作 者丨张敏 编 辑丨张星 经历了2 0 2 5年"开门红"后，房地产市场在今年2月继续有着良好表现。 多家机构发布的数据显示，今年2月，北京、上海、广州、深圳四个一线城市的商品房成交量 稳中有升，其中二手房交易升温幅度较为明显。 市场快速恢复 根据北京市住建委的数据，今年2月，北京二手房网签11 8 7 6套，比1月略有下降，但与去年同 期的5 5 2 5套相比，上涨了11 4 . 9 5%。同期，北京新房网签2 2 9 5套，环比下降1 6 . 1 2%，同比上 涨5 8 . 8 2%。 受去年9月末的" 9 3 0新政"影响，北京二手房交易量在去年第四季度明显升温，月度成交量突 破1 . 7万套，去年1 2月更是突破2万套大关。 2 0 2 5年以来，政策效应减弱，加之春节假期因素影响，北京二手房交易量有所降温，但仍保 持在1万套以上的规模。 中原地产首席分析师张大伟分析认为，在新政影响下，北京楼市连续高位运行。其中，2月下 半月市场明显复苏，周末的二手房实际成交量达到了每天1 0 0 0套以上，"市场已经明显开始出 现'小阳春'行情。" 麦田房产也指出，北京二手房网签量从2月第二周开始显著增加，当前周 ...

Core Viewpoint - The article discusses the recent upward trend in new home prices across various cities in China, particularly highlighting the strong recovery in second-tier cities compared to first-tier cities [3][4][8]. Group 1: Price Trends - New home prices in 70 major cities show an upward trend, with 24 cities experiencing month-on-month increases [4]. - Notably, second-tier cities like Nanjing and Chengdu have seen price increases of 0.7%, while Shanghai's increase is 0.6% [5]. - The article emphasizes that the price recovery is more pronounced in strong second-tier cities, with some cities experiencing significant price rebounds [15][16]. Group 2: Transaction Volume - Transaction volumes have been steadily increasing, particularly in Wuhan, where November 2024 saw a 189% year-on-year increase in new home transactions [11]. - By December 2024, the transaction volume reached 28,331 units, accounting for 42% of the annual total in just two months [11]. - The upward trend in transaction volume continued into 2025, with January seeing a 28.3% increase year-on-year [12]. Group 3: Market Sentiment - There has been a notable increase in the number of people viewing homes, indicating a growing interest in the real estate market [23]. - Many real estate agents report a surge in weekend viewings, particularly for desirable properties [24][25]. - The article notes that the current market recovery is characterized by a significant increase in both new and second-hand home listings, reflecting a strong demand for property exchanges [28][37]. Group 4: Developer and Policy Impact - Developers are benefiting from the market recovery, with many reducing discounts on new homes, indicating increased buyer confidence [40][41]. - The article mentions that government policies, such as talent subsidies and special purchase incentives, are contributing to the market's stabilization and recovery [45][47]. - The reduction in discounts and the overall market enthusiasm suggest a positive outlook for developers moving forward [48][50]. Group 5: Long-term Outlook - Real estate agents express optimism about the sustainability of the current market recovery, anticipating that the upward trend in prices and transaction volumes will continue into the spring [53][54]. - The article highlights that the recovery is not just a temporary phenomenon but is expected to have lasting effects throughout the year [54][60]. - The resurgence of second-tier cities is attributed to their appealing product offerings, which have attracted buyers and stimulated market activity [63][66].

中信建投地产 2 月百强房企销售及楼市小阳春解读 20250228 摘要 • 2025 年初房地产市场呈现结构性复苏，部分企业如中海、华润置地等实 现超过 20%的增长，单月销售额破百亿企业数量与 2024 年四季度持平， 但整体返乡置业现象减少。 • 新房市场方面，前八周 45 个城市成交量普遍优于去年同期，核心城市表 现突出，但与几年前相比仍有差距；二手房市场方面，15 个城市成交量创 近三年新高，同比增长接近 30%，节后成交数据持续递增。 • 一线城市商品住宅销售价格环比继续上涨，一二线城市整体环比上涨，三 线城市降幅收窄。上海和深圳新房价格分别上涨 0.6%和 0.2%，二手房价 格分别上涨 0.4%。 • 土地市场呈现高总价、高溢价和高楼面价特征，如荧茂在上海以接近 90 亿元拿下虹口地块，郑州中海拍出地块溢价率接近 90%，刷新郑州市内楼 面价记录。 • 国央企、外资企业及部分民营企业积极参与土地市场，如中海、金茂、华 润、绿城等国央企动作频繁，表明土地市场正在回暖。 Q&A 2024 年 2 月百强房企的销售情况如何？ 2024 年 2 月，百强房企的累计销售额同比下降了 5%，但单月同比增长 ...