优质房源"一目了然"，供需对接"一键可达"。 为满足人民群众对高品质住房的需求，推动房地产市场供需高效对接，在国庆黄金周来临之际，"佛山好房子地图"于9月28日在南方+客户端正式上线。该 平台集项目展示、一键预约、导航指引、企业直联等实用功能于一体，为产品展示、用户体验与产销对接搭建桥梁。 HIP ST 佛山城市图。廖明璨 摄 政府"优供"与企业"优产"同频共振，为佛山房地产市场注入新活力。今年上半年，佛山市一二手商品住房成交46781套，同比增长4%。其中二手住房成交 363.7万平方米，同比增长17.2%，连续三个月保持两位数增幅；一手住房网签208.59万平方米，降幅较2024年底收窄近10个百分点，止跌回稳态势进一步稳 固。 当前，"好房子"建设已成为国家政策与行业发展的共同方向。今年3月，"好房子"首次写入中央政府工作报告，群众的高品质居住需要得到积极回应。建 设"好房子"已被多地政府列入年度工作重点，而佛山也以实际行动落实这一政策导向。 作为粤港澳大湾区核心城市之一，佛山创新性地把"好房子"建设与"好小区、好社区、好城区"贯通起来，围绕"人、房、地、钱"四要素打出组合拳。供地端 强化市级统筹，坚持 ...

Investment Rating - The report suggests a low valuation for the real estate sector, recommending to accumulate real estate stocks on dips [5]. Core Views - The real estate market is experiencing downward pressure on prices, with new home prices in 70 cities showing negative month-on-month changes for 27 consecutive months, and second-hand home prices for 28 consecutive months [4][12]. - Recent policies in major cities aim to stimulate demand for improved housing, indicating potential for recovery in the market [4][12]. - The report highlights that the basic market conditions are expected to gradually improve due to the effects of previous policies and the upcoming demand season [5]. Summary by Sections Market Overview - The A-share real estate sector saw a weekly change of -0.2%, ranking 11th among all sectors, while the Hong Kong real estate sector dropped by -3.3%, also ranking 11th [2]. - The average premium rate for land transactions remains low at 2%, with a significant year-on-year decrease in land transaction volume [2][27]. New Home Sales - In the week of September 20-26, 47 cities recorded new home sales of 380 million square meters, a week-on-week increase of 25% but a year-on-year decrease of 4% [3][32]. - Sales in first-tier cities increased by 1% week-on-week and 15% year-on-year, while second-tier cities saw a 41% week-on-week increase [3][32]. Second-Hand Home Sales - The report indicates that 22 cities sold 243 million square meters of second-hand homes, with a week-on-week increase of 2% and a year-on-year increase of 12% [40]. - First-tier cities experienced a 3% decrease week-on-week but a 24% increase year-on-year in second-hand home sales [40]. Policy Developments - New policies in cities like Shanghai aim to enhance housing quality and stimulate demand for improved housing [5][14]. - The focus of future policies will likely be on stimulating demand for improved housing, optimizing public fund policies, and revitalizing existing properties and land [4][12]. Key Companies - The top five companies in terms of land acquisition amounts are China Overseas Land & Investment, Greentown China, Poly Developments, Jianfa Group, and Binjiang Group, with acquisition amounts of 55.1 billion, 54.1 billion, 44 billion, 40 billion, and 34.7 billion respectively [27][28].

Core Viewpoint - The central government maintains a "stop falling and stabilize" tone for the real estate market in Q3 2025, signaling positive developments as local policies are actively implemented to support this direction [1][27]. Policy Implementation - Since the beginning of 2025, approximately 470 policies have been introduced across about 200 provinces and cities, with over 120 policies released in Q3, a decrease from 175 in Q2 [1][5]. - The focus of these policies includes urban renewal, stimulating demand, optimizing supply, and establishing a new model for real estate development [1][27]. Urban Renewal Initiatives - The central government emphasizes high-quality urban renewal and gradual promotion of the renovation of urban villages and dilapidated housing [7][26]. - Important meetings in Q3 highlighted the transition of urbanization from rapid growth to stable development, with urban renewal as a key focus [7][8]. Demand Activation Measures - The government aims to release improvement demand through various measures, including optimizing housing fund loans and increasing purchase subsidies, particularly for families with multiple children [11][12][13]. - Local governments are adjusting policies to enhance housing demand, such as increasing loan limits and relaxing purchase restrictions in major cities like Beijing, Shanghai, and Shenzhen [12][13][27]. Supply Optimization Strategies - The central government is focused on identifying and revitalizing existing resources, including land and housing, to improve market supply-demand relationships [15][16]. - Local governments are actively acquiring idle land and housing, with over 4,600 parcels of idle land identified for acquisition, totaling over 2.4 million square meters and exceeding 620 billion yuan in value [17][20]. "Good Housing" Development - The central government continues to promote the construction of "good housing" as part of a new real estate development model, emphasizing safety, comfort, and sustainability [26][27]. - Various cities are implementing technical standards for "good housing" to enhance project quality and provide better living conditions [26]. Future Expectations - The government is expected to continue releasing supportive policies in Q4 2025, focusing on stabilizing expectations, activating demand, and optimizing supply [27][28]. - Urban renewal policies are anticipated to accelerate, contributing to the stabilization of the real estate market [28].

