文旅融合

Search documents
东莞潮玩企业集中亮相第二十一届文博会,擦亮“潮流东莞”城市文化名片
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-22 10:07
Group 1: Event Overview - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to 26 at the Shenzhen International Convention and Exhibition Center, lasting for five days [1] - Dongguan participated in the fair with the theme "Dongguan, the Capital of Trendy Toys," showcasing the integration of trendy toy industry and cultural tourism [1] Group 2: Innovative Products - Dongguan's Da Pi Liang (Dongguan) Toy Co., Ltd. showcased its AI smart trendy toy "Wawa Sansui," which utilizes voice recognition and emotional interaction technologies for diverse audience engagement [1] - Ha Yi Dai Toy Co., Ltd. introduced the "Ben Chao Gang Mu Series," merging traditional Chinese medicine culture with modern toy design, appealing to young consumers [2] - Dongguan Yuan Kang Toy Manufacturing Co., Ltd. developed multifunctional interactive plush toys using eco-friendly materials and smart sensing technology, demonstrating significant industry upgrades through technology [2] Group 3: Cultural Tourism Integration - Dongguan actively promotes cultural tourism integration, leveraging its rich historical and cultural resources, culinary culture, and film shooting resources to create new highlights in this area [3] - The exhibition featured three main display areas: "Bay Area Weekend IN Dongguan," "Travel with Food," and "Travel with Film," showcasing the achievements of Dongguan's cultural tourism integration [3] - The "Travel with Film" area promoted the "Jin Guan Pai" film cloud service platform, providing comprehensive support for film crews, thereby attracting more filming projects to Dongguan [3]
黑龙江机场航线航班暨航旅产品推介亮相中国旅游日
Zhong Guo Min Hang Wang· 2025-05-22 05:43
Group 1 - The event "2025 China Tourism Day Harbin Sub-venue" was held on May 18-19, focusing on promoting air travel and tourism products to enhance service quality and support the high-quality development of the aviation market in Heilongjiang [1] - The theme "Beautiful Mountains and Rivers, Wonderful Journey" was emphasized, showcasing the unique summer experience in Harbin and promoting a comprehensive tourism experience across seven scenarios: food, accommodation, transportation, travel, shopping, entertainment, and education [1] - The successful hosting of the promotional events deepened consumer understanding of Heilongjiang Airport Group's summer flight routes and transfer products [1] Group 2 - Heilongjiang Airport Group is focused on building Harbin into an international aviation hub, enhancing regional economic integration through innovative air travel products and modern facilities [2] - In 2024, the passenger throughput reached 28.72 million, a year-on-year increase of 13.7%, with Harbin Airport maintaining its leading position in Northeast China [2] - In the first quarter of 2025, the passenger throughput was 8.191 million, reflecting a growth of 5.9%, with plans to operate 2,365 flights weekly and 271 routes, including new domestic routes [2] Group 3 - Harbin is recognized as an international center in Northeast Asia, with a growing tourism market driven by ice and snow tourism and popular attractions, providing new momentum for the aviation industry [3] - The marketing department of Heilongjiang Airport Group plans to strengthen cooperation with airlines, increase capacity, and integrate aviation resources with tourism to enhance service quality and route options for travelers [3]
“工厂游”爆红,揭秘制造业新价值密码
