserting that the internet is not a lawless space [2] - BYD has previously offered rewards ranging from 50,000 to 1 million yuan to combat black public relations, which has now been increased to a range of 50,000 to 5 million yuan [2] Group 2: Industry Impact and Standards - BYD's actions set a benchmark for legal rights protection within the industry, encouraging a healthier commercial discourse environment [4] - The company calls for self-media and internet users to adhere to legal standards and warns that those attempting to gain attention through rumors will face legal consequences [4]