国庆中秋"双节"叠加的8天长假正式收官，境内旅游市场呈现火热趋势。10月8日，北京市文化和旅游局 公布国庆中秋假期数据，"双节"假期累计接待游客和旅游总花费同比实现双增长。多家在线旅游平台数 据显示，今年假期，北京旅游预订量位居榜首，同时长线跨省、跨境旅行趋势明显，整体呈现走得更 远、玩法更多、品质更高的特征，其中境内长途游订单占比较去年提升3个百分点。中秋佳节，赏月、 赏灯成为人们的首选，带动夜游订单迅速攀升，"夜游"搜索热度环比增幅超过200%。在"短途高频次， 长线高品质"的假期旅行主基调下，消费者的消费潜力也得到持续释放。 "双节"假期，北京文旅市场吸引力强劲，热度持续攀升。北京市文化和旅游局发布的数据显示，假期期 间，北京累计接待游客2509.4万人次，实现旅游总花费316.5亿元，同比分别增长3.6%和4.7%。游客接 待量排名前十的景区（地区）为天安门地区、王府井、奥林匹克公园、西单、亮马河国际风情水岸、前 门大街、天坛公园、南锣鼓巷、什刹海风景区、颐和园。 携程数据显示，北京、成都、上海、西安、重庆、武汉、广州、青岛、南京和杭州上榜境内热门长途游 目的地Top10。去哪儿数据也显示，北京成为境 ...

Core Insights - The tourism and cultural consumption market in China experienced a significant surge during the National Day holiday, reflecting a shift from traditional sightseeing to immersive local experiences [1][6] - New tourism trends such as "taste travel" have emerged, indicating a growing preference for personalized and experiential services in the tourism industry [1][6] Group 1: Market Performance - Data from Meituan Travel indicates that the peak travel period for the National Day holiday is expected to last from September 27 to October 12, with a 73% year-on-year increase in bookings as of September 22, 2025 [2] - High-star hotel bookings saw a 115% increase year-on-year, while popular domestic tourist cities experienced over a 20% rise in hotel reservations [2] - Qunar reported a double-digit growth in user travel numbers compared to the same period last year, with peak travel days from September 30 to October 5 [2] Group 2: Tourist Attractions - Major tourist sites such as Tiananmen Square, the Forbidden City, and the Great Wall of Badaling were extremely crowded, with tickets for the Forbidden City selling out before the holiday [2] - In Nanjing, popular locations like Confucius Temple and Sun Yat-sen Mausoleum saw heavy foot traffic, leading to crowd control measures [2] - The "reverse tourism" trend gained momentum, with border cities like Heihe and Suifenhe attracting visitors seeking diverse cultural experiences without leaving the country [3] Group 3: Culinary Tourism - "Taste travel" became a prominent trend, with many travelers visiting specific cities for local delicacies, such as the long queues at a chicken steak shop in Jingdezhen [4] - Data from Dazhong Dianping showed that the traffic for "must-eat" lists nearly doubled on the first day of the holiday, with significant increases in both traffic and order volume for local eateries [4] - The dining scene saw a surge in popularity, with restaurants like Haidilao experiencing high customer flow, particularly in tourist cities [5] Group 4: Industry Trends - The explosive growth in the tourism market during the National Day holiday reflects a recovery in service consumption, with high-value products and immersive experiences becoming increasingly popular [6] - The shift in consumer motivation from mere sightseeing to emotional resonance is evident, as young travelers are willing to travel across provinces for unique local foods [6] - The rise of popular local eateries has revitalized regional commercial ecosystems, pushing the tourism industry towards a new phase of personalized and experiential development [6]

国庆中秋双节叠加的八天长假正式收官，境内旅游市场呈现火热趋势。10月8日，北京市文化和旅游局 公布国庆中秋假期数据，累计接待游客和旅游总花费同比实现双增长。多家在线旅游平台数据显示，今 年假期，北京旅游预订量位居榜首，同时，长线跨省游趋势明显，整体呈现走得更远、玩法更多、品质 更高的特征，其中，境内长途游订单占比较去年提升3个百分点。中秋佳节，赏月、赏灯成为人们的首 选，带动夜游订单迅速攀升，"夜游"搜索热度环比增幅超过200%。在"短途高频次，长线高品质"的假 期旅行主基调下，消费者的消费潜力也得到了持续释放。 北京旅游预订量位居榜首 国庆中秋假期，北京文旅市场吸引力强劲，热度持续攀升。北京市文化和旅游局发布的数据显示，假期 期间，北京累计接待游客2509.4万人次，实现旅游总花费316.5亿元，同比分别增长3.6%、4.7%。游客 接待量排名前十的景区（地区）为天安门地区、王府井、奥林匹克公园、西单、亮马河国际风情水岸、 前门大街、天坛公园、南锣鼓巷、什刹海风景区、颐和园。 长途游订单占比同比增3个百分点 8天的"超长"假期为游客带来更为充裕的度假时光，远途旅行与深度体验成为今年国庆中秋假期旅游的 主要趋 ...

