Core Viewpoint - Huawei officially launched the new foldable flagship smartphone HUAWEI Mate X7, showcasing significant upgrades in design, performance, reliability, imaging, and AI experience, aiming to reinforce its leadership in the foldable screen market [1][9]. Design - HUAWEI Mate X7 integrates technology with traditional cloud brocade craftsmanship, featuring a back panel made from 1600-year-old cloud brocade techniques, available in two colors: cloud brocade white and cloud brocade blue, along with three leather versions [3]. - The camera module adopts a "time-space gateway" design language, aiming to redefine future aesthetic paradigms [3]. Performance - The overall performance of Mate X7 is improved by 42% compared to its predecessor Mate X6, based on tests conducted in Huawei laboratories [5]. - It includes a 3550m㎡ large VC graphene cross-axis cooling system and a 5600mAh battery, capable of achieving 10 days of battery life in outdoor exploration mode [5]. - The device features 28 distributed antennas with intelligent scheduling technology, enabling 5A-level network speeds [5]. Reliability - The device is equipped with an ultra-reliable foldable Xuanwu architecture, which includes second-generation Xuanwu tempered Kunlun glass for the external screen and a robust hinge design, enhancing durability while maintaining a lightweight profile [7]. AI Experience - The Mate X7 introduces the A2A intelligent agent technology, enhancing capabilities in finance, entertainment, lifestyle, and travel, while supporting mobile office and service functionalities through large screen split collaboration [9]. - Customers purchasing the Mate X7 will receive various service benefits, including one free on-site service within a year and four free screen protectors within two years [9]. Imaging Capability - The device features a flagship-level imaging configuration for a lightweight foldable screen, with the second-generation red maple original color camera improving color reproduction by 43% compared to Mate X6 [9]. - It supports advanced photography features such as "one shot multiple gains," self-portrait capabilities, and high dynamic video capabilities [9].

Core Viewpoint - The foldable smartphone market is experiencing renewed interest, particularly with the upcoming release of the foldable iPhone in 2026, despite the current penetration rate of foldable phones in the smartphone market remaining below 10% [2][20]. Group 1: Market Dynamics - The launch of Huawei's Mate X7 is expected to redefine industry standards and set a benchmark for foldable devices [3]. - The evolution of foldable phones is not a straightforward competition with traditional smartphones but rather a diversification of form factors to meet various user needs [22]. - The market for foldable phones is still in its growth phase, with significant potential for innovation and user adoption [23]. Group 2: Product Features and Innovations - The Huawei Mate X7 has reduced its thickness to 9.5mm when folded, making it comparable to traditional smartphones in terms of portability [5]. - The device features an 8-inch inner display with 2K resolution, offering superior display quality compared to most tablets [5]. - Durability improvements include a 20% increase in impact resistance and a 100% increase in bending resistance, addressing common concerns about foldable devices [7]. - The Mate X7's camera system has been upgraded to enhance color accuracy by 43%, making it competitive with flagship smartphones [10]. Group 3: User Experience and Interaction - The transition from traditional smartphones to foldable devices often leaves users uncertain about how to utilize the larger inner screen effectively [14]. - Huawei has integrated AI functionalities to enhance user interaction, allowing for seamless multitasking and improved usability [16][17]. - A significant majority of existing foldable phone users express a willingness to continue using foldable devices, indicating a positive reception of the new interaction paradigms [18]. Group 4: Competitive Landscape - Huawei holds a 69% market share in the domestic foldable phone market as of the first three quarters of 2025, highlighting its dominance without being perceived as monopolistic [22]. - The success of foldable phones is attributed to technological advancements, ecosystem development, and enhanced user experiences rather than mere competition with traditional devices [22][25]. Group 5: Future Outlook - The foldable smartphone market is expected to continue evolving, with manufacturers focusing on addressing existing shortcomings and fostering innovation to attract traditional smartphone users [23][25]. - The Huawei Mate X7 is positioned as a milestone product, showcasing the potential of foldable devices in terms of design, durability, and interactive capabilities [25][26].

