Core Viewpoint - The launch of Guizhou Moutai's (600519) 2026 Year of the Horse liquor series emphasizes traditional craftsmanship and cultural significance, with products available for purchase starting January 6 through the iMoutai App [1][10]. Group 1: Product Details - The 2026 Year of the Horse liquor series includes three versions: Classic Edition, Gift Box Edition, and Premium Edition, each crafted using local high-quality ingredients and traditional brewing techniques [2]. - The Premium Edition features a blend of over 200 different base liquors, while the Classic and Gift Box Editions are based on nearly 200 distinct base liquors, catering to diverse tasting experiences [2]. Group 2: Cultural Significance - The main color of the 2026 Year of the Horse liquor is "Qi Purple," symbolizing elegance and depth, aligning with the energy of the Year of the Horse, which is associated with "yang fire" [3]. - The design incorporates elements of zodiac culture, five elements, calligraphy, and traditional Chinese colors, reflecting a blend of artistic and cultural heritage [4]. Group 3: Packaging and Design - The Premium Edition features a wooden box that integrates traditional architectural elements and artistic designs, while the Classic and Gift Box Editions include artwork from notable Chinese artists, enhancing both aesthetic and cultural value [8]. Group 4: Digital and Environmental Initiatives - The iMoutai App will offer enhanced digital services and the product packaging will utilize biodegradable materials, promoting both quality and ecological sustainability [10]. - Customers can choose between random or self-selected production dates for their purchases, with specific limits on quantities per user [10]. Group 5: Sales and Availability - The Premium Edition will only be available during key promotional events throughout the year, with the first sales event already concluded [11]. - Customers who pre-ordered during the initial sales event must complete their payments by January 9, 2026, to avoid automatic cancellation of their orders [12].

虽然距离农历马年尚有月余，但消费市场的"马元素"已强势来袭。走进市内各大商圈，红金相映的马形 图案服饰随处可见，专柜货架上的"马元素"商品琳琅满目，吸引消费者驻足。"马元素"正成为时下消费 市场最亮眼的主角。 某专卖店销售的"马元素"服装 在一家潮玩文创店，大学生韩风乐正在挑选一款"马上有钱"的钥匙扣，憨态可掬的小马造型，"吉祥"字 样清晰醒目。"准备选两个送给爸妈，不贵但有心意，讨个好彩头，他们一定喜欢。" 在玩偶销售区，市民齐女士正牵着5岁的女儿，手里拎着两个马形玩偶，看着孩子爱不释手的模样，她 说："孩子一眼就看中了，玩偶软乎乎的没异味，过年穿新衣抱新玩偶，借着它说些'马到成功'等吉祥 话，一举多得。"鲜活的消费场景，表达真挚情意，"马元素"商品里藏着对新年的期许与温情。 1 遍地"马"影热潮来 在各商圈，服饰区早已被"马元素"新品抢占C位，专柜门口悬挂的马纹羽绒服、小马刺绣卫衣格外吸 睛，珊瑚粉、金棕色的国风色调在灯光下格外亮眼。 "这款休闲服太有设计感了，穿上一定很潮。"1月3日晚，市民周超路过亲贤街上一家服装专卖店，临街 橱窗里展示的一件夹克款的"黄马褂"，立刻吸引了他的眼球。这件衣服形似夹克运动 ...

Core Insights - The article highlights the successful integration of cultural and tourism initiatives in Jing'an District, emphasizing the theme "Riding into the New Year, Encountering Jing'an" for the 2026 New Year holiday [1][4] - Jing'an District attracted approximately 796,000 visitors during the New Year holiday, generating a total tourism consumption of 3.193 billion yuan [1] - The district's star-rated hotels reported an average occupancy rate of 81.25%, an increase of 6.38 percentage points compared to the previous year, with inbound tourists accounting for 39.91% [1] Group 1: Cultural and Tourism Activities - Jing'an District constructed a multi-layered and differentiated cultural supply system, enhancing the appeal of the Year of the Horse culture and arts during the holiday [3] - The district promoted deep integration of cultural tourism and commercial activities, utilizing a model of "check-in attraction + scene consumption + welfare overlap" to effectively convert "traffic" into "retention" and "sales" [3] - Popular activities included the "CityRide" cycling event, which engaged participants in local stories and urban culture while naturally integrating consumption scenarios [3] Group 2: Marketing and Brand Promotion - A comprehensive promotional matrix was established, achieving a total exposure of 2.228 million during the New Year holiday, reinforcing the brand recognition of Jing'an as a core destination for New Year celebrations [4] - The district launched a three-day, two-night CityWalk itinerary, inviting influencers to explore and share experiences, resulting in over 100,000 reads of the content [4] - Digital empowerment expanded promotional channels, with online topic exposure reaching 170 million through collaborations with platforms like Dianping [4] Group 3: Future Development - Jing'an District aims to continue deepening the integration of cultural tourism and commercial activities, exploring the connotations of Haipai culture and zodiac culture [4] - The district plans to create more high-quality and differentiated cultural tourism products and scenarios, enhancing the influence of the Jing'an tourism brand [4] - The initiatives are positioned to contribute to Shanghai's development as an international cultural metropolis and a world-renowned tourist city [4]

