Core Insights - The domestic high-end smartphone market is highly competitive, with Huawei's Pura 80 series recently launched, featuring HarmonyOS 5.1 and starting at 6499 yuan [2][3] - Huawei is focusing on enhancing its imaging capabilities, which is a critical factor for consumers in the 5G era, as the smartphone market faces severe homogenization [3][4] - Huawei's R&D investment has been substantial, with nearly 180 billion yuan in the past year, indicating a long-term commitment to technological advancement [4][5] Market Position - Huawei's market share in the high-end smartphone segment has increased, with a reported 29% share compared to Apple's 54% [5][6] - The competition between Huawei and Apple is intensifying, with projections indicating a narrowing gap in market share by Q1 2025 [5][6] - In the broader domestic smartphone market, Huawei and Xiaomi are competing fiercely for the top position, both achieving significant year-on-year growth in shipment volumes [5][6] Strategic Initiatives - Huawei's recent success is attributed to its national subsidy policy and pricing strategies, which have boosted sales of the Pura 70 series [6] - The company is also working on expanding its HarmonyOS ecosystem, which is crucial for its competitive positioning against established players like Apple and Xiaomi [6][7] - Huawei's collaboration with Alipay to enable unique payment features on the Pura 80 series highlights its efforts to differentiate its products in the market [7]

6月11日，在华为Pura 80系列及全场景新品发布会上，华为推出了首款搭载HarmonyOS 5.1的华为Pura 80系列手机和 华为WATCH 5手表等产品。这标志着鸿蒙操作系统完成了终端全场景覆盖，鸿蒙生态建设取得了关键突破。 根据华为披露的数据， 鸿蒙5发布以来，发展日新月异，鸿蒙操作系统版本更新30多次，系统功能新增200多项，平均 每天都有400多个应用的版本更新。 作 者丨倪雨晴 编 辑丨张星 黎雨桐 随着华为终端产品线全面接入鸿蒙5，一个覆盖手机、手表、平板、电脑的万物互联生态体系正式成型。 华为终端BG CEO何刚表示："今年以来，华为终端产品全面搭载鸿蒙5，从手机、电脑、平板，到今天发布的首款鸿 蒙AI智能手表、鸿蒙耳机，我们不断加快补齐鸿蒙全场景产品拼图。" 图/华为 鸿蒙新版图 Counterpoint Research的报告指出，受国补推动，2025年第一季度，中国智能手机销量同比增长2.5%。其中，华为在 第一季度保持领先地位，销售额同比增长28.5%，达到自2021年以来的最高市场份额19%。 在2024年第四季度，华为还以16.7%的市场份额排名第三，在2025年很快在国内市 ...

自6月5日华为Pura 80系列开启预约后，截至6月11日下午发布会开始前，已有近28万人预约，显示了影 像旗舰的吸引力。记者了解到，此次Pura80搭载的一英寸超高动态主摄，优化夜景下的火焰、暗光、逆 光人像表现。此外，Pura 80系列升级至第八代ISP，配合一英寸RYYB超大底传感器，令视频能力也获 得升级。 华为常务董事、终端BG董事长余承东表示，华为近十年研发投入超1.2万亿元，2024年研发费用更高达 1797亿元，占全年收入的20.8%，累计全球有效授权专利15万件。 科技市场分析机构Canalys数据显示，2025年第一季度，全球智能手机市场同比增长0.2%，大盘复苏进 入平台期。不过，高端手机市场需求维持韧性。数据显示，一季度全球600美元以上价位段出货量同比 增长12%。华为高端价位段全球市场份额同比增长69%，以9%的市场份额位列第三。 咨询机构纳弗斯分析师李怀斌预计，华为Pura 80系列手机销量有望达上千万台左右。 "目前，鸿蒙日均有400多个应用更新。"余承东表示，鸿蒙生态正以日新月异之势冲刺。鸿蒙5.1将于7 月开启升级。首款鸿蒙AI智能手表华为WATCH 5也已正式亮相。 6月 ...

随着华为终端产品线全面接入鸿蒙5，一个覆盖手机、手表、平板、电脑的万物互联生态体系正式成型。 6月11日，在华为Pura 80系列及全场景新品发布会上，华为推出了首款搭载HarmonyOS 5.1的华为Pura 80系列手机和华为WATCH 5手表等产品。这标志着鸿蒙操作系统完成了终端全场景覆盖，鸿蒙生态建设取得了关键突破。 根据华为披露的数据，鸿蒙5发布以来，发展日新月异，鸿蒙操作系统版本更新30多次，系统功能新增200多项，平均每天都有 400多个应用的版本更新。 华为终端BG CEO何刚表示："今年以来，华为终端产品全面搭载鸿蒙5，从手机、电脑、平板，到今天发布的首款鸿蒙AI智能手 表、鸿蒙耳机，我们不断加快补齐鸿蒙全场景产品拼图。" 鸿蒙新版图 Counterpoint Research的报告指出，受国补推动，2025年第一季度，中国智能手机销量同比增长2.5%。其中，华为在第一季度保 持领先地位，销售额同比增长28.5%，达到自2021年以来的最高市场份额19%。 在2024年第四季度，华为还以16.7%的市场份额排名第三，在2025年很快在国内市场登顶，Pura、Mate、nova系列都是重要增长 ...

