当前，我国居民消费结构发生深刻转变，从以商品消费为主转向商品与服务消费并重，文旅、体育、会 展等服务消费正成为释放内需潜力的主阵地。过去一年，文博热持续升温、赛事经济如火如荼、演艺市 场一票难求，"为一场赛事赴一座城""看一个展逛一条街"渐成消费新常态。文艺牵手商旅，文化赋能百 业，融合发展潜力加速释放。2025年，全国规模以上文化服务业实现营业收入8.58万亿元，同比增长 12.0%。 习近平总书记春节前夕在北京考察并看望慰问基层干部群众时强调，积极发展现代服务业，用好丰富的 文化资源，促进文商旅体展融合发展。在"十五五"开局起步、扩大内需战略持续推进的关键节点，这一 重要指示对进一步扩大服务消费、打开增长新空间具有重要意义。 促进融合发展，还需以场景创新倒逼制度创新。以"苏超"联赛为例，其走红不仅点燃了群众观赛热情， 更推动江苏各地在赛事认证、场馆共享、安全保障等领域实现标准互认，成为以融合促改革的鲜活样 本。可加快建立健全跨部门协调机制，鼓励各地因地制宜探索文商旅体展联席会议制度，破除管理壁 垒；抓紧制定融合业态通用标准，统一场馆服务、安全应急、消费引导等规则体系；深化赛事审批、营 业性演出审批等改革， ...

Cultural Consumption - The theme of the new spring cultural consumption event is "Shopping for New Year, Colorful Seasons," featuring over 460 diverse activities in Beijing [2] - Key commercial districts have transformed into immersive experiences for celebrating the New Year, allowing consumers to enjoy festive scenery that is both enjoyable and interactive [3] Traditional and Modern Integration - The event showcases a blend of traditional customs and modern elements, with activities like lion dances and cultural parades bringing vibrancy to popular locations [3][4] - The use of AI technology in exhibitions, such as "AI Weaving Realm," introduces innovative ways to celebrate traditional festivals [4] Family and Children Activities - Over 35 family-friendly activities are available, including winter-themed events and interactive spaces designed for children, enhancing family bonding experiences [4] Local Brands and Cultural Symbols - Traditional brands are innovating their offerings, such as Daoxiangcun's "New Year Eight Pieces" and Yili's festive gift boxes, which serve as cultural symbols of blessings and good wishes [5] - Online and offline sales strategies are being employed by local brands to reach consumers effectively, including special sections on e-commerce platforms [5] Consumer Incentives and Policies - A series of consumer-friendly policies have been introduced to stimulate spending, including increased subsidies for replacing old appliances and digital vouchers for shopping [6] - A lucky draw incentive for consumers who spend over 100 yuan at designated merchants during the holiday period adds excitement to shopping experiences [7] Park Activities - This year's park activities in Beijing emphasize the integration of tradition and modernity, with over 220 unique events designed to enhance visitor experiences during the Spring Festival [8] - The activities are categorized into three themes: winter sports, cultural education, and revitalized traditional customs, providing a rich and diverse holiday experience [8]

