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打造区域消费中心城市 嘉兴如何“破局出圈”?
Xin Lang Cai Jing· 2026-01-24 00:00
Core Viewpoint - The consumption market in Jiaxing has shown strong resilience and vitality over the past year, with various initiatives aimed at boosting consumer spending and enhancing the quality of consumption [5][10]. Group 1: Consumption Initiatives - Jiaxing has conducted over 150 "trade-in" activities across various sectors, including communities and campuses [5]. - The city has introduced nearly 200 retail projects, including Sam's Club and JD Electronics flagship stores [5]. - More than 300 million yuan in consumer vouchers have been distributed to stimulate spending [5]. Group 2: Night Economy Development - The night economy is seen as a key driver for consumption and urban vitality, with a focus on cultural and experiential offerings [7]. - Innovative night tourism experiences have been introduced, such as "night tours" and "night shows," enhancing emotional engagement with visitors [7][9]. - Recommendations have been made to optimize transportation networks to support night economy activities [9]. Group 3: Consumption Transformation - Jiaxing's consumer base is expected to grow, with per capita consumption projected to reach 37,800 yuan by 2024 [10]. - The city aims to create a new consumption model that emphasizes emotional depth and cultural richness [9][10]. - Strategies include enhancing local brands and integrating digital technologies into consumer experiences [11][12]. Group 4: Economic Growth Strategies - Jiaxing's retail sales reached 297.21 billion yuan in 2022, with a year-on-year growth of 5.6%, the highest in the province [13]. - The city plans to implement policies to boost consumption, focusing on large-ticket items like automobiles and home appliances [14]. - Efforts will be made to attract high-quality commercial projects in sectors like electric vehicles and smart home products [14][15].
新华视点|一城一特色焕新文旅 夜经济激活消费新引擎
Xin Hua She· 2026-01-22 10:27
Core Viewpoint - The article highlights the rising trend of nighttime economy across various regions in China, showcasing how cultural and tourism activities are being integrated to stimulate consumer spending and drive economic growth. Group 1: Jilin Baishan - Jilin Baishan is leveraging its unique ice and snow resources along with ginseng culture to create immersive tourism experiences, attracting visitors with themed activities that combine local cuisine and products [3][5]. - The city aims to deepen the integration of culture, tourism, and industry to activate new economic growth drivers [5]. Group 2: Shandong Zhoucun - Zhoucun Ancient Mall has introduced immersive nighttime activities that engage visitors through interactive experiences with NPCs, enhancing the cultural narrative of the ancient city [7][12]. - The area has transformed into a romantic winter destination, featuring performances and visual displays that enrich the visitor experience [9]. Group 3: Henan Xunxian - Xunxian Ancient City is promoting its unique canal culture and intangible heritage through a one-stop nighttime experience that includes dining, shopping, and entertainment, significantly boosting the nighttime economy [11][15]. - By 2025, nighttime visitor traffic is projected to account for over 60% of total daily traffic, with record-high cultural tourism consumption [18]. Group 4: Fujian Wuyishan - Wuyishan is enhancing its nighttime appeal with large-scale performances that blend natural scenery and tea culture, attracting numerous visitors even in winter [17][21]. - The local tourism market has shown positive growth, with an increase in both visitor numbers and tourism revenue [21]. Group 5: Yunnan Kunming - Kunming's Dounan Flower Market, the largest fresh-cut flower trading market in Asia, experiences peak trading hours at night, with nearly 10,000 visitors engaging in transactions [20][22]. - The area has successfully established five nighttime economic demonstration districts, contributing to a vibrant economic and cultural landscape [22].
