（央视财经《天下财经》）在江苏南京，各大商圈以"沉浸式体验"为核心，通过举办各类主题活动促进文 旅融合，让城市消费活力持续迸发。 在江苏南京秦淮区的门东历史文化街区，记者看到，为了迎接即将到来的新年，工作人员正在紧锣密鼓地 搭建新场景，包括摆放花灯、打造演出舞台等。巡游队伍也更换了服饰，编排了新的表演内容。 编辑：王昕宇 江苏南京某商业综合体推广经理 张澄洁：在年末这个消费热潮的节点，我们为大家提供了餐饮、零售、 体验等全方位的优惠活动，还为大家准备了6小时免费停车、免费抽奖等优惠活动，预计能够为超10万人 次的消费者提供高性价比的体验。 据了解，从现在开始到元旦假期结束，南京多家商业综合体都将适时采取延时营业等举措。跨年夜当晚， 南京全市预计开展60余场商圈与文旅主题活动。 转载请注明央视财经 与此同时，南京一些大型商业综合体，也在发力年末消费市场。在一家商场，记者看到，这里打造了多处 沉浸式互动场景与游乐空间，吸引更多亲子客流。 这几天，在门东历史文化街区，平均每天来这里的游客，都有五六万人次，相比往常增加约10%。在一家 销售特色糕点伴手礼店铺，记者看到，商家推出了不少新品礼盒。 ...

Group 1 - The consumption market is experiencing a surge as the New Year approaches, with many restaurants in Shanghai seeing high demand for "New Year’s Eve dinners" [1][3] - A restaurant in Shanghai reported that reservations for New Year’s Eve dinners are nearly full, indicating a significant increase in customers seeking festive dining experiences [3][4] - Young consumers are particularly drawn to the emotional resonance and ambiance of dining experiences, favoring restaurants with unique decor and scenic locations, such as riverside views [4] Group 2 - In Nanjing, various commercial districts are promoting "immersive experiences" through themed activities to enhance cultural and tourism integration, boosting consumer engagement [7][10] - The historical cultural district in Nanjing is preparing for the New Year by creating new scenes and performances, attracting an average of 50,000 to 60,000 visitors daily, which is a 10% increase compared to usual [8] - Major commercial complexes in Nanjing are implementing extended operating hours and hosting over 60 themed events on New Year’s Eve to stimulate year-end consumer spending [10] Group 3 - The cultural and creative product market in Beijing is witnessing a surge in new offerings, particularly those featuring zodiac themes and local cultural elements, which are popular among consumers [10][12] - The most popular items in Beijing's cultural product market are refrigerator magnets related to the Temple of Heaven, accounting for 80% of total sales [12][14] - Products associated with Beijing's cultural landmarks and traditional themes are particularly favored, indicating a strong consumer interest in local heritage [14][17]

"当前，各地各部门正通过'政策引流'与'业态融合'双管齐下，持续推动冬季文旅市场升温。"洪勇表 示。 国研新经济研究院创始院长朱克力对《证券日报》记者表示，今年冬季文旅消费有望迎来"量质齐升"的 旺盛态势，成为全年消费增长的重要引擎。从需求端看，元旦的短途休闲、春节的家庭团聚游、寒假的 研学旅行需求集中释放，叠加"旅游迎春休闲过年""欢乐冰雪旅游季"等全国性活动，家庭游、亲子游、 冰雪游、民俗游将成为消费热点，跨省跨区域旅游热度预计持续走高。 那么，各地各部门如何进一步推动冬季文旅消费升温？朱克力认为，需构建"供给提质、政策赋能、服 务优化"的三维推进体系，全方位激活市场潜力。 近日，全国各地以"冰雪+""温泉+""文化+"等融合模式为抓手，积极创新多元化冬季文旅消费新业态， 通过资源整合、活动创新与政策赋能，丰富游客体验，激发市场活力。多元化供给让冬季旅游告别"淡 季"标签，焕发出全新生机。 例如，贵州统筹省内9个市州策划推出超600项系列文旅活动，围绕温泉、滑雪、民俗、南部阳光带等核 心资源，精心打造6大特色旅游产品，发布贵州冬季10大特色主题线路；辽宁"九九消费季"活动自12月 16日起持续至明年3月1 ...

