本报（chinatimes.net.cn）记者李贝贝 上海报道 2026丙午马年新春假期期间，《华夏时报》记者实地走访发现，上海各大商圈早已被浓浓的年味包裹， 张灯结彩映霓虹，喜气洋洋迎新春。各大商场纷纷深挖传统年俗文化内核，打造沉浸式、多元化、高品 质的新春体验场景，将文化韵味、趣味互动与消费场景深度绑定，为市民、游客呈现一场兼具文化厚 度、潮流活力与烟火气息的新春消费盛宴，让"年味"的传承更具新意。 多元场景解锁马年"新年味" 作为上海年味"风向标"，豫园的新春灯会始终是市民游客的必打卡之地。 1月26日，以"来大豫园，过上海年"为主题的2026马年豫园新春灯会正式亮灯，并将持续至3月3日。豫 园股份方面向《华夏时报》记者介绍说，本届灯会首次突破地理边界，延伸至BFC外滩金融中心、古城 公园、方浜中路、福佑路及外滩，让中外游客领略"最上海"年味。此次灯会通过非遗灯彩、数字科技、 潮流艺术与市井烟火的创新融合，打造了集观灯、游览、互动、消费于一体的"海派春节"体验平台。 与此同时，新春市集成为营造年味的重要载体。2月12日晚，记者在豫园旧校场路年味市集看到，各式 摊位琳琅满目，游客可在此感受熙攘人流中的新春 ...

Group 1 - The core idea of the article is to promote traditional Chinese culture through a series of themed activities called "Non-heritage Youth, Bookstore Celebrating the New Year," organized by the Hebei Provincial Department of Culture and Tourism and Hebei Publishing Media Group [1] - The event will take place from February 20 to February 26, covering 80 bookstores across 11 cities in Hebei Province, including Xiong'an New Area, Dingzhou, and Xinjizhi [1] - The activities will feature a combination of exhibitions, experiences, interactions, and consumption, aiming to create a cultural feast for the New Year [1] Group 2 - The event will include lively non-heritage markets and live performances by representatives of intangible cultural heritage, allowing the public to engage with traditional crafts [1] - A total of 1 million yuan in discount coupons will be offered during the event, encouraging local residents to enjoy cultural experiences and purchase unique products without traveling far [1] - The initiative aims to enrich the spiritual and cultural life of the community during the New Year celebrations, emphasizing the warmth and cultural significance of the Chinese New Year [1]

Group 1 - The Chinese New Year consumer market is vibrant and full of warmth, with new consumption scenarios and business models emerging across major shopping districts during the holiday [5][4] - The transportation department is implementing multiple measures to ensure smooth and safe travel during the Spring Festival, with an expected cross-regional movement of over 210 million people [6] - The 2026 Spring Festival Gala achieved a total media reach of 23.063 billion times, a year-on-year increase of 37.3%, with a television viewership share of 79.29%, the highest since 2014 [7] Group 2 - Many foreign leaders and international organization heads have sent congratulations to China for the New Year, highlighting the global recognition of the Chinese Spring Festival [10][12] - Chinese embassies in various countries are hosting colorful activities to celebrate the New Year, fostering cultural exchange and cooperation [11]

节目还汇聚云锦、蜀锦、宋锦中国三大名锦，聚焦南北年味盛宴，推动传统与现代相融相通、焕发 生机。 《2026中国声音中国年》突破传统广播边界，创新演播室设置、互动形式与呈现方式，AI助手为 直播增添科技感与互动性，重启电台点歌环节引发全民参与，让声音成为连接思念、传递温暖、承载年 味的重要载体，让广播的魅力在新时代持续绽放。 截至2月16日24时，《2026中国声音中国年》相关话题登陆各平台热搜榜单20次，直播收听收看人 数、新媒体宣推效果均再创新高。 央广网北京2月17日消息（记者丁飞 陈怡）据中央广播电视总台中国之声《新闻和报纸摘要》报 道，中央广播电视总台《2026中国声音中国年》16日在中国之声及总台各新媒体平台播出。节目紧 扣"乐购中国年、动听中国年、寻味中国年"三大主线，精心打造"新春消费新场景地图"，在9小时直播 中全景展现传统与现代交融、活力迸发的当代中国。 《2026中国声音中国年》紧扣时代脉搏，全景聚焦各地热气腾腾的鲜活消费场景，彰显中国经济的 蓬勃活力：从吉林梅河口"小小松子买全球卖全球"的产业传奇，到广东年宵花市场的火爆景象，从湖南 邵东红包让中国年味漂洋过海，到云南临沧夏威夷果、广东佛 ...