3 6 Ke· 2025-05-22 02:56
Core Insights - The rise of "factory tours" on social media indicates a growing interest in industrial tourism, with significant engagement on platforms like Xiaohongshu, where related topics have garnered millions of views [1][3] - Industrial tourism in China is still in its infancy, with a market share of less than 5%, compared to 10%-15% globally, suggesting substantial growth potential [3][4] - Recent trends show a strong demand for factory tours, as evidenced by Xiaomi's factory tour slots selling out quickly and being resold at high prices, highlighting the commercial value of integrating industry with cultural tourism [3][4] Group 1: Industry Trends - The concept of "factory tours" is gaining traction, with social media discussions reaching 300,000 to 1.8 million views on various topics [1][3] - International examples of industrial tourism, such as Germany's Ruhr area and Japan's White Chocolate Park, illustrate successful models that blend culture and industry [3] - Chinese policies are increasingly supportive of industrial tourism, with cities like Beijing and Shanghai implementing plans to develop industrial tourism as part of urban cultural strategies [4] Group 2: Business Models - Companies like Tesla and NIO are leveraging factory tours as marketing tools, transforming factories into experiential spaces that enhance consumer trust and brand loyalty [5][6] - The "experience economy" is reshaping how factories engage with consumers, turning traditional manufacturing spaces into interactive environments that foster deeper connections [6][24] - Successful examples include the White Lover's Park in Japan, which combines free and paid experiences to maximize visitor engagement and revenue [7][9] Group 3: Value Creation - Industrial tourism can generate multiple revenue streams, including ticket sales, experiential activities, and IP-derived products, creating a complex ecosystem that benefits both the industry and consumers [21][22] - The integration of educational elements into factory tours can help reshape perceptions of manufacturing careers among younger generations, fostering a new talent pipeline [29][30] - Companies can enhance brand value through emotional connections and unique experiences, moving beyond traditional product offerings to create lasting consumer relationships [25][28]
全市文化旅游发展大会|策划“知音大戏”,重塑武汉戏曲“大码头”
Chang Jiang Ri Bao· 2025-05-22 01:49
目前,武汉文化旅游集团正在精心策划《知音大戏》——以穿行古今的视角和情怀,以知音文化为主线,一台大戏串起江城的文化时 空。倾力打造"演艺之城"——从空间轴、时间轴双重维度,打造全域"戏剧幻城"。在月湖之畔,上演伯牙子期知音相遇的千古绝响;在龟 山之巅,献上震撼心灵的三国文化盛宴;在千年名楼,品味诗情画意的唐风宋韵;在百年里份,演绎波诡云谲的民国故事;在红色景点, 体会波澜壮阔的革命画卷;在东湖之畔,重温群雄争霸的楚地风云。擦亮"长江研学"品牌,深度挖掘长江文化主题,策划地理、历史、民 俗、科技、美食等10个篇章,开辟100条研学旅游线路。建成武汉戏曲艺术中心文化新地标,重塑武汉戏曲"大码头"。 全市文化旅游发展大会参会嘉宾。记者周迪 摄 在5月21日举行的全市文化旅游发展大会上,武汉文化旅游集团负责人以《以商业连锁思维破局 激活武汉文旅产业优势》为题发 言。聚焦"文、旅、体、园、商"五大产业板块,武汉文化旅游集团精心打造了一批享誉海内外的文旅体标杆项目,登知音号、上黄鹤楼, 畅游长江、泛舟东湖,逛百年民众、跑万人汉马等,已成为全球游客心之所向的"诗和远方"。接下来,还将挖掘长江文化、知音文化、楚 文化等在地文 ...
在昌江,“向往的生活”跃出荧屏
Hai Nan Ri Bao· 2025-05-22 01:32
借助综艺热潮打造文化IP,以综艺赋能文旅新业态 在昌江,"向往的生活"跃出荧屏 海南日报全媒体记者 刘阳秀 "3年前这里还是一片荒滩,村民只是靠打渔过日子。"5月17日下午,昌江黎族自治县海尾镇沙渔塘 社区蘑菇屋项目经理陈志敏站在海滩上,指着如今游人如织的海岸线感慨道。 自从2022年在此取景的综艺节目《向往的生活》播出后,短短3年间,这个小渔村的面貌焕然一 新。近日,随着热门综艺《哈哈哈哈哈》的播出,节目取景地沙渔塘社区再次引起了广大网友的关注。 让"网红"变"长红" 文旅融合推动小渔村焕发新活力 开发探索不止于"复制节目场景" 日前,一对来自广西的新人在沙渔塘海边沙滩举行了婚礼,并邀请亲友在此共度两天一夜的"婚礼 +度假"。当下,这类"微度假"模式正成为新趋势,成为沙渔塘新的旅游增长点。 "目前蘑菇屋项目已发展出多元业态,婚庆拍摄、企业团建、研学活动等订单不断。"陈志敏告诉海 南日报全媒体记者,除了移植综艺场景,沙渔塘还结合自然资源让拍摄取景地实现价值跃升。 3年前,《向往的生活》带火了沙渔塘。为了让综艺流量为文旅市场带来"留量",昌江近年来积极 探索破题。沙渔塘的开发探索,既着眼于让综艺场景不再局限于荧 ...
