Core Insights - KFC opened its 600th store in Beijing on December 5, marking a significant milestone in its expansion in the region [2] - The new store also includes K COFFEE and KPRO, showcasing KFC's strategy of integrating multiple dining concepts under one roof [2] - KFC's food station initiative has expanded to 60 locations in Beijing, contributing to a nationwide total of over 1,000 food stations across 180 cities [2] Expansion and Development - KFC's first store in mainland China was opened in 1987 in Beijing, and the brand has rapidly expanded to reach 600 stores in the city within a year [2] - The upcoming 500th restaurant, set to open in January 2025, will feature a unique cultural theme that combines dining with tourism and innovative consumer experiences [2] - The company plans to continue enhancing the integration of culture, commerce, and tourism in its future developments [2] Social Responsibility - The food station initiative, launched in 2020, aims to donate surplus food to those in need, reflecting KFC's commitment to social responsibility [2] - The expansion of food stations demonstrates KFC's proactive approach to addressing food waste and supporting local communities [2]

Core Insights - KFC has opened its 600th store in Beijing, marking a significant milestone in its expansion and the complete coverage of its food station initiative across all 16 districts of the city [1][10] - The brand has been deeply rooted in Beijing for over 30 years, focusing on local culture and quality, which has contributed to its growth alongside the city [3][12] - KFC's food station program has seen a tenfold increase in three years, reflecting its commitment to reducing food waste and supporting local communities [8][10] Expansion and Growth - KFC's first store in Beijing opened in 1987, and since then, the brand has integrated itself into the local culture and consumer experience [3] - The rapid expansion includes the opening of the 500th restaurant in Haidian in January 2025, featuring a unique cultural and tourism theme [3][5] - The company has adopted a multi-brand strategy with the introduction of K COFFEE and KPRO, enhancing its offerings and consumer experience [5][7] Community Engagement and Social Responsibility - The food station initiative, launched in 2020, aims to reduce food waste by distributing surplus food to those in need, showcasing KFC's commitment to social sustainability [8][10] - The program has expanded to over 1,000 locations across 180 cities in China, demonstrating its effectiveness and reach [8] - The recent opening of the 60th food station in Beijing highlights the brand's ongoing efforts to support outdoor workers and promote community welfare [10][12]

Core Insights - The 2025 "Surging Urban Renewal Conference" in Shanghai emphasizes the transition of urban renewal from physical space regeneration to social connection restoration and multi-dimensional coexistence [1] - Chengdu's "Shaocheng District and Kuanzhai Alley Historical Cultural District Urban Renewal" project was awarded as a model case for urban renewal, highlighting the city's deep exploration of "protection and innovation coexistence" [2] Group 1: Urban Renewal Recognition - The "2025 Surging Urban Renewal Annual List" recognizes Chengdu's urban renewal practices as a benchmark for historical district revitalization in Western China [2] - The Shaocheng District, with a history of 2300 years, has undergone multiple rounds of organic updates since 2012, focusing on street preservation and community engagement [2][3] Group 2: Planning and Implementation - The organic renewal planning guidelines for Shaocheng District, developed in collaboration with UN-Habitat, expanded the historical cultural district area from 30 hectares to 133 hectares while preserving the original street layout [3] - The area has seen infrastructure upgrades and the emergence of diverse businesses, including bookstores and creative cultural spaces, enhancing the district's vibrancy [3] Group 3: Cultural and Economic Integration - The Kuanzhai Alley has an annual foot traffic of over 35 million, driven by a combination of cultural appeal and refined operational strategies [4] - The "Pan Kuanzhai" cultural business district plan aims to integrate successful experiences from Kuanzhai Alley into a broader context, enhancing the cultural and commercial landscape of Chengdu [6]