转自：中国商报 中国商报（记者 焦立坤 文/图）备年货、逛大集，过热气腾腾中国年。腊月二十八，在山东省十大集市之一的沙河大集，记者看到农家土特产、新鲜果蔬、 各类手工美食尤其是本地海鲜产品琳琅满目，吆喝声、欢笑声此起彼伏，浓厚的乡土年味儿扑面而来。 （来源：中国商报） 莱州沙河大集管理人员曲官滨告诉记者，沙河大集迄今已有600多年历史，是当地重要的民俗文化标志。每逢农历初三、初八，就是沙河大集开集的日子， 周边地区的父老乡亲都会风雨无阻地赶集，哪怕是现在网购能够送货上门也改变不了这种热情和习惯。而作为春节前最后一次开集，采购年货成为大集的主 线，各种年货摆满了几条街道，美食则堪称"C位"。 喷香的火烧出炉了。 熟练地和面、造型，打开模具，将面坯放入特制的烤炉，几分钟后，香喷喷的杠子头火烧就热腾腾地出炉了，浓烈的麦香味令人垂涎。作为沙河镇的一种特 色传统面食，杠子头火烧约巴掌大小，外面烙有一层金黄的脆皮，咬一口嘎嘣脆香，尤其是配一碗飘着葱花的热乎羊汤，那味道是很多人的美味记忆。做火 烧的师傅麻利地烤着火烧，说不到半天的时间已经卖了五六百个，还有不少人在排队等着购买。 大梭鱼上市了。 消费者正在挑选年货。 你见过 ...

2月11日，海南全省首批5家日用消费品免税店开门迎客，新上架的商品包含奶粉、巧克力、玩具等。这些商品纷纷被列入消费者的 年货清单。 在海南三亚，升昌百年大集云集本土特色农产品与各地好物，吸引众多游客与国际友人前来赶集，在浓浓烟火气中沉浸式感受新春 年味。 央视网消息：春节将至，海南年货市场持续升温。免税日用消费品、海鲜礼盒、本土特色农产品等，让市民游客"一站式"购齐心仪 年货。 而海南琼海潭门核心商圈富港街人头攒动、年味四溢，成为全镇最热闹的海鲜集散地。海产品店内也是一片繁忙，工人们熟练地拣 鱼、真空包装、礼盒打包，潭门海味成为市民游客抢手的新春伴手礼。 ...

沉浸式体验乡土年味 马年春节将至，在四川广元市月坝村，往年村民们自家小聚的年夜饭，今年在当地政府的精心打造下，升级为全村共享的团圆饭。 乡村年夜饭走红 浓郁的年味吸引了将近300名游客慕名而来。当地组织了"马年走马灯"巡游、中式传统娶亲展演等活动，让游客沉浸式体验原汁原味的川北年味。 游客杨彩霞：今天我们全家都是奔着这个乡村年味套餐来的，吃了蒸笼宴，赏民俗活动，在这边就一站搞定了，感觉年味更足，更有新意。 再过几天就是农历春节，你的年夜饭准备在哪里吃呢？记者注意到，今年春节，不少人不再满足于在城里吃顿团圆饭，而是主动往乡村跑，品土菜、看民 俗，体验浓浓的乡土年味，也点燃了新春消费的新热点。 在河南省漯河市临颍县一家饭店，这里的年夜饭套餐价格在198元到498元不等，每个套餐里还特意融入了当地特色菜品，深受消费者欢迎。 春节临近，湖南邵阳市隆回县的餐饮市场同样十分红火。在一家饭店前台，不少消费者咨询着年夜饭菜品详情和可预订时间。 数据显示，今年春节，返乡潮激活了下沉市场的巨大消费潜力。三线及以下城市的消费增速显著高于一线和新一线城市，县域餐饮消费增长较非县域地区平 均高出4个百分点。 在湖北恩施土家族苗族自治州 ...

