丙午启新岁，骏影伴春归。2026年2月10日，上海科技馆焕新重启后的首个重磅大展"奇骥奔腾——马年 科技文化特展"，在上海科技馆B1层正式启幕，2月17日(正月初一)起面向公众开放，预约通道现已全面 开启。 这场由上海科技馆与故宫博物院联合主办，文旅上市公司三湘印象担任总制作的新春特展，以马为媒、 以科技为骨、以文化为魂，为沪上市民与各地游客奉上一场跨越古今的沉浸式文化科技盛宴。 作为展览的核心部分，"奇骥奔腾"特展汇集了故宫博物院精选的二十余件马主题珍贵文物，通过"实物 展品+数字演绎"的形式分主题展出。实体展品均为首次在沪亮相，涵盖汉唐至明清时期的陶马、陶 俑、鞍辔、兵器等，系统性展现了马在不同历史阶段的多元角色。借助高精度数字还原技术，《平定伊 犁回部战图册》等画作中的骏马跃然"屏"上，历史触手可及，更直观地领略马在礼制、军事、交通、艺 术与生活中的独特地位。 图说：2月10日下午，在上海科技馆"奇骥奔腾"特展开幕仪式上，一场《奇骥奔腾：马的诗意行进》大 型球幕音画诗歌音乐会隆重举行。 以马为媒传递奋进精神，赴新春科普之约 本次展览以"马"为叙事轴心，通过"自然演化—人马同行—启迪未来"的逻辑主线，串联 ...

丙午启新岁，骏影伴春归。2026年2月10日，上海科技馆焕新重启后的首个重磅大展"奇骥奔腾——马年科技文化特展"，在上海科技馆B1层正式启幕，2月 17日（正月初一）起面向公众开放，预约通道现已全面开启。 作为展览的核心部分，"奇骥奔腾"特展汇集了故宫博物院精选的二十余件马主题珍贵文物，通过"实物展品+数字演绎"的形式分主题展出。实体展品均为首 次在沪亮相，涵盖汉唐至明清时期的陶马、陶俑、鞍辔、兵器等，系统性展现了马在不同历史阶段的多元角色。借助高精度数字还原技术，《平定伊犁回部 战图册》等画作中的骏马跃然"屏"上，历史触手可及，更直观地领略马在礼制、军事、交通、艺术与生活中的独特地位。 图说：2月10日下午，在上海科技馆"奇骥奔腾"特展开幕仪式上，一场《奇骥奔腾：马的诗意行进》大型球幕音画诗歌音乐会隆重举行。 以马为媒传递奋进精神，赴新春科普之约 本次展览以"马"为叙事轴心，通过"自然演化—人马同行—启迪未来"的逻辑主线，串联起"奇骥初现""生生之野""千载骏影""骥语共驰"四个篇章。同时，打 破传统展陈框架，融合文物、标本与数字互动科技，多维展现马从远古到现代、从自然到文明的不同面貌，打造突破时空边界，可 ...

《印象·妈祖》演出现场 林爱玲 摄 作为演出的重头戏，《荡寇风云》等场景不仅升级了舞台灯光特效，更将最吸睛的打铁花的表演场地从固定点位移至可移动、可旋转的演出古 厝舞台上。绚烂的铁花在旋转的屋檐上空炸裂，场面较之以往更显宏大与震撼。 此外，火壶旋转、火棍舞龙、火流星划空……20余项与"火"相关的民俗绝技轮番上演，与海上烟花秀、沙滩篝火交相辉映，共同构成了一 幅"满城烟火"的壮丽画卷，让游客身临其境感受莆田年味与非遗魅力。 《缘起湄洲》演出现场 林春盛 摄 去年11月，莆田湄洲岛年度游客接待量首次突破300万人次大关，创下历史新高。这一里程碑式的数据背后，是湄洲岛以"文旅+"战略为牵引， 推动文旅项目提质增效的扎实步伐。其中，《印象·妈祖》累计演出603场，接待14.96万人次；《缘起湄洲》累计演出503场，吸引游客11.2万 人次。两大演艺IP已成为拉动海岛夜间经济、推动文旅深度融合的强劲引擎。 《缘起湄洲》的烟火人间 2月6日，入夜，湄洲岛气温虽降到10摄氏度，妈祖影视城里却是一片灯火璀璨、张灯结彩的火热景象，"海岛渔村"热闹远胜从前——经过3个 月精心打磨优化，全国首部妈祖文化主题大型文旅演艺《缘起湄洲》 ...

