项目以奥莱品牌矩阵为核心引擎，汇集全国首家概念店、形象店、旗舰店，依托多层次首店集群构建差 异化竞争力。开业活动期间，累计客流245万人次，销售突破2亿元，单日最高客流突破26万人次，销售 突破2600万元；元旦期间客流累计62万人次，销售突破5600万元。 据悉，湾里.王府井WellTown以"全国首家跨界融合多元体验的文商旅商业体"为定位，成为区域微度假 消费的重要目的地。以"光、水、天空"元素为主题的三大中庭作为标志性景观，成为该项目最受瞩目的 打卡地，吸引大量游客在此驻足。 WellTown创新联动太空人爬行动物博物馆等为代表的主理人品牌，以策展式零售模式打造前沿消费目 的地，持续吸引高黏性年轻客群。此外，WellTown创新性地打造了WCCA湾里当代艺术中心，通过高 品质策展及多元文化活动，为商业空间注入艺术内涵与文化价值。 记者从北京城市副中心获悉，北京城市副中心全新文商旅地标——湾里王府井（600859）WellTown自 去年年底开业以来，以超预期态势掀起消费热潮，开业首月累计客流突破330万人次，累计销售突破3亿 元。 ...

▲中山路积极引入本地老字号、非遗作坊等，让历史街区可游、可憩、可消费。图为钟鼓楼文创雪糕。 （资料图） ▲项目秉持"修旧如旧"原则，让老街再"生长"。 本报记者宾艺苑 摄 ▲中山路在保护修缮过程中曾设置"时光长巷"，让市民通过老照片共同回忆"老南宁"的时光故事。 （资料图） 项目延续原有的商铺、民居格局，让文化继续在生活场景中"呼吸"。 本报记者潘浩 摄 在冬日的薄雾中，中山路渐渐苏醒。青砖的斑驳，骑楼的轮廓，瓦檐上的露水映着初升的太阳。这里曾是南宁最具活力的街区之一——夜市喧嚣、镬气升 腾、人声交织，构成几代人共同的"烟火记忆"。如今，一项精心组织的保护修缮工程正在将这条老街"唤醒"：不是抹去时光，而是通过科学保护与有机更新 完善街区功能，让历史的呼吸继续在骑楼深巷中绵延。 中山路历史文化街区保护修缮工程于2022年启动，近日将正式重开街门。如今，走进其中，更像是与历史进行的温柔对话。 施工现场，就像一座没有围墙的"时间修复室"。工匠们手持传统工具，细致清理青砖表面的风化物；技术人员操作三维扫描仪，将建筑每一处细节录入数字 模型。老墙上模糊的纹饰、檐角残缺的雕花、历尽沧桑的青砖，都在这里被仔细辨认、记录与修 ...

专家表示，武汉老牌商业的焕新之路，还将向更深层次延伸，成为推动城市能级跃升、引领中部消费升 级的关键支撑。随着武汉国际化消费环境不断完善，老牌商业将进一步释放消费潜力，带动区域商业高 质量发展。 武汉的破局之道，不在于摒弃百年商脉，而在于以"守正创新"激活商业基因。近年来，武汉锚定国际消 费中心城市、国家商贸物流中心建设目标，为商业焕新筑牢政策支撑、搭建发展平台。商业体主动打破 路径依赖，从"经营商品"转向"经营场景与用户"，在业态创新中守住民生本质，在文化深挖中重塑核心 价值，实现了从"规模扩张"到"价值深耕"的质变，让老牌商业重获时代生命力。 作为城市商业"活化石"的汉正街，跳出低端批发的老路，以武汉国际时装周为纽带集聚500余位设计 师，推动"汉派制造"向"汉派品牌"升级，凭全国30%的女装裤裙、40%的男装市场份额，年销售服装超 20亿件，重拾"汉派商业"的行业话语权；3.29万平方米直播集聚区与跨境电商联动，让"汉派设计"从长 江之畔走向全球。与汉正街相隔不到2公里的江汉路步行街，摆脱"大而全"的同质化怪圈，引入华中首 家二次元主题商场，搭配裸眼3D大屏、非遗市集等多元场景，让百年老街在"文商旅"融 ...

