以下文章来源于商业弧光 ，作者苗正卿 商业弧光 . 听风者，捕光人，最准点的商业节拍 "Kelly想打破部门的墙"。 作者：苗正卿 来源：商业弧光 在杭州市萧山区恒盛路上最大的厂房门口，一块数米长的门牌石后正是娃哈哈"桥南基地"，这里是眼下娃哈哈实际上的"决策中 心"。 娃哈哈董事长、总经理宗馥莉大部分时间都在此办公，她的二十余位核心下属，也大多在此拥有办公点：娃哈哈内部最为重要的五 大中心一号位（即营销、生产、研究、管理、政务五大中心的一号位：五大中心总监）、隶属于五大中心的各个部门部长、以及隶 属于部门的核心科室的科长。这二十余人构成的三级管理体系，围绕着宗馥莉，在娃哈哈桥南基地形成一个"运转系统"，承担着今 天娃哈哈的"骨干"与"大脑"之职。 此地，距离娃哈哈创始人宗庆后起家的上城区清泰街 160 号那个六层小楼有22公里。 桥南基地最早是宏胜饮料（下称"宏胜"）的厂区所在，这里其实是宗馥莉作为娃哈哈接班人时的"东宫"。在娃哈哈内，人们一般称 呼宗庆后为老宗总，称呼宗馥莉为"小宗总"或"Kelly总"。（虎嗅注：宗馥莉英文名为Kelly Zong） 早在2003年，宗馥莉就开始独立执掌宏胜。于是乎，桥南 ...

Core Viewpoint - Zhejiang China Commodity City Group Co., Ltd. (referred to as "Commodity City") has reported strong financial performance for Q1 2025, indicating growth in revenue and net profit, driven by market operations and new business initiatives [1] Financial Performance - In Q1 2025, Commodity City achieved revenue of 3.161 billion yuan, a year-on-year increase of 17.93%, and a net profit attributable to shareholders of 803 million yuan, up 12.66% [1] - For the full year 2024, the company reported revenue of 15.737 billion yuan, a 39.27% increase, and a net profit of 3.074 billion yuan, growing by 14.85% [1] Market Position - The Yiwu market holds a central position in the global small commodity supply chain, with Commodity City's Yiwu International Trade City being a renowned trade center, maintaining a leading position in the national comprehensive market [1] - In 2024, the Yiwu International Trade City recorded an average daily footfall of 224,300 visitors, a 12.15% increase, attracting over one million global buyers from more than 230 countries and regions [1] Digital Transformation and Innovation - Commodity City is advancing market innovation and corporate transformation through digital reforms, positioning AI as a core driver for reconstructing the global trade value chain [2] - The company is accelerating the construction of a global digital trade center, with plans for the market segment to open in October 2025 [2] - The Chinagoods platform registered over 4.8 million buyers in 2024, with revenue of 341 million yuan and a net profit of 165 million yuan, reflecting a significant year-on-year increase of 102.05% [2] Strategic Development - The company aims to enhance its digital presence and competitiveness through initiatives like the "Digital Boss Lady" IP, which has empowered over 19,000 merchants [2][3] - Commodity City is focused on becoming a globally recognized international trade comprehensive service provider, continuously enriching and strengthening its ecosystems to maintain its competitive edge in the daily consumer goods supply chain [3]

Investment Rating - The report does not explicitly provide an investment rating for the securities industry or the specific company being analyzed [1]. Core Insights - The company has initiated a digital transformation since 2021, focusing on building a data foundation to enhance digital capabilities, resulting in the launch of 28 significant applications to improve customer engagement and service quality [18][20]. - The company plans to increase its proprietary investment scale in response to regulatory encouragement for long-term capital market participation, aiming to enhance overall capital efficiency [18][19]. - The asset management division is strategically positioned to leverage its public fund license and is focusing on passive equity products, particularly in the index investment space, to meet diverse client needs [20][21]. - The company is expanding its international business by following the needs of local enterprises, particularly in the "Belt and Road" regions, and aims to integrate domestic and international client services [22][23]. - The asset-backed securities (ABS) business has seen significant growth, with a total issuance of 173 ABS products amounting to 1,391.13 billion, indicating a strong market position [24]. Summary by Sections 01 Research Overview - The research was conducted on February 26, 2025, focusing on the securities industry and involved multiple financial institutions [1][13]. 02 Detailed Research Institutions - The research involved seven fund management companies and one other financial company, with a significant representation from fund management firms [14][16]. 04 Main Content Information - The company is actively enhancing its AI capabilities to improve investment advisory services and customer interactions, aiming for a comprehensive digital transformation [18]. - The company is committed to expanding its asset management capabilities, particularly in passive investment products, to cater to varying risk appetites among clients [21]. - The company has established a strong presence in the ABS market, with a focus on innovative products in response to national policy directions [24].