Core Viewpoint - The article discusses the rise of the "Su Super" football event in Jiangsu, highlighting its significance as a symbol of grassroots sports becoming mainstream and suggesting that Guangdong can learn from this model to develop its own unique grassroots sports culture [4][7][9]. Group 1: Event Overview - "Su Super" is a grassroots football event characterized by "mass participation + city honor," breaking the barriers of professional leagues with 85 matches, 13 teams, and 516 players from various professions over 7 months [5][6]. - The event has gained popularity, showcasing a blend of amateur and professional elements, and has become a cultural celebration for the public [7][9]. Group 2: Implications for Guangdong - Guangdong, as a major economic and population hub, has the potential to draw inspiration from "Su Super" to explore a distinctive path for grassroots sports development [10][11]. - The province could revamp traditional events like the "Provincial-Hong Kong Cup" into platforms for public participation, establishing a city-level league system [12][13]. Group 3: Economic and Cultural Integration - The success of "Su Super" is attributed to its innovative approach, such as the "1 penny ticket" strategy that stimulated significant consumer spending, indicating a revolution in the sports + tourism + commerce ecosystem [15][16]. - Guangdong can create a more integrated consumption model by linking events with local attractions and businesses, enhancing the economic impact of sports events [17][19]. Group 4: Cultural Elements - Guangdong has rich cultural resources that have not been fully utilized in sports events; integrating local cultural elements could enhance the appeal and economic benefits of these events [20][25]. - Incorporating cultural experiences into sports, such as local cuisine and performances, could transform football matches into cultural exhibitions, increasing their influence beyond ticket sales [21][23]. Group 5: Social Media and Viral Marketing - The viral success of "Su Super" is partly due to its clever use of social media and internet culture, which has allowed the event to transcend traditional sports boundaries [26][28]. - Guangdong's strong "meme culture" could be leveraged to create engaging content and challenges around local sports events, potentially leading to significant viral marketing opportunities [29][30]. Group 6: Strategic Recommendations - Instead of competing in the crowded professional league space, Guangdong should consider developing grassroots events that emphasize community involvement, cultural integration, and innovative marketing strategies [33][34].

Core Insights - The "Su Super" effect has significantly boosted the cultural and tourism consumption market in Jiangsu, driven by the city's first urban football league, which has transcended the sports domain and created a strong emotional link to local culture [1][2]. Group 1: Economic Impact - During the Dragon Boat Festival, the Jiangsu Urban Football League attracted numerous fans and tourists, leading to a 305% year-on-year increase in scenic spot bookings in Jiangsu from June 3 to June 8 [2]. - The search volume for "Su Super League" on Meituan surged over 16 times compared to the previous week, indicating heightened public interest [2]. - The league has stimulated cross-city tourism and "secondary consumption" growth through innovative models of event-driven tourism and cultural integration [2]. Group 2: Competitive Dynamics - As the fourth round of matches approaches on June 14-15, local tourism departments are competing to offer better fan benefits and "cultural tourism packages," showcasing local attractions alongside the matches [3]. - The competition has evolved from merely comparing match results to enhancing the overall experience for fans and tourists [3]. Group 3: Strategic Insights - The success of "Su Super" is attributed to its innovative model of "mass participation + regional culture + city honor," which captures current consumer psychology [4]. - To maximize summer consumption potential, strategies should focus on communication tactics, consumer scenarios, regional collaboration, commercial development, and youth training systems [4]. - The integration of "sports + cultural tourism" enriches local residents' leisure activities and enhances tourism consumption vitality both within and across provinces [4].

本周共有18只个股涨幅30%。金陵体育本周累计涨幅达88.24%居首。此外，本周汇金股份、共创草坪、金时科技等累计涨幅均超40%。消息面上，体育消费 板块近期走势活跃，金陵体育在互动平台表示，苏超联赛有部分场地使用了公司的足球比赛器材。 本周涨超30%的个股中，按所属行业统计，轻工制造有4股上榜，其次是通信、医药生物和计算机，均有3股上榜。 跌幅榜中，本周仅4股累计跌幅超20%，龙津退累计跌幅达36.28%居首。 多图速览>> 本周（6月2日至6日）的五个交易日中，A股三大指数均累计上涨，沪指累计涨1.13%，深证成指涨1.42%，创业板指涨2.32%。板块概念方面，体育足球概念 股表现强势，创新药、数字货币板块活跃。 | 指数 | 周五涨跌幅 | | 周五收盘点数 周五成交额 (亿元) | 近一 | | --- | --- | --- | --- | --- | | 上证指数 | 0.04% | 3382 | 4527 | | | 深证成指 | -0.19% | 10184 | 6992 | 1. | | 北证50 | -0.53% | 1427 | 254 | 1. | | 科创20 | -0.48% | ...