（来源：上观新闻） 无需远赴云南丽江，在上海就能邂逅那个火遍全网的"荒野之国"。 作为华东区首站巡展，这场以"绮丽游梦"为主题的奇幻盛宴凭借天马行空的装置艺术、沉浸式的互动体 验，成为魔都潮人和亲子家庭的打卡新地标。 "荒野之国"的诞生源于一段温暖的初心。音乐人、艺术家乔小刀为给女儿打造独一无二的童年，用废铁 皮、旧轮胎、破电扇等废弃材料，在丽江玉龙雪山脚下搭建起第一座童话小屋。 多年来，这片荒地逐渐生长出100多栋奇趣建筑、500多件艺术装置，成为无数人心中的"乌托邦"，更因 亮相热门综艺《向往的生活6》，让树屋、铁皮"赛车"等道具成为国民记忆点。如今，这座充满想象力 的童话王国跨越千里，在上海虹桥南丰城完成了一次全面升级的呈现。 整个展览以室内外联动的形式，构建出多个特色鲜明的主题区域，20个核心装置散落其间，每一处都藏 着惊喜。矗立在遵义路入口的10米巨型沙漠邮局成为视觉焦点，宛如"哈尔的移动城堡"空降现实，蓝白 主色调搭配复古机械细节，随手一拍就是奇幻大片。步入南区中庭300㎡的"土人国"，色彩斑斓的童话 小屋错落有致，墙面的手工肌理、窗边的创意装饰都保留着乔小刀"边做边改"的创作痕迹，其中标志性 的 ...

Group 1 - The core viewpoint is that the construction of Beijing's sub-center is positioned to become a world-class cultural and tourism destination [2] Group 2 - The development aims to enhance the cultural and tourism infrastructure in Beijing, attracting both domestic and international visitors [2] - The initiative is part of a broader strategy to promote economic growth and urban development in the region [2]

Core Viewpoint - The integration of culture, commerce, and tourism in Jiangsu is seen as a vital engine for driving new consumption growth, with a focus on enhancing awareness, top-level design, resource integration, and cultural identification to achieve high-quality economic development [1][2]. Group 1: Policy and Strategic Recommendations - The proposal emphasizes the need for deep integration of culture, tourism, and commerce to create a sustainable economic development model, suggesting four specific recommendations: strengthening policy supply, enhancing identification research, optimizing resource integration, and cultivating new scenarios [1]. - The Jiangsu Provincial Committee on Propaganda has established a humanistic economic evaluation system, with over 65% of the first 44 cases closely related to cultural and tourism integration, aiming to convert high-profile events into lasting tourism consumption [2]. - The Provincial Development and Reform Commission is focusing on macro coordination and project support, incorporating cultural and tourism integration projects into the provincial major project library for key support [3]. Group 2: Implementation and Development Initiatives - The Provincial Culture and Tourism Department is implementing a mechanism for deep integration, including an action plan to cultivate the cultural tourism industry as a pillar, with six major actions to expand industry space and enhance service quality [4]. - Various innovative products and experiences are being launched, such as the "Longing for the Yangtze River" in Nanjing and "A Smile in Bloom" in Wuxi, with a total of 364 key projects released during the 14th Five-Year Plan period, most of which focus on integration [4]. - Jiangsu is working to enhance its cultural tourism brand by developing original IPs based on local cultural resources and organizing significant promotional events to boost the influence of the "Water Charm Jiangsu" brand [5].

Core Viewpoint - The "Bay Area Shopping Carnival" event, organized by the Guangdong Provincial Department of Culture and Tourism, aims to integrate cultural tourism with local products, promoting brand communication and consumer engagement through a dual online and offline approach [5][15]. Group 1: Event Overview - The event will take place on January 25, 2026, at Haixinsha in Guangzhou, and is part of the "Guangdong Products Go Global" spring initiative [1]. - The carnival emphasizes the integration of cultural tourism and local products, aiming to enhance quality and expand consumption [5]. Group 2: Strategic Goals - The event targets dual objectives of improving cultural tourism quality and expanding consumer reach, using "Guangdong Products Go Global" as a thematic connection [5]. - It involves collaboration between government and enterprises, integrating over a thousand quality brands and utilizing platforms like China Post [5]. Group 3: Activities and Features - The carnival will feature a thematic year-end market with five distinct categories, including wellness products, traditional crafts, family experiences, rural specialties, and health packages [15]. - Online live streaming and offline displays will create a comprehensive consumer experience, showcasing Guangdong's cultural and product offerings [16]. Group 4: Cultural Promotion - Cultural scholar Meng Man highlighted the historical significance of Guangdong's products, referencing poetry to illustrate the region's rich cultural heritage [11][12]. - The event will also include a micro-variety show titled "Yue Travel Players," featuring celebrities exploring Guangdong's cultural and tourism attractions [17]. Group 5: Market Impact - The carnival aims to stimulate the local economy by providing a platform for local businesses to expand their market reach and boost sales [15]. - The integration of cultural promotion, brand marketing, and consumer engagement is expected to create a threefold effect of cultural dissemination, brand promotion, and consumption stimulation [16].