“乐享汇”要成夜间消费核心目的地
Qi Lu Wan Bao· 2026-01-22 09:44
刘学谦表示,2024年,泺口服装城推出的"泺享汇"项目,首次将营业时间延长至晚间9点,通过引入餐饮、娱 乐、华联超市等多元业态,开创了传统批发市场夜间经营的新模式。 刘学谦透露,下一步将联动入驻商户推出"夜间消费组合拳",系统性策划夜间特色演艺活动,同时针对年轻 消费群体打造互动打卡、直播探店、线上社群专属活动等年轻化场景,把"泺享汇"打造成济南夜间社交 与时尚消费的核心目的地。 刘学谦表示,下一步,泺口服装城将向"新鲁派"服装文化时尚产业布局。目前,泺口服装城正在筹备建 设"新鲁派"服饰加工产业园及配套现代化物流中心,联动高校服装设计人才打造本土的品牌孵化基地。 深化与沿黄城市、京津冀地区的产业协作,扩大"新鲁派"的产业腹地与市场半径。 据介绍,2026年济南时装周将与"时尚+文旅"元素、政府"文旅消费嘉年华"深度融合,将文房四宝博览会与 非遗消费主题活动联动,形成业态联动、消费叠加效应。举办"黄河流域消费升级论坛""全国商贸流通产 业对接会""济南城市品牌推介会"等配套活动,组织"新鲁派"设计大赛、知名文化IP联名开发等活动。 记者李梦瑶夏侯凤超 于泊升杜春娜济南报道 1月20日,济南市人大代表,济南市华 ...
潮尚重构消费|千亿小酒馆赛道崛起 政策与需求共筑年轻社交新主场
Sou Hu Cai Jing· 2026-01-22 08:56
Core Insights - The article highlights a significant shift in social drinking habits among young consumers in China, moving from traditional business banquets to more casual and intimate settings like small bars, indicating a transformation in social, emotional, and lifestyle aspects [1][8]. Market Overview - The small bar industry in China is emerging as a substantial segment within the liquor market, with a projected revenue growth from 844 billion yuan in 2015 to 1,179 billion yuan in 2019, reflecting a compound annual growth rate (CAGR) of 8.7%. It is expected to reach 1,839 billion yuan by 2025, with a CAGR of 18.8% [3]. - The nighttime economy is a driving force behind the growth of small bars, supported by macro policies and changing consumer emotions [3][7]. Regional Insights - Beijing is positioned as a leader in the small bar market, with 93 unique bars listed in a recent guide, ranking second nationally. The overall consumption orders in Beijing's bars have increased by over 35% year-on-year, with nighttime orders growing nearly 40% [3][4]. Consumer Behavior - Young consumers are shifting their social needs from seeking lively environments to desiring relaxed, low-pressure social interactions, leading to the rise of small bars as social hubs [8]. - The drinking purpose has evolved from seeking intoxication to pursuing a "slightly tipsy" experience, with a strong emphasis on cost-effectiveness [8]. Business Models - The small bar market features diverse business models, including "day coffee, night bar" establishments that maximize space efficiency and community-oriented bars that focus on affordability and everyday experiences [5][6]. - The new type of liquor shops combines traditional and modern retail, allowing consumers to purchase by the "liang" (a unit of weight) and promoting a "try before you buy" approach, enhancing customer experience [8]. Policy Support - Beijing's government is actively promoting the nighttime economy through various policies, including the development of "late-night dining" districts and encouraging extended operating hours for restaurants [7].
刘学谦:“泺享汇”要成为夜间社交与消费核心地标
Qi Lu Wan Bao· 2026-01-22 02:17
2026年,"泺享汇"将启动从"延长营业"到"做优体验、做活生态"的战略转型。刘学谦透露,下一步将联 动入驻商户推出"夜间消费组合拳",系统性策划夜间特色演艺活动,同时针对年轻消费群体打造互动打 卡、直播探店、线上社群专属活动等年轻化场景。"我们还将优化夜间灯光氛围、增设休息区、升级数 字化服务,让年轻人不仅愿意来,更能留下来、乐于分享,真正把'泺享汇'打造成济南夜间社交与时尚 消费的核心目的地。" 齐鲁晚报·齐鲁壹点 夏侯凤超 李梦瑶 于泊升 杜春娜 1月20日,济南市人大代表、济南市华宇集团董事长、泺口服装城总经理刘学谦在接受齐鲁晚报·齐鲁壹 点专访时表示,今年,泺口服装城将紧扣城市发展战略,以"双升级、双转型"战略为引领,从夜经济场 景优化、"新鲁派"产业布局、济南时装周平台升级三大维度发力,为济南构建现代化产业体系、建 设"北方时尚之都"注入民营经济力量。 刘学谦表示,今年两会上,鼓励发展演艺经济、赛事经济、会展经济、票务经济等新业态成为热 词。"以新业态助力发展城市夜经济是激发消费潜力、提升城市活力的重要举措,是激活内需、提升城 市'烟火气'与年轻活力的重要抓手。"刘学谦表示,2024年,泺口服装城 ...
