文商旅融合

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2025榆林美好生活文商旅消费周9月4日盛大启幕
Sou Hu Cai Jing· 2025-09-05 16:34
Core Viewpoint - The 2025 Northern Shaanxi Folk Song Yulin Choir Conference and the Beautiful Life Cultural, Business, and Tourism Consumption Week is a significant event aimed at showcasing Yulin's unique charm through an innovative "performance + consumption + exhibition" model [1][3]. Group 1: Event Overview - The event is organized by the Yulin Municipal Party Committee Propaganda Department and involves multiple local agencies, highlighting a collaborative effort to promote Yulin [1]. - The event features seven major themed consumption activities, including cultural product exhibitions, non-heritage food zones, agricultural product showcases, tourism recommendations, fashion and textile displays, automobile sales, and beverage sales [3]. Group 2: Cultural and Economic Impact - A photography exhibition is included, showcasing the cultural and natural landscapes of Yulin's twelve counties, enhancing the visibility of the "Refreshing Yulin" tourism brand [5]. - The event aims to attract more visitors to Yulin, promoting local cuisine and products, thereby stimulating the local economy and cultural tourism [5][7]. - The event is expected to foster deep integration of culture, commerce, and tourism, injecting new vitality into Yulin's cultural tourism economy [7].
全国文化中心建设巡礼|白塔寺打造文商旅融合新地标
Bei Jing Qing Nian Bao· 2025-09-05 09:29
#关注2025北京文化论坛# 【全国文化中心建设巡礼|白塔寺打造文商旅融合新地标】#2025北京文化论 坛# 白塔寺自2021年重新开放以来,游客量从闭馆前的年均8万-10万人次,跃升至去年的30余万人次, 游客数增加了数倍。为了丰富博物馆的文化供给,白塔寺管理处还推出了"北京白塔文化周"和"白塔之 夜"文化品牌活动。白塔寺文创开发也紧跟热点,突破传统品类,推出毛绒类主题产品,目前文创周边 已超两百款,并计划拓展更多实用性联名商品,成为吸引游客的又一亮点。(北京青年报记者 李晓萌 吕良璐 编辑 吕良璐) ...
福建泉州蟳埔村:千年渔村簪花开
Ren Min Ri Bao· 2025-09-03 04:13
Core Insights - The article highlights the transformation of Xunpu Village from a traditional fishing community to a vibrant cultural and tourism destination centered around the ancient custom of "flower hairpin" [1][5][10] Group 1: Cultural Heritage and Tradition - Xunpu Village has a rich history as an important starting point of the Maritime Silk Road, with a cultural heritage that includes the "flower hairpin" tradition, which has been passed down for generations [2][4] - The practice of wearing flowers symbolizes hope and vitality, especially for women waiting for their family members to return safely from the sea [4][5] - In 2008, the "flower hairpin" custom was recognized as a national intangible cultural heritage, further solidifying its cultural significance [5] Group 2: Economic Impact and Tourism Growth - The village is projected to receive over 8.5 million visitors in 2024, generating tourism revenue exceeding 1.8 billion yuan [5][10] - From January to July 2023, Xunpu Village welcomed over 4.26 million visitors, contributing more than 860 million yuan in tourism consumption [5] - The rise in tourism has led to a resurgence of local businesses, with many young residents returning to open shops and serve as guides, enhancing the local economy [5][10] Group 3: Innovation and Development Strategies - The establishment of the Xunpu Folk Culture Village Protection and Promotion Command in 2023 aims to manage the influx of tourists and enhance service standards [6][8] - New initiatives include the creation of service standards for the "flower hairpin" experience, ensuring quality and consistency for visitors [6][8] - The introduction of themed dining experiences, such as the "flower banquet," combines local cuisine with cultural elements, attracting more visitors [10][11] Group 4: Integration of Culture and Modern Tourism - The village has developed a comprehensive tourism strategy that includes various experiences such as photography, cultural performances, and local cuisine, aiming to extend visitor stay and increase spending [10][12] - The launch of a 6-kilometer "Coastal Romantic Line" connects multiple attractions, enhancing the overall tourist experience [12] - The introduction of night markets and cultural events has increased visitor numbers by 40%, contributing significantly to local revenue [12]
千年渔村簪花开(新视窗·培育服务消费新增长点)
Ren Min Ri Bao· 2025-09-02 23:51