紧接着，一系列重磅促消费、惠民生举措现场发布：集餐饮、旅游、住宿等优惠于一体的"未央寻味卡"正式亮 相；寻味卡合作方签约仪式顺利完成，标志着"未央区文商旅消费者联盟"的成立；区文旅体局现场推介了"文旅未 央"精品线路及全年节庆活动安排；区商务局则介绍了新一轮商务领域促消费活动的具体计划。这些实实在在的政 策"礼包"，赢得了现场商户和市民的广泛关注。 政策"礼包"赢得商户和市民关注 当天上午，活动在热烈的气氛中启动。现场首先举行了隆重的2025年度"寻味未央-名吃、名厨、名店"颁奖典礼， 对经过严格评选产生的行业标杆进行表彰，树立餐饮典范，弘扬美食文化。 据了解，本次活动由中共未央区委、未央区人民政府主办，区市场监督管理局、区文化和旅游体育局、区商务局 等单位联合承办，为期三天，主会场设在龙湖西安未央天街及内外广场。活动旨在整合餐饮、文旅、商务资源， 通过集中发布优惠促销政策，打造集政策宣介、文化体验、美食展销、互动娱乐于一体的区域性节庆品牌，推动 文商旅深度融合，持续提升未央区的消费能级与城市影响力。 美食、游园和非遗 "寻味大集"同步开市 1月24日，"乐购未央·寻未大集——文商旅消费季发布暨2025'寻味 ...

Core Insights - The event aims to stimulate innovation among youth in Beijing and promote new consumption trends, launching two major case collection initiatives: "2026 AI Star" and "Youth Trend Consumption Star" [2][12] - The initiatives are designed to showcase and support local youth in the fields of artificial intelligence and trendy consumption, contributing to high-quality economic development in the capital [2][12] Group 1: "2026 AI Star" Initiative - This initiative focuses on the practical application and effectiveness of AI technology in various sectors such as consumption, scientific innovation, and entrepreneurship [5][15] - It targets outstanding young innovators, entrepreneurial teams, and AI innovation teams from universities in Beijing, seeking examples of AI technology that enhance daily life and drive industrial upgrades [5][15] - Key areas of collection include AI in consumption (e.g., AI shopping assistants, metaverse consumption scenarios), scientific innovation (e.g., algorithm breakthroughs), entrepreneurship (e.g., AI in traditional industry transformation), and community service applications [6][16] Group 2: "Youth Trend Consumption Star" Initiative - This initiative aims to discover and cultivate local brands and projects that resonate with youth and represent new consumption trends, aligning with Beijing's goal of becoming an international consumption center [7][17] - It focuses on identifying brands excelling in cultural and creative products, commercial upgrades, and innovative consumption models that attract young consumers [7][17] - Key areas of collection include cultural and creative brands, immersive experience stores, and projects that successfully integrate culture and tourism with consumption [9][19] Group 3: Promotion and Recognition - Selected brands and cases will receive significant exposure through specialized planning, store visits, and youth voting, enhancing their visibility and appeal among target demographics [10][20] - The initiative will connect with key commercial districts and cultural tourism platforms in Beijing to provide valuable promotional resources for outstanding cases [10][20] - All selected cases will be included in the "2026 Beijing Youth Trend Consumption Observation," serving as a reference for upgrading the consumption ecosystem [10][20]

Core Viewpoint - The optimization of the consumer environment is crucial for boosting consumer confidence and stimulating economic vitality, which is essential for high-quality economic development and ensuring a high-quality life [1] Group 1: Consumer Environment Optimization - Various regions are actively exploring ways to enhance consumer convenience, comfort, and satisfaction [1] - The Central Economic Work Conference emphasized the implementation of special actions to boost consumption and expand the supply of quality goods and services [1] - Market regulatory authorities at all levels are leading a three-year action plan to optimize the consumer environment, focusing on solving prominent issues to create a trustworthy consumption environment [1] Group 2: Innovative Consumption Scenarios - In Nanjing, the integration of art and commerce is creating new consumption scenarios, with over 200 first stores introduced in the past three years, enhancing consumer vitality [4] - The Nanjing government has implemented measures to promote the development of first-store economies, offering rewards of up to 2 million yuan for commercial entities that attract first stores and flagship stores [4] - Various commercial complexes in Nanjing are innovating consumption scenarios, such as creating indoor green plant domes and combining traditional culture with modern trends [4] Group 3: Cross-Regional Return Policies - In Chongqing, a new policy allows for convenient cross-regional returns, enabling consumers to return items purchased in Sichuan at stores in Chongqing [5][6] - The initiative encourages offline retailers to participate in a no-reason return commitment, with guidelines established for cross-regional returns [6][7] - Approximately 85% of product categories in Chongqing's retail stores now offer this cross-regional return service, with nearly 8,000 returns processed in the past two years [7] Group 4: Trustworthy Consumption Initiatives - In Huangshan, the "True No. 2 Price" initiative aims to enhance consumer trust, with a focus on customer satisfaction and long-term loyalty [8][9] - The initiative has expanded to various sectors, with 178 stores recognized as trustworthy, leading to a 20% increase in repurchase rates and a 98.5% online approval rate [9] - The Huangshan market regulatory authority plans to develop incentive policies to support these stores, contributing to a safer and more trustworthy consumer environment [9]