（编辑 丛可心） 证券日报网讯 12月18日，锋尚文化在互动平台回答投资者提问时表示，公司紧密关注"犒赏经济"与演 唱会热潮等消费趋势，积极布局商业演出领域，通过将国家级大型活动（如冬奥会、亚运会）的先进技 术深度应用于商业项目，打造具有竞争力的沉浸式体验，例如2025年5月20日举办的"常思思全景域沉浸 式跨界概念独唱音乐会"，以光影重塑空间维度，为观众带来跨时空视听盛宴；同时，公司强化内容创 新与品牌协同，如2025年10月12日完成的"12男高音中国巡演"，通过融合全球经典与中国传统旋律，显 著提升品牌影响力并推动其他C端业务联动发展。未来，公司将持续关注演唱会项目，推动业务模式 从"被动承接"向"主动策划"转型，持续满足消费者对高品质文化体验的需求。敬请投资者注意投资风 险。 ...

影石无人机 "影翎 Antigravity A1 "（下称" A1 "）刚开启上市首销，争议便扑面而来。 不实销量数据、非正常舆论攻击等声音 在市场中发酵， 掩盖了 这款首销不足 1 周的无人机新品 真实 市场表现 。 对此，影石 创始人 刘靖康日前发布内部信回应称： "影翎仅中国区 48 小时就卖了 3000 多万元。" 争议与热销的数据所形成的强烈反差折射了市场对于这款无人机空前的关注。 外界的质疑与关注本质上都指向影石能否复刻过往的成功。 这家在全景相机领域曾通过 "错位竞争"逆袭 GoPro 的公司，这一次用同样的逻辑重新定义"飞行"的门槛，即不是教育用户去学运镜，而是通过"全景记 录 + 沉浸式体验"抹平技能差异，推动无人机用户群体的扩容。 面对一个增长已显疲态的市场，影石能否凭借全新的用户体验曲线 挖掘新的增量空间 ，正受到关注。 行业十字路口 当前消费级无人机市场正在面临一个关键的商业难题：在性能参数几乎被推至极限后，下一个增长点在哪里？ 据 Frost&Sullivan 发布的数据， 2019-2024 年全球民用无人机市场的复合增长率为 24.14% ，但消费级跑输大盘，同期复合年均增长率只 ...

他举例，航天IMAX影片能让观众仿佛站在发射架下仰望火箭、亲历太空行走，这种"经历历史"的体验 记忆，远比单纯的信息记忆更长久。而这种沉浸感不仅限于科普内容，在商业大片中同样释放强大吸引 力。以辽宁科技馆IMAX影院为例，《疯狂动物城2》上映期间，外地观众占比高达45%，许多人专程为 IMAX而来，"为一场电影奔赴一座城"正成为文旅消费的新常态。 孟丹青强调，科技+内容是合作的关键，必须兼具优质科技、核心IP与专业创作者。在内容布局上， IMAX深耕上游，通过与文旅景区、科技馆展陈联动，形成完整叙事闭环。"为了打造真实且沉浸的内 容，IMAX摄影机曾跟随NASA上过太空、下潜过海底，还攀登过珠穆朗玛峰。" （文章来源：每日经济新闻） 12月12日，在每日经济新闻联合海南国际经济发展局在海口举办的"2025第十四届上市公司发展年会·国 际消费新机遇专场"上，IMAX CHINA首席执行官孟丹青分享了IMAX与博物馆、科技馆的合作逻辑， 聚焦"如何让静态文化'活'起来""技术沉浸与文化沉浸如何结合"两大议题。 孟丹青提到，IMAX"出生"于科技馆，核心优势并非让观众"看故事"，而是通过招牌式沉浸式体验让他 们"穿 ...