Core Viewpoint - The article highlights the transformation of Xunpu Village in Quanzhou, Fujian, from a traditional fishing village to a vibrant tourist destination centered around the cultural practice of "flower hairpin" (Zan Hua Wei), which has significantly boosted local economy and cultural heritage [4][9][17]. Group 1: Economic Impact - In 2024, Xunpu Village is expected to receive over 8.5 million visitors, generating tourism revenue exceeding 1.8 billion yuan [9]. - From January to July 2023, the village welcomed over 4.26 million tourists, contributing more than 860 million yuan in tourism consumption [9]. - The local economy has seen a doubling of per capita income for residents from 2022 to 2024, with the flower culture driving over 5 billion yuan in cumulative consumption [17]. Group 2: Cultural Heritage and Innovation - The "flower hairpin" tradition, recognized as a national intangible cultural heritage in 2008, has been revitalized through tourism, allowing local women to share their cultural practices with visitors [8][9]. - The establishment of the Xunpu Flower Hairpin Cultural Association aims to standardize services and preserve the cultural history associated with the flower hairpin tradition [11]. - New business models have emerged, such as renting traditional fishing women's costumes and creating artificial flower accessories, enhancing the visitor experience [13][14]. Group 3: Tourism Development Strategies - The local government has initiated the "Ten Enhancement Projects" to diversify tourism offerings, including cultural experiences, environmental improvements, and innovative business models [15]. - A new culinary experience called "Flower Banquet" has been introduced, combining local flavors with the flower culture, which has become popular among tourists [16]. - The integration of night markets and cultural events has increased visitor engagement, with a reported 40% rise in tourist numbers since the opening of the night market [17].
福建泉州蟳埔村以簪花文化推动文商旅融合发展 千年渔村簪花开(新视窗·培育服务消费新增长点)
Ren Min Ri Bao· 2025-09-02 23:01
Group 1: Core Insights - The central viewpoint emphasizes the importance of service consumption as a key driver for economic growth and innovation in the context of China's broader consumption strategy [1] - The article highlights the transformation of traditional practices, such as the "flower pinning" custom in Xunpu Village, into a vibrant cultural tourism experience that attracts significant visitor numbers and boosts local economy [2][6] Group 2: Economic Impact - Xunpu Village is projected to receive over 8.5 million visitors in 2024, generating tourism revenue exceeding 1.8 billion yuan [7] - From January to July 2023, the village welcomed over 4.26 million visitors, contributing more than 860 million yuan in tourism consumption [7] Group 3: Cultural Heritage and Innovation - The "flower pinning" tradition, recognized as a national intangible cultural heritage, has been revitalized through modern tourism practices, enhancing cultural transmission and economic benefits [5][6] - The establishment of the Xunpu Flower Pinning Cultural Association aims to standardize services and preserve cultural heritage, reflecting a commitment to both tradition and innovation [8][9] Group 4: Tourism Development Strategies - The local government has initiated the "Ten Enhancement Projects" to diversify tourism offerings and improve visitor experiences, aiming to create a more sustainable tourism model [12] - The introduction of themed dining experiences, such as the "flower pin banquet," combines local culinary traditions with cultural elements, enhancing visitor engagement [12][13] Group 5: Community Engagement and Economic Growth - The rise of the "flower pinning" trend has led to a resurgence of local entrepreneurship, with many residents returning to the village to open businesses related to tourism [7][9] - The integration of night markets and cultural events has significantly increased visitor numbers and local spending, demonstrating the effectiveness of a multifaceted tourism approach [13]
事关提振消费!绍兴这场发布会,信息量巨大
Sou Hu Cai Jing· 2025-09-02 16:30
Core Viewpoint - The article emphasizes the importance of consumer spending as a key driver of economic growth and outlines the newly developed "2025 Shaoxing City Consumption Promotion Policy" aimed at enhancing consumption potential and boosting domestic demand [1][4]. Group 1: Policy Overview - The "2025 Shaoxing City Consumption Promotion Policy" consists of 15 measures and includes an additional funding of 178 million yuan to stimulate both traditional and new consumption scenarios [4][5]. - The policy is structured around three main areas: "Cultural, Business, and Tourism Integration," "New Scene Expansion," and "Consumption Voucher Distribution" [5][6]. Group 2: Specific Measures - In the "Cultural, Business, and Tourism Integration" area, five initiatives are proposed, including the development of performing arts economy and support for various types of tourism [5][6]. - The "New Scene Expansion" includes six initiatives aimed at supporting dining consumption, promoting night economy, and developing rural consumption scenes [6][9]. - The "Consumption Voucher Distribution" focuses on encouraging university students to stay in Shaoxing, promoting automobile and housing consumption, and distributing nearly 100 million yuan in various consumption vouchers [6][11]. Group 3: Characteristics of the Policy - The policy