Core Viewpoint - Nanjing is launching a series of consumer promotion activities titled "Revitalizing Consumption, Enjoy Shopping in Nanjing" with over 400 events planned around the Spring Festival, focusing on enhancing consumer experience through technology and cultural integration [2][3]. Group 1: Consumer Promotion Activities - Nanjing will conduct more than 400 promotional activities across six dimensions: food, accommodation, transportation, tourism, shopping, and entertainment during the Spring Festival [2]. - The city is implementing a "Universal Consumption Incentive" program, offering a lottery for consumers who spend over 100 yuan in various sectors, with prizes up to 800 yuan [3]. Group 2: Automotive and Electronics Subsidies - For the automotive sector, Nanjing is providing subsidies of up to 20,000 yuan for vehicle scrappage and 15,000 yuan for vehicle replacement [3]. - In the electronics sector, consumers can receive up to 1,500 yuan for purchasing energy-efficient home appliances and up to 500 yuan for certain digital products [3]. Group 3: Cultural and Culinary Promotions - Nanjing is promoting local culinary culture through 136 signature dishes across 11 districts, encouraging restaurants to offer special New Year meals and gift boxes [5]. - The city aims to create a "food + culture + tourism" experience to attract more visitors, emphasizing the unique flavors of Nanjing [5]. Group 4: Digital Consumption Experience - Nanjing is collaborating with major e-commerce platforms to provide various discounts and promotions, with over 50 million yuan allocated for consumer incentives [6]. - Initiatives include instant discounts through payment apps and special live-streaming events to promote local products [6]. Group 5: Festive Atmosphere and Events - The city is organizing traditional and modern cultural activities in major shopping districts to enhance the festive atmosphere during the Spring Festival [7]. - Events include parades, exhibitions, and interactive experiences that integrate traditional crafts with contemporary commercial spaces [8]. Group 6: Integration of Culture, Commerce, and Tourism - Nanjing will host a series of themed events such as lantern festivals and cultural exhibitions to highlight the festive spirit and local heritage [9]. - The city is leveraging social media platforms to enhance cultural tourism appeal and create immersive consumer experiences during the holiday season [9].

Core Viewpoint - The "2026 Beijing New Spring Cultural Consumption Promotion Activity" aims to enhance cultural experiences and stimulate consumer spending through various subsidies and activities, with a total budget exceeding 70 million yuan [1]. Group 1: Cultural Activities - The event integrates four major cultural sectors: film, performance, exhibition, and skiing, expanding the subsidy range to include traditional operas, musicals, dance dramas, children's plays, and art exhibitions [1]. - A total of 1 million 30 yuan no-threshold movie discount coupons will be issued to new employment groups in Beijing, promoting wider access to cultural benefits [1]. Group 2: Film Promotions - From February 15 to March 3, consumers can enjoy various discounts on movie tickets through platforms like Maoyan and Taopiaopiao, including a 30 yuan discount for early screenings and a 15 yuan discount for regular tickets [2]. - The cultural consumption promotion action will invest 12 million yuan in subsidies for film-related activities, with limited daily offers available on a first-come, first-served basis [2]. Group 3: Performance Promotions - From February 10 to March 3, discounts on tickets for traditional performances will be available, with a tiered discount system offering up to 160 yuan off based on purchase amounts [3]. - An additional 500,000 yuan in exclusive coupons will be distributed for tourism and festival events, enhancing the overall experience for attendees [3]. Group 4: Exhibition Promotions - From February 10 to February 28, discounts will be offered for the China Beijing International Art Biennale, with various coupon packages available for art enthusiasts [4]. - The promotion will also include "Art Temple Fair" activities during the Spring Festival, creating a culturally rich consumer environment [4]. Group 5: Skiing Promotions - From February 15 to February 23, 16 ski resorts will participate in the promotion, offering discounts based on ticket purchase amounts, with additional benefits from the platform [5]. - The cultural consumption promotion action will allocate 3.2 million yuan for skiing-related subsidies, with limited daily offers available [5]. Group 6: Overall Integration - The initiative aims to create a new ecosystem for cultural consumption during the Spring Festival, integrating culture, tourism, sports, and exhibitions to enhance the overall experience [6].

Core Viewpoint - Beijing is transitioning from a phase of rapid economic growth to high-quality development, aiming to balance stable growth with transformation while achieving a GDP of 52,073.4 billion yuan by 2025, reflecting a 5.4% increase from the previous year [1] Economic Growth Dynamics - New driving forces have become crucial for economic growth in Beijing, with a focus on the transformation of industrial structure and innovation density [2][3] - The scale of high-tech industries in Beijing is projected to reach over 1.8 trillion yuan by 2025, accounting for 35.2% of the city's GDP, contributing approximately 60% to overall economic growth [2] - The core AI industry in Beijing is expected to reach 450 billion yuan by 2025, with over 2,500 AI companies operating in the city [3] Consumer Trends - The demand side of the economy is stable and upgrading, with service consumption accounting for nearly 60% of resident spending by 2025, and online retail sales exceeding 40% of total retail sales [4] - There is a shift in consumer behavior from functional consumption to emotional value, with a focus on experiential consumption [4][5] Collaborative Development - Beijing's economic growth is part of a broader regional collaboration with Tianjin and Hebei, enhancing transportation integration and ecological cooperation [6][7] - The output of technology contracts from Beijing to Tianjin and Hebei is projected to grow from over 7 billion yuan in 2013 to over 99 billion yuan by 2025, indicating improved regional collaboration [7] - The development of a modern capital metropolitan area is emphasized, with a focus on alleviating non-capital functions and enhancing collaborative innovation [7]