Core Insights - Xi'an is redefining the integration of culture, commerce, and tourism through a unique "landmark + mall" model, showcasing a blend of historical and modern elements [1] - In 2024, Xi'an is expected to receive 306 million tourists, generating a total tourism revenue of 376 billion yuan, marking a year-on-year growth of 10.3% and 12.3% [1] - The city’s commercial landscape is benefiting from a structural opportunity, with non-local visitors making up 25%-40% of the customer base in key commercial projects [1] Landmark Coexistence Commercial Model - Landmark coexistence projects leverage cultural IPs like the Big Wild Goose Pagoda and the Bell Tower to attract tourists, fulfilling their demand for both cultural experiences and immediate consumption needs [2] - These projects create a high-efficiency closed loop of traffic conversion, where cultural emotions resonate with consumer behavior, leading to increased sales [2] Key Commercial Projects - The Xi'an Bell Tower Kaiyuan Mall has achieved a 39.67% share of non-local visitors, enhancing its appeal as a gateway for tourists to experience the city [3] - The mall has transformed its rooftop into a vibrant social space, integrating modern design with traditional cultural elements, thus enhancing visitor engagement [4][7] - Xi'an Dayuecheng targets young consumers, achieving a 44.17% share of non-local visitors during peak holidays, reflecting its alignment with market trends [9] Cultural IP Activation - Xi'an Dayuecheng integrates national IPs like "Journey to the West" into immersive experiences, successfully selling over 34,000 themed toys, generating over 2 million yuan in sales [10] - The mall hosts various cultural events that engage visitors, turning them from mere tourists into active participants in the cultural narrative [11] Comprehensive Visitor Services - The mall has developed a service ecosystem that enhances the visitor experience, including exclusive offers and partnerships with travel platforms to streamline the travel process [8][13] - The project also emphasizes cross-border payment solutions and unique promotional activities to cater to international tourists [13] Non-Landmark Commercial Projects - Non-landmark projects in Xi'an are thriving by creating unique value propositions that attract visitors, achieving non-local visitor shares of 20%-35% [25] - The Xiaozhai business district exemplifies this trend, with various projects successfully drawing in visitors through distinctive offerings and experiences [26] Future Outlook - Xi'an's approach to blending cultural depth with commercial efficiency is expected to serve as a model for other cities, promoting a balanced and symbiotic commercial ecosystem [33]

Group 1: Cultural Revival - Xi'an is actively integrating culture, commerce, and tourism to stimulate new economic vitality, creating a unique path for the revival of historical cultural cities [1] - The "Wind Elegance Chang'an" exhibition at the Xi'an Museum utilizes multimedia technology to immerse visitors in the poetic context of Wang Wei's works, showcasing efforts to establish Xi'an as a "City of Tang Poetry" [2] - The city plans to build an internationally influential "Tang Poetry City" brand by 2025, with 26 specific tasks outlined to achieve this goal [2] Group 2: Commercial Empowerment - The Duyue City commercial complex in Xi'an has attracted over 20 million visitors annually by hosting innovative cultural tourism events and introducing flagship stores [7] - The "first store economy" has gained momentum in the Qujiang New District, with 48 new flagship stores introduced this year, bringing the total to over 478 [7] - The integration of cultural resources into commercial value is exemplified by the Qujiang Flying Theatre, which uses advanced technology to create immersive experiences [7] Group 3: Tourism and Immersive Experiences - The "Chang'an Twelve Hours" themed street offers visitors a multi-dimensional experience of Tang culture, including traditional costumes and local delicacies [9] - The introduction of XR experience projects in the Great Tang Night City has created a new model of development that combines popular IPs with cutting-edge technology [9] - The deep integration of culture, commerce, and tourism enriches the cultural life of residents and tourists, injecting strong momentum into Xi'an's economic and social development [13]