国家标准《住宅项目规范》已正式施行。近日，多地密集推出关于"好房子"建设的指引，结合区域发展 特点，构建高品质住宅标准体系，未来"好房子"建设将更有规范可依。 具体来看，9月26日，上海市规划和自然资源局发布关于印发《关于进一步促进本市住宅品质提升的规 划资源若干意见》（简称《意见》）的通知。《意见》提出，在阳台计容方面的规定为阳台（含封闭式 阳台）同时符合以下条件的，面积按其水平投影面积的1/2计入容积率：每户阳台水平投影总面积不大 于该户型建筑面积的10%，且不大于16平方米（含16平方米），户型建筑面积小于80平方米可设置总面 积不大于8平方米的阳台；每个阳台的设计进深（取阳台围护结构外围至外墙面的最大垂直距离）不超 过1.8米（含1.8米）。超出上述情况的阳台建筑面积，超出部分应按其水平投影面积的全面积计入容积 率。 今年以来，"好房子"成为房地产市场的一个高频词。记者在采访时发现，购房者对"好房子"的几个关键 要素特别期待：高度、亮度、厚度、梯户比以及得房率。购房者普遍希望住的房子层高能高一些，通风 和采光条件更好，密闭性和隔音性能更强。此外，在提高得房率的同时尽量保持合理的梯户比和小区容 积率。 ...

具体来看，9月26日，上海市规划和自然资源局发布关于印发《关于进一步促进本市住宅品质提升的规划 资源若干意见》（简称《意见》）的通知。《意见》提出，在阳台计容方面的规定为阳台（含封闭式阳 台）同时符合以下条件的，面积按其水平投影面积的1/2计入容积率：每户阳台水平投影总面积不大于该 户型建筑面积的10%，且不大于16平方米（含16平方米），户型建筑面积小于80平方米可设置总面积不 大于8平方米的阳台；每个阳台的设计进深（取阳台围护结构外围至外墙面的最大垂直距离）不超过1.8米 （含1.8米）。超出上述情况的阳台建筑面积，超出部分应按其水平投影面积的全面积计入容积率。 与此同时，多个城市的"好房子"项目开始推出市场，成为购房者关注的焦点。在北上广深等一线城市，记 者发现越来越多打着高得房率的"好房子"入市，的确吸引了不少购房者。 国家标准《住宅项目规范》已正式施行。近日，多地密集推出关于"好房子"建设的指引，结合区域发 展特点，构建高品质住宅标准体系，未来"好房子"建设将更有规范可依。 广州市住房和城乡建设局也发布关于公开征求《关于推进好房子建设的工作指引（征求意见稿）》意见的 公告，其中提到，房地产开发企业对 ...

市住建局相关负责人表示，下一步将以高品质住宅试点项目为抓手，全面落实省高品质住宅建设要求， 强化全过程指导服务，确保试点项目成为经得起检验的民生工程。我市将继续完善"好房子"标准体系和 工作机制，推动新建商品房全面达到高品质要求，更好地实现人民群众从"住有所居"到"住有优居"的美 好愿景。 （全媒体新闻中心记者 杨平章/文 齐美灵/设计） 为推动"好房子"建设，我市整合住建、自然资源和规划、公积金等多部门资源，连续推出44条调控政 策，形成供需两端支持体系。在需求端，购买高品质住宅的公积金贷款额度最高提升至160万元。在供 给端，对按高品质标准建设的新建项目，在容积率计算规则等方面给予政策优惠，有效激发了市场活 力。 市场反馈印证"好房子"需求持续增强趋势，我市2024年网签数据显示，140—200平方米改善户型成交占 比达27%，成为最受青睐面积段，热销项目普遍具备质量过硬、配套完善、户型优化等特点，采用小进 深、大开间的全明布局，充分满足购房者对居住品质的升级需求。二手房市场持续活跃，"卖旧买新"成 为改善主流，折射出市民对"好房子"的强烈渴望。 近日，省住房和城乡建设厅公布第三批高品质住宅试点项目名单， ...

