期数： 2025年11月刊 分类： 会员服务—AR/VR市场月度市场发展趋势概况 10.2025年11月投融资情况 主题： 10'25双11预售叠加新品浪潮，驱动国内消费级XR市场同比增长64% 概要： 内容涵盖月度别中国消费级AR/VR市场的销量、品牌、价格及光学技术、显示技术等走 势、型号排名情况及分析。 大纲： * 请 会 员 单 位 通 过 会 员 登 陆 平 台 下 载 或 邮 件 接 收 此 份 报 告 。 * 如 需 了 解 更 多 相 关 信 息 ， 请 订 阅 C I N N O Re s e a r c h 《 消 费 级 AR/ VR 产 品 市 场 发 展 趋 势 分 析 报 告 》 。 联系我们： 马女士 Ms . Ceres TEL：（+86）137-7604-9049 Emai l：CeresMa@cinno.com.cn 1. 10'24-10'25 中国消费级AR/VR市场销量趋势 2. 10'24-10'25 中国消费级AR/VR市场形态趋势 3. 10'24-10'25 中国消费级AR/VR市场价格段趋势 4. 10'24-10'25 中国消费级AR/VR市场品牌趋势 5 ...

Core Viewpoint - 瑞声科技's stock price experienced significant fluctuations, rising by up to 7.2% on December 2, following a previous increase of 3.4% [1] Group 1: Company Developments - 瑞声科技 is a core supplier for the speaker and motor of the Doubao AI phone, which is ByteDance's first public attempt in the AI hardware sector, featuring capabilities such as visual understanding and voice interaction [1] - The company has collaborated deeply with several overseas large model giants and smart terminal enterprises to explore innovative paths in "AI + terminal" [3] - 瑞声科技 announced the acquisition of Dispelix, a leader in AR diffraction waveguide technology, to strengthen its strategic expansion in the optical and XR fields [3] Group 2: Market Trends and Performance - The Doubao phone's innovative system-level AI integration and interaction model have garnered significant market attention, potentially triggering an upgrade trend among other brands [1] - In October, iPhone shipments in China increased by 37% year-on-year, with market share rising to 25%, marking the first increase since 2022 [3] - 瑞声科技 is a core supplier for the iPhone 17 Pro series thermal plate solutions, and its thermal products are expected to penetrate more product categories due to the increased thermal performance requirements of AI phones [3] - The expected shipment volume for 瑞声科技's products is projected to reach 150 million units by 2025, with sales revenue anticipated to triple this year [3]

= TrendForce 显示器研究中心 AMOLED产业链报告 ● 技术及市场现状 ● 面板出货追踪 ● 整机出货量及预测 近日，韩国媒体 The Elec 报道， 三星显示近期对中小型显示事业部进行组织升级，其中最受关 注的变化是，负责苹果业务的A开发团队正式 升级 为"A开发室"。 据悉 ，此举旨在整合原本分散的职能，提升对苹果 相关项目的 响应能力。与此同时，A事业团队 下属的A销售团队将转隶至战略营销室，进一步优化业务流程。 此外， 三星显示 在 中小型 显示 事业部内成立了"M事业化团队"，负责 用于 XR设备 的 1英寸 微型显示器业务 。此前，该业务由社长直属的M-PJT团队主导，调整后业务推进将更加体系化。 相较之下，大型显示事业部本次并未进行结构调整。 IT事业团队也迎来功能扩充，新增驱动开发、模组开发以及CELL外包等多项业务模块。 韩媒表 示， 今年7月，三星显示已为IT事业团队增设IT销售团队，外界认为此举是为应对IT OLED市场扩 张，特别是为计划于明年投产的IT 8 .6 代OLED产线（A6）提前锁定客户。A6产线未来将量产包 括苹果MacBook在内的多款IT OLED产品 ...