在河南，有一种喜悦和快乐是街区给的。 前不久，省发展改革委认定了新一批省级旅游休闲街区。至此，河南有7处国家级旅游休闲街区、40处 省级旅游休闲街区、31片历史文化街区。 街道空间是城市生活和城市记忆的主要载体。目前，我国城市发展正从"增量扩张"转向"存量提质"。随 着城市更新步伐的加快，越来越多街区演变为承载城市文化、提供沉浸体验、满足精神需求的"城市会 客厅"和"微度假目的地"。 老厂房"生"出新潮流，老街巷"长"出新时尚……近些年，一个个特色街区在郑州登场、走红、出圈，映 照一座城的进化与新生。 党的二十届四中全会审议通过的"十五五"规划《建议》提出，坚持城市内涵式发展，大力实施城市更 新，建设创新、宜居、美丽、韧性、文明、智慧的现代化人民城市。政策利好之下，街区持续进化，城 巷里的郑州与河南，会更有看头、更有逛头。 由郑州0143粮食储备库改造而成的米房时尚创意街区。 进化方法论一 "锈带"变"秀带" 荒废破败的老旧厂房还有涅槃重生的可能吗？有！ 放眼全国，北京798艺术区、首钢工业遗址公园、上海"EKA·天物"、成都东郊记忆等无一不是对工业遗 存活化利用、有机更新的鲜活样本。 工业遗产是镌刻城市发展 ...

Core Viewpoint - The city of Jiaozuo is launching a series of winter cultural and tourism consumption promotion activities from late November 2025 to January 2026, aiming to stimulate the winter tourism market and boost local economic growth through various events and favorable policies [5][12]. Group 1: Winter Cultural and Tourism Activities - The theme for the winter activities is "Warmth in Huai Chuan, Winter Tour Jiaozuo," focusing on consumer promotion and aiming to attract 9.5 million visitors and generate 7.5 billion yuan in tourism revenue [5][6]. - Five major seasonal activities will be developed: Ice and Snow Fun Season, Warm Winter Food Season, Cultural Performance Season, Warm Accommodation Season, and Sports and Tourism Integration Season [6][12]. Group 2: Ice and Snow Fun Season - The Ice and Snow Fun Season will feature attractions like a 10,000 square meter ski resort and a 3,000-meter canyon ice hanging group, along with themed performances and interactive experiences [6][7]. - Various family-friendly snow activities will be organized, including ice sculpture dinosaur worlds and snow play areas [7][8]. Group 3: Warm Winter Food Season - The Warm Winter Food Season will highlight non-heritage cuisine and health-preserving dishes, with events like "Culinary Journey" and "Winter Art Carnival" to promote local food culture [8][9]. - Special food trails will be created to guide visitors to local delicacies, enhancing the winter dining experience [9][10]. Group 4: Cultural Performance Season - The Cultural Performance Season will include diverse performances, such as a KPOP fan meeting and various cultural events to enrich the winter tourism experience [9][10]. - Light shows and cultural exhibitions will be organized to create a vibrant cultural atmosphere [10][11]. Group 5: Warm Accommodation Season - The Warm Accommodation Season will focus on enhancing local boutique hotels and winter wellness offerings, promoting a complete experience of staying, dining, and exploring [11][12]. - Special winter packages will be introduced, including traditional food and wellness services [11][12]. Group 6: Sports and Tourism Integration Season - The Sports and Tourism Integration Season will host various sports events and fitness activities, encouraging participation from both locals and visitors [11][12]. - Special policies will be implemented for athletes participating in provincial and national competitions, including free admission to local attractions [11][12]. Group 7: Winter Travel Benefits - Various ticket discounts and promotional packages will be offered, including half-price tickets and bundled deals for multiple attractions [12][13]. - A "ticket root" economic model will be introduced, allowing visitors to redeem tickets based on their spending at local businesses [12][13]. Group 8: Marketing and Promotion Strategies - A comprehensive marketing strategy will be implemented, utilizing both online and offline channels to promote the winter tourism brand "Warmth in Huai Chuan, Winter Tour Jiaozuo" [13][14]. - Social media campaigns will be launched to engage potential visitors and promote local attractions and events [13][14]. Group 9: Future Plans and Developments - The city aims to enhance its cultural and tourism offerings through innovative events and collaborations, ensuring a memorable winter experience for visitors [19][20]. - New initiatives, such as the "Jiaozuo Gift" campaign, will be introduced to promote local products and cultural heritage [21][22].