星光映湖水 夜经济绘就仙女湖文旅新图景
Xin Hua Wang· 2026-01-22 02:16
当夕阳的余晖隐入江西仙女湖的浩渺烟波,湖畔的灯光次第亮起,一场以星光为幕、湖水为席的夜 间盛宴正拉开序幕。2025年年末,数万游客汇聚于此,在光影交错、水色天光中共迎新年,也共同见证 了这片水域夜经济的蓬勃绽放。这不仅是一场节庆活动,更是仙女湖以文旅融合为抓手,激活消费新动 能、绘就高质量发展新画卷的生动实践。 湖畔的跨年之夜,成为视觉与味觉交融的体验场。50余家美食摊位沿湖而设,从地方小吃到创意甜 品,从传统烧烤到网红轻食,香气缭绕间,游客们品味美食、欣赏湖景、聆听音乐,感受着夜间消费的 独特魅力。"在这里,跨年不再只是观看演出,而是用所有感官去体验一种生活方式。"来自南昌的游客 王女士说。这背后,正是仙女湖推动夜间经济从单一消费向复合型体验升级的缩影。 夜经济的活力,贯穿了仙女湖的四季。2025年夏季,"仙湖傣境狂欢季"率先点燃热潮,泼水狂欢、 民族舞蹈与现代电音相融合,带来沉浸式的文旅体验,相关网络话题播放量逾1440万次。随后,"金石 山旷野音乐汇"接续登场,彝族火把、山野音乐与绚丽烟花交织,延续了夜间文旅的热度。这些活动不 仅丰富了游客的夜游选择,也为当地聚集了持续的人气和市场关注。 【纠错】 【责 ...
《上海证券报》聚焦武汉:一锅火辣撬动情绪经济
Shang Hai Zheng Quan Bao· 2026-01-20 07:52
Group 1: Guangdong Trade Performance - In 2025, Guangdong's goods trade import and export reached 9.49 trillion RMB, a year-on-year increase of 4.4%, marking a historical annual high [4] - Exports amounted to 6.03 trillion RMB, up 2.5% year-on-year, while imports were 3.46 trillion RMB, increasing by 7.8% [4] - Guangdong accounted for 20.9% of the national foreign trade total, contributing 24.1% to the national foreign trade growth [4] Group 2: Quarterly Trade Growth - Guangdong's import and export growth rates for the four quarters of 2025 were 4.1%, 3.8%, 3.5%, and 6.1%, showing a steady upward trend [5] - The quarterly trade volumes were 2.13 trillion, 2.41 trillion, 2.47 trillion, and 2.48 trillion RMB, indicating a gradual increase [5] Group 3: High-tech Product Exports - High-tech product exports from Guangdong exceeded 1 trillion RMB for the first time, with a year-on-year growth of 9.5% [6] - The growth in high-tech exports reflects Guangdong's resilience and potential in the face of complex external environments [5][6] Group 4: Night Economy and New Consumption Trends - The newly opened Haidilao Dapaidang hotpot restaurant in Wuhan has attracted significant consumer interest, indicating a revival in the dining industry [12] - The restaurant operates from 10:30 AM to 7:00 AM, focusing on seafood and fresh-cut beef, and has seen long queues since its opening [13] - The unique immersive experience and high quality-to-price ratio are key factors driving consumer traffic to the new dining format [15][18]
临高夜经济“点亮”城市活力 全年总销售额破1000万元
Hai Nan Ri Bao· 2026-01-16 02:02
Core Viewpoint - The development of night markets in Lingao County is becoming a significant driver for local economic growth, with various activities and events enhancing the night economy [1][2] Group 1: Night Market Development - Lingao County has established multiple standardized night markets in locations such as Fangyuan Park, Wenlan Cultural Park, and Fu Luo Square, with over 150 market entities participating [1] - During peak seasons, the night market can achieve daily sales of up to 70,000 yuan, with annual total sales exceeding 10 million yuan, indicating its role as a new economic engine for the county [1] Group 2: Promotion of Night Economy - To promote the night economy, Lingao is integrating cultural, tourism, and commercial resources, organizing themed events like "Moonlight on Wenlan River" music concerts and food carnivals [1] - The county is leveraging local resources such as coastal views and red tourism culture to create unique night-time experiences like stargazing camping and bonfire parties, aiming for balanced development of the night economy across the region [1] Group 3: Management and Service - The Lingao County Business Bureau emphasizes a dual approach of management and service in developing the night economy, focusing on creating a favorable environment for operators while enhancing quality supervision and integrity [2] - The goal is to provide citizens and tourists with a safer and higher-quality night consumption experience [2]
