Core Insights - The New Year's holiday in 2026 will have two additional days off compared to 2025, significantly boosting the cultural and tourism consumption market [1] Group 1: Travel Trends - As of December 17, domestic flight ticket bookings for the New Year's holiday exceeded 1.76 million, representing a year-on-year increase of approximately 46% [1] - "Ice and snow tourism" and "winter escape tourism" have emerged as the two main travel trends for this holiday season [1] Group 2: Popular Destinations - There has been a 36% month-on-month increase in ticket booking heat for flights from major cities like Beijing and Tianjin to popular winter escape destinations such as Sanya, Haikou, Kunming, Guangzhou, and Xiamen [1] - Flight bookings to multiple cities in the Greater Bay Area have seen a significant year-on-year increase [1]

Group 1 - The core point of the article is that train tickets for the New Year's holiday in 2026 will officially go on sale starting December 18, allowing travelers to purchase tickets through various channels [1][2] - Travelers can pre-fill their information on the railway 12306 App before the ticket sales begin, enabling a quick submission of orders once tickets are available [4] - If travelers do not secure tickets immediately, they can submit up to six pending orders, each supporting nine passengers, with a deadline for ticket availability extended to 20 minutes before departure [6] Group 2 - The popularity of ice and snow tourism is increasing for the New Year's holiday, with railway departments launching special trains and services to facilitate travel to ski resorts [7][9] - A new "Snow Equipment Convenience Service" has been introduced, allowing travelers to pre-book snow gear for a fee of 68 yuan, enhancing the travel experience for those heading to ski destinations [9] - During the New Year's holiday, the railway expects a peak in passenger flow, particularly on the Beijing-Zhangjiakou high-speed railway, which is a key route for ice and snow travel [10] Group 3 - Domestic flight ticket bookings for the New Year's holiday have surged by approximately 46% year-on-year, with over 1.76 million tickets booked as of December 17 [13] - The search interest for terms related to the New Year has increased by over 280% in the past month, indicating a significant rise in travel planning and bookings [15] - Popular destinations for outbound travel during the New Year's holiday include Thailand, Singapore, and Spain, with ticket bookings to Vietnam seeing substantial increases [19][22]

Core Insights - The New Year's holiday travel market is experiencing a significant increase in demand for train and flight tickets, with overall search interest rising by 303% compared to the same period last year [1][2] Group 1: Train Ticket Demand - Train tickets for short-distance travel from major urban areas such as Beijing, Shanghai, and Guangzhou are in high demand, with popular routes including Beijing to Harbin and Shenzhen to Xiamen selling out quickly [1][2] - The top ten departure cities for the New Year's holiday include Beijing, Shanghai, Chengdu, and Guangzhou, while the top ten destinations feature cities like Shanghai, Harbin, and Dali [2] - Short-distance train tickets, particularly those with travel times between 1 to 3 hours, are highly sought after, with routes like Chengdu to Chongqing and Beijing to Shijiazhuang seeing increased popularity [2][3] Group 2: Flight Ticket Trends - Flight ticket bookings for the New Year's holiday have surged over twofold compared to last year, with average ticket prices showing a noticeable increase [4] - The top ten popular flight routes include Guangzhou to Harbin and Beijing to Sanya, reflecting a significant north-south travel pattern among passengers [4] - The recent launch of the Hainan Free Trade Port is expected to enhance the appeal of Hainan as a winter getaway, with flight bookings to Sanya increasing by over 75% [4] Group 3: International Travel - The "three days off" policy is driving interest in outbound travel, particularly to nearby countries within a five-hour flight radius, with routes like Shanghai to Kuala Lumpur and Beijing to Ho Chi Minh City gaining traction [5] - Long-haul international travel is also seeing a notable increase, with popular tour packages to destinations like the UAE and New Zealand becoming bestsellers for the New Year's holiday [5]

Core Insights - The ticket sales for the New Year holiday (ending December 31, 2025) have begun, with many popular routes already sold out by 10:00 AM on December 17, indicating strong travel demand [1][3] - Short-distance routes, particularly those around 2 hours of travel time, are experiencing the highest popularity, with significant interest in nearby city trips [3][4] - The domestic flight ticket bookings for the New Year holiday have exceeded 1.76 million, representing a year-on-year increase of approximately 46% [4][5] Ticket Sales and Popular Routes - Popular train routes that have sold out include Beijing to Harbin, Beijing to Zhengzhou, and Beijing to Wuhan, among others [1][3] - The trend of "surrounding small city tours" is gaining traction, with hotel bookings in several popular county-level destinations seeing increases of over 300% [3] - The top ten domestic flight routes include Shanghai to Guangzhou, Shanghai to Beijing, and Beijing to Shenzhen, reflecting high demand for these connections [4] Travel Trends - The New Year holiday is expected to continue the winter travel trends of "ice and snow tourism" and "escape from cold weather" [5] - There is a notable increase in flight bookings to popular winter destinations such as Harbin and Sanya, with a 36% rise in bookings for warm weather destinations from major cities [5] - The car rental market is also seeing significant growth, with rental volumes for the New Year period increasing by 1.8 times year-on-year, particularly in regions popular for ice and snow tourism [5]