灯光骤暗复明，一袭红衣的女主角倏然出现在第一排观众眼前，蔡丛霞攥紧了朋友的手。12月7日下午，武汉滨江天街嗨戏剧演艺新 空间内，悬疑戏剧《电台》散场后，蔡丛霞回忆观剧的这一幕直呼"这种零距离体验太有感染力了"。 如今，这样的小剧场演出正在武汉三镇遍地开花，脱口秀、音乐剧、话剧等多元业态齐聚，100—400元的票价、2小时左右的适配时 长，精准契合年轻群体的文化消费需求，不少外地剧迷专程来汉打卡。 为抢滩演艺市场新风口，今年8月，武汉出台推动演艺经济高质量发展三年行动方案提出：到2027年建成国内一流演艺名城，年举办 各类营业性演出4万场。 当前，武汉正锚定打造世界知名文化旅游目的地目标，深挖超大城市深厚人文底蕴。蓬勃兴起的小剧场，以"小体量"撬动"大市 场"，助力武汉冲刺国内一流演艺名城。 观众：高校学生和年轻白领是绝对主力 嗨戏剧演艺新空间开业仅2个月，便跃升为武汉小剧场爱好者争相打卡的热门去处。其出品的《电台》，在某购票平台收获9.6分的 高口碑，演出几乎场场满座。 小剧场《电台》剧照。 与传统剧场不同，这里百余座位紧挨舞台铺陈，即便最后一排也能纵览全场。舞台被布置成一栋老式二层小楼，钢琴、沙发、壁橱 与 ...

Core Insights - The national cultural tourism investment and financing market is experiencing a surge, characterized by a concentration of projects and emerging opportunities, with significant capital movements and policy support driving the transformation from "sightseeing" to "immersive experiences" in the industry [1] Group 1: Key Regional Projects - Major urban clusters are becoming the main battleground for cultural tourism investment, with landmark projects driving regional industrial upgrades. In the Guangdong-Hong Kong-Macao Greater Bay Area, the Nanhai Art Center project has a total investment of 2.018 billion, aiming to become a cultural landmark [2] - In the Yangtze River Delta, the sixth Yangtze River Delta Cultural Expo concluded with a transaction amount of 14.9 billion, highlighting the investment hotspot of "culture + technology" [2] - In the Beijing-Tianjin-Hebei region, four key projects were signed with a total investment of nearly 10 billion, including the first Ferrari World entertainment complex in Asia [3] Group 2: Capital Operations - Cultural tourism enterprises are optimizing their capital structures through IPOs, bond issuances, and equity acquisitions. Shaanxi Tourism received approval for an IPO to raise 1.555 billion for project development [4] - Salt City Cultural Tourism issued a 500 million bond to strengthen its financial reserves, while Luoyang Cultural Tourism successfully issued a 500 million high-growth industry bond [4] - Song City Performing Arts plans to acquire 100% equity of Hangzhou Song City for 963 million in cash to enhance operational efficiency [4] Group 3: Unique Regional IP Development - Regions like Northwest, Northeast, and Southwest are leveraging unique natural and cultural resources to launch distinctive projects, transitioning the industry from "sightseeing" to "experiential" tourism. The Xinjiang 577 Golden Sands Mountain Resort project has a total investment of 100 million, aiming to attract over 300,000 visitors annually [5] - In Northeast China, 14 financial institutions provided a total credit of 1.852 billion to support the ice and snow economy [5] - In Southwest China, Sichuan launched 480 cultural tourism projects worth 570 billion, including a theme park at the Chengdu Panda Base [5] Group 4: Policy and Model Innovations - The government is optimizing the investment environment for cultural tourism, with the expansion of REITs to include urban renewal facilities and hotels, enhancing financing channels [6] - Collaborative efforts between government and enterprises are being established, such as the partnership between Tianjin Dongjiang Comprehensive Bonded Zone and Tianjin Port Group to create a cultural tourism brand [6] - The Guangxi Cultural Tourism Conference focused on "cultural tourism + health care," showcasing over 270 smart tourism achievements [6] Conclusion - The combination of capital operations and policy innovations is providing solid support for the development of the cultural tourism industry, which is expected to evolve towards high-quality, immersive, and cross-regional experiences, injecting more vitality into economic growth [7]