博物馆里过大年！首都博物馆春节期间延时开放 中新网北京2月4日电(记者 上官云)马年春节将至，3日，首都博物馆在北京发布了2026年展览计划。今 年，该馆将聚焦"文商旅体展"融合，打造有影响力的大展、特展。 例如，初一的《春风策马·纸塑传福》非遗手工体验，可亲手制作马年主题"福"字纸塑。此外，脸谱绘 制、鬃人制作、绒花手作等活动也将依次开展，并有非遗传承人现场指导，让大家零距离感受传统技艺 的魅力。 值得一提的是，北京大运河博物馆(首都博物馆东馆)，除夕(2月16日)闭馆一天；正月初一(2月17日)13： 00开馆；正月初二至初七(2月18日至2月23日)正常开馆。 多项展览，奉上文化大餐 除了在马年春节期间举办丰富多彩的活动之外，2026年，首都博物馆将继续打造有影响力的大展、特 展，共计划推出特色鲜明的各类原创临时展览15项，为观众奉上文化大餐。 此外，记者了解到，除了在春节假期举办一系列丰富多彩的互动体验活动之外，2026年首都博物馆共计 划推出特色鲜明的各类原创临时展览15项。 初一至初七，延时开放 如今，"博物馆里过大年"逐渐成为新春新年俗，人们走进博物馆，赏文物、品年味，在这里度过一个有 故事、有 ...

亮点方面，集团强化资源协同，在七大核心点位推动文商旅体展融合；通过四大书城、百余网点实 现"16+1"区服务全覆盖；并推出马年系列文创、京津冀景区联票升级版等新产品，激活文化消费。首文 科集团党委副书记、副董事长张金玲表示，此举旨在以文化融合创新呈现"京彩"新年，让公众感受传统 年味与现代人文交织的魅力。 文化季涵盖1场面向快递员、网约车司机等新就业群体的专场演出；剧场、公共、网络三大空间联动， 推出170余场演出、200余个文化点位及线上"云过年"活动；40支文艺轻骑兵将深入公园、社区开展流动 演出；累计300余场活动营造"天天有精彩"的节日氛围。 北京商报讯（记者 葛婷婷）2月3日，首文科集团在京宣布，"和你在北京"2026贺岁文化季正式启动。 作为集团实质性整合后各业务板块首次深度协同亮相，本次活动自2月4日持续至3月3日， 以"1+3+40+300"立体布局，覆盖演艺、图书、文创、电影等多领域，为市民游客提供"一站式"春节文化 体验。 ...

北京广播电视台春节联欢晚会也将在大年初一如期推出，春节期间还将打造"第二现场"，实现精彩剧目 和体育赛事的远程多点落地。同时，36部"北京大视听"佳作上新播出，20家网络视听平台开设"北京大 视听·春天马上来"线上专区，爱奇艺、优酷推出超高清节目限时免费观看惠民活动，让更多高品质的视 频内容在节日期间走进千家万户。 转自：劳动午报 本报讯（记者 边磊）记者近日从2026年北京市春节文化活动新闻发布会上了解到，今年，本市新春文 化活动将以"骏马贺新春 京彩中国年"为主题，下设七个系列活动，分别是"庙会灯会过大年""京彩演艺 过大年""博物馆里过大年""冰雪游园过大年""网络视听过大年""文化消费过大年""京津冀联动过大年"， 包括5000余项活动，其中既有庙会、灯会、游园等传统活动，也有结合北京近两年新打造的商圈、景 区、园区推出的新空间、新玩法。 据了解，今年春节，本市将举办30余个庙会灯会，并对传统庙会进行升级。东城区的龙潭庙会和地坛庙 会、西城区的厂甸庙会都增加了更多的现场演出，包括老北京的曲艺、琴书、相声，京津冀的特色杂 技、戏曲、武术等，营造更加多元和丰富的春节氛围。 本市在春节期间开票的营业性演出已 ...