Core Insights - Nintendo is strategically focusing on film adaptations, planning multiple projects including "Super Mario Galaxy" in 2026 and a live-action "Legend of Zelda" in 2027, aiming for a consistent release schedule of films [1] - Domestic gaming companies are also entering the film adaptation space, with Tencent's "Honor of Kings" announcing an animated film for 2028 and ByteDance collaborating with miHoYo on a metaverse short drama [2][5] - The early exploration of game IP adaptations began in the 1990s, with mixed results, leading to a significant focus on television adaptations in China, particularly with "Chinese Paladin" in 2005 [6][7] Group 1: Historical Context - The first game adaptation film, "Super Mario Bros," was released in 1993, marking the start of the exploration of game IP in cinema, despite its poor reception [6] - Chinese adaptations gained traction with "Chinese Paladin," which set high viewership records and established a trend for game-based dramas [6][7] - The film adaptation sector faced challenges, with notable failures like the 2012 film "King of Fighters," which highlighted the difficulties in translating game narratives to film [7][9] Group 2: Industry Trends - The peak of game IP adaptations occurred around 2016, but the lack of successful benchmark cases led to a decline in market confidence [10] - Many gaming companies attempted to lead their own adaptations but faced setbacks, with projects often delayed or failing to meet expectations [10][12] - The industry is now shifting towards a more collaborative and diversified approach, with companies exploring various content forms and leveraging new technologies like XR and the metaverse [14][15] Group 3: Current Developments - New strategies include multi-format development, as seen with projects like "Honor of Kings" and "Peace Elite," which aim for sustainable output rather than rushed adaptations [14] - The rise of short dramas offers a new avenue for game companies, allowing for lighter crossovers that can engage audiences without the heavy investment of full-length films [16] - However, the industry must remain cautious, as many projects are still in early stages and face challenges in content quality and market acceptance [17]

Core Viewpoint - The company BoShuo Technology has confirmed that its five-axis dispensing equipment can be applied in the production processes of smart terminal devices, including XR technology [2]. Company Summary - BoShuo Technology's five-axis dispensing equipment is versatile and suitable for various applications in the smart terminal manufacturing sector [2].

Group 1 - The company has confirmed that its five-axis dispensing equipment can be applied in the production process of AI glasses, including XR smart terminals [2] - The company is actively engaging with investors regarding its technology's applicability in the AI glasses sector [2]

Core Insights - ByteDance has been actively exploring technology since its inception, focusing on large-scale machine learning systems for recommendation algorithms [1][5][34] - The company has made significant advancements in AI, particularly with its AI dialogue assistant "Doubao" and its leading position in the Chinese MaaS market through Volcano Engine [2][34] - ByteDance is investing heavily in XR technology, aiming to enhance user experience through improved hardware and software solutions [22][30] Group 1: Technology Development - In 2014, ByteDance set an ambitious goal to develop a recommendation system with a feature scale of one trillion, leveraging large-scale machine learning [5][9] - The company initially underestimated the potential of large language models, but quickly pivoted to invest in this area starting in 2022, leading to successful applications [34][35] - ByteDance has developed a stable training system called MegaScale, achieving a floating-point operation utilization rate exceeding 55%, which is 1.3 times higher than mainstream open-source frameworks [34] Group 2: AI and Machine Learning - The company has recognized the importance of large-scale data for creating valuable models and algorithms, particularly in the context of real-world applications [10][34] - ByteDance's AI dialogue assistant "Doubao" has become the most popular in China, showcasing the company's success in AI applications [2][34] - The company is also exploring advanced AI models, including the Seed Edge plan, which focuses on cutting-edge research in large models [35] Group 3: XR Technology - ByteDance acquired the Pico team in 2021 to enhance its XR capabilities, focusing on both content and foundational technology [22][30] - The company aims to achieve a pixel density (PPD) of nearly 4000, significantly higher than existing products, to improve clarity in XR experiences [26][29] - ByteDance is developing a dedicated consumer electronics chip to address processing bottlenecks in mixed reality applications, achieving a system latency of around 12 milliseconds [31][30]