Core Viewpoint - The integration of physical education and ideological education in schools enhances students' moral development and character building through engaging and interactive methods [4][6][12]. Group 1: Educational Innovation - The "Sports + Ideology" curriculum has become a regular practice at Xinjian Road Primary School in Shanxi Province, showcasing an innovative approach to education [3]. - The school has transformed its playground into a "second classroom" for ideological education, allowing physical education teachers to also serve as moral education instructors [4][6]. Group 2: Curriculum Development - Previously, each class had only one moral and legal education lesson per week, which was deemed insufficient for students' ideological education [6]. - The school has adopted a "small and interesting" approach to ideological education, utilizing physical activities as a vibrant medium for instilling values [6][7]. Group 3: Practical Application - Teachers have creatively integrated ideological themes into physical activities, such as using a relay baton as a "chicken feather letter" in obstacle races to symbolize historical events [9][12]. - Daily physical activities subtly influence students' character and qualities, promoting resilience and teamwork [10][14]. Group 4: Student Development - Students report personal growth through participation in sports, with increased confidence and strength as a result of engaging in physical activities [10]. - The approach of "learning by doing" in sports resonates more with students than traditional teaching methods, fostering a deeper understanding of values [12][16].

Core Viewpoint - Shandong province is promoting the integration of sports, commerce, and tourism to stimulate consumer spending and enhance market vitality through various events and initiatives [2][3][4]. Group 1: Event Planning and Economic Impact - Shandong plans to host 200 national-level events by 2025, including 50 marathons with over 5,000 participants and 500 large-scale events with over 1,000 participants [2]. - The "Four Rivers" themed events in 2024 are expected to attract over 190,000 participants and generate direct economic benefits of 423 million yuan, contributing 959 million yuan to GDP and driving 347 million yuan in service chain consumption [2]. - The province's sports consumption has exceeded 200 billion yuan in 2024, with over 80,000 events planned [4]. Group 2: Consumer Engagement and Subsidies - The "Good Luck Shandong Enjoy Life" initiative offers subsidies for sports events, training, and equipment, with a budget of 10 million yuan from Shandong UnionPay and over 400 signed merchants [3]. - A new program "Travel with Events" will provide various subsidies through platforms like Didi and Meituan, with a total of 90 million yuan allocated [3]. - The "Good Luck Shandong" card offers consumers 12,700 yuan worth of scenic area ticket rights for a 239 yuan expenditure while participating in events [3]. Group 3: Seasonal Promotions and New Sports - Shandong will continue to host seasonal promotional activities such as "Summer Food," "Autumn Health," and "Winter Ice and Snow" to combine sports and consumer activities [4]. - The province is planning a Pickleball Tourism Carnival in June 2025, integrating competitions, cultural promotion, and local cuisine to enhance event impact [4]. Group 4: Trade and Exhibition - The 6th Shandong Sports Expo will be held from August 22 to 24 in Linyi, aiming to establish an "International Sports Goods Procurement Center" and attract over 200 international buyers from more than 40 countries [5].

Core Viewpoint - The rise of grassroots football events like "Village Super" and "Su Super" reflects a deep-rooted passion for the sport among local communities, emphasizing collective spirit and community pride over individual interests [2][6][8] Group 1: Event Overview - "Su Super" is a city football league in Jiangsu, involving teams from 13 districts, while "Village Super" primarily features teams from various villages in Guizhou [2] - Both events showcase a mix of professional and amateur players, including current and former athletes from diverse backgrounds, contributing to a vibrant and competitive atmosphere [2][6] Group 2: Community Engagement - The success of these events is attributed to their ability to resonate with local communities, transforming them into festivals that foster unity and collective pride [6][8] - The grassroots nature of these leagues encourages local participation and support, creating a strong connection between the events and the communities they represent [8] Group 3: Cultural Impact - The phrase "competition first, friendship fourteenth" highlights the intense competitive spirit among players, who are driven by a desire for glory and community recognition [4] - The events symbolize a rejection of negative elements in sports, promoting values of authenticity and joy in participation [8]

江苏省创新推出的13个地级市足球超级联赛（"苏超"联赛）最近成为全民热议的现象级赛事。这股热潮 不仅席卷了球场，还蔓延至文旅消费等领域，甚至为江苏经济打造了一张新名片。草根球赛如何演变成 消费盛宴？"苏超"有三大秘笈值得细品。 "苏超"的火爆并非偶然。2025年江苏省政府工作报告中两次提到"足球"，明确将城市足球联赛作为推动 文体旅融合发展的重要抓手。当有些省份还在比拼消费券发放力度时，江苏通过"足球"这张牌，构建 起"周周有热点、城城有故事"的内需增长引擎。这种以体育赛事提升城市活力，用地域文化赋能消费升 级的模式，值得更多城市学习借鉴。 当前，扩内需、促消费是各地抓经济的重点。在城市营销这条赛道上，"线上造梗，线下消费"的模式已 经被多次证实有效。看来，"整活"还要整到文化根子上，与其盯着"别人的赛场"，不如深挖自己的"文 化DNA"。每个城市都有独特的方言、民俗、生活方式，把这些文化特色融入赛事、文旅以及更广阔的 消费市场，所产生的消费黏性将会释放出意想不到的裂变效应。期待更多城市多加研究"苏超"的战术手 册，挖掘自家的地域宝藏，打造属于自己的"超级联赛"！ （文章来源：经济日报） 一是营造不可复制的" ...