is characterized by its inclusivity, targeting all citizens across all age groups and expanding consumption scenarios from urban to rural areas [7][8]. - It emphasizes a concentrated implementation timeline, with all policies to be fully operational by the end of December this year [7][8]. - The policy encourages innovation in consumption scenarios, leveraging Shaoxing's unique resources to create diverse cultural and tourism consumption experiences [7][8]. Group 4: Engagement and Promotion - The government plans to utilize various media channels to promote the policy and encourage participation from all sectors of society [8][9]. - The policy aims to attract university students by providing tailored consumption vouchers to enhance their experience in Shaoxing [11][12]. Group 5: Low Altitude Economy - The low altitude economy initiative includes a wide range of areas such as aerial sightseeing and drone training, with specific subsidies for different consumption types [13][14]. - The policy aims to lower participation barriers and provide substantial subsidies to stimulate market activity in the low altitude economy [14][15]. Group 6: Performing Arts Economy - The performing arts economy is highlighted as a significant driver for cultural tourism, with specific incentives for hosting large-scale performances [15][16]. - The policy includes financial rewards for event organizers based on ticket sales, aiming to enhance the vibrancy of Shaoxing's cultural scene [15][16].
北京文化消费焕发新动能 地标撑起消费“新骨架”
Bei Jing Qing Nian Bao· 2025-09-01 00:54
Group 1: Overview of Cultural Consumption in Beijing - The cultural consumption market in Beijing has shown a "dual increase" in both quantity and quality in 2023, with 180 million tourists received in the first half of the year, a year-on-year increase of 7.1%, and total tourism expenditure reaching 338.17 billion yuan, up 8.8% [1] - The integration of cultural and tourism sectors, urban renewal, and the emergence of new economic drivers have contributed to a vibrant cultural consumption landscape in Beijing [1] Group 2: New Business Models and Consumer Engagement - The "performance + tourism" model has become a highlight of cultural consumption in Beijing, with 102 large-scale performances held in the first half of the year, generating ticket sales of 1.5 billion yuan, representing year-on-year growth of approximately 13% and 35% respectively [2] - The deep integration of intangible cultural heritage (ICH) with tourism has created new experiences for visitors, with 365 ICH projects along the central axis of Beijing becoming a key attraction [2] - The launch of the "music map" and over 400 outdoor music events has extended music consumption into urban spaces, enhancing cultural engagement for both residents and tourists [2] Group 3: Diverse Cultural Tourism Products - Beijing has introduced a variety of cultural tourism products, including 105 themed travel routes and 25 rural tourism routes, enhancing the "Wander Beijing" brand [3] - The Beijing International Cultural Tourism Consumption Expo achieved sales of 211 million yuan, showcasing successful integration of culture, commerce, and tourism [3] Group 4: Urban Renewal Projects - Urban renewal projects like Zhonghai Dajixiang and Longfu Temple have transformed historical areas into cultural consumption landmarks, preserving historical context while injecting modern commercial vitality [4][6] - Zhonghai Dajixiang, a 360,000 square meter complex, has become a model for urban renewal, combining cultural preservation with commercial operations [4] - Longfu Temple, which has undergone extensive renovation since 2012, focuses on cultural heritage and innovation, featuring immersive experiences and unique retail offerings [6][7] Group 5: Consumer Engagement and Foot Traffic - Zhonghai Dajixiang attracted over 500 million visitors since its opening, with daily foot traffic exceeding 60,000, indicating strong market acceptance of this urban renewal model [5] - Longfu Temple is set to open on September 17, 2023, with plans for promotional events and collaborations with major platforms to enhance its role as a new cultural consumption landmark in Beijing [7]
南京秦淮“十项行动计划”加速文旅融合从“天下文枢”迈向“人文旅游第一区”
Xin Hua Ri Bao· 2025-08-30 23:21