Core Insights - The acquisition of Dispelix by AAC Technologies marks a significant move to enhance its XR capabilities, focusing on transparent waveguide technology for AR devices [1][4] - The deal has garnered positive attention from industry leaders, indicating strong interest and support for the transaction [3] Group 1: Strategic Implications - The acquisition is a key step for AAC Technologies in the XR field, as it collaborates with top mobile ecosystem builders to develop next-generation XR reference design hardware platforms [4][5] - The announcement hints at potential partnerships with major players like Meta, Apple, and Google, which are pivotal in the XR ecosystem [4][5] Group 2: Business Synergies - Prior to the acquisition, AAC Technologies had established capabilities in acoustic, haptic, and optical modules, and the addition of Dispelix fills a critical gap in AR waveguide technology [6] - The integration of XR capabilities is expected to synergize with AAC's existing business, leveraging its supply chain resources and manufacturing expertise to accelerate XR commercialization [6][7] Group 3: Growth Strategy - The acquisition aligns with AAC Technologies' strategic focus on building core technology platforms and achieving cross-domain technology reuse, which has been a consistent theme in its growth strategy [7] - Previous acquisitions have successfully expanded AAC's capabilities across various sectors, indicating a replicable growth model for future ventures into emerging fields [7] Group 4: Market Potential - The global XR investment is projected to grow from $15.22 billion in 2024 to $39.7 billion by 2029, with a compound annual growth rate of 21.1%, highlighting significant growth potential in the industry [8]

Core Insights - The Chinese潮玩 (trendy toy) market is rapidly growing, projected to reach 100 billion yuan by 2024, with a year-on-year growth of 26% to 727 billion yuan in 2024, driven by the emotional consumption needs of Generation Z [1][3][15] -潮玩 differs significantly from traditional toys in terms of target audience, functionality, and value, focusing on artistic design and collectibility, primarily appealing to consumers aged 14 and above [1][19][24] Market Overview - The潮玩 market is characterized by a strong presence of brands like泡泡玛特, which leads the industry with its original IPs such as Labubu and Molly, leveraging social media for viral marketing and community engagement [2][3] - The潮玩 industry is integrating new technologies like XR, AI, and NFC to create interactive products, expanding the functionality and user engagement of潮玩 [2] Industry Structure - The潮玩 industry has established a complete value chain from IP rights holders to manufacturers and retailers, with IP being a core driver of consumer demand [2][3] - Notable IPs such as Disney and Pokémon continue to empower潮玩 products through licensing agreements, while domestic IPs like米哈游 are also emerging [2] Segment Analysis - Various潮玩 segments, including blind boxes, cards, and figurines, are experiencing rapid growth, with the "谷子经济" (secondary market) reaching a market size of 168.9 billion yuan in 2024, primarily targeting the post-2000 generation [2][3] International Expansion - Chinese潮玩 brands are expanding into Southeast Asia and North America, with泡泡玛特's overseas revenue growing by 375.2% year-on-year in 2024, indicating increasing global competitiveness [3] Future Outlook - The潮玩 economy reflects a shift in the Chinese toy industry from manufacturing to creativity, with expectations for higher quality growth as technology integration and IP content continue to evolve [3]

Core Viewpoint - The news highlights that GoerTek (歌尔股份) has denied rumors of collaborating with NVIDIA to develop a next-generation AR glasses chip, clarifying that the information is not true [1][3]. Group 1: Company Response - GoerTek responded to investor inquiries on an interactive platform, stating that the claims regarding collaboration with NVIDIA are inaccurate [1][3]. - The company’s denial serves to correct any excessive market expectations regarding its involvement in AR and AI technologies [3]. Group 2: Market Context - The rumors linking GoerTek with NVIDIA sparked investor interest in the company's positioning within the AR and AI sectors, especially as the market's imagination around "AR+AI" and "end devices+computing power" grows [3][4]. - GoerTek has been actively investing in VR/AR assembly, acoustic devices, and optical modules, positioning itself as an early player in the domestic consumer electronics industry focused on the XR sector [3]. Group 3: Information Disclosure - Timely responses to market rumors by listed companies, such as GoerTek's clarification, are essential for maintaining information symmetry and preventing misinformation from misleading small investors [3][4]. - The company's statement is viewed as a correction of its current business boundaries and collaboration progress [3].