1月30日，北京市人民政府新闻办公室举行2026年北京市春节文化活动新闻发布会。 240处打卡点 北京发布春节文旅"超级菜单" 北京市文化和旅游局党组成员、副局长郑芳介绍，春节期间，市文旅局将联动各区各部门和市场主体， 推出"畅游北京过大年"系列活动，发布春节必打卡榜单，以高品质供给和服务喜迎八方来客。北京青年 报记者了解到，"春节必打卡10大榜单"聚焦在京过大年核心体验场景，推荐地坛庙会、科技庙会、大都 庙会等20个庙会灯会游园会，《正红旗下》《只此青绿》等20场新春好戏，北京珐琅厂景泰蓝制作、同 仁堂知嘛健康零号店中医药文化等20个非遗项目，国家博物馆马年新春文化展、中国工艺美术馆春节主 题展等20个品质展览，昌平区辛庄村、房山区黄山店村等20个京郊乡村，以及美食、酒店、滑雪场等， 共计240个点位，市民游客可从榜单里筛选心仪的节日活动，设计自己专属的新春游路线。 10大攻略线路带你"轻松游北京" 市文旅局将整合食住行游购娱全要素资源，推荐10大攻略线路，突出年味、京味、文化味，涵盖春节最 新的活动、热门的打卡地和别具特色的节日体验。 10大攻略线路既有人们熟悉的北京代表性场景，也有年轻人喜爱的潮流新去处 ...

Core Insights - The "Beijing Big Audio-Visual" brand achieved significant success in content creation, dissemination, and industry leadership over the past year, with a record number of works produced [4] - The Beijing Municipal Bureau of Radio and Television has ambitious plans for the "14th Five-Year Plan" period, focusing on enhancing the quality and quantity of audio-visual productions [11] Group 1: Achievements of "Beijing Big Audio-Visual" - A total of 465 works were produced in the past year, with 252 receiving recognition from the National Radio and Television Administration, marking a new high [4] - Notable productions include the documentary "Lugou Bridge: Our Commemoration" and the drama "Six Sisters," which set new viewership records [4] - The micro-short drama industry accounted for two-thirds of the national market, with the first flagship work exceeding 100 million in investment and airing on CCTV [4] Group 2: Upcoming Projects and Plans - In 2026, 500 "Beijing-produced" audio-visual works are planned, including various genres such as dramas, documentaries, and animations [6] - Key upcoming titles include "The Great Long March," "The Tang Dynasty's Music of War," and "The Tree of Life," among others [6][11] - The focus will be on creating works that resonate with contemporary realities, showcasing innovation in storytelling and production quality [7] Group 3: Integration of Culture, Commerce, and Tourism - The "Super Scene" initiative has been launched to enhance the integration of culture, commerce, and tourism, achieving nationwide coverage and international outreach [8] - Ten "Film and Television Beijing" routes were created, significantly boosting foot traffic and revenue in associated commercial areas [8] - The "Beijing Festival Rising" initiative aims to promote cultural activities and local products, creating a comprehensive promotional ecosystem [9] Group 4: Strategic Layout for the Future - The Beijing Municipal Bureau of Radio and Television aims to establish an international first-class digital audio-visual production center and a leading audio-visual industry cluster [11] - The focus will be on enhancing audio-visual artistic creation, technological innovation, and industry effectiveness [12] - Eight key areas of work will be prioritized, including improving mainstream media effectiveness and fostering talent in the audio-visual sector [12]