在对话会现场，故宫博物院第六任院长单霁翔以明城墙、玉河、良渚等遗址为例，指出文化遗产保护 应"与城市发展共生"，通过建设遗址公园等方式，让历史走进现代生活。广州市规划和自然资源局副局 长邓堪强则分享了永庆坊"微改造"经验，展示如何以"绣花功夫"实现历史街区活化与社区功能提升。北 京大学考古文博学院教授、良渚博物院（良渚研究院）院长徐天进从考古视角对文化遗产保护的历史价 值与当代意义进行深度解读，并分享了良渚遗址保护与可持续发展的创新策略。 作为首都功能核心区，东城区坐拥故宫、天坛、大运河玉河段、北京中轴线等四处世界文化遗产，历史 文化资源丰富。近年来，东城区持续推动老城保护与文商旅融合，发布历史文化传承创新发展计划，并 陆续引入三批高端智库专家，为文化保护与城市更新提供智力支持。 随着2024年北京中轴线成功申遗，东城区在推进文化遗产保护与城市发展良性互动方面持续发力。活动 现场还发布了"玉"见东城Citywalk文化探访路线，串联玉河故道、南新仓、明城墙遗址公园、北大红楼 等文化地标，邀请网络达人担任推荐官，推动文化资源转化为可感可及的城市体验。 新京报讯（记者陈琳）11月18日，2025城市历史文化对话会 ...

如今，东城·非遗共富工坊这个集多功能于一体的综合平台，正成为城东区文商旅融合发展的亮丽名 片。通过资源整合、平台共建、联动培训、品牌共塑等方式，工坊不仅实现了"以文化促就业，以文化 带动居民增收"的文化富民目标，也探索出了一条传统文化与现代商业相互赋能、文旅融合与区域发展 同频共振的新路径。 这样的匠心传承，正在更大的舞台上绽放光彩。作为城东区探索文商旅融合发展的创新实践，东城·非 遗共富工坊目前已有15家非遗项目和文旅产品进驻，陈列着20余种独具地方特色的非遗及文旅产品。工 坊里讲解员介绍，工坊创新采用1个文化旅游体验场馆、11个加工点、N个产品和活动的运营模式，有 效盘活了商圈闲置资产，丰富了周边业态。自2024年试营业以来，已接待参观者2.26万人次，工坊营业 额达13.94万元，在外制作坊（厂）营业额突破351.3万元。 走在工坊的展示区内，各种手工艺产品栩栩如生，八门拳的刚柔并济，扁担酿皮的匠心独运，河湟刺绣 的精巧细腻，不同民族的文化瑰宝在这里交相辉映，共同诉说着这片土地上各民族交往交流交融的生动 故事。与此同时，东城·非遗共富工坊还积极探索非遗传承对铸牢中华民族共同体意识的价值功能，将 非遗体验 ...

习近平总书记指出："扩大内需既关系经济稳定，也关系经济安全，不是权宜之计，而是战略之举。" 福建泉州蟳埔村，这个曾经靠海吃海的小渔村，如今依托千年簪花习俗，走出一条文商旅融合的新路 子，去年接待游客超850万人次，带动旅游收入超18亿元； 湖北潜江生态龙虾城，数十家不同品牌的店铺人气火爆，从特色餐饮延伸到美食工坊、非遗展演、研学 基地等业态，每年吸引游客200余万人次； 四川成都春熙路，特色大屏影像吸引众多游客合影，各大国际品牌店铺云集，丰富消费者购物体验，目 前已有数百家首店落地…… 近日，本报记者赴福建、湖北、四川调研，供给向新向优、需求向活向旺的场景处处可见。各地加大力 度实施扩大内需战略，采取更加有力的措施，大力提振消费、提高投资效益，全方位扩大国内需求，更 好发挥超大规模市场优势，推动高质量发展取得新的更大成效。 超大规模市场潜力充分释放 规模稳步扩大、结构持续优化。各地统筹扩大内需和深化供给侧结构性改革，促进消费和投资更好结 合，推动国内大市场潜能不断释放。 湖北武汉经济技术开发区岚图汽车总装车间，在机械臂和工人协同配合下，总装线上的半成品汽车经过 多道工序顺利下线。 "每118秒，就有一辆整车下 ...