（来源：上观新闻） 点睛之笔落下，龙狮欢腾舞动。2月8日，以"步步骏达，岁驰张园"为主题的张园海派新春游园会在承载 城市记忆的百年石库门建筑群中拉开帷幕。活动通过对海派文化的创造性转化，着力营造"可沉浸、可 互动、可带走"的文化体验，构建起既有传统底蕴又具摩登气息的春节仪式感，让百年建筑真正"活"成 一处开放式的春节文化现场。 开幕当日，中国龙狮九段、国家级非遗传承人陆大杰领衔龙狮献瑞，以"骏驰龙腾"之势巡游茂名北路； 誉为"最优美的中国乐团"上海民族乐团，在安垲第艺术墙前奏响经典曲目，非遗丝竹管弦勾勒出一幅生 动的海派音画；12号楼广场前，上海市书法家协会主席丁申阳、非遗撕纸传承人华兴富、版画艺术家金 雯等亲临现场，传统技艺在指尖重生，重现张园历史上"游园观艺"的雅趣盛景。 新春游园会的另一大亮点在于文化元素的精彩跨界。2月15日至23日，乐高®积木与张园联袂呈献"搭在 一块，乐造新年"新春巡礼。以充满趣味和巧思的造型语言，解构并重塑舞龙、骏马等经典春节意象， 将茂名北路限时步行街铺陈为一座活力四射的创意街区。游客还可前往张园5号楼的乐高®积木马年新 春快闪店，解锁2026新春限定新品，在趣味拼搭中乐享团圆 ...

Investment Rating - The report does not explicitly provide an investment rating for the apparel industry Core Insights - The luxury jewelry market is seeing a rise in interest from high-net-worth individuals towards traditional gold jewelry, which has significantly higher sales per store compared to established luxury brands like Cartier and Van Cleef & Arpels, achieving a gross margin of 40% [1] - The second-hand luxury market and emerging local brands are putting pressure on affordable luxury brands, which are experiencing declining sales, although some brands like Coach and Ralph Lauren are showing signs of recovery through product innovation and marketing adjustments [4] - The domestic sportswear market is undergoing a transformation with local brands capturing 60% of the global market share, led by Anta and Li Ning, which are focusing on technological advancements and channel optimization to build competitive barriers [4] - The demand for affordable down jackets is surging among middle-class consumers, leading to a decline in sales for high-end brands, which are struggling with high pricing and quality concerns [5][7] - The outdoor gear market is evolving with the popularity of trail running, leading to increased interest in trail backpacks, which are expected to see significant market growth by 2030 [8] Industry Environment - The luxury jewelry market is being disrupted by traditional gold jewelry brands that are attracting high-net-worth consumers, leading to a shift in customer traffic away from established luxury brands [1] - The affordable luxury segment is facing challenges due to tightening consumer spending, with brands like Michael Kors and Coach reporting significant revenue declines in Asia, although some are beginning to recover [4] - The domestic sportswear market is witnessing a major shift with local brands like Anta and Li Ning leading in revenue and brand value, while international brands are experiencing slower growth [4] - The affordable down jacket market is thriving as consumers prioritize value, leading to a stark contrast in sales performance between high-end and budget brands [5][7] - The trail running trend is driving demand for specialized outdoor gear, particularly trail backpacks, which are becoming essential for outdoor enthusiasts [8] Top Brand News - Pop Mart's Labubu toy line experienced a significant market crash after initial success, highlighting the volatility of collectible markets [10] - Li Ning showcased its Honor Gold Label series at Milan Fashion Week, emphasizing a blend of high-quality design and sports technology [11] - Deckers Brands announced the closure of two niche brands to focus on more profitable core brands like Hoka and UGG [14] - Aokang held an AI fashion show to innovate marketing strategies in the footwear industry, showcasing a digital transformation approach [16]

