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中国药都漫山“药花”飘香迎客
Zhong Guo Xin Wen Wang· 2025-05-19 02:55
Group 1 - The core viewpoint of the articles highlights the flourishing development of the traditional Chinese medicine (TCM) industry in Zhangshu City, particularly focusing on the cultivation and commercialization of the Huangzhizi (Gardenia) flower, which has significant economic value and cultural importance [1][2] - Zhangshu City is recognized for its geographical indication product, Huangzhizi, which is one of the key medicinal materials in TCM, widely used in pigment extraction, food, and pharmaceuticals [1] - The local government and farmers have transitioned from small-scale, scattered cultivation to a more organized and industrialized approach, significantly increasing the cultivation area to over 5,000 acres [1] Group 2 - The city is actively participating in the international standardization process for TCM, with the "Traditional Chinese Medicine - Gardenia" international standard set to be officially released during the 2024 Zhangshu Pharmaceutical Fair, marking a significant step towards internationalization in the TCM sector [2] - The local community is engaged in various activities to promote the Huangzhizi flower, including food tasting and cultural events, which attract tourists and enhance the appreciation of Zhangshu's TCM culture [1][2] - The upcoming harvest of the "golden fruit" from the Huangzhizi flower is anticipated in the fall, indicating a successful cultivation season and the economic benefits it brings to local farmers [2]
健康消费,供给与需求双向奔赴(健康焦点)
Ren Min Ri Bao· 2025-05-15 21:58
Group 1: Health Consumption Promotion - The Ministry of Commerce and the National Health Commission, along with 12 other departments, have jointly issued a plan to promote health consumption, focusing on ten key tasks such as enhancing healthy dietary consumption and optimizing the market supply of special foods [1] - The health consumption market is expanding as public awareness of health increases, with new business models and scenarios emerging, making health consumption a new growth point for boosting overall consumption [1] Group 2: Traditional Chinese Medicine (TCM) Night Market - The TCM cultural night market in Jiangxi has become a vibrant venue, attracting young people to experience TCM through various activities such as making herbal sachets and tasting medicinal cuisine [2][3] - The night market features 150 stalls and nine exhibition areas, promoting TCM culture while meeting public demand for health and wellness [3][4] Group 3: Fitness and Sports Consumption - The "Jinling Matrix" sports complex in Nanjing offers diverse fitness activities, transforming traditional parks into multi-functional consumption spaces that combine sports, leisure, and commerce [6][7] - The integration of sports and tourism in urban parks is redefining outdoor exercise, providing comprehensive service experiences and promoting a healthy lifestyle among city residents [8] Group 4: Health Tourism and Wellness - The "Kangyang Town" in Yunnan, known for its abundant Dendrobium, has become a health tourism destination, attracting visitors with its unique offerings such as Dendrobium cuisine and traditional medical services [9][10] - The local government plans to develop new business models around health tourism, enhancing the brand's visibility and integrating various health and wellness services [11][12]
“烟火气”遇上“草药香”:中医药夜市掀起健康养生热
Xin Hua Wang· 2025-05-13 06:23
辽宁省第二届中医药文化夜市省内巡展第二站日前在本溪市启动,夜市汇聚省市60余位中医专家、 30余家中医药健康企业及中医药文创企业,现场设置中医医疗、健康养生、科普展演、健康产业四大健 康板块17个功能区。在阵阵药香中,把脉问诊、穴位推拿、草本茶饮等摊位次第排开,让市民沉浸式感 受中医药文化魅力。 "中医药夜市太好逛了,不仅有吃有喝,还有平时'一号难求'的专家现场坐诊把脉,还能购买中草 药香囊、药妆、艾灸、香薰等各种文创产品。"42岁的本溪市民朱先生说。 2022年发布的《麦肯锡健康消费图鉴》显示,中国人重视养生,其中26岁至30岁左右的人群是主 力,超过七成的"90后"把健康当成头等大事。阿里大健康公布的统计数据显示,近年来家用医疗器械、 中医药滋补食疗和减肥塑形医美等产品的购买人群中,"90后"占比过半。 "晨起练一段八段锦,将咖啡换成中药代茶饮,挎包上挂一枚草本香囊……在夜市上我们看到喜欢 中医药文化的年轻人越来越多了,中医未病先防的理念与现代人进行日常健康管理的需求不谋而 合。"辽宁中医药大学中医学院学生王美霓说,对年轻人而言,中医药能让我们在快节奏生活中找到便 捷的日常养护方案。 "中医药夜市作为纽带 ...