跨越千年感知古都“芳华” ——河南洛阳文旅产业含“智”量持续提升
Ke Ji Ri Bao· 2025-05-22 01:02
Group 1: Manufacturing Industry Insights - The Chinese government emphasizes the importance of maintaining a strong manufacturing sector, stating that "China can never lack manufacturing at any time" [4] - The development of high-end bearings at Luoyang Bearing Group has significantly improved, with high-end bearing output accounting for 100% of the company's total output last year [4] - The transition of the manufacturing industry relies heavily on technological empowerment, with a focus on self-innovation and addressing challenges such as supply chain constraints [4][5] Group 2: Cultural Heritage and Tourism Development - Luoyang, a city rich in historical and cultural heritage, is actively integrating digital technology to enhance the preservation and presentation of its cultural sites, such as the Longmen Grottoes [15][18] - The city has established a cultural innovation system that combines solid protection, active transmission, and developmental strategies to promote high-quality cultural tourism [15][18] - New tourism experiences, such as 3D light shows and augmented reality projects, are attracting significant visitor engagement, with projections of over 300 performances and 2 million visitors in 2024 [18][19]
繁荣文化 赓续文脉
He Nan Ri Bao· 2025-05-21 23:33
Core Points - The Chinese government emphasizes the importance of protecting, inheriting, and promoting traditional culture, particularly in the context of the Yellow River and Yin Shang culture [1][5][8] - Recent initiatives have focused on enhancing cultural tourism and integrating it with local economies to foster community engagement and cultural pride [5][17] Group 1: Yellow River Culture - The Yellow River Museum has seen an increase in visitors, with over 420,000 visits and nearly 6,300 group visits from September 2019 to the end of 2024, indicating growing interest in Yellow River culture [4] - The museum has implemented various educational programs and community outreach to raise awareness about the importance of protecting the Yellow River [4][5] - New exhibitions, such as the "Happy Yellow River" exhibit, showcase recent river management practices and aim to enhance the international visibility of Yellow River culture [4][5] Group 2: Yin Shang Culture - The Yin Ruins in Anyang have yielded significant archaeological discoveries, including large-scale structures and roads, contributing to the understanding of Shang civilization [8][9] - The newly opened Yin Ruins Museum has attracted 2.3 million visitors, showcasing archaeological findings and emphasizing the continuity and innovation of Chinese civilization [9][10] - Future plans include enhancing the museum's offerings and participating in international exhibitions to promote Shang culture globally [10] Group 3: Traditional Chinese Medicine - The establishment of the Medical Saint Cultural Park in Nanyang aims to promote traditional Chinese medicine and its cultural heritage, attracting over 1 million visitors since its opening [11][12] - The park integrates various facilities, including a museum and educational institutions, to enhance the understanding and appreciation of traditional Chinese medicine [11][12][13] - Future developments will focus on industrial growth related to traditional medicine, aligning with cultural preservation efforts [13] Group 4: Longmen Grottoes - The Longmen Grottoes have seen a significant increase in visitor numbers, with projections of 7.7 million visitors in 2024, a 31% increase from 2023 [17] - The site is actively exploring digital preservation techniques and educational programs to engage the public and enhance cultural transmission [16][17] - The integration of cultural tourism with local economic development is a key focus, as highlighted by government initiatives [17]
用光影记录乡村全面振兴新画卷(新时代画卷)
Ren Min Ri Bao· 2025-05-21 22:12
Core Viewpoint - The article emphasizes the importance of rural revitalization and agricultural development in China, highlighting efforts to enhance productivity, improve living standards, and promote sustainable practices in various regions [7]. Group 1: Agricultural Development - Inner Mongolia's Alukerqin Banner is focusing on alfalfa cultivation, showcasing advancements in agricultural technology and practices [1]. - Hubei's Yunxi County is actively developing a cultural tourism industry chain, integrating agriculture with cultural and tourism sectors [3]. - Qinghai's Delingha City is utilizing collective land to develop a comprehensive rural economy, contributing to local income growth [5]. Group 2: Rural Revitalization - The article discusses the significant role of agriculture in providing employment for nearly 200 million people and housing for around 500 million farmers, underlining the sector's contribution to national food security [7]. - There is a concerted effort across various regions to enhance crop yields and quality, with a focus on local conditions to develop specialty industries [7]. - The "Light and Shadow China" photography team is documenting successful rural practices and resource utilization in regions like Inner Mongolia and Liaoning, showcasing progress in building livable and prosperous rural communities [7][8].