Core Insights - The opening of the Yungzhou Ancient City marks a significant expansion and revitalization of the historical area in Nanning, integrating culture, tourism, and commerce into a vibrant urban space [16][18][24] Group 1: Project Overview - The Yungzhou Ancient City has undergone systematic protection and renovation, culminating in a grand opening ceremony on February 6, which signifies the full operational phase of the largest historical preservation project in Nanning [16][18] - The project features a thematic focus on "Ancient City, Modern Charm," utilizing a dual venue approach with real-time interactions between the main venue at Water Street and the sub-venue at Zhongshan Road [16][18] Group 2: Water Street Development - Water Street serves as the main venue, designed to appeal to younger demographics with a focus on entertainment, performing arts, and trendy leisure activities, while preserving historical architecture [19][20] - The revitalization includes the introduction of popular brands like "Cat's Sky City" and "Manner Coffee," transforming the area into a modern cultural hub while maintaining its historical essence [19][20] Group 3: Zhongshan Road Enhancement - Zhongshan Road has been upgraded to enhance its reputation as a culinary landmark, combining traditional and new brands to create a diverse food experience [21][22] - The reconstruction of the iconic Bell and Drum Tower is a focal point, with a ceremonial bell-ringing event scheduled for February 16, symbolizing cultural continuity [21][22] Group 4: Integrated Experience - The overall project connects Zhongshan Road, Water Street, and "Three Streets and Two Alleys," creating a comprehensive pedestrian-friendly area that enhances visitor comfort and safety [23] - The initiative aims to stimulate nighttime economy and street art, transforming the area into a high-value cultural tourism zone while preserving local heritage [23][24] Group 5: Future Prospects - The promotion of a new urban leisure tourism route is part of Nanning's strategy to enhance its cultural soft power and competitiveness in the tourism sector [24] - Future events, such as the March 3rd folk festival and national style carnival, are planned to attract visitors and boost local consumption, positioning the ancient city as a new cultural landmark [24]

Core Insights - The article highlights the fusion of traditional and modern consumer experiences during the upcoming Spring Festival, emphasizing the role of new technologies and retail formats in enhancing the festive atmosphere [1] - The focus is on the rising trend of immersive cultural experiences over mere sightseeing, with a particular emphasis on the Citywalk concept that integrates cultural heritage with contemporary consumerism [1][9] Group 1: New Retail Trends - The launch of "Yuanlong Yuanchuang," a retail brand by Yuanlong Yatu, aims to connect traditional cultural elements with modern consumer experiences, particularly targeting the younger generation [2][9] - The brand's strategy includes establishing stores at popular cultural landmarks in Beijing, creating a unique Spring Festival experience that combines local flavor with contemporary trends [2][9] Group 2: Cultural and Consumer Experience - The article describes various experiential retail locations, such as the Yuanlong Yuanchuang store in the historic hutong of Lankou, which features festive decorations and culturally themed products that resonate with visitors [3][4] - The immersive experiences offered at these locations, such as character interactions and themed merchandise, cater to the emotional needs of consumers, particularly the younger demographic [4][9] Group 3: Integration of Tradition and Modernity - The article notes that the new retail experiences in Beijing are designed to reflect the city's rich cultural heritage while appealing to modern consumer preferences, creating a vibrant atmosphere during the Spring Festival [6][9] - Events and activities, such as traditional crafts and performances, are integrated into the shopping experience, enhancing the cultural significance of the consumer journey [8][9]