Core Insights - The cultural and tourism market in China is experiencing unprecedented growth opportunities, driven by the digital economy and consumption upgrades, with projections indicating the market size will exceed 70 trillion yuan by 2025 and reach 150 trillion yuan by 2030 [1] Group 1: Technological Empowerment - AI, VR, and AR technologies are reshaping the tourism experience, creating immersive experiences that blend virtual and real worlds [1] - Examples include Zhejiang Museum's VR experiences and HTC's immersive VR exhibition of Notre-Dame Cathedral, allowing visitors to engage deeply with cultural heritage [1] - AI is enhancing the entire tourism process, with applications like AI space selection for accommodations and personalized itinerary planning based on visitor preferences [1] Group 2: Consumer Transformation - By 2025, "emotional value" will become the core driver of cultural tourism consumption, shifting from "check-in tourism" to "immersive vacations" [3] - 83% of young people prefer "partner travel" over traditional group tours, indicating a trend towards more personalized and less structured travel experiences [3] - There is a growing demand for high-quality, personalized travel experiences that combine scenery, culture, and unique activities [3] Group 3: Industry Integration - The "tourism+" model is fostering cross-industry integration, creating a resilient and innovative new ecosystem [4] - The 12th World Games in Chengdu have boosted local industries such as dining and accommodation, highlighting the synergy between sports and tourism [5] - Cultural and tourism industries are deepening their integration, with companies like Fosun Tourism launching new product lines that blend various experiences [5] Group 4: Market Penetration - By 2025, county-level tourism is expected to account for 38% of total domestic tourism, emerging as a new growth point [6] - Unique county models, such as Yiwu's "micro-vacation + agricultural entrepreneurship," are driving significant revenue increases [6] - However, challenges remain in balancing urban and rural tourism development, as many rural areas lag in innovation [6] Group 5: IP-Driven Development - The operation of cultural IP is entering a new phase of deep development and cross-industry integration, becoming a core element of value creation [7] - IP is shifting from mere observation to active participation and cultural transmission, with experiential projects gaining popularity [7] - Successful IP operations focus on long-term strategies rather than short-lived trends, as seen in the case of Shaanxi's Fucha Town [7] Group 6: Sustainable Development - The tourism industry is transitioning towards standardized and quantifiable green and low-carbon practices, driven by dual carbon goals [8] - The introduction of the first "Green and Low-Carbon Tourism Activity Evaluation Technical Guidelines" fills a gap in the field [8] - A star rating system for green tourism activities will guide consumer choices and encourage environmentally friendly practices [8] Group 7: International Expansion - The expansion of China's visa-free "circle" to 15 countries is revitalizing the inbound tourism market and fostering a new pattern of international cultural exchange [9] - The popularity of Chinese travel content on platforms like TikTok indicates a growing global interest in Chinese tourism [9] - Chinese tourism brands are increasingly "going global," with successful examples like Songcheng Performing Arts replicating their models in Southeast Asia [9] Group 8: Service Enhancement - The upgrade of tourism services is evolving from convenience to intelligence and personalization, enhancing overall efficiency [10] - A focus on comprehensive, personalized service throughout the travel cycle is becoming a priority [11] - Future competition in tourism will center on cultural depth, technological advancement, and service quality, transforming travel into a holistic lifestyle experience [11]

（来源：浙江日报，记者林云龙、通讯员蒋成杰） 11月29日，"清河坊艺游季"在杭州南宋御街启动。整条街区化身为开放的艺术展馆，沿街布置多组 公共艺术装置，同步推出小舞台演出、流动巡游及AI音乐互动等活动，以可听、可玩、可感的沉浸式 体验，为市民游客营造兼具传统韵味与现代活力的艺术氛围。 ...