Core Points - The WTT China Grand Slam 2025 will take place from September 25 to October 5 at Shougang Park in Shijingshan, Beijing, aiming to create a sports cultural feast during the National Day holiday [1] - The event is part of the WTT's top-tier tournaments, with four Grand Slam events scheduled for 2025, following the successful hosting of the 2024 event in Beijing, which attracted nearly 73,000 spectators [1][2] - The 2025 Grand Slam will feature an upgraded format, with mandatory participation changed to invitation-only, and a "gold card" for Olympic champions to secure direct entry, enhancing competitiveness and appeal [2] Financial Aspects - The minimum prize pool for the 2025 China Grand Slam is set at $1.5 million, increasing the event's commercial value and attractiveness to top players [2] - The singles champion's prize will account for 15% of the total prize money, while each doubles event will have a prize of $50,000, incentivizing athlete participation [2] Community Engagement - The event will involve more youth players to promote talent development in table tennis, with the Chinese Table Tennis Association collaborating with local communities, schools, and parks to extend the excitement of the Grand Slam throughout the city [2] - A "Grand Slam Theme Park" will be created at Shougang Park, featuring interactive experience zones and over 20 supporting activities, including player meet-and-greets and public challenges [3] Tourism and Economic Impact - Shijingshan District will launch themed tourism routes and products, promoting local consumption and integrating cultural and tourism services around the event [3] - The initiative aims to enhance the visitor experience by combining sports events with local tourism, encouraging attendees to explore the city while enjoying the competition [3]

● 本报记者 刘英杰 近日，"苏超"（江苏省城市足球联赛）的火爆出圈不仅带动了体育经济，也让体育消费新动能不断释 放，不少投资者将目光投向了体育概念板块。Wind数据显示，万得体育概念指数近6个交易日上涨 8.74%，指数成分股中，金陵体育股价连续6日上涨，累计涨幅高达122.22%。 分析人士认为，从供需角度看，体育赛事行业保持高景气度，各地都在增加优质运动项目和特色体育赛 事供给，后市建议关注具备优质体育赛事IP及赛事承办能力的公司。 "体育+文旅"融合显成效 5月以来，"苏超"比赛在江苏省各地开展得如火如荼，其热度不仅在足球领域持续攀升，更"现象级"带 动了文旅消费的热情。 记者了解到，"苏超"第三轮场均比赛观众为15025人，徐州、盐城的主场比赛观众均超2万人，上座率已 能够与职业联赛相媲美。 由于观赛人数远超预期，江苏多个城市将比赛场地更换为座位更多、设施更优的场馆，以满足球迷需 求。在赛事的带动下，各地文旅部门积极行动，推出观赛旅游套餐、城市IP展演等活动，全力将赛事流 量转化为文旅增量。 据江苏新闻微信公众号，江苏省城市足球联赛端午赛期，常州、徐州、镇江针对客队市民推出景区免票 优惠政策，盐城、 ...

作为赛事总冠名商，在这场"苏超"体育盛宴里，江苏银行将品牌传播与金融服务创新双线并进。一方 面，通过赛事冠名实现品牌宣传与赛事深度绑定；另一方面，在金融服务创新上持续深耕，给予赛事全 方位金融支持。例如，在推动"金融+生活"场景方面，该行依托手机银行"江苏银行App"，推出免费领 票活动，赛事期间每周二准时发放100张门票，球迷注册登录App即可免费申领。一系列创新举措，不 仅为用户带来"金融+体育"的沉浸式体验，更通过场景化服务提升用户黏性，为江苏银行App用户活跃 度增长注入强劲动能。 此外，江苏银行还充分发挥金融机构的资源整合优势，为赛事提供综合金融服务。在赛事现场，江苏银 行特别设立了金融反诈、反洗钱活动区，通过生动有趣的宣传方式，向现场的参赛选手、观众以及工作 人员普及金融反诈与反洗钱知识，提高大家的金融风险防范意识，守护大家的财产安全，为赛事打造安 全可靠的金融环境。 江苏银行对体育产业的金融赋能并非个例，众多金融机构正加速布局该领域。今年2月份，浦发银行信 用卡聚焦"体育消费"场景，推出"浦发梦卡之跑友主题信用卡"；南京银行连续多年冠名赞助南京马拉 松、"行走南京"健步走等全民体育赛事，做好赛事 ...