Core Viewpoint - The CDF Duty-Free Store in Guangzhou is enhancing the Chinese New Year experience by integrating traditional customs with international duty-free shopping, attracting both local and foreign visitors [1][2]. Group 1: Cultural Activities - The store is hosting a series of traditional Cantonese New Year activities, including lion dances and fortune events, to create a festive atmosphere [1]. - Visitors can participate in interactive experiences, such as taking photos with themed displays and collecting exclusive cultural stamps [1]. Group 2: Shopping Discounts and Offers - The store operates on a dual model of duty-free and taxable goods, offering significant discounts on various products, such as liquor at 58% off and cosmetics at 65% off for multiple items [2]. - Customers can purchase taxable items without any documentation and still enjoy discounts, making it accessible for both domestic and international shoppers [2]. Group 3: Additional Incentives - The store is providing substantial subsidies for electronic products, with discounts up to 500 yuan on items from major brands like Honor and Huawei [2]. - Customers can also receive a membership voucher package valued at 666 yuan, which includes multiple coupons and the opportunity to earn 10x points redeemable for cash [2].

转自：新华财经 农历马年的脚步渐近，上海黄浦区的大街小巷已悄然披上节日盛装——豫园灯会流光溢彩，南京东路老字号店铺飘出糕饼甜香，淮海中路火红的灯笼点缀着 百年建筑，与时尚新铺交织成温暖的市井画卷。这座被誉为上海"心脏、窗口、名片"的城区，正以丰盈的诚意与温暖的匠心，迎接来自四面八方的市民与游 客。 图片来源："上海黄浦"微信公众号 近日，"黄浦有礼"年度品牌形象正式亮相，黄浦区以"礼"为媒，传递城市温度、凝聚匠心精神，温情呼应着消费者对"我在黄浦过大年"的期待。而在这份年 礼图谱之上，黄浦更将环球美食与新春消费深度交织，以满城盛装与中外游客相逢，让团圆的餐桌与亮丽的城区形象和来自世界各地的风味热情相拥。 街头盛装喜迎客，诗意文创寄深情 在环球风味的交响中，黄浦的老字号也书写着代代传承的经典，并描绘出与时俱进的创意思路。杏花楼，这家陪伴上海人走过175年的餐饮品牌，今年推 出"随心配"礼盒，12款糕点可自由搭配，既有低糖绿豆糕照顾现代健康需求，也有传统定胜糕保留经典风味。更引人注目的是融入城隍庙、东方明珠、武康 大楼等地标造型的"九味礼盒"，将海派意象化作可食用的风景。而年夜饭桌上的"盆菜"，则以"盆满钵满"之 ...

Core Viewpoint - The upcoming Lunar New Year is driving a shift in consumer behavior, with many opting for rural experiences and traditional meals, igniting new consumption trends for the holiday [1] Group 1: Rural Dining Experiences - In Guangyuan City, Sichuan, a village shared reunion dinner attracted nearly 300 tourists, showcasing local customs and food [3] - In Enshi Tujia and Miao Autonomous Prefecture, the "Chopping Soup Feast" is gaining popularity, with one event hosting nearly 1,600 guests, significantly increasing bookings compared to previous years [5][7] - Enshi County expects to receive 3 million tourists during the Spring Festival, with local authorities implementing measures to ensure smooth operations for rural dining projects [9] Group 2: Urban Dining Trends - Many consumers are choosing to dine out in county restaurants for their reunion dinners, boosting the local dining economy [11] - In Lingying County, Henan, restaurant packages range from 198 to 498 yuan, incorporating local specialties that are well-received by consumers [13] - The dining market in Shaoyang City, Hunan, is also thriving, with many consumers inquiring about reunion dinner options [15] Group 3: Delivery and Takeout Trends - The return home for the holiday has activated significant consumption potential in lower-tier markets, with county dining consumption growing 4 percentage points higher than non-county areas [17] - The search volume for "reunion dinner delivered to home" increased over 600% from the first week of January to the first week of February [17] - A restaurant in Hangzhou fully booked its reunion dinner seats by January and introduced takeout services, with free delivery within 5 kilometers [19] - The search volume for "takeout reunion dinner" surged over 900%, while "reunion dinner packages" saw a 357% increase [21]