Core Viewpoint - Huawei is expanding its HarmonyOS ecosystem with the launch of HarmonyOS 5.1, which is now integrated into high-end smartphones and wearable devices, marking a significant step towards establishing HarmonyOS as a global third mobile operating system alongside iOS and Android [1][3]. Group 1: Product Launch and Development - The Huawei Pura 80 series and the HUAWEI WATCH5, the first AI smartwatch powered by HarmonyOS, were unveiled, showcasing Huawei's commitment to integrating HarmonyOS across various product lines [1]. - Huawei has invested a total of 1.249 trillion yuan in R&D over the past decade, with nearly 180 billion yuan spent in the last year alone, representing over 20.8% of its revenue [1]. - The HarmonyOS ecosystem has seen over 30 updates and the addition of more than 200 new features, with an average of 720 million app downloads or updates daily [1]. Group 2: Developer Engagement and Ecosystem Growth - Developers are increasingly migrating applications from the Android ecosystem to HarmonyOS, which is essential for establishing HarmonyOS as a viable alternative to existing mobile operating systems [3]. - Major applications such as WeChat and QQ are rapidly iterating on their HarmonyOS versions, enhancing user acceptance of the new system [3]. - The cross-device capabilities of HarmonyOS are attracting developers to explore new opportunities beyond mobile applications, particularly in the wearable device market [5]. Group 3: Market Position and Future Outlook - According to IDC, the global wearable device market saw shipments of 45.57 million units in Q1 2023, with a 10.5% year-on-year growth, and Huawei is projected to become the leading brand in the global wrist-worn device market by Q1 2025 [5]. - The new WATCH series is expected to facilitate Huawei's entry into the mid-to-high-end market segment, leveraging the synergistic effects of the HarmonyOS ecosystem [5]. - The long-term success of HarmonyOS will depend on the active participation of developers and the ability to convert hardware advantages into ecosystem momentum [6].

Core Viewpoint - Huawei officially launched the Pura 80 series smartphones, which are equipped with HarmonyOS 5.1, showcasing significant innovations in imaging systems and AI experiences [1][2]. Pricing and Models - The Pura 80 series includes several models: Pura 80 Pro starting at 6499 yuan, Pura 80 Pro+ starting at 7999 yuan, Pura 80 Ultra starting at 9999 yuan, and the highest price for the Pura 80 Ultra is 10999 yuan [3][4]. Design and Display - The Pura 80 series maintains a family design concept inspired by traditional Chinese monochrome glazed pottery, featuring a 6.6-inch OLED flat screen for the Pura 80 and 6.8-inch OLED deep four-curved screens for the Pro models [3]. Imaging System - The Pura 80 Pro features a 50MP 1-inch variable aperture main camera, a 48MP 4x telephoto lens, and a 40MP ultra-wide-angle lens, along with a 1.5MP spectral camera. The Pura 80 Ultra introduces "one lens dual vision" technology, enhancing optical zoom capabilities [4]. - The series includes three innovative AI imaging features: personalized color cards, AI-assisted composition, and AI stitching for high-resolution panoramic images [4]. Software and Privacy Features - The Pura 80 series comes pre-installed with HarmonyOS 5.1 and includes an upgraded AI assistant with real-time visual interaction capabilities. Privacy features include AI anti-peeping protection and AI fraud detection [5]. Market Performance and R&D Investment - As of the launch event, the Pura 80 Pro and Pro+ had nearly 300,000 pre-orders [6]. Huawei has invested a total of 1.249 trillion yuan in R&D over the past decade, with a projected R&D expenditure of 179.7 billion yuan in 2024, accounting for 20.8% of annual revenue [9]. Wearable Device Achievements - Huawei's wearable devices achieved the highest global shipment volume in Q1 2025, with a year-on-year growth of 42.4%, and the total cumulative shipment of wearable devices exceeded 200 million units [10][11].