Core Insights - The tourism and cultural consumption during the National Day holiday has seen a significant surge, reflecting a shift from traditional sightseeing to immersive local experiences [1][6] - New tourism trends such as "taste travel" have emerged, indicating a growing preference for personalized and experiential services in the tourism industry [1][9] Group 1: Tourism Market Performance - Data from Meituan Travel indicates that the peak travel period for this year's National Day holiday is expected to last from September 27 to October 12, with a 73% year-on-year increase in travel bookings as of September 22 [3] - Qunar's data shows that hotel bookings in popular domestic cities have increased by over 20% year-on-year during the holiday [4] - Tuniu reports a double-digit growth in user travel numbers compared to the same period last year, with peak travel days from September 30 to October 5 [5] Group 2: Visitor Trends and Preferences - Major tourist attractions such as Tiananmen Square, the Forbidden City, and the Great Wall have experienced overwhelming crowds, with tickets for the Forbidden City selling out before the holiday [5] - The trend of "reverse tourism" has gained momentum, with cities like Heihe and Suifenhe attracting visitors seeking diverse cultural experiences without leaving the country [5] - Qunar's data indicates that on October 1, users booked accommodations in nearly 2,000 county-level hotels and guesthouses across the country, highlighting the popularity of smaller towns [5] Group 3: Culinary Tourism - "Taste travel" has become a new trend, with many travelers planning their trips around local delicacies [7][8] - Dazhong Dianping reports that on the first day of the holiday, the traffic for the "must-eat list" increased nearly twofold compared to the previous month, with significant growth in both traffic and order volume for featured local eateries [8] - The dining scene has seen a surge in popularity, with high customer traffic reported at popular restaurant chains like Haidilao during the holiday [9] Group 4: Industry Insights - The explosive growth of the tourism market during the National Day holiday reflects a recovery in service consumption, with a higher proportion of high-value products and immersive experiences being in demand [9] - The shift in consumer motivation from mere sightseeing to emotional resonance is evident, as younger travelers are willing to travel across provinces for unique local foods [9]

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw a significant increase in long-distance travel and deep experiences, with domestic long-distance travel orders rising by 3 percentage points compared to last year [1] - The average spending per traveler increased by 14.6% year-on-year, with the post-95 generation leading in booking numbers [1] - Family travel accounted for nearly 52.4% of the market, indicating a strong demand for family-oriented trips [1][2] Travel Trends - The peak travel period extended from September 30 to October 5, with nearly 15% of users starting their trips before the holiday [2] - The trend of "off-peak travel" gained popularity, with a notable increase in demand for guided car rentals, particularly in Beijing and scenic areas like Sichuan [2] - Experience-based travel activities, such as island cycling and cultural experiences, are replacing traditional sightseeing [2] Demographics - The post-95 generation accounted for nearly 25% of bookings, while the post-05 generation saw a 61% year-on-year increase in booking numbers [3] Event-Driven Travel - Events such as music festivals and sports competitions significantly boosted local tourism, with some events leading to hotel booking increases of 2.6 times [4] - The integration of events with tourism, such as discounts for event ticket holders at local attractions, has enhanced visitor engagement [4] Accommodation Market - The domestic accommodation market experienced a 65% year-on-year increase in bookings, with multi-city bookings rising by over 20% [6] - Non-first-tier cities saw a 90% increase in high-quality hotel bookings, indicating a shift in travel patterns [6] International Travel - Popular international destinations included Japan, Maldives, and Southeast Asian countries, with a notable increase in Chinese tourists [8] - The Maldives reported that over 50% of its guests during the holiday were from China, highlighting the growing trend of Chinese tourists abroad [9] - The overall travel experience is shifting towards immersive experiences rather than just reaching destinations, reflecting a maturation of the Chinese tourism market [9]