据了解，本次公布的"好房子"案例分为保障性住房、既有住宅改造、已竣工新建住宅、在建新建住 宅四类。代表不同地域、不同人群、不同类型的"好房子"建设先进水平，提供的技术和经验可实施、可 复制，有利于推广，在"安全""舒适""绿色""智慧"方面有一项或几项突出特征，具有良好的示范引领作 用。 9月23日，记者从河南省住房和城乡建设厅获悉，为加快推进"好房子"建设，我省公布首批纳入"好 房子"建设项目案例共38个。其中，郑州市10个项目案例入选。 其中，郑州入选的10个项目案例，属于保障性住房类型的有：荥泽苑、玉轩人才公寓、兴达美寓人 才公寓、郑州市青年人才公寓沁河苑1号院等4个项目。属于既有住宅改造类型的有：新密市双洎河安置 区项目、代书胡同片区老旧小区改造、陇海北三街老旧小区改造等3个项目。属于在建新建住宅类型的 有：中豫·湖城印象、花栖樾院、九樾云筑等3个项目。 本次首批"好房子"建设项目案例公示期为2025年9月22日至2025年9月26日。 ...

Group 1 - The core viewpoint of the article is that Hebei Province is implementing measures to accelerate the construction of "good houses" to meet the high-quality living needs of the public [1][2] - The measures include six aspects: "good standards," "good design," "good construction," and others, focusing on safety, comfort, sustainability, and intelligence in housing [1] - Hebei will categorize and promote the development of local engineering standards based on the differentiated needs of new and existing residential buildings, including a comprehensive review and revision of current standards [1] Group 2 - The design units are encouraged to innovate residential design concepts, optimize indoor space functionality, and enhance health and comfort for residents, catering to both the elderly and children [1] - The promotion of green low-carbon technologies and high-quality building materials is emphasized, aiming to create visible "good house" projects from both new housing and renovation perspectives [2] - Hebei aims to establish a number of demonstrative "good houses" that are tangible and visible, accelerating the implementation of the "good house" concept [2]

近年来，市住建局牢牢抓住让人民群众安居这个基点，着力推进"好房子"建设，努力推动从"有房住"向"住好房"转变，不断满足人民群众对美好生活的新 期待。先后出台《日照市新建商品住宅建设交付使用指导意见》《日照市"好房子"建设指引(试行)》等技术标准，建立规划宜居、建筑品质、智慧科技等 11项住宅品质提升标准，完善住宅全生命周期管理体系，增加低密度、多功能、高品质住宅产品供给，多维度、全方位提升住宅品质和居住体验。2023年 以来，先后有13个项目被评定为山东省高品质住宅试点项目，形成了"成熟一批、申报一批、储备一批"的培育机制。 下一步，市住建局将继续会同有关部门单位，坚持以人为本，围绕"安全、舒适、绿色、智慧"核心目标，聚焦地块供给、设计优化、建造革新、服务升 级、扩面提质、消费激励，全要素协同发力，推动"好房子"建设，着力打造更多精品工程，助力实现"住有所居"向"住有宜居"升级。 | 序号 | 项目名称 | 建设单位 | 项目类型 | | --- | --- | --- | --- | | 64 | 文山院 | 威海市建福置业有限公司 | 建成 | | 65 | 七彩城云山郡(四期) | 威海威高房地产开发有 ...

Core Insights - The report indicates that in the first half of 2025, the performance of real estate companies shows signs of stabilization, with brand companies focusing on core cities and actively launching improved housing products [1] - Consumer research reveals that brand influence is significant in home buying behavior, with 55.72% of consumers considering brand very important and 40.56% considering it important [1] - The real estate industry is concentrating on the construction of "good houses," with brand companies launching high-quality residential products to meet the increasing demand for improvements and to restore consumer confidence [1] Industry Trends - Brand companies are strategically focusing on core land parcels to provide higher standards and quality residential products, adapting to the evolving market demands [1] - The implementation of a "good house" construction system by brand companies has led to the successful launch of multiple quality projects, emphasizing safety, comfort, green technology, and community environment [1] - AI technology is becoming a key factor for real estate companies to enhance operational efficiency, gradually penetrating various stages of the industry, including investment, design, construction, marketing, and operations [2]