作者 | 黄昱 编辑 | 王小娟 比去年晚了两个月，华为今年首个高端旗舰手机终于来了。 6月11日，华为举办Pura 80系列及全场景新品发布会。这是华为手机回归5G后，Pura系列（原P系列）首次拥有了正式发布会后才发售，与此同时，Pura 80 系列是华为首款全面搭载纯血鸿蒙（鸿蒙5.1）的高端旗舰手机。 Pura 80系列继续在影像能力上突破，搭载了一英寸超大底传感器、红枫原色影像、AI辅助构图等，同时喊出了"舞台神器"的口号。 影像能力之外，搭载纯血鸿蒙也是Pura 80系列备受关注的点。 众所周知，为了确保用户能有海量的APP使用，2019年前被迫"备胎转正"的鸿蒙系统，设计了可以兼容安卓应用的双框架。经过几年的努力后，鸿蒙成为了 全球第三大手机操作系统，华为也在2023年全面启动鸿蒙原生应用的开发工作，目标指向与安卓彻底割席。 单框架的鸿蒙5.0在去年10月正式发布。彼时华为常务董事、终端BG董事长余承东透露，自2023年9月25日吹响鸿蒙原生集结号至今，已有超15000个鸿蒙原 生应用和元服务上架，是4个月前的10倍。 然而，基于原生鸿蒙生态尚未完全成熟，去年11月发布的华为Mate 70系列同 ...

据介绍，Pura 80系列手机出厂搭载HarmonyOS 5.1操作系统，全新小艺再升级，新增AI视觉识别能力。价格方 面，华为Pura 80 Pro售价 6499元起，华为Pura 80 Pro+ 售价7999元起。华为Pura 80 Ultra售价9999元起。 6月11日，华为召开Pura 80系列及全场景新品发布会，正式发布Pura 80系列手机。 "科技长跑拼的是长期的研发投入耐力！"华为常务董事、终端BG董事长余承东在主题演讲中表示，过去的一 年华为的研发投入接近1800亿元（1797亿元），其中，600亿元用在基础研究，1200亿元用在产品研发，华为 去年研发费用占营业收入超过20.8%，累计全球有效授权专利15万件。 在发布会之前，华为Pura 80已开启预约，截至6月11日下午发布会结束之前，华为商城上华为Pura 80 Pro和华 为Pura 80 Pro+预约数已达到28.4万。 华为又有新品发布。 6月11日，在发布会开始，华为常务董事、终端BG董事长余承东表示，科技长跑拼的是长期的研发投入耐力， 过去十年，华为累计研发投入12490亿元，刚刚过去的一年华为的研发投入接近1800亿元（ ...

2025年6月6日，鸿蒙版微信迎来1.0.7.35版本更新。《中国经营报》记者注意到，从今年1月份正式上线 鸿蒙操作系统应用市场后，已持续迭代多个版本，相较于此前的版本，此次微信更新了多个用户呼声较 高的实用功能，例如联系人管理、聊天体验优化、内容分享与支付便捷性等，进一步完善用户日常使用 场景。据统计，鸿蒙版微信安装量已超510万。 从可用到好用易用 作为一款"国民级"的应用，鸿蒙版微信从鸿蒙5正式发布以来，其更新一直备受关注。 实际上，鸿蒙5正式开启公测前，微信便开始开发并尝试适配鸿蒙。早在2022年，鸿蒙系统开发者大会 上，华为终端BG董事长余承东就曾透露"微信团队已开始研究鸿蒙适配"。 今年1月9日，在吸收大量用户反馈并历经多轮debug（排除故障）后，鸿蒙版微信正式版本上线，支持 基础通讯、支付、小程序等核心功能。3月到5月，鸿蒙版微信又陆续新增存储空间管理、消息撤回编 辑、关怀模式、群聊保存、聊天背景、星标好友、人脸/指纹支付测试、零钱通换基金、面对面建群等 实用功能，不断缩小与安卓、iOS版本的功能差距。尤其是在4月份，鸿蒙版微信实现一月三大更。 在前期持续迭代的基础上，此次1.0.7.35版本 ...

Core Viewpoint - The rapid development of the HarmonyOS version of WeChat reflects Huawei's strong software development capabilities and the accelerating momentum of the HarmonyOS ecosystem [14][18]. Group 1: WeChat Features and Updates - The HarmonyOS version of WeChat has undergone several iterations since its official launch on January 9, 2025, with significant updates particularly after April [1]. - The latest version released on June 6 introduced ten long-awaited feature upgrades, enhancing user experience [1]. - New features such as contact tagging and blacklist management address user pain points, especially for those using personal and work accounts [10]. - The image editing feature before sending images simplifies the process, improving work efficiency [10]. - The ability to initiate audio and video calls with enterprise WeChat contacts blurs the lines between personal and work communication, further enhancing productivity [14]. Group 2: HarmonyOS Ecosystem Development - Since the announcement of over 5,000 commonly used applications in development at the HDC conference in June 2024, the number of applications and services in the HarmonyOS app store has rapidly increased, surpassing 15,000 by October 2024 [18]. - The number of HarmonyOS devices has reached 1 billion, showcasing the ecosystem's growth driven by continuous investment in technology and support from developers and users [18]. - The swift advancement of the HarmonyOS version of WeChat serves as a microcosm of the broader HarmonyOS ecosystem, which is expected to flourish with the widespread application of HarmonyOS across various devices [18].