Core Viewpoint - The foldable smartphone market is transitioning from a growth phase to a mainstream adoption phase, with Huawei leading the industry with a significant market share and innovative product offerings [2][4][10]. Market Position and Share - Huawei holds nearly 70% of the foldable smartphone market share in China as of the first three quarters of 2025, solidifying its position as the industry leader [4][16]. - In the high-end market segment (priced above $600), Huawei captures approximately one-third of the market share, showcasing its dominance in premium offerings [4][10]. - The competitive landscape shows Huawei far ahead, with its closest competitor, Honor, holding only 11.2% market share, while Vivo has 5% [9][10]. Product Innovation and Development - Huawei has introduced a diverse range of foldable smartphones, including large foldable, small foldable, tri-fold, and wide-fold models, making it the most innovative player in the market [21][30]. - The Mate X series, starting with the original Mate X, has set industry standards with its unique hinge design and continuous technological advancements, culminating in the Mate X6 and the groundbreaking Mate XT [22][27]. - The recent launch of the Mate XTs further emphasizes Huawei's commitment to innovation, featuring the world's thinnest tri-fold design and advanced user experience capabilities [24][26]. Ecosystem and User Experience - Huawei's HarmonyOS ecosystem plays a crucial role in enhancing the user experience of foldable smartphones, providing seamless integration across devices and applications [43][44]. - The company has focused on addressing user needs by offering products that combine portability with functionality, appealing to both business professionals and younger consumers [32][41]. Market Trends and Future Outlook - Despite a recent slowdown in overall market growth, Huawei's strategic focus on foldable smartphones has allowed it to maintain a strong position and set industry trends [14][46]. - The increasing acceptance of foldable smartphones among consumers, with 70.1% expressing interest in purchasing one, indicates a robust potential market [32]. - As the foldable smartphone market matures, Huawei is expected to continue leading through technological innovation and ecosystem development, driving further growth in the industry [46].

Market Overview - The Chinese foldable smartphone market showed a significant recovery in Q3 2025, with shipments reaching 2.63 million units, a year-on-year increase of 17.8% [1] - Cumulative shipments for the first three quarters of 2025 reached 7.62 million units, reflecting a year-on-year growth of 14.3%, with Huawei holding nearly 70% market share [1] - The market had previously experienced a decline in growth rates starting from Q3 2024, but rebounded in Q1 2025 with a 49.3% year-on-year increase [1] Industry Trends - The foldable smartphone market is expected to approach 10 million units in shipments by 2025, driven by technological advancements that have resolved previous limitations such as weight and structural reliability [2] - The differentiation of foldable smartphones through innovative designs and customized display ratios is helping to overcome market homogenization, creating a dual-driven model of "technology iteration + form innovation" [2] - The industry is transitioning from stock competition to innovation-driven growth, with foldable smartphones becoming a key segment in the high-end smartphone market [2] Product Development Focus - Future competition will focus on enhancing overall product experience, including achieving a lightweight design while improving reliability and functionality [3] - The importance of software and hardware collaboration, as well as ecosystem development, is increasing, with a focus on AI capabilities to enhance user interaction and practical value [3] Company Activities - Companies like LianDe Equipment are actively investing in the foldable screen sector, collaborating with Huawei on screen manufacturing and assembly equipment [4] - Changxin Technology is leveraging its strong technology reserves in the UTG field to provide products to major clients like Honor and OPPO, focusing on joint R&D in cutting-edge technology [4] - BOE Technology has been promoting its flexible AMOLED solutions for three-fold products for several years, continuing to push new technologies into product applications [5]

Core Viewpoint - The company is closely monitoring the development of new technologies and applications in the industry, particularly in the area of new form factor screens [1] Group 1 - The company has multiple technical solutions reserved for new form factor screens [1] - The company has successfully developed various folding technologies through its self-built all-scenario platform [1] - The company is capable of rapidly mass-producing left-right and up-down folding products [1] Group 2 - The company supports customers in showcasing their three-fold mobile phone products [1] - The company is simultaneously developing other folding forms such as pull-out and rollable designs [1] - The company is continuously upgrading the flexibility and durability of its products [1]