Group 1 - The core viewpoint of the news is the ambitious development plan for the Qinhuai District to become "China's Cultural Tourism No. 1 District," aiming for significant growth in tourist numbers and revenue [1][4][6] - In 2022, the total number of visitors exceeded 80 million, with tourism revenue surpassing 83 billion yuan, and the goal for 2023 is to reach 100 billion yuan in revenue [1][3] - The district has seen over 55 million visitors and more than 53 billion yuan in tourism revenue in the first half of this year [1][2] Group 2 - The Qinhuai District is recognized for its rich cultural heritage, housing 12 national-level cultural heritage sites and 101 intangible cultural heritage items, making it a unique tourist destination [2][3] - The establishment of the "Qinhuai Cultural Tourism Industry Alliance" aims to enhance resource integration and support for tourism enterprises [3][6] - The district's strategy includes transitioning from "flow economy" to "value economy," focusing on deeper cultural experiences for visitors [4][5] Group 3 - The "Jinling Dream" project combines dining with cultural performances, reflecting a trend towards immersive experiences in the tourism sector [5][6] - The district has set ambitious targets for 2028, including over 100 billion yuan in tourism revenue and the introduction of more than 10,000 new business entities [5][7] - New projects, such as the Jinling Changlefang and Xiwuhuali Leisure Cultural Street, aim to integrate cultural elements and enhance the overall visitor experience [7]
对话曲江:“在地性”与“流量场”的融合之道
Sou Hu Cai Jing· 2025-08-30 04:47
Core Viewpoint - The launch of the "Qingdao Beer Exchange" in Xi'an represents a successful integration of cultural tourism and commercial activities, creating a unique immersive experience for consumers while promoting the local economy and cultural heritage [3][5][21]. Group 1: Cultural and Commercial Integration - The "Qingdao Beer Exchange" allows consumers to engage in a trading-like experience with beer prices fluctuating in real-time, enhancing the enjoyment of local culture and commerce [3][7]. - The project exemplifies the successful fusion of ancient cultural elements with modern commercial practices, positioning Xi'an as a leading destination for cultural tourism [5][21]. - The collaboration with various brands, such as Master Kong and Anmuxi, showcases the innovative approach to integrating cultural experiences with consumer products [9][11]. Group 2: Night Economy Development - The "Long'an Night·Night Unending" event aims to boost Xi'an's night economy by showcasing key attractions and enhancing nighttime consumer experiences [23][25]. - The design of night tourism experiences is expected to extend visitor stay by 2-4 hours, thereby increasing overall consumption [25][28]. - The ongoing development of the night economy in Xi'an, particularly in the Qujiang area, highlights the city's commitment to enhancing its cultural and commercial landscape [26][30]. Group 3: Policy and Market Trends - Recent government policies emphasize the importance of cultural tourism and its economic potential, encouraging innovative transformations to enhance cultural dissemination [30][31]. - The integration of culture, tourism, and commerce is seen as a necessary strategy for both immediate and long-term economic benefits [31][33]. - The focus on creating immersive cultural experiences aligns with national strategies to stimulate domestic demand and enhance consumer engagement in the cultural tourism sector [30][31].
王府井上半年实现营业收入53.61亿元 存量优化重塑商业新生态
Zheng Quan Ri Bao Wang· 2025-08-30 04:14
Core Viewpoint - Wangfujing Group is actively transforming its traditional business model to adapt to new consumer trends and optimize its operations, achieving significant growth in sales and customer traffic in the first half of 2025 [1][2][3] Group 1: Financial Performance - In the first half of 2025, Wangfujing reported a revenue of 5.361 billion yuan and a net profit attributable to shareholders of 81 million yuan [1] - The Wangfujing Joy Shopping Center achieved a nearly 48% year-on-year increase in sales and a 30% increase in customer traffic, surpassing 6.1 million visitors [1] Group 2: Business Transformation and Innovation - The company is implementing a "one store, one policy" strategy, focusing on emerging cultural trends to create differentiated commercial identities [1] - The Beijing Friendship Store renovation has successfully eliminated vacancy rates and significantly increased daily customer traffic through online promotion, with over 6 million views on Xiaohongshu [2] - Wangfujing introduced nearly 1,000 new brands in the first half of the year, including 160 first stores, enhancing consumer interaction through innovative marketing activities [2] Group 3: Expansion of New Business Segments - The company opened a duty-free store in Wuhan in May 2025, marking its comprehensive coverage of major duty-free business types [3] - New shopping centers, including Linfen Wangfujing Shangcheng UPTOWN and Lhasa Wangfujing Shopping Center, were opened during the reporting period [3] - The company plans to introduce immersive international performance projects and high-quality international dining at the Yansha Friendship Mall, aiming to create a new consumption scene that integrates culture, commerce, nature, and social elements [3]