Core Insights - JD.com has launched a food delivery service referred to as JD Delivery, but it does not have a standalone app, which has led to user confusion and potential loss of customers [1][3][8] - The service is currently integrated into the JD app as a secondary page, which raises questions about its operational efficiency and user experience [3][12] Group 1: Product Management and ASO Issues - The absence of a dedicated JD Delivery app has resulted in significant user loss, as users cannot find it in app stores, leading to wasted marketing efforts [8][19] - The product management team has not effectively established an App Store Optimization (ASO) strategy, which is crucial for improving visibility and user acquisition [8][12] - ASO involves selecting the right keywords, optimizing titles and descriptions, and enhancing user trust through ratings and reviews, all of which are currently lacking [8][12] Group 2: User Experience and Functionality - The functionality of JD Delivery does not align with user habits, as it lacks a secondary page for product categories, which is standard in competing apps like Meituan [9][11] - Users experience delays and confusion when trying to navigate the service, indicating a need for significant improvements in user interface design [11][23] Group 3: Strategic Positioning and Market Competition - JD Delivery's integration into the JD app reflects broader strategic questions about whether it will operate as an independent business or as part of JD's overall transformation towards O2O (online-to-offline) services [12][20] - The competitive landscape is challenging, with rivals like Meituan and Ele.me already established in the market, and JD's lack of a dedicated app may hinder its ability to compete effectively [22][24] - JD's market value has significantly declined, indicating investor skepticism about its future prospects, particularly in the face of competition from platforms that have better integrated delivery services [22][24] Group 4: Future Directions and Development Needs - For JD Delivery to grow, it must consider expanding into other O2O services, such as bike rentals and charging stations, to create a comprehensive local service ecosystem [24] - The company needs to invest in product management and technology development to enhance its delivery service and compete with established players in the market [23][24]

第五次创业，吾岛创始人王炜建想让希腊酸奶不再是奢侈品。 文丨朱丽琨 编辑丨钱杨 黄俊杰 邯郸人王炜建对风险的判断和一般人不一样。他是个连续创业者，至少五次从 0 到 1，常说的话是 "我喜 欢给自己留个 Plan B"，但却在什么都还不确定的情况下，投入 2.4 亿元建了巨大的乳业工厂。 他还是一位滑翔伞专业运动员，参加过亚洲沙滩运动会、世锦赛，保持了几年中国最好个人成绩。那是他 连续创业生涯中间突然岔出去的几年，每天睁眼就背着 20 多公斤的伞包，在澳洲、欧洲、南美洲的山上 训练、比赛。 王炜建身型瘦削、身量高，言语温和，总是带着一点笑意。自然的卷发，剪裁修身的大衣、锃亮的皮靴， 让他看起来像个演奏家或者马术运动员。滑翔伞运动员时期的老照片上他更年轻，不修边幅的长发、皮肤 晒得黝黑，像一个流浪摇滚乐手。 早年，他给人上门装过有线电视，高中辍学之后，从报纸上找到一批有投广告需求的公司，雇了一群大学 生拦出租车，在后玻璃上打广告。 靠着这原始积累，他建起牛奶工厂，起名康诺，意思是 "健康的承诺"。康诺是国内最早一批做送奶上门的 公司，邯郸本地许多住户门口都钉着康诺的奶箱。 "他是中国 O2O 的鼻祖。" 壹叁资 ...