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第五消费时代
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AI技术普及,或将导致第五消费时代提前到来
创业家· 2025-04-23 10:01
慢(slow)、小(small)、软(soft)、社交(sociable)、可持续的(sustainable)。 首先是, 慢(Slow) 。 现在这个社会是快节奏的,工作是快节奏的、时尚是快时尚的、餐是快餐,所以有人提倡慢 餐。 什么是慢餐?我们要吃当地产的,并且自己去烹饪、去吃。 其次,是 小(small) 。 第五消费时代正在加速到来,这是因为科技的变化,比如说AI的盛行。 这是 被誉为 "日本消费社会研究第一人"的三浦展 ,在《孤独社会》一书中提到的。 那么,什么是第五消费时代? 第五消费时代的关键词,可以用"5个S"来表述: 过去30年,全球建了很多大型购物中心、商超,通过大的硬件设施在其中进行消费,这样的模 式盛行于全球。 但是未来会怎样?未来人们越来越不喜欢大盒子式的消费场所,而是街边各种有特色的小店, 慢悠悠地去逛、去吃,这样的方式可能更加适合未来人的价值观。 如今因为AI技术,无人化逐渐盛行,特别是在疫情当中,大家一星期可能和别人说不上一句 话。所以,新冠也使很多人认识到了和别人交流有多么重要,和别人的沟通和交流是另外一个 "S"(Sociable) 就是社交。 还有一个就是全球注重 可持续 ...
AI技术普及,或将导致第五消费时代提前到来
创业家· 2025-04-23 10:01
Core Viewpoint - The fifth consumption era is accelerating due to technological changes, particularly the rise of AI [1][6]. Group 1: Definition of the Fifth Consumption Era - The fifth consumption era can be summarized with the "5 S" keywords: Slow, Small, Soft, Sociable, and Sustainable [3]. - "Slow" consumption emphasizes a shift from fast-paced lifestyles to more deliberate and mindful eating, such as slow food that focuses on local produce and home cooking [3][4]. - "Small" consumption indicates a move away from large shopping centers to unique, smaller shops that align with future values [5]. - "Sociable" consumption highlights the importance of communication and interaction, especially in the context of increased isolation during the pandemic [5]. - "Sustainable" consumption focuses on regional economies and a shift from large infrastructure projects to software and community-oriented developments [5]. Group 2: Trends and Predictions - The fifth consumption era is predicted to deepen the "lonely economy," driven by rising single rates, population decline, and aging demographics [6]. - There is a growing interest in new lifestyles and business opportunities in China, inspired by Japan's existing consumption models [7]. - The upcoming study trip to Japan aims to explore the "Japanese model" that has emerged from low-growth conditions, focusing on successful companies in various sectors [7][8].