杭州6个共富市集入选首批重点培育名单
Hang Zhou Ri Bao· 2026-01-14 02:59
Group 1 - The Zhejiang Provincial Development and Reform Commission has announced the first batch of 30 key cultivated "common prosperity markets," with Hangzhou having the highest number at six markets [2] - The "Drunken Memory of Hangzhou" market focuses on assisting farmers by featuring high-quality local agricultural products and integrating various cultural and community services [2] - The "Wulin Night Market" in Hangzhou has nearly 400 fixed stalls, attracting an average daily footfall of 100,000 and generating an annual sales revenue of 150 million yuan [3] Group 2 - The "Shangcheng Preferred" community market connects urban consumption with rural revitalization, involving over 360 farmers and increasing their income by more than 1,500 yuan per person [3] - The markets reflect Hangzhou's approach to promoting common prosperity through localized, diversified, and innovative mechanisms [3]
造富雪道 | 极致的单店 COMMUNE幻师用112家餐酒吧上市
Xin Lang Cai Jing· 2026-01-12 18:00
Core Insights - The article discusses the emerging trend of "early C, late A" lifestyle among urban youth, leading to the growth of the restaurant and bar market in China, projected to reach a market size of 30.1 billion yuan in 2024 with a compound annual growth rate of 15.4% from 2025 to 2029 [2] Company Overview - COMMUNE, a restaurant and bar brand, was founded in 2016 and has rapidly expanded to 112 locations, recently filing for an IPO in Hong Kong [3][4] - The brand is recognized for its high efficiency and revenue per square meter, achieving a market share of 7.8% in the restaurant and bar sector, with revenues of 1 billion yuan [4] Business Model - COMMUNE operates on a "day restaurant, night bar" model, catering to different customer needs throughout the day, which helps reduce rental costs and improve space utilization [5][7] - The company has seen a significant increase in food sales, with the proportion of food revenue rising from 43.1% in 2023 to 54% in the first nine months of 2025, surpassing beverage sales for the first time [7] Financial Performance - The company reported revenues of 8.45 billion yuan in 2023, 10.74 billion yuan in 2024, and 8.72 billion yuan in the first nine months of 2025, with a consistent gross margin around 68% [7][12] - However, the adjusted net profit decreased from 73 million yuan in 2023 to 66 million yuan in 2024, indicating volatility in performance [12] Market Challenges - The growth in core markets appears to be plateauing, with same-store sales in first-tier cities declining from 2.12 billion yuan in 2023 to 1.99 billion yuan in 2025 [9][10] - The company's high-margin model faces challenges in lower-tier cities, where average daily sales are significantly lower compared to first-tier cities, indicating a need for tailored strategies [11][12] Cost Pressures - Rising costs of raw materials and labor are squeezing profit margins, with raw material costs increasing by 38.96% from 2023 to 2024 [12] - Employee benefits and labor costs also rose significantly, contributing to the overall pressure on profitability [12]