热烈祝贺嘉禾望岗成为"中国著名情感地标"， 这是中国地铁发展史上前所未有的"柔软时刻"。 那么，作为大湾区重要城市的江门，可以考虑让谁出战接梗？ 有网友说，当然是赤坎！ 01. 江门赤坎与嘉禾望岗，形成"梗闭环"了 为什么是赤坎？ 首先，赤坎是中国著名侨乡名镇， 早年无数人从这里"下南洋"，承载着太多的离别气息，与嘉禾望岗 的"离别"相呼应。 人们说，" 这里是嘉禾望岗，有的人从这里去了机场，有的人从这里去了火车站，青春就此分道扬镳， 后来再无相见 "。 这段话让人鼻尖一酸，有关嘉禾望岗的故事引发全网共鸣，就连新华社、人民日报、央视都给予强烈关 注。 更好玩的是，广州抛出的这个梗，还引发"城传城"、"区传区"的接梗大赛。 印象比较深的有这样几个梗：《嘉禾望岗下一站，到深圳"翻身"》、《在嘉禾望岗分手，到增城修成人 间正果》、《向嘉禾望岗致歉，都怪顺德太艮gěn》。 另一方面，又有无数侨乡将世界的痕迹带回赤坎，融进建筑、饮食与生活里，让赤坎充满着重逢与团圆 的情感记忆。 人生的旅途不止有离别与遗憾，更有相逢与团圆，赤坎的这一份特质， 正好与嘉禾望岗的"分别"形成 一个"梗闭环"。 不仅如此，赤坎早已在网上成名， ...

Core Insights - Guizhou is transforming its tourism image through innovative approaches, integrating technology and cultural experiences to attract visitors [1] Group 1: Tourism Development Strategies - Guizhou is breaking the traditional "single attraction" model by implementing a "cooperative development" strategy, exemplified by the success of ticket packages that connect major attractions with lesser-known villages and cultural workshops [3] - The introduction of free admission policies for specific groups, effective from 2026, signals a shift from a reliance on "ticket economy" to a focus on "comprehensive economy" in tourism [3] - The diversification of tourism products is responding to the market's demand for personalized and immersive experiences, targeting younger audiences with extreme sports and adventure activities [3] Group 2: Technological Integration - Technology is becoming a key enabler for traditional culture, creating immersive experiences through AI interactions and holographic displays in cultural venues [4] - The integration of traditional performances, such as "Iron Flower," with drone shows highlights the potential of night-time economy and enhances visitor engagement [4] - Guizhou is positioning itself on the global tourism stage, with over 1,500 representatives from the global tourism industry gathering in Guiyang to discuss inbound tourism cooperation, indicating growth in the inbound tourism market [4] Group 3: Future Outlook - Guizhou aims to evolve into a world-class tourist destination, leveraging its natural beauty and cultural richness while inviting global visitors [4] - The province is focusing on internal resource integration and global outreach, creating a vibrant tapestry of ecological and cultural experiences [4]

Core Insights - The cultural and tourism market in China is experiencing a significant resurgence, driven by the popularity of traditional and modern cultural elements, with a notable increase in consumer engagement during the 2026 New Year holiday [1][2] - Yuanlong Yatu, a leading company in the cultural and creative industry, is innovating its retail strategy by integrating immersive experiences with cultural products, particularly during the festive season [1][13] Group 1: Market Trends - The domestic tourism market saw a strong start in 2026, with Beijing receiving 8.808 million visitors during the New Year holiday, making it the most popular destination [1] - The trend of Citywalk, focusing on immersive cultural experiences, is becoming a key way for tourists to engage with urban culture and the festive atmosphere [2][10] Group 2: Company Strategy - Yuanlong Yatu's retail brand "Yuanlong Yuanchuang" is strategically located in popular cultural tourism landmarks in Beijing, such as Qianmen Street and Tiananmen Square, to attract foot traffic and enhance consumer engagement [2][10] - The brand is leveraging its unique cultural products, including those themed around the Year of the Horse, to create immersive shopping experiences that blend traditional culture with contemporary trends [2][11] Group 3: Consumer Engagement - The company is focusing on emotional value as a core demand for Generation Z consumers, creating products that resonate with their preferences and social interactions [4][8] - Yuanlong Yuanchuang is implementing interactive experiences, such as character parades and themed installations, to enhance customer engagement and drive foot traffic to its stores [8][11] Group 4: Future Outlook - The establishment of Yuanlong Yuanchuang marks a significant step for Yuanlong Yatu in expanding into retail and cultural products, aligning with national policies aimed at boosting consumer spending [13] - The company aims to deepen its online and offline presence, focusing on high-quality development in the cultural and creative industry as part of the 14th Five-Year Plan [13]