当手机那头的朋友和自己吐槽去的景区满是"人从众"时，河北姑娘陈斐正躺在沈阳法库南八虎山的绿坡上远眺蓝天。她的身旁除了正在吃草的牛 群，只有寥寥几组登山客。 在江西，比起坐落着庐山的九江和有着"瓷都"之称的景德镇，龙南是典型的"小众旅行地"。但这个假期，这里的热度却逐步攀升。数据统计，10 月1日至5日，龙南市18家旅游饭店平均入住率达90.92%。大量游客来到这个被称为"世界围屋之都"的客家古邑，感受客家文化、观赏围屋之美。 古寨、峡谷、森林、方山台地……四川省内江市威远县有着全球规模最大的穹窿地貌区。随着"反向旅游"兴起，在社交媒体上，"打卡"威远的贴 文被越来越多网民分享、推荐，人们开始感叹，这座宝藏城市为何"藏得这么深"。 当下，越来越多年轻人将目光放向更广袤的空间，旅途的边界不断拓展。从"打卡"式"看一眼"转向深度体验，记者采访发现，县域景区凭借其独 特的资源禀赋与文化价值，正成为承接"反向旅游"流量红利的重要载体。 美团旅行发布的《2025年"十一"假期旅游热点及趋势报告》显示，越来越多的游客"反向"涌入县域小城，寻求高性价比和差异化体验，县域旅游 酒店预订热度涨幅明显。 "这个国庆假期我没有去人流 ...

图为10月5日拍摄的辽阳青峰村小天池。新华社记者 于也童 摄 从扎堆热门景区到探索冷门宝藏地，这个国庆中秋假期，越来越多年轻人选择"反向旅游"，在另辟蹊径中乐享一方天地。 在卧龙湖静候水鸟翩跹掠过水面，乘坐游船看湖面倒映蓝天白云；"下稻田"亲手捕捉膏满黄足的稻田蟹……这个假期，不少"反向旅游"的外 地游客表示，自己被沈阳康平的"好玩"惊艳到。"我们围绕康平县坐拥'山水林田湖草沙'全要素生态基底的特点，精心打磨了四条文旅精品线路， 受到游客欢迎。"沈阳市康平县委常委、副县长梁强说。 当手机那头的朋友和自己吐槽去的景区满是"人从众"时，河北姑娘陈斐正躺在沈阳法库南八虎山的绿坡上远眺蓝天。她的身旁除了正在吃草 的牛群，只有寥寥几组登山客。 "这个国庆假期我没有去人流如织的大景区，从黑龙江伊春的林海，到辽阳青峰村小天池，一路我去了很多小众却有趣的地方，这里没有人群 的喧嚣，能让我更深入了解当地风土人情，感受假期。"陈斐说。 华夏佰强旅游咨询中心副主任吴南轩认为，从人群结构看，县域旅游的核心客群以18至34岁的年轻人为主，他们自驾偏好突出，数字化赋能 显著，超八成通过短视频平台获取旅游信息。 在江西，比起坐落着庐山的九 ...

Core Insights - The overall hotel booking enthusiasm in China during the National Day and Mid-Autumn Festival holiday increased by over 65% year-on-year, with bookings for stays of two days or more rising by over 52% [1] - The trend of "Beng County Travel" and reverse tourism has boosted the booking enthusiasm for high-quality hotels in non-first-tier cities, which saw a year-on-year increase of over 90% [1] - The booking heat for hotels in over 30 districts and counties grew by more than 100% year-on-year, with the highest growth observed in specific locations [1] Summary by Categories Hotel Booking Trends - Domestic hotel bookings during the holiday period saw a significant increase, with a 65% rise in overall bookings and a 52% increase for stays of two days or more [1] - Users booking hotels in two or more cities increased by over 20% year-on-year [1] Non-First-Tier City Performance - High-quality hotel bookings in non-first-tier cities surged by over 90%, surpassing the overall growth rate for high-quality hotels in the country [1] - The top five non-first-tier cities for high-quality hotel bookings were Hangzhou, Chengdu, Chongqing, Xi'an, and Changsha [1] District and County Insights - More than 30 district and county destinations experienced hotel booking growth exceeding 100% year-on-year [1] - The five districts with the highest booking growth were Pingtan County in Fuzhou, Horgos City in Ili Kazakh Autonomous Prefecture, Keshiketeng Banner in Chifeng, Liuba County in Hanzhong, and Dongtou District in Wenzhou [1] Accommodation Type Trends - The booking enthusiasm for two-bedroom or larger homestays increased by 140% on the platform during the holiday, reflecting the family reunion atmosphere of the Mid-Autumn Festival [1]