Core Viewpoint - The collaboration between Huaguang Guoci and CCTV for the Spring Festival cultural gifts has become a significant cultural phenomenon, with the new "Fujun Chengxiang" series showcasing the depth of contemporary Chinese ceramic design and cultural expression [1][2]. Group 1: Event Overview - The launch event for the 2026 Year of the Horse Spring Bowl and Spring Plate took place on December 30, featuring a partnership between Huaguang Guoci and CCTV for the fifth time [1]. - The event highlighted the integration of traditional Chinese zodiac culture and ceramic art, aiming to tell Chinese stories through porcelain [1]. Group 2: Product Details - The new product line includes various artistic porcelain pieces, such as "Meilin Horse" by Master Han Meilin and "Sad Horse" by Master Xu Beihong, showcasing the rich heritage of Chinese zodiac culture [2]. - The design of the new "Shaohua" Spring gift incorporates traditional auspicious patterns with modern design language, maintaining traditional charm while appealing to contemporary aesthetics [2]. Group 3: Cultural Significance - The Spring Bowl has evolved from a product concept to a widely recognized cultural symbol of the Spring Festival, with the phrase "one bowl hard to find" becoming a new understanding in the festive market [1]. - The successful event demonstrated the perfect fusion of national ceramic craftsmanship and zodiac culture, reflecting the vitality and influence of excellent traditional Chinese culture [2].

Group 1 - The core product launch includes traditional postal items, precious metals, cultural creative toys, and IP collaborations, all available for pre-sale through various official channels [1] - The traditional postal item series features the "Bingwu Year" special stamps, which embody deep zodiac and philatelic culture, including a collectible set specifically for those born in the Year of the Horse [1] - The cultural creative series integrates zodiac culture into daily life with playful products like plush toys and fridge magnets, while the intangible cultural heritage series showcases traditional craftsmanship through shadow puppetry postcards [1] Group 2 - The collaboration series activates traditional culture with innovative designs, including a limited edition set linked to the globally popular IP "Harry Potter," which combines the theme of the Slytherin house with the Year of the Horse [2] - Another collaboration features the beloved character "I Am Not a Fat Tiger," offering a lucky charm gift box that includes a rotating blessing coin and a rare large stamp, blending cuteness with auspiciousness [2]

Core Insights - The popularity of New Year photography is rising, particularly with themes related to the Year of the Horse, as families, especially young ones, are planning early to capture their hopes for the new year [1][5] Group 1: Market Trends - Photography studios are incorporating traditional elements like horse-themed paper cuts and shadow puppets into their designs, blending cultural heritage with modern aesthetics [1][2] - Various photography packages are being offered, with prices for single photo sessions starting at 1,289 yuan for 12 edited photos, and family packages available at discounts [2][5] - The demand for New Year-themed photography has increased, leading to a recommendation for customers to book at least a week in advance due to rising appointment popularity [2][6] Group 2: Consumer Behavior - Families celebrating the Year of the Horse are particularly interested in themed photography for commemorating significant milestones, such as a child's 12th birthday [5] - Young consumers are seeking personalized and meaningful experiences through New Year photography, valuing the emotional significance and unique themes [5][6] - The shift in consumer behavior indicates that New Year photography is evolving from a temporary purchase to a holiday necessity, with a focus on cultural depth and personalized services [6]

Core Viewpoint - The online launch event for the "Bingwu Year" Chinese Zodiac stamps showcased a series of new products that blend traditional craftsmanship with modern trends, celebrating the upcoming Year of the Horse and emphasizing themes of progress, success, and auspiciousness [1] Product Highlights - The new product lineup caters to diverse needs of stamp collectors, cultural consumers, and trendy creative collectors, featuring traditional postal items and gold and silver collectibles [2] - The "Bingwu Year" special stamps series includes a collector's set specifically designed for those born in the Year of the Horse, featuring a 0.25g pure gold amulet symbolizing health and prosperity [2] - A collaboration with the Beijing Mint resulted in a commemorative note for the "Bingwu Year," which includes a visual of a red horse and features elements that connect to a 12-year zodiac cycle [4] Precious Metal Series - The precious metal series combines artistic design with intrinsic value, marking a significant addition to the New Year collectibles [5] - This year's release includes both 1g and 2g gold versions of the "Bingwu Year" stamps, utilizing advanced printing techniques to enhance their cultural and monetary value [7] Cultural and Creative Series - The cultural and creative series introduces playful and interactive items that incorporate zodiac culture into everyday life, such as plush toys and fridge magnets [8] - Notable products include a collectible set that merges traditional crafts with modern technology, allowing for personalized greetings through NFC cards [8] Cross-Industry Collaborations - The event featured cross-industry collaborations, including a special edition set with the globally recognized IP "Harry Potter," which combines themes from the series with the Year of the Horse [9] - Additional collaborations include merchandise linked to the popular animated film "Nezha," offering various collectible items that resonate with nostalgic themes [11] Availability - All new products are available for pre-sale through multiple official channels, including the China Post online store and major e-commerce platforms [11]

