KPL是腾讯旗下游戏《王者荣耀》IP的重要延伸，KPL负责人黄承向《证券日报》记者表示："电竞赛事是游戏内容的呈现 方式之一，跟游戏本身有密不可分的联系。电竞赛事通过良好的竞技方式，把游戏当中的文化、对抗、合作，甚至不确定性做 一个很好的诠释。" 当前，随着国内电竞市场的扩大，电竞赛事带来的经济价值正在不断提升。黄承透露，票务平台数据显示，有很多河南省 以外的观众，因为这次比赛来到了郑州。"我认为电竞跟文旅的结合，目前来看是有很大发展和合作空间的，我们也很期待未 来能够有更多的合作。" 本报记者 李豪悦 5月10日晚间，腾讯"2025KPL（王者荣耀职业联赛）春季赛总决赛"在郑州落幕，电竞战队"成都AG超玩会"以4：1的比分 击败"佛山DRG"战队，并以14连胜的成绩第3次夺得联赛冠军。官方数据显示，本次赛事门票仅1分12秒便售罄，超过1万名观 众到现场观赛，创下KPL春季赛总决赛现场观赛纪录。 据了解，后续2025KPL夏季赛总决赛、2025KPL年度总决赛将分别落地杭州和北京。其中，北京场将是移动端电竞赛事首 次进入"鸟巢"，预计将吸引超5万名现场观众。 伽马数据显示，2024年，在电竞全球化和主流化背景 ...

Group 1: Industry Trends and Company Strategy - The esports industry is experiencing significant growth, leading to increased demand for gaming peripherals, which the company plans to leverage by focusing on high-end products like magnetic axis keyboards [2][3] - The rise of remote work and online education is changing the demand structure for computer peripherals, prompting the company to enhance its product strategy to meet these new needs [3] - The company aims to deepen its presence in the esports market and optimize product experiences through technological upgrades [2][3] Group 2: Financial Performance - In Q1 2025, the company achieved a revenue of CNY 305 million, representing a year-on-year growth of 32.9% [3][5] - For the year 2024, the company reported a revenue of CNY 1.324 billion, a 49.01% increase compared to the previous year, and a net profit of CNY 115 million, up 72.49% [4][12] - The company’s R&D investment for the year was CNY 58.7 million, reflecting a 32.27% increase, focusing on enhancing product competitiveness and user experience [12] Group 3: Market Expansion and International Strategy - The company employs an ODM model to collaborate with international brands, supplying peripherals like keyboards and mice, with a sales network covering Europe, North America, and Japan [4][5] - The company plans to continue strengthening partnerships with international clients and expand its market presence through effective resource sharing and collaboration [5][6] Group 4: Product Development and Innovation - The company is advancing its new product development projects, focusing on key technology indicators and performance optimization, with plans to accelerate the launch of new products [7][12] - The product categories with the highest sales in 2024 were keyboards (48.72%), mice (21.35%), and keyboard-mouse sets (23.76%) [12] - The company is committed to continuous innovation in product design and technology, aiming to enhance user comfort and operational efficiency [12] Group 5: Future Outlook and Shareholder Returns - The company maintains an optimistic outlook for 2025, supported by strong order volumes and ongoing capacity expansion projects in Zhuhai and Vietnam [5][6] - A shareholder return plan has been established, proposing a cash dividend of CNY 6.5 per 10 shares, totaling CNY 52 million, pending approval at the annual shareholder meeting [8][12]