Core Insights - The travel demand during the 8-day holiday combining National Day and Mid-Autumn Festival reached a new high, with significant increases in both domestic and international travel bookings [1][6][7] Domestic Travel - Hotel bookings in popular domestic cities saw a year-on-year increase of over 20%, with top cities being Beijing, Chongqing, Chengdu, Shanghai, and others [2] - Over 40% of air travelers during the holiday were families, with the age group of 13-17 showing a 31% increase in domestic flight bookings [1][3] International Travel - International flight bookings increased by over 30%, particularly among the youth demographic, with a 54% increase in bookings for the 13-17 age group [1][6] - The most popular international destinations included Japan, Thailand, and South Korea, with Egypt seeing a remarkable 200% increase in hotel bookings [7][8] Travel Trends - The trend of "reverse tourism" to smaller cities for autumn experiences gained popularity, with hotel bookings in over 2000 counties [3] - Events such as music festivals and sports competitions significantly boosted local tourism, with some cities experiencing hotel booking increases of over 200% [4][5] Booking Patterns - The holiday period saw a shift in travel patterns, with many opting for extended trips by taking additional leave, leading to a peak travel period from September 27 to October 12 [5] - The use of non-Chinese passports for domestic flight bookings increased by 33%, covering nearly 100 cities [7]

Core Insights - The national cultural tourism market shows a strong "supply and demand" trend during the extended National Day and Mid-Autumn Festival holiday, with a record high of 1.25 billion cross-regional passenger flows, a 5.7% increase compared to the same period last year [1][2] Group 1: Travel Statistics - On October 1, the total cross-regional passenger flow reached 33.58 million, a year-on-year increase of 1.4% [2] - The railway passenger volume is expected to reach 78.78 million during the first half of the holiday, growing by 5.3% [2] - Waterway passenger volume is projected at 681,000, an increase of 11.7%, while civil aviation passenger volume is expected to grow by 5% [2] Group 2: Travel Trends - Family travel accounts for nearly half of the holiday trips, with a 52.4% share of the travel market [2] - The proportion of family travel increased by 3 percentage points compared to last year, reaching 43% [2] - Significant growth in travel among children (31% increase) and seniors (33% increase) was noted, with teenagers showing the highest growth at 42% [2] Group 3: Transportation Preferences - Self-driving travel dominates, accounting for 80% of cross-regional travel, with a 51% increase in intercity ride-hailing orders [4] - The mixed travel mode of "high-speed rail/airplane + rental car" is emerging, with rental orders increasing by 85% [4] - Popular rental cities include Urumqi, Chengdu, Xining, Sanya, and Kunming, indicating a reliance on self-driving in vast regions [5] Group 4: Cultural and Experiential Tourism - Over 12,000 cultural activities are scheduled nationwide, including more than 300 large-scale light shows and 500 intangible cultural heritage displays [8] - Cultural experiences have become essential in travel, with events like the "National Tide" performances attracting significant visitor numbers [8] - The integration of sports events with tourism is driving destination popularity, with notable increases in visitor interest in locations hosting major events [8] Group 5: Emerging Travel Destinations - "Reverse tourism" and small-town tourism are gaining popularity, with significant interest in destinations like Jiuzhaigou and Pingtan [9] - Qinghai saw a 40% increase in overall travel orders, with its unique highland scenery attracting visitors [9] - Rural tourism in Guangdong also showed activity, with 324,000 visitors recorded in monitored rural tourism spots, a 1.9% increase [9] Group 6: International Travel Trends - Outbound tourism is experiencing a resurgence, with popular destinations including Japan, Thailand, and Malaysia [10][12] - The growth in outbound travel from third-tier cities exceeds that of first-tier cities, indicating a market shift [12] - Inbound tourism is also recovering, with a 40% increase in foreign passengers flying domestically on October 1 [12] Group 7: Market Characteristics - The holiday tourism market is characterized by "niche, in-depth, and experiential" trends, with younger consumers driving a shift from sightseeing to immersive vacations [14] - Border regions and county tourism are emerging growth points, reflecting a change in tourist preferences towards experiential travel [14]