Core Viewpoint - The company Gujing Gongjiu has launched its limited edition Year of the Horse liquor, integrating traditional cultural elements and craftsmanship into its product, marking the sixth consecutive year of such releases [1][3]. Group 1: Product Details - The 2026 Year of the Horse liquor is a limited release of 12,000 bottles, designed for both gifting and celebratory purposes during the New Year [1][8]. - The liquor features a unique design inspired by the cultural significance of the horse in Chinese tradition, symbolizing progress and honor [3][4]. - The bottle design incorporates elements of traditional Chinese aesthetics, with a color scheme inspired by the legendary "blood-sweating horse," aiming to convey aspirations of success and brilliance [4][5]. Group 2: Craftsmanship and Heritage - Gujing Gongjiu's production methods are rooted in over 1,800 years of history, recognized as a national intangible cultural heritage, emphasizing the importance of traditional techniques and quality ingredients [6]. - The liquor is crafted by master brewers with over 30 years of experience, adhering to principles of natural harmony and meticulous fermentation processes [6]. - The selection of ingredients involves careful sourcing from specific depths of fermentation pits, ensuring the highest quality of the final product [6]. Group 3: Cultural Significance - The Year of the Horse liquor embodies the spirit of "Longma," a cultural symbol representing resilience and progress, making it a meaningful gift for friends and partners [3][8]. - The product serves as a medium for cultural transmission, allowing consumers to connect with traditional values and celebrate significant moments [8].

Core Viewpoint - The article highlights the cultural significance of horses in Chinese tradition and how it is embodied in the newly launched "Ancient Well Tribute Wine Year Original Ancient 20 Year of the Horse Zodiac Commemorative Wine," which merges Chinese New Year culture with liquor culture [2][11]. Group 1: Product Overview - The "Ancient Well Tribute Wine Year Original Ancient 20 Year of the Horse Zodiac Commemorative Wine" is designed to convey blessings of the "Dragon Horse Spirit" and reflects Eastern aesthetic charm [2][4]. - This commemorative wine is limited to 12,000 bottles, each accompanied by a unique certificate and identification number, emphasizing its collectible value [10]. Group 2: Cultural Significance - The horse symbolizes vitality and courage in Chinese culture, with phrases like "马到成功" (success comes swiftly) reflecting the aspirations of the people [5][6]. - Zodiac wines have transcended ordinary liquor to become cultural symbols that encapsulate blessings and memories, particularly during family gatherings [11][14]. Group 3: Production Quality - The wine is crafted using a 180-day fermentation process and incorporates a traditional brewing technique that has been passed down for over 1,800 years, ensuring high quality [7][9]. - The production process involves meticulous selection and fermentation in ancient cellars, which are rich in beneficial microorganisms, enhancing the wine's flavor [7][8]. Group 4: Market Strategy - The launch of the zodiac wine aligns with the company's long-term cultural strategy, aiming to elevate brand value through deeper cultural narratives [16][17]. - The company has been actively engaging in cultural events and collaborations, such as partnering with the Spring Festival Gala, to strengthen its connection with traditional Chinese customs [16].

Core Viewpoint - Wuliangye's launch of the "Bingwu Year of the Horse Zodiac Wine" on JD Live highlights the brand's commitment to cultural heritage and premium product offerings, reflecting a blend of traditional craftsmanship and modern marketing strategies [1][2]. Group 1: Product Launch and Features - The "Bingwu Year of the Horse Zodiac Wine" was officially launched on November 27, with special numbered products attracting significant attention during an online auction, showcasing the product's popularity in the collectible market [1]. - The wine is positioned as a "high-end cultural liquor" and draws inspiration from the Tang Dynasty, specifically the horse "Zilüzi," symbolizing strength and blessings for consumers [1]. - The bottle design features intricate craftsmanship, including a unique dual-color gradient glass technique and auspicious patterns, enhancing its artistic and collectible value [1][2]. Group 2: Quality and Production - The wine is crafted under the guidance of a Chinese liquor master, maintaining the classic Wuliangye flavor profile while introducing a unique taste characterized by rich aroma and smoothness [2]. - The production utilizes the ancient brewing techniques of the Wuliangye Yuanming Ancient Cellar Group, which has been in operation for over 700 years, ensuring exceptional quality [2]. Group 3: Marketing Strategy and Target Audience - Wuliangye employs a dual-version release strategy, with a red e-commerce version and a purple offline version, catering to different consumer preferences and gifting occasions [2]. - The product targets individuals born in the Year of the Horse, cultural collectors, and the gifting market, aligning with the brand's long-standing focus on zodiac wines over the past three decades [2]. Group 4: Cultural Significance - The launch of the zodiac wine enriches the contemporary expression of zodiac culture, representing an important practice for the Chinese liquor industry to enhance product value through cultural empowerment [2]. - The product embodies the spirit of progress symbolized by "Zilüzi," resonating with the aspirations of modern-day achievers [2]. Group 5: Product Portfolio Strategy - Wuliangye is building a multi-layered product matrix that includes various types of liquor to meet diverse consumer needs, thereby strengthening its brand position in the market [3].