广东“28条”促进“百千万工程”
Guang Zhou Ri Bao· 2025-05-21 20:09
《若干措施》还提出打造高水平县域营商环境。深化政务服务标准化便利化改革,在产业园区试点AI 智能审批。实施粤东粤西粤北营商环境提升工程。 发展壮大县域产业是"百千万工程"的重中之重。《若干措施》从特色产业培育、产业融合发展、园区平 台建设、科技赋能、绿色生态化五方面提出措施。 值得关注的是,《若干措施》提出强化现代化海洋牧场、海上风电、海工装备等发展建设能力,加力建 设沿海渔港经济区,推进省海洋经济创新发展综合改革试点,建设省级海洋经济高质量发展示范区。 "百千万工程"三年初见成效 广州日报讯 (全媒体记者方晴)近日,中共广东省委全面深化改革委员会印发《关于以改革更好促 进"百县千镇万村高质量发展工程"的若干措施》(以下简称《若干措施》),围绕健全县域高质量发展 动力机制、县域产业发展体制机制、推进新型城镇化体制机制、推动乡村全面振兴长效机制、城乡区域 协调发展体制机制,以及强化组织保障提出28条改革措施,并逐项明确了牵头责任单位。 《若干措施》从管理体制改革、强化财政激励、健全投融资机制等方面增强县域高质量发展动力。 深化扩权强县改革,提出完善县(市)"点菜",省、市"上菜"的菜单式赋权方式,通过下放、委托 ...
“西藏游”热度攀升,高原文旅激活发展新动能
Xin Hua She· 2025-05-21 13:38
新华社拉萨5月21日电题:"西藏游"热度攀升,高原文旅激活发展新动能 新华社记者春拉、潘一景 随着气温回升,海拔4718米的纳木错迎来了一年中最富诗意的时刻。湛蓝的湖水挣脱冰面的束缚,与远 处的念青唐古拉山相互辉映,吸引了一批批游客来到湖畔观赏。 西藏自治区文物局党组书记赵兴邦介绍,在实体展馆沉浸式体验与云端平台数字展陈的双轨驱动下,西 藏全区博物馆体系正日益完善,在文旅融合中发挥着重要作用。 持续增加的铁路列车和民航班机,为游客来藏旅游提供更多便利。 "今年以来,我们已累计开行14趟进藏旅游专列,相比去年同期增加2趟。'五一'假期期间,青藏铁路集 团公司累计发送旅客56.96万人次,同比增长7.89%。"中国铁路青藏集团有限公司客货管理部副主任李 葭说。 19日上午,随着TV9971航班在日喀则和平机场平稳降落,日喀则市迎来67名来自日本、阿根廷的外籍 游客,这是今年以来西藏规模最大的入境包机游客团组。 "开湖日"现场格外热闹,不仅有取水等"开湖"仪式,还有精彩表演和非遗体验。"我第一次来纳木错, 真幸运能赶上'开湖'盛景!"来自四川成都的游客白丹特意穿上了藏族传统服装来拍照。 系列文旅活动精彩纷呈,"西藏 ...