Core Insights - The sale of New Year's train tickets for December 31, 2025, began on December 17, with several popular routes already sold out by 10:00 AM, indicating strong travel demand for the upcoming holiday season [1][3] - The domestic flight ticket bookings for the New Year holiday exceeded 1.76 million, representing a year-on-year increase of approximately 46%, highlighting a significant rebound in travel activity [4] Group 1: Train Travel Insights - Popular train routes experiencing high demand include Beijing to Harbin, Beijing to Zhengzhou, and Beijing to Wuhan, with short-distance routes being particularly favored [1][3] - The trend of "周边小城游" (small town tourism) is gaining traction, with notable increases in hotel bookings in various small cities, such as a fivefold increase in bookings in Hangzhou's Chun'an County and over threefold increases in Shantou's Nan'ao and Jiuzhaigou [3] Group 2: Flight Travel Insights - The top ten domestic flight routes include Shanghai to Guangzhou, Shanghai to Beijing, and Beijing to Shenzhen, reflecting the most popular travel corridors during the holiday [4] - There is a notable increase in flight bookings to popular winter destinations, with a 36% rise in bookings for flights from major cities to places like Sanya and Haikou, indicating a strong interest in "避寒游" (winter escape travel) [6] Group 3: Car Rental Insights - Car rental demand for the New Year holiday has surged, with a year-on-year increase of 1.8 times, particularly in regions popular for ice and snow tourism, such as Xinjiang's Altay area [6][7] - The car rental market in Nanning has also seen a significant increase, with rental volumes growing over threefold due to events like a star-studded New Year's concert [6]

12月11日，记者从木鸟民宿获悉，其发布的《2026年元旦假期民宿预订趋势报告》显示，2026年元旦假 期民宿预订火热，截至目前，元旦当日订单同比去年同期上涨164%。00后订单占比60%。跨年游带动 元旦假期民宿订单增长，跨年夜民宿订单较元旦当天高30%，南京、北京、西安跨年夜民宿订单同比分 别增长44.6%、61.9%、172%。南方用户涌向北方玩雪，主题乐园成为跨年首选。 冰雪游避寒游双线火热 元旦订单大幅上涨 三天连休加热元旦出行。木鸟民宿数据显示，截至目前，元旦当日订单同比去年同期上涨164%，从节 前民宿预订情况来看，元旦假期热门旅游目的地TOP10为：威海、哈尔滨、南京、北京、成都、重庆、 青岛、武汉、广州、西安。 冬季看海赏雪成新潮流，威海、青岛、大连等北方海滨城市订单增长迅速，海景民宿订单同比均实现翻 倍增长，其中长三角用户订单占比27%。 哈尔滨冰雪游持续火热。元旦假期哈尔滨民宿订单中，南方用户占比达47%，其中有59%用户来自长三 角。 元旦假期，与冰雪游同步升温的，是南下避寒游订单。木鸟民宿数据显示，广州、三亚、厦门、大理、 昆明、西双版纳、万宁、陵水等地成为更受避寒游用户青睐的目的地 ...

Core Insights - The travel demand for the New Year's holiday in 2026 is expected to surge, with a 30% increase in bookings compared to the same period last year, driven by a significant rise in search interest for "New Year" and "cross-year" keywords, which increased over 280% in the past month [1] Group 1: Travel Trends - The report highlights two main travel trends: "ice and snow tourism" and "winter escape tourism," with users opting for short trips within 100-300 kilometers or extending their holidays for overseas travel [1] - Young users are increasingly focused on creating memorable experiences for New Year's Eve, with activities such as fireworks displays and concerts gaining popularity [2][3] Group 2: Popular Destinations - Theme parks are favored for New Year's celebrations, with top destinations including Beijing Universal Resort and Shanghai Disneyland, which features a special fireworks show [2] - There is a notable increase in flight bookings to popular ice and snow destinations like Harbin and Changchun, with ticket prices rising significantly as demand increases [4] Group 3: Accommodation Preferences - Users are showing a preference for hotels equipped with high-definition projection facilities for New Year's Eve celebrations, leading to a significant rise in bookings for specific room types [3] - In Sanya, hotel bookings are notably increasing, particularly for mid to high-end hotels, indicating a willingness to pay for quality accommodations with sea views and amenities [7] Group 4: International Travel - The "please 3 days off for 8 days" strategy is encouraging users to travel abroad, with a 30% increase in bookings for international travel products compared to previous years [8] - The introduction of visa-free policies for countries like Russia is expected to further stimulate outbound travel demand, with a 60% increase in flight bookings to Moscow [9]