Core Insights - The competition in the foldable smartphone market is intensifying, with Apple's anticipated entry in September 2026 alongside the iPhone 18 series, aiming to redefine market dynamics through differentiated technology [1][5] - Despite potential production challenges that could delay the launch to 2027, major institutions like UBS predict a 2026 release, with a target price around $2000, leveraging Apple's robust supply chain management [1][3] - Apple plans to implement a dual-launch strategy starting in 2026, introducing foldable models alongside Pro and Air versions to cover various market segments [1] Technology Path - Apple is adopting a cautious yet innovative approach, with multiple patents indicating diverse folding mechanisms, including a "Z" shape and a horizontal "book-style" fold, likely opting for the latter for its first foldable device [2] - The expected screen size for the foldable iPhone is between 7.8 to 8 inches, with future iterations planned for more advanced folding technologies [2] Supply Chain Readiness - Production preparations are underway, with Foxconn expected to start manufacturing foldable iPhones by late Q3 to early Q4 of 2025, while key components like screens are already being sourced [3] - Samsung Display plans to produce 7 to 8 million foldable panels in 2026 to meet Apple's demand for 15 to 20 million units, although initial shipments may only reach 5 to 7 million due to high pricing [3] Market Dynamics - Existing players like Yian Technology have established mature supply chains, providing critical components for competitors like Huawei, which could serve as a benchmark for Apple's market entry [4] - The global foldable smartphone market is projected to grow significantly, with a 30.8% increase in China expected in 2024, indicating a competitive landscape for Apple as it enters the market [4] - Apple's pricing strategy around $2000 may limit initial market penetration, but as production scales and technology evolves, the foldable iPhone could become a new growth driver post-2027 [4][5]

Core Insights - Apple is facing significant engineering challenges with its planned 18-inch foldable iPad, potentially delaying its release from 2028 to 2029 or later [1][3] - The estimated price of the foldable iPad is around $3000, which is three times the price of the current 13-inch iPad Pro, likely limiting market acceptance [1] - The prototype weighs approximately 3.5 pounds (about 1.59 kg), comparable to a MacBook Pro, which contradicts the iPad's portability concept [2] - Apple is collaborating with Samsung Display to develop a seamless 18-inch OLED panel, aiming to minimize screen creases, a challenge that is complex and costly [3] - The new tablet prototype, codenamed J312, does not feature an external display and resembles a Mac laptop when closed, with a size similar to a 13-inch notebook when opened [3] - Despite the setbacks, the foldable iPad project remains a crucial part of Apple's broader innovation strategy, which includes developing cutting-edge products like smart glasses and desktop robotic devices [3]

Investment Rating - The report does not explicitly state an investment rating for the smartphone screen production industry Core Insights - The smartphone screen production industry is characterized by high technical barriers and a highly concentrated supply chain, with key materials and equipment dominated by a few international giants [4][12][14] - The market for flexible AMOLED displays is rapidly growing, with a significant increase in shipments and market share [15][40] - The industry is expected to see continued growth driven by advancements in display technologies, including foldable screens and micro-LEDs [42] Summary by Sections Industry Definition - The smartphone screen production process involves the transformation of raw materials like glass substrates, liquid crystal, OLED materials, and conductive layers into high-resolution display modules, requiring expertise in materials science, optics, and electronic engineering [5] Industry Classification - The industry can be classified by display technology (LCD, OLED, Micro-LED) and product form (flat screens, curved screens, foldable screens) [6][9][11] Industry Characteristics - High technical barriers exist due to the complexity of production processes and the need for precision equipment [13] - The supply chain is highly concentrated, with a few companies controlling the majority of the market share in key materials and equipment [14] Development History - The industry has evolved from early LCD technology to the current dominance of OLED and flexible displays, with significant technological breakthroughs expected in the future [16][20] Industry Scale - The market size of the smartphone screen production industry is projected to grow from 742.90 billion RMB in 2025 to 874.45 billion RMB by 2029, with a compound annual growth rate of 4.16% [38] Market Trends - The demand for AMOLED displays is increasing, with sales expected to reach 2,992 billion RMB by 2030, driven by their advantages in quality and energy efficiency [40] - The foldable screen market is also expanding, with a 53.1% year-on-year increase in shipments in Q1 2025 [42] Competitive Landscape - The industry is characterized by high concentration, with major players like Samsung, LG, and BOE leading the market [48][50] - Domestic manufacturers are rapidly increasing their market share, with BOE becoming a key supplier for major brands like Apple [50]

Core Viewpoint - The article discusses the significant transformation in the high-end laptop market driven by Huawei's MateBook Fold, which has redefined user expectations and market dynamics through innovative design and technology [2][3][5]. Group 1: Market Dynamics - In June 2025, the high-end laptop market experienced substantial growth, with Huawei's MateBook Fold achieving a market share of 73% in the 20,000+ RMB segment within its first month [3]. - The introduction of the MateBook Fold has disrupted a previously stable market, indicating that innovation can lead to rapid changes in consumer behavior and market share [3][5]. Group 2: Product Innovation - The success of the MateBook Fold is attributed to breakthroughs in form factor, hardware, and software, including foldable technology, HarmonyOS integration, and AI-driven user experiences [5][11]. - HarmonyOS 5 represents a significant advancement, offering a flexible and adaptive interface that enhances user interaction across devices, thus addressing the limitations of traditional operating systems [11][12][13]. Group 3: Competitive Landscape - The article highlights the inadequacies of existing operating systems like Windows in integrating AI and cross-device functionality, which has created an opportunity for Huawei to position HarmonyOS as a viable alternative [7][9][28]. - Huawei's approach to innovation emphasizes a shift from traditional hardware reliance to a more integrated model that combines software and hardware development, setting a new standard in the industry [23][24]. Group 4: Future Implications - The emergence of HarmonyOS 5 fills a gap in the domestic computer operating system market, enabling Chinese manufacturers to compete more effectively in the high-end segment [26][28]. - The article suggests that Huawei's innovations could redefine the future of laptops, moving away from mere hardware upgrades to a focus on system, form, and ecosystem innovations [30][31].

Core Viewpoint - The domestic OLED screen market, which holds over 60% of the global flexible OLED smartphone screen share, is intensifying its focus on high-end products, particularly in eye-care technology and high refresh rates [2][3]. Group 1: Product Development and Trends - Tianma and OPPO have jointly launched an eye-care OLED smartphone screen with a low brightness of 1 nit in dark environments, establishing a collaborative laboratory [2]. - Key technological trends for OLED screens include eye-care features, high refresh rates, and the development of foldable screens, with Tianma's OLED screens achieving refresh rates of up to 240Hz [2]. - The foldable smartphone market is experiencing stable growth, and Tianma is ramping up production of flexible OLED screens for both left-right and up-down folding designs [2]. Group 2: Industry Collaboration and Competitiveness - The competitiveness of domestic OLED screens relies on industry chain collaboration, with OPPO and Tianma combining their respective technologies for the development of the eye-care OLED screen [3]. - The domestic OLED industry is pushing for the localization of OLED emitting materials to enhance the competitiveness of screens and terminal products [3]. Group 3: Market Outlook and Performance - Currently, 90% of flexible OLED screens are used in smartphones, but Tianma plans to expand applications into automotive and IT sectors, with flexible OLED automotive display products expected next year [4]. - Major players like BOE, Visionox, and TCL Huaxing are establishing 8.6-generation flexible OLED or printed OLED production lines to capture opportunities in mid-size displays for IT and automotive applications [4]. - According to Sigmaintell, global shipments of flexible OLED smartphone screens are projected to reach nearly 300 million units in the first half of 2025, with a year-on-year growth of approximately 5.2% [4]. - Domestic manufacturers are expected to ship around 190 million flexible OLED smartphone screens, marking a year-on-year increase of about 7.7%, thus increasing their global market share to 62.3% [4]. - Tianma and BOE's flexible OLED smartphone screen shipments in the first half of the year were approximately 71 million and 43.2 million units, respectively, with year-on-year growth rates of 10.3% and 15.6% [4].