Group 1: Winter Tourism Trends - The winter tourism trend is gaining momentum as cold weather approaches, with popular destinations including Harbin, Beijing, Changchun, and Shenyang for ice and snow tourism [1] - Southern users show a strong interest in ice and snow tourism, accounting for nearly 70% of bookings, with cities like Shanghai, Nanjing, and Guangzhou leading the demand for "northward snow chasing" [1] - The main demographic for ice and snow tourism consists of families with children from the 80s and 90s, as well as younger travelers from the 00s, who prefer activities like skiing and snow sightseeing [1] Group 2: Southern Escape Trends - There is a significant demand from northern tourists for "southward escape" from the cold, with increased bookings noted since December, particularly from cities like Beijing and Tianjin [1] - The primary demographic for southern escape tourism includes older adults aged 60 and above, who are becoming a key segment in this market [1] - Popular destinations for northern users seeking warmth include Sanya, Haikou, Guangzhou, Shenzhen, and various locations in Yunnan [1] Group 3: Holiday Travel Trends - As December progresses, there is a rise in bookings for New Year’s and winter vacation trips, with over 80% of travelers being families from the 80s and 90s, emphasizing the importance of the New Year experience [2] - Family-oriented trips to island destinations like the Maldives and Indonesia are particularly popular during the winter vacation period [2] - New visa-free policies have made destinations like Russia, Egypt, and the Caucasus region attractive for winter travel, alongside popular European routes [2] Group 4: Domestic Travel Preferences - Leading domestic travel destinations include Beijing, Guangzhou, Sanya, and Shanghai, with a strong preference for ice tourism, theme parks, and cultural experiences [2] - The winter vacation travel market is expected to gradually increase from late January 2026, with peak travel anticipated from February 12 to February 22 [2]

Group 1: Tourism Trends - The domestic tourism market is experiencing a "dual climate" effect due to the recent cold wave, with increased interest in both ice and snow tourism as well as warm weather destinations like Sanya [1][2] - Since November 7, searches for "hot springs" and "skiing" have surged over 100% compared to the previous month, indicating a strong demand for these activities [1] - The trend of booking hot spring hotels for consecutive nights has increased by over 10% in southern regions compared to the previous month, with Sanya leading in winter tourism [2] Group 2: Hotel Booking Insights - Popular hotel types for hot springs include family rooms and luxury suites, with many bookings sold out three days in advance for peak dates [2] - The top ten destinations for hot spring hotel bookings include Chongqing, Nanjing, and Beijing, reflecting a rise in local tourism [2][3] - For ice and snow tourism, hotel bookings around ski resorts have increased by over 100% compared to the previous month, with Harbin and Zhangjiakou seeing significant growth [4] Group 3: Travel Patterns - There is a notable increase in flight bookings from northern cities to southern destinations like Sanya, with Urumqi to Sanya flights growing over 50% [3] - The most popular cities for winter escape travel include Sanya, Kunming, and Haikou, with one-way ticket prices ranging from 800 to 1000 yuan [3] Group 4: Consumer Demand and Promotions - To cater to the demand for high-quality accommodations near ski and hot spring areas, a new promotional campaign has been launched, offering various benefits and packages [6]

Core Insights - The ice and snow tourism market is expected to experience significant growth during the 2025-2026 season, with market size projected to exceed 1 trillion yuan, marking a historical high [1] Domestic Ice and Snow Tourism - The domestic ice and snow tourism market is characterized by a dual flow of "northward snow chasing" and "southward cold avoidance," with southern tourists accounting for over 70% of bookings [2] - Popular destinations include Harbin, which leads in bookings with a 35% year-on-year increase, and Urumqi, which saw a 160% surge in bookings [3] Consumer Demographics and Trends - The younger generation, particularly those born after 2000, is driving the popularity of skiing, with a notable increase in bookings for children and teenagers [4] - Families, especially those from the 80s and 90s, prefer flexible travel options like self-driving tours, while older generations favor guided tours [5] Emerging Destinations and Experiences - New and traditional destinations are thriving, with Harbin and Urumqi leading the way, while southern destinations like Lijiang and Chengdu are gaining popularity [3] - Indoor snow parks are becoming increasingly popular, allowing for year-round snow experiences [6] Outbound Ice and Snow Tourism - Outbound ice and snow tourism is gaining traction, with Almaty emerging as a surprising destination due to visa-free policies and competitive pricing [7] - Traditional destinations like Hokkaido and Moscow remain popular among high-end travelers [7] Consumer Incentives and Packages - Travel platforms are launching various promotional activities to enhance the ice and snow tourism experience, including the "Tongcheng Snow Friends Card" offering various benefits [8] - Accommodation options are diversifying, with a rise in themed hotels